Voeding Leeft

What Voeding Leeft does

Voeding Leeft is a Dutch non-profit foundation (Stichting Voeding Leeft, ANBI status) founded in 2011 and headquartered in Amsterdam, with a team of approximately 60 people. It develops and delivers evidence-based lifestyle intervention programs for people with chronic conditions, organized around a four-pillar methodology covering nutrition, movement, relaxation, and sleep. Its portfolio includes Keer Diabetes2 Om (a two-year GLI-certified program for type 2 diabetes that is the only specialized GLI in the Netherlands and is covered by basic health insurance), Leef! met MS (12 months, Multiple Sclerosis, with Amsterdam UMC), Leef! met Reuma (3 months, rheumatism, with Erasmus MC), Leef! met IBD (3 months, Crohn's / Colitis Ulcerosa, with LUMC), Leefstijlprogramma na kanker / Beter Gezond (24 months, post-cancer, with Radboudumc and Arts & Leefstijl), and Leefstijl bij Depressie (a school workshop with UMC Utrecht).

Program content is delivered through the proprietary Mijn Voeding Leeft online platform, which provides secure group video sessions, community forums, recipe and multimedia libraries, podcasts, animated content, and participant progress dashboards tracking blood values, weight, and waist circumference. Participants also attend in-person kickoff sessions at locations across the Netherlands. Since founding, Voeding Leeft has helped more than 11,000 people and trained over 700 doctors, primarily through the Keer Diabetes2 Om referral network of GPs, practice nurses, and diabetes nurses.

The business model is non-commercial and project-based. Keer Diabetes2 Om is reimbursed through the Dutch basic health insurance package as a GLI; Leef! met MS, Leef! met Reuma, Leef! met IBD, and Beter Gezond are funded by disease-specific foundations (Nationaal MS Fonds, ReumaNederland, Maag Lever Darm Stichting, AFAS Foundation) and research grants, with modest participant contributions (€95 and €299) on the MS and rheumatism programs. The wholly-owned subsidiary Reverse B.V. operates Keer Diabetes2 Om. Marketing is content-led (blog columns, participant testimonials, newsletters, social media, webinars) and acquisition is primarily through healthcare-provider referrals. All programs are evidence-based, developed in partnership with six Dutch university medical centers.

Name

Voeding Leeft

Legal name

Stichting Voeding Leeft

Website

https://voedingleeft.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Voeding Leeft is a Dutch non-profit foundation that delivers evidence-based lifestyle intervention programs for people with chronic conditions, including type 2 diabetes, MS, rheumatism, IBD, post-cancer recovery, and depression, using a four-pillar methodology supported by university medical center research.

Ownership category

akta.pro rank

Product category

Chronic-disease lifestyle intervention programs

NAICS

Offices of Other Health Practitioners (6213), Other Individual and Family Services (624190)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

akta.pro secondary industries

Diabetes & Blood Sugar Nutrition Coaching (HSADAFAF), Diabetes (General) (HLAKADAA)

Keywords

• Lifestyle intervention programs
• Chronic disease management
• Type 2 diabetes reversal
• Nutrition coaching programs
• Lifestyle medicine

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Program Participation Fees (Participant Contributions): Some programs charge a participant fee (e.g., Leef! met MS at €95, Leef! met Reuma at €299). These are typically partially or fully reimbursable through health insurance.
2. Health Insurance Reimbursement: Voeding Leeft is working toward full reimbursement of program costs through Dutch health insurers. Keer Diabetes2 Om is covered under the basic health insurance package as a GLI (Gecombineerde Leefstijl Interventie).
3. Project-Based Funding from Healthcare Funds and Foundations: Pilot programs are funded through temporary project financing from healthcare insurers, healthcare institutions, companies, and the government. AFAS Foundation financed the Beter Gezond project. Nationaal MS Fonds, ReumaNederland, and Maag Lever Darm Stichting fund respective programs.
4. Donations: Voeding Leeft accepts donations from the public through a Mollie payment link, supporting its non-profit mission.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Voeding Leeft delivers evidence-based, group-based lifestyle intervention programs for people with chronic conditions, structured around four pillars: nutrition, movement, relaxation, and sleep. Programs include Keer Diabetes2 Om (the only specialized Dutch GLI for type 2 diabetes, covered by basic health insurance), Leef! met MS (12-month MS program with Amsterdam UMC), Leef! met Reuma (3-month rheumatism program with Erasmus MC), Leef! met IBD (3-month Crohn's/Colitis program with LUMC), and Leefstijlprogramma na kanker (24-month post-cancer recovery program with Radboudumc). Content is delivered via the proprietary Mijn Voeding Leeft online community platform combined with in-person group sessions and coaching by nurses, dietitians, and lifestyle coaches.

Product overview

Voeding Leeft operates as a portfolio of lifestyle intervention programs targeting chronic diseases, organized as a unified platform with multiple specialized programs. The core products include Keer Diabetes2 Om (a two-year GLI-certified program for type 2 diabetes), Leef! met MS (12-month MS program with Amsterdam UMC research), Leef! met Reuma (3-month rheumatism program with Erasmus MC research), Leef! met IBD (3-month Crohn's/Colitis program with LUMC research), and Leefstijlprogramma na kanker/Beter Gezond (24-month post-cancer treatment program with Radboud UMC). Supporting offerings include the Leefstijl bij Depressie school workshop (with UMC Utrecht), the Diabetes type 2 Zelftest self-assessment tool, and the Mijn Voeding Leeft online community platform. All programs share a common four-pillar approach (nutrition, movement, relaxation, sleep) and are offered free or at low cost (€95-€299) as the organization operates without profit motive.

Differentiator

Problem solved

Functional benefit

Brands

• Keer Diabetes2 Om: A two-year lifestyle program for people with (at risk of) type 2 diabetes, the only specialized GLI (Gecombineerde Leefstijl Interventie) program.
• Leef! met MS
• Leef! met Reuma
• Leef! met IBD
• Leefstijlprogramma na kanker
• Leefstijl bij Depressie

Products and services

• Keer Diabetes2 Om Two-year evidence-based lifestyle intervention program for adults with type 2 diabetes or prediabetes, structured around four pillars (nutrition, movement, relaxation, sleep). Delivered via group sessions (online and in-person) with nurse, dietitian, and coach support, and the only specialized Dutch GLI covered under basic health insurance.
• Leef! met MS 12-month online lifestyle program for adults with Multiple Sclerosis, combining nutrition, movement, relaxation, and sleep to reduce MS symptoms and increase energy. Researched by Amsterdam UMC / VUmc and financed via Nationaal MS Fonds at a €95 own contribution per participant.
• Leef! met Reuma 3-month lifestyle program for adults with rheumatism focused on reducing pain, improving balance, and increasing energy via the four pillars (nutrition, movement, relaxation, sleep). Researched by Erasmus MC, financed by ReumaNederland at €299 per participant.
• Leef! met IBD 3-month lifestyle program for adults with Crohn's disease or Ulcerative Colitis, designed to reduce inflammation and increase vitality through the four pillars. Researched by LUMC and financed by Maag Lever Darm Stichting; currently on a waitlist.
• Leefstijlprogramma na kanker (Beter Gezond) 24-month lifestyle program for adults in remission from colorectal, breast, or bladder cancer, combining six months of guided program with an 18-month maintenance phase around the four pillars. Developed with Arts & Leefstijl and Radboudumc and funded by AFAS Foundation; currently on a waitlist.
• Leefstijl bij Depressie Free 2-hour inspirational workshop for MBO, HBO and WO schools on the effects of nutrition on mental health in young adults, delivered as part of a UMC Utrecht research project. Funded by the VOORbeeld verkiezing 2022 prize.
• Mijn Voeding Leeft Proprietary secure online community platform for participants across all Voeding Leeft programs, providing group video sessions, community forums, recipe libraries, blogs, animations, podcasts, and progress-tracking dashboards.

Quantifiable outcome

• Over 11,000 participants helped since 2011
• +7 more outcomes

Named customers25 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• TNOcoreStrategic or Co-development Partner · 1 January 2022TNO (Nederlandse Organisatie voor toegepast wetenschappelijk onderzoek) is listed as a partner of Voeding Leeft, contributing research expertise and scientific credibility to lifestyle intervention programs.
• RijksoverheidcoreStrategic or Co-development PartnerThe Dutch government is listed as a partner, reflecting the public health importance of Voeding Leeft's mission and potential government support for GLI programs.
• Arts & LeefstijlcoreStrategic or Co-development PartnerArts & Leefstijl (Vereniging Arts & Leefstijl) is a partner in the development of the leefstijlprogramma na kanker (Beter Gezond project) alongside Radboudumc.
• Lifestyle 4 HealthminorStrategic or Co-development PartnerLifestyle 4 Health is listed as a partner, aligned with the shared mission of promoting lifestyle medicine in the Netherlands.
• RadboudumccoreStrategic or Co-development PartnerRadboudumc collaborated with Voeding Leeft to develop and execute the Beter Gezond leefstijlprogramma na kanker (24-month program for bladder, colon, and breast cancer survivors). The university medical center conducts scientific research into the program's effectiveness.
• UMC UtrechtcoreStrategic or Co-development PartnerUMC Utrecht partnered with Voeding Leeft on a new project around lifestyle and mental health in young adults, funded by the VOORbeeld verkiezing prize. The university conducts measurements and surveys as part of the research.
• Nationaal MS FondscoreStrategic or Co-development PartnerNationaal MS Fonds finances the rollout of the Leef! met MS program and is involved in content development. It also recruits participants through its media channels. Voeding Leeft confirms participants to the fund.
• VUmc (Amsterdam UMC)coreStrategic or Co-development PartnerVUmc conducts scientific research into the effects of the Leef! met MS lifestyle program. Voeding Leeft shares participant data (with consent) for the research. The program is intellectual property of Voeding Leeft.
• ReumaNederlandcoreStrategic or Co-development PartnerReumaNederland finances the rollout of the Leef! met Reuma program and is involved in content development. It recruits participants and communicates about the program and its results.
• Erasmus MCcoreStrategic or Co-development PartnerErasmus MC conducts scientific research into the effects of the Leef! met Reuma program. Voeding Leeft shares participant and physician contact data (with consent) for research purposes.
• Maag Lever Darm Stichting (MLDs)coreStrategic or Co-development PartnerThe Maag Lever Darm Stichting (MLDs) finances the rollout of the Leef! met IBD program. The program is intellectual property of Voeding Leeft.
• LUMC (Leids Universitair Medisch Centrum)coreStrategic or Co-development PartnerLUMC conducts scientific research into the effects of the Leef! met IBD program and recruits participants. Both LUMC and Voeding Leeft have ownership of and insight into the collected data.
• Louis Bolk InstituutcoreStrategic or Co-development PartnerThe Louis Bolk Instituut conducted a scientific study on Keer Diabetes2 Om demonstrating durable results in medication use, weight, and quality of life after 24 months.
• Better MeetingsminorOthersVenue partner for in-person program sessions. Used for group sessions such as the Keer Diabetes2 Om 2-day kickoff in Austerlitz.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Omada Health: US digital chronic-disease prevention and management company delivering coach-led lifestyle programs for diabetes, hypertension, and musculoskeletal conditions. Closest scaled US analog to Voeding Leeft's chronic-condition portfolio approach.
• Noom: Digital behavior-change platform with structured nutrition, movement, and coaching programs targeting weight management and chronic conditions including prediabetes and type 2 diabetes. Comparable in coach-led, app-delivered, multi-pillar lifestyle intervention model.
• FoodCoach: Dutch digital platform for nutritional coaching with a network of registered dietitians delivering lifestyle and chronic-disease nutrition programs. Operates in the same Dutch healthcare context with overlapping target audiences and intervention style.
• Arts & Leefstijl: Dutch association of physicians focused on lifestyle medicine; partnered with Voeding Leeft on the Beter Gezond cancer survivorship program. Comparable mission around evidence-based lifestyle interventions delivered through physician networks.
• Virta Health: US-based digital health company delivering nutrition-led lifestyle interventions to reverse type 2 diabetes and other metabolic conditions. Direct analog to Keer Diabetes2 Om in target condition, intervention philosophy, and outcomes claims (medication reduction, HbA1c improvement).
• Lifestyle 4 Health: Dutch non-profit promoting lifestyle medicine and lifestyle interventions for chronic disease prevention. Listed as an active partner of Voeding Leeft and operates in the same Dutch lifestyle-medicine ecosystem with overlapping mission and methodology.

Others

• Louis Bolk Instituut: Dutch independent research institute that conducted the 24-month outcomes study on Keer Diabetes2 Om. An evidence-generation partner rather than a direct competitor, but tightly coupled to Voeding Leeft's research-backed positioning.
• TNO: Dutch applied research organization listed as a strategic partner of Voeding Leeft. Comparable in mission orientation around lifestyle and preventive health, but operates as a research/consulting organization rather than a program-delivery peer.
• Diabetes Vereniging Nederland: Dutch patient association for people with diabetes; adjacent ecosystem player that channels information and support to the same T2D population Voeding Leeft serves. Not a program peer but a key referral and awareness channel.

Emerging players

• Better Therapeutics (LifestyleRx): Digital therapeutics company developing prescription lifestyle interventions for type 2 diabetes and other cardiometabolic conditions. Comparable focus on lifestyle-as-medicine for T2D, with stronger regulatory framing (FDA pathway) but smaller program footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/keerdiabetesom/?locale=nl_NL
• LinkedInlinkedin.com/company/voeding-leeft
• Instagraminstagram.com/voedingleeft
• Xx.com/VoedingLeeft

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Voeding Leeft