Highways Traffic

What Highways Traffic does

Highways Traffic is a privately held, for-profit traffic management services provider founded in 2002 and headquartered in Carlisle, Western Australia. The company delivers accredited traffic control, traffic management planning, and road safety services across Western Australia — from the Perth metropolitan area to regional and remote areas including the Wheatbelt, South West, Great Southern, Goldfields, Mid-West, Gascoyne, Pilbara, Kimberley, and the Nullarbor. It serves government infrastructure bodies (notably Main Roads WA and local councils), major construction and engineering firms, heavy haulage and mining operators, and event organizers.

The company's offering is a service delivery model built around core Traffic Control Services and Traffic Management Plans (TMPs), complemented by specialized modules: Emergency (24/7) Traffic Management, Event Traffic Management, Oversize–Over Mass (OSOM) Load Transportation, Road Closure Services, and Truck Mounted Attenuator (TMA) hire. Its underlying operational assets include an equipment fleet of TMAs (compliant with Australian Standard AS1742.3 and equipped with safety lights, GPS, impact attenuators, ABS crash braking, and multi-camera video recording), arrow boards, variable message signs, and traffic barriers, supported by accredited and in-house-trained traffic control personnel. Services are designed and executed in compliance with the Main Roads WA Code of Practice and Australian Standard AS1742.3.

Highways Traffic generates revenue on a project-by-project basis through three main streams: professional traffic control and management services (personnel, plans, and on-site management), equipment hire (with or without operators), and specialized OSOM load transportation including route planning and escort services. Pricing is quote-based and not publicly disclosed, determined by scope, duration, personnel count, equipment needs, and project geography. Go-to-market is direct: client acquisition occurs through Main Roads WA accreditation, tender participation, and established relationships with construction and engineering firms such as CPB Contractors, Downer EDI, and BHP Billiton, with no reseller or distributor layer.

Name

Highways Traffic

Legal name

Highways Traffic

Website

https://highwaystraffic.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Highways Traffic is a Main Roads WA–accredited traffic management provider founded in 2002, delivering traffic control, management plans, event management, and oversize-load transportation across Perth and regional Western Australia to government, construction, mining, and event clients.

Ownership category

akta.pro rank

Product category

Traffic Management Services

NAICS

Support Activities for Road Transportation (4884)

SIC

Transportation Services (4700)

akta.pro primary industry

Lane Closure, Detour & Diversion Operations (Detour Setup, Route Management, Access Management) (TLAJALAK)

akta.pro secondary industries

Traffic Control & Work Zone Management (Flagging, Lane Closures) (BPABAKAE), Emergency Traffic Control & Scene Management (Lane Closures, Detours, TTC) (TLAJAJAG), Roadside Safety & Emergency Equipment Services (Crash Cushions, Attenuators, Portable Lighting) (TLAJAJAH)

Keywords

• Traffic management services
• Traffic control personnel
• Road safety solutions
• Construction traffic planning
• Oversize load transportation

Headquarters

HQ city

Carlisle River

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Traffic Control and Management Services: The primary revenue stream consists of providing traffic control personnel, traffic management plans, and on-site traffic management services for construction projects, events, and emergency situations. Services are project-based and quoted according to scope, duration, personnel count, and equipment required. Revenue is generated through contracts with government agencies (Main Roads WA, local councils), construction firms, and event organizers.
2. Equipment Hire: Rental of specialized traffic management equipment including truck-mounted attenuators, mobile arrow boards, variable message boards, and traffic barriers. Equipment may be hired with or without personnel and drivers, providing a flexible revenue stream for short-term and long-term projects.
3. Oversize Load Transportation: Specialized transportation services for Over Size – Over Mass (OSOM) loads across Western Australia's road network. This includes route planning, traffic management plans, and escort services for heavy haulage operations in remote and regional areas.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Highways Traffic provides traffic management and control services across Western Australia, delivering accredited traffic control personnel, custom Traffic Management Plans, Truck Mounted Attenuator hire, and emergency response capability for road construction, highway maintenance, community events, and oversize-over-mass (OSOM) load transportation. Services are quoted on a per-project basis and delivered on-site by the company's own personnel and equipment fleet from depots in Perth and Kununurra.

Product overview

Highways Traffic operates as a service-based company offering a portfolio of integrated traffic management solutions centered around its core Traffic Control Services and Traffic Management Plans. The offering is structured as a unified service delivery model where specialized modules (Emergency Traffic Management, Event Traffic Management, Oversize Load Transportation, Truck Mounted Attenuator hire, Road Closure Services) complement the core traffic control capabilities. Traffic Control Personnel serve as the human resource foundation supporting all services, while Traffic Management Plans provide the strategic planning layer. The company serves clients ranging from Main Roads WA construction projects to community events, with services scalable from large multi-crew projects to one-off hourly jobs.

Differentiator

Problem solved

Functional benefit

Products and services

• Traffic Control Services

Quantifiable outcome

• Roe Highway and Kalamunda Road intersection handles approximately 60,000 vehicles per day including over 8,000 heavy trucks, making it one of the most heavily trafficked intersections in Perth.
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CPB Contractors (formerly Leighton Contractors)coreStrategic or Co-development PartnerHighways Traffic has been engaged by CPB Contractors as a sub-contractor providing traffic management services on major infrastructure projects including the Gateway WA Perth Airport and Freight Access Project (the largest infrastructure project in Western Australia to date). The relationship has been formally recognized with a letter of commendation from CPB Contractors.
• Downer EDI EngineeringcoreStrategic or Co-development PartnerEngaged as traffic management provider for road construction and engineering projects throughout Western Australia in partnership with Downer EDI Engineering on various Main Roads WA infrastructure initiatives.
• BHP BillitoncoreStrategic or Co-development PartnerProvides specialized transportation and traffic management services for BHP operations, including BHP modules transportation in the Pilbara region, facilitating safe movement of large-scale mining equipment across Western Australian roads.
• Boral AsphaltminorStrategic or Co-development PartnerProvides traffic management support for asphalt and road construction activities in partnership with Boral Asphalt on road construction and maintenance projects in Western Australia.
• ALE Heavy LiftminorStrategic or Co-development PartnerPartnership with ALE Heavy Lift for specialized heavy haulage traffic management services, providing traffic control and route management for oversized load transportation operations.
• Main Roads Western AustraliacoreStrategic or Co-development PartnerMain Roads WA is the primary government regulator and client partner. Highways Traffic is a Main Roads accredited service provider adhering to the Traffic Management Code of Practice for Works on Roads and Events. This accreditation enables the company to undertake all public road traffic management projects across Western Australia.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Altus Traffic: One of Australia's largest dedicated traffic management services providers, offering planning, personnel and equipment hire nationally. Highly comparable to Highways Traffic on service model (planning + crews + equipment), with broader multi-state geographic reach as a key difference.
• Dynamic Traffic Management: Provider of traffic management plans, controllers and equipment for road and event projects in Australia. Same service stack (planning + personnel + equipment) and same end-markets (government and construction primes).
• WARP Traffic Management: Australian traffic management and traffic control company operating across multiple states with services including lane closures, event traffic and TMP design. Directly comparable service mix and target customer base (construction primes and government road authorities).
• Quality Traffic Systems: Traffic management services provider focused on Australian road and infrastructure projects, supplying traffic controllers, TMPs and equipment hire. Closely comparable offerings and customer profile in the construction/infrastructure sector.

Emerging players

• Trific Traffic Management: Smaller Australian traffic management services provider focused on WA and surrounding regions, offering traffic control, TMPs and equipment hire. Comparable service offering but smaller scale, making Highways Traffic the more established reference point.

Broad incumbents

• Downer EDI: Major Australian engineering and infrastructure contractor delivering road and rail projects. Overlaps with Highways Traffic as a customer (per disclosures) and as a broader-scope incumbent that could in-source traffic management for its own project portfolio.
• Boral (Construction Materials & Infrastructure services arm): Large Australian construction materials and infrastructure services company whose road surfacing/infrastructure projects routinely consume traffic management services. Comparable through overlapping customer relationships and infrastructure-project delivery, though traffic management is not a standalone service line.
• CPB Contractors (CIMIC Group): One of Australia's largest construction contractors delivering transport infrastructure (Gateway WA, level crossing removals etc.). Listed as a customer of Highways Traffic; also comparable as a major road-project incumbent that coordinates large-scale traffic management through specialist sub-contractors.

Regional players

• Total Traffic Management: Traffic management provider with operations centred on the eastern states of Australia. Comparable service model but primarily serving NSW/QLD markets rather than competing directly with Highways Traffic in Western Australia.
• Highway Care International: UK-based provider of temporary traffic management and road safety services for highways and roadworks. Comparable service offering but operating in a different geography, making it a useful international reference peer rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/highways-traffic-management

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highways Traffic