Who Dares

What Who Dares does

Who Dares Pty Ltd is an Australian privately held professional services company founded in 1986 by former New Zealand Special Air Services officer Rangi Nicholls and Katherine Nicholls, headquartered at the Canal Road Film Centre in Leichhardt, NSW. The company specialises in traffic management planning and on-day implementation, pedestrian management, hostile vehicle mitigation, risk management, event logistics, and project management for the Australian film and television industry, major public events, and government infrastructure clients. It also operates the wholly-owned sub-brand Who Dares 2, a stunt and safety agency supplying stunt coordinators, precision drivers, safety supervisors, OH&S specialists, and paramedics to screen productions.

The underlying service platform combines customised Traffic/Transport Management Plans (TMP), Traffic Control Plans (TCP) and Traffic Guidance Schemes (TGS) with a field workforce of 102 staff using Motorola two-way radio networks for real-time coordination, overseen by Senior Team Leaders. Notable operational capabilities include multi-suburb road closure coordination, HVM infrastructure placement at mass gatherings, and large-scale mobilisation of 100+ personnel for projects such as the Sydney Harbour Bridge closure for The Fall Guy, Sydney Marathon, and City of Sydney New Year's Eve. The company reports having supported 20,453 film and TV productions and delivered 5,064+ events over its operating history.

Who Dares generates revenue on a project-by-project, quote-based professional services model with no publicly disclosed pricing. Its go-to-market is sales-led and relationship-driven, with direct engagement from film production companies, event managers, and government agencies via website, phone, and email. Primary customer segments are Film & Television Productions, Major Events & Festivals, and Government Agencies (including Transport for NSW, City of Sydney, and multiple NSW councils), with secondary exposure to community events and construction/infrastructure projects. Long-tenure contracts include City2Surf (since 2007), Sydney Mardi Gras (since 2010), City of Sydney New Year's Eve (2014-2021), Sydney Metro Southwest (since December 2019), and Seven Network's Home and Away (20+ years), with marquee Hollywood productions including Marvel, Universal Pictures, 20th Century Studios and Kennedy Miller Mitchell films.

Name

Who Dares

Legal name

Who Dares Pty Ltd

Website

https://whodares.com.au

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Who Dares is an Australian traffic management and event logistics company serving film productions, major public events, and government infrastructure clients across NSW and Canberra with traffic control plans, pedestrian management, hostile vehicle mitigation, and on-day implementation services since 1986.

Ownership category

akta.pro rank

Product category

Traffic Management & Event Logistics Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Live-Action Stunts, Action & Specialty Unit Production (MPADABAJ)

akta.pro secondary industry

Concert & Tour Promoters (MPAIAFAA)

Keywords

• Traffic management services
• Event logistics support
• Film production support
• Pedestrian management planning
• Risk management services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Traffic Control Services: On-day staffing and equipment solutions for traffic scenarios, from small teams to 100+ staff for simple or complex set-ups. Services include road closures, traffic control implementation, and road reopenings.
2. Traffic Management Planning: Consultation and planning services for Traffic/Transport Management Plans (TMP), Traffic Control Plans (TCP), and Traffic Guidance Schemes (TGS) customized to projects.
3. Risk Management Services: Comprehensive Risk Assessments and Risk Management Plans for traffic, transport, pedestrian management tasks, events, and COVID Safety Plans.
4. Event Logistic Support: Management and logistics support including procurement of infrastructure, coordination of sub-contractors, stallholder management, site plans, and event management plans.
5. Film & Television Support Services: Services including lead/follow vehicle support, barricading, COVID Marshals, cleaning services, and stunt professional/safety officer agency services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Who Dares is a Sydney-based management company that provides traffic management planning, traffic control implementation, pedestrian management, hostile vehicle mitigation, risk management, event logistics, and film & television support services. The company delivers these services through trained in-house personnel (102 staff) equipped with two-way radio communication systems, operating primarily across Sydney, NSW, and Canberra. It also operates a sub-brand, Who Dares 2, that supplies stunt professionals and safety officers to film productions.

Product overview

Who Dares is a solutions-driven service company that provides traffic control and event logistics services primarily for the Australian film, television, events, and government sectors. The company offers a unified portfolio of integrated services centered around traffic management planning, traffic control implementation, pedestrian management, hostile vehicle mitigation, risk management, event logistics, and project management. Services are delivered through trained personnel equipped with communication equipment, supervised by Senior Team Leaders. The company also operates 'Who Dares 2' as a stunt and safety agency sub-brand that provides specialized stunt professionals and safety officers to film and television productions.

Differentiator

Problem solved

Functional benefit

Brands

• Who Dares 2: Stunt and Safety Agency that supports film and television productions by providing highly experienced Stunt Professionals and Safety Officers

Products and services

• Traffic Management Plans Consultation and planning for traffic control, including development of comprehensive Traffic/Transport Management Plans (TMP) and detailed Traffic Control Plans (TCP) or Traffic Guidance Schemes (TGS) for film, television, events, construction, and commercial projects.
• Traffic Control & Implementation On-day staffing and equipment solutions for any traffic scenario, ranging from small teams to over 100 staff for complex implementations, including road closures, traffic control implementation, and road reopenings.
• Pedestrian Management Detailed pedestrian management plans, equipment supply, and personnel to redirect pedestrian movements around work areas or closed footpaths, assist with wayfinding, manage queues at transport hubs or events, and secure public spaces.
• Hostile Vehicle Mitigation (HVM) Implementation Planning and coordination of HVM infrastructure placement to protect people at mass gatherings from vehicle threats, integrated into Traffic Management Plans.
• Risk Management Comprehensive Risk Assessments and Risk Management Plans for traffic, transport, pedestrian management tasks, events, and projects, including COVID Safety Plans.
• Event Logistic Support Management and logistics support for events including infrastructure procurement, sub-contractor coordination, stallholder management, site plans, site mark-up, event management plans, and provision of personnel for bump-in/out.
• Project Management Expert project management and logistics consulting services with managers from diverse backgrounds including event management, law, risk management, education, hospitality, communications, finance, entertainment, and government agencies.
• Film & Television Support Comprehensive traffic control, barricading, and logistics support for film and television productions including Lead/Follow vehicle support, Covid Marshals, and cleaning services for sets, studios, or vehicles.
• Security Services Security services for events and film productions.
• Permits and Road Occupancy Licences Preparation of applications for Council permits, Road Occupancy Licences (ROL's), and User-pays police services.
• Who Dares 2 Stunt & Safety Agency Agency supporting film and television productions by providing highly experienced stunt professionals and safety officers, including stunt coordinators, fight coordinators, precision drivers, stunt performers, safety supervisors, rigging specialists, OH&S specialists, chopper safety specialists, safety divers, nurses, and paramedics.

Quantifiable outcome

• 5064+ events delivered
• +5 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Transport for NSW (TfNSW)coreStrategic or Co-development PartnerLong-term partnership with Transport for NSW for traffic management on major infrastructure projects including Sydney Metro Southwest, Station Link, and CBD & South East Light Rail Go Live. TfNSW is a key government client requiring comprehensive traffic and pedestrian planning services.
• City of SydneycoreStrategic or Co-development PartnerPartnership with City of Sydney for New Year's Eve traffic and transport services from 2014-2021. Provided in-depth planning, stakeholder liaison, and 100 personnel for annual events.
• Sydney Mardi GrascoreStrategic or Co-development PartnerOngoing collaboration with Sydney Mardi Gras organisers since 2010 for Parade, Fair Day and associated on-road events. Provides detailed traffic/transport planning, TGS and HVM diagrams, equipment delivery/installation, and GCC operator for Police Operations Centre.
• NSW PolicecoreStrategic or Co-development PartnerCoordination with NSW Police for Road Occupancy Licences, User-pays police requirements, and event security. Police involvement required for major road closures and rolling roadblocks.
• NSW Councils (Various)coreStrategic or Co-development PartnerPartnerships with multiple NSW councils including North Sydney Council, City of Canada Bay, Inner West Council, and Blacktown City Council for community events, permits, and local road closures.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dynamic Traffic Management: Australian traffic-management firm providing traffic control plans, personnel and equipment for events and infrastructure; competes head-to-head with Who Dares.
• Cross Solutions: Sydney-based traffic-management company offering traffic control, event services and pedestrian management; overlaps Who Dares' core NSW offering.
• TSN Traffic Services: NSW traffic-management provider delivering traffic control, road closures and event support; comparable scale and customer base to Who Dares.
• Lotus Traffic Management: Australian traffic-management services company supplying traffic controllers, signage and planning for events, film and infrastructure projects.
• Highway Traffic Control: Australian traffic-management services provider serving roadworks, events and infrastructure projects; directly comparable to Who Dares' traffic control and event logistics business.

Broad incumbents

• Show Group International: Large Australian event-services company offering staffing, crowd management and logistics for major events; broader portfolio but overlapping in event services.
• Transurban: Large Australian toll-road operator and infrastructure partner with deep NSW government ties; comparable on major infrastructure traffic-management partnerships in Sydney.
• Linfox: Major Australian logistics and supply-chain operator with event, infrastructure and government contracts; broader scale but comparable on event and infrastructure traffic management.

Others

• Sydney Film Studios / Fox Studios Australia (Disney): Anchor studio tenant at the Moore Park precinct that frequently engages Who Dares for production support; relevant as a recurring customer and ecosystem participant rather than a direct competitor.

Emerging players

• Stunts Australia: Australian stunt and safety agency supplying stunt performers and coordinators to film/TV productions; directly comparable to Who Dares' Who Dares 2 subsidiary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/whodares1
• Facebookfacebook.com/whodares.tc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Who Dares