SWM Environment

What SWM Environment does

SWM Environment Sdn. Bhd. is an integrated solid waste management and public cleansing service provider operating as a government concessionaire under Malaysia's Solid Waste Management and Public Cleansing Act (Act 672). Founded in 1997 and headquartered in Kuala Lumpur, the company delivers household waste collection, public cleansing, sanitary landfill management, and disposal services across Johor, Melaka, Negeri Sembilan, and other adopted states (Kuala Lumpur, Putrajaya, Pahang, Kedah, Perlis). With 10,000+ employees, five regional offices, and a fleet that includes electric vehicles, SWM Environment operates as the statutory waste management counterparty in its concession areas, serving residential households, commercial premises, and government entities.

The company's core product portfolio centers on the KITARecycle reward-based recycling program — a digital platform comprising a mobile app (Google Play and Apple App Store), drive-thru recycling centers (DTRCs) built from repurposed shipping containers, and mobile collection counters. The program has accumulated nearly 80,000 registered users in Johor and 3.788 million kg of recyclables collected since 2020. Supporting initiatives include the 3R Troopers community education program, the SWM Kasih CSR initiative, and the Buy Back Centre. Digital service infrastructure includes an online bin request portal (bin.swmsb.com), a collection scheduling system, and a C4i/CRM platform for customer service management.

SWM Environment generates revenue primarily through government concession fees paid for waste management and public cleansing services, with the corporate sustainability partnerships (Coca-Cola, PETRONAS, Great Eastern Takaful, Sime Darby Property, Matrix Concepts, IJM Land) providing supplementary co-funding for recycling infrastructure and community programs. The customer base is dominated by state and local government authorities (Majlis Bandaraya Johor Bahru, Majlis Bandaraya Iskandar Puteri, Majlis Bandaraya Seremban, Majlis Perbandaran Jasin), with secondary engagement in schools and universities through educational MoUs and corporate co-branded recycling campaigns.

Name

SWM Environment

Legal name

SWM Environment Sdn. Bhd.

Website

https://swm-environment.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

SWM Environment Sdn. Bhd. is a Malaysian government concessionaire providing integrated solid waste management and public cleansing services under Act 672 across Johor, Melaka, Negeri Sembilan, and other adopted states, serving residential households, commercial premises, and government authorities.

Ownership category

akta.pro rank

Product category

Solid Waste Management and Public Cleansing Services

NAICS

Waste Collection (56211), Waste Treatment and Disposal (5622), Materials Recovery Facilities (562920), Waste Collection (5621)

SIC

Refuse Systems (4953), Sanitary Services (4950), Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Municipal Solid Waste Collection (Residential/Commercial) (IMAIAFAA)

Keywords

• Solid waste management
• Public cleansing services
• Recycling collection services
• Municipal waste collection
• Concession waste services

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Government Concession Services: SWM Environment operates as a concessionaire under Malaysia's Solid Waste Management and Public Cleansing Act (Act 672), providing waste collection, disposal, and public cleansing services to concession areas. Revenue is derived from government-paid service fees for waste management operations across Johor, Melaka, Negeri Sembilan, and other adopted states.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

SWM Environment operates as a government concessionaire under Malaysia's Solid Waste Management and Public Cleansing Act (Act 672), providing household waste collection, scheduled residual and bulky waste removal, public cleansing services (drain cleaning, beach cleanup, high-pressure jetting), and solid waste disposal at sanitary landfills across concession states. The company operates the KITARecycle reward-based recycling program with mobile app and drive-thru recycling centers, and runs community outreach and CSR programs (3R Troopers, SWME Kasih, Buy Back Centre).

Product overview

SWM Environment Sdn. Bhd. is a solid waste management and public cleansing concession company operating in Malaysia. The company offers a unified portfolio of waste management services including household waste collection, recycling programs, and disposal facilities under government concessions. The core offerings include the KITARecycle reward-based recycling program with its mobile app, the 3R Troopers community education initiative, and the SWME Kasih CSR program. Digital services encompass online bin requests, collection scheduling, and CRM systems. The company operates Drive-Thru Recycling Centres (DTRCs) and maintains a fleet of collection vehicles including electric vehicles for environmentally sustainable operations.

Differentiator

Problem solved

Functional benefit

Brands

• KITARecycle: A reward-based recycling programme allowing users to deposit recyclables at designated collection points and earn points for rewards.
• 3R Troopers
• SWM Kasih
• Buy Back Centre

Products and services

• Concession Business (Waste Collection and Public Cleansing Services) Core waste management and public cleansing services operating under government concession agreements, covering household waste collection, scheduled residual and bulky waste removal, drain cleaning, beach cleanup, high-pressure jetting, and municipal cleansing operations across Johor, Melaka, Negeri Sembilan, Kuala Lumpur, Putrajaya, Pahang, Kedah, and Perlis.
• Disposal Facilities (Sanitary Landfill Management)

Quantifiable outcome

• 3.788 million kg of recyclable materials collected through KITARecycle in Johor since 2020
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Coca-Cola Bottlers Malaysia-Singapura-BruneiminorStrategic or Co-development Partner · 1 June 2026Coca-Cola Bottlers Malaysia-Singapura-Brunei strengthened its commitment to sustainability by partnering with SWM Environment for recycling programs and KITARecycle facility support.
• IJM Land Seremban 2minorStrategic or Co-development Partner · 4 August 2025SWM Environment partnered with IJM Land Seremban 2 to organize the KITARecycle: 10kg Drop & Go campaign at Saujana Tropika, Seremban 2. Residents were encouraged to bring a minimum of 10kg of recyclables in exchange for gifts donated by IJM Land to incentivize waste reduction and promote the 3R (Reduce, Reuse, Recycle) culture.
• Universiti Teknologi MARA (UiTM)minorStrategic or Co-development Partner · 1 March 2025SWM Environment and UiTM signed a Memorandum of Understanding (MoU) to expand waste management awareness and recycling education. UiTM Jasin campus students participated in Recycle For Reward seminars, and the partnership includes knowledge sharing and community outreach programs.
• Great Eastern Takaful BerhadminorStrategic or Co-development Partner · 1 June 2024Great Eastern Takaful Berhad co-organized the GREAT KITARecycle Challenge 2024 with SWM Environment, a school recycling competition with prizes worth RM30,000. The initiative engaged 60 schools in Melaka and Negeri Sembilan and collected over 107,000 kg of recyclables.
• Matrix Concepts Holdings BerhadminorStrategic or Co-development PartnerMatrix Concepts partnered with SWM Environment to launch drive-thru KITARecycle facilities at its d'Tempat Country Club in Melaka, supporting the Mission to Collect 10,000 kg of Plastic Bottles campaign. The partnership aims to increase recycling accessibility in Matrix Concepts townships.
• Sime Darby Property BerhadminorStrategic or Co-development PartnerSime Darby Property collaborated with SWM Environment to establish two drive-thru recycling centers (DTRCs) at Bandar Sri Sendayan, Negeri Sembilan. The partnership collected 20.6 tonnes of recyclables and aims to make recycling convenient and rewarding for residents.
• Universiti Tun Hussein Onn Malaysia (UTHM)minorStrategic or Co-development PartnerUTHM collaborated with SWM Environment on the Jelajah Sekolah Angkat Wira Lestari (JESAWIL) 2024 program, introducing ecobrick-making to students, and on various environmental education and community cleaning initiatives.
• Universiti Teknikal Malaysia Melaka (UTeM)minorStrategic or Co-development PartnerSWM Environment and UTeM co-organized the Larian Lestari KITARecycle running event and other sustainability programs in Melaka, engaging students and the public in environmental awareness activities.
• PETRONASminorStrategic or Co-development PartnerPETRONAS partnered with SWM Environment on the 30 Green Warriors school recycling initiative, supporting environmental education programs for primary school students in Negeri Sembilan.
• SWCorp (Perbadanan Pengurusan Sisa Pepejal dan Pembersihan Awam)coreStrategic or Co-development PartnerSWCorp is the government regulatory body overseeing solid waste management in Malaysia. SWM Environment operates as a concessionaire under SWCorp's regulatory framework, implementing waste collection, recycling programs, and public cleansing in concession areas. SWCorp provides regulatory oversight, sets performance targets, and partners on initiatives like CCTV monitoring and driver training.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Stericycle: Stericycle specializes in regulated waste streams including medical and hazardous waste collection. Comparable for specialized regulated waste collection operations and digital compliance/CRM infrastructure similar to SWM's C4i/CRM system.

Broad incumbents

• Republic Services: Republic Services is a major US-based environmental services company providing residential and commercial waste collection, recycling, and disposal. Comparable for municipal contract structure and recycling program operations.
• Waste Management Inc. WM is the largest North American waste management company offering collection, recycling, and disposal services. Comparable as a broad incumbent in residential/municipal waste collection at scale, though in a different regulatory environment.
• Veolia Environnement: Veolia is a global environmental services giant operating waste collection, recycling, and disposal services across multiple geographies. Comparable for municipal waste management service delivery, recycling infrastructure, and concession-based operations, though at vastly larger scale.
• Cleanaway Waste Management: Cleanaway is Australia's largest waste management company providing solid waste collection, recycling, and disposal services. Comparable for municipal/government contract structure and integrated recycling operations in a regulated environment.
• Suez Environnement: Suez is another global waste management and environmental services incumbent with municipal collection, recycling, and disposal operations. Comparable for integrated solid waste management service delivery and public-sector contract expertise.

Direct peers

• E-Idaman Sdn Bhd: E-Idaman is the other main federal concessionaire under Malaysia's Act 672, operating solid waste management and public cleansing services in Selangor, Kuala Lumpur, Putrajaya, Pahang, Kelantan, Terengganu, and other northern/central states. It is the closest comparable given identical regulatory structure, service scope, and customer base.
• Cenviro Sdn Bhd: Cenviro is a Malaysian environmental services company providing scheduled waste management, recycling, and disposal solutions. It overlaps with SWM Environment on industrial/commercial waste collection and recycling streams, and operates as a complement to the federal concession system.

Regional players

• Biffa plc: Biffa is a UK-based integrated waste management company providing collection, recycling, and disposal services. Comparable for municipal contract-based waste collection and recycling infrastructure in a different geography.
• Alam Flora Sdn Bhd: Alam Flora is a Malaysian waste management company historically operating collection and public cleansing services in selected states. Comparable as a Malaysian regional player with similar service offerings, though with different concession footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/swmenvironment

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SWM Environment