What Safari Group does

Safari Group is a privately held Saudi Arabian conglomerate founded in 1984 and headquartered in Riyadh, operating across five divisions: Contracting/Facility Management, Retail, Healthcare, Industrial, and Investment. Its core business is the operation, maintenance, and construction of strategic national infrastructure, including O&M contracts for King Abdulaziz International Airport (since 1993) and King Fahad International Airport (since 1998), air navigation systems across the Kingdom, hospital and university facility management, and large-scale construction projects for government ministries (Defense, Education, Health) and enterprises such as Aramco. The company's revenue model blends multi-year managed services contracts (facility management, O&M), project-based construction revenue, consumer-facing retail (Safari Telecom's 50+ Mobily franchise branches, Chuck E. Cheese via Unique Hospitality, Manoosha restaurants, Second Cup coffee in the UK), professional healthcare services (Elyzee Medical Centers in Riyadh and Abu Dhabi), oil & gas services, and returns from domestic and international investments (UK, USA, Lebanon, Bahrain, Egypt).

Safari serves primarily Saudi government ministries and large enterprises through formal bidding and long-term contracts, with secondary exposure to Saudi consumers through retail and healthcare brands. Its GTM combines enterprise field sales for B2G/B2B accounts with channel partnerships and franchising for consumer-facing brands. The group has international footprint in the UK (Koffeehaus, Ocean Light), USA (SAS Corp), and most recently Egypt (EGP 2 billion Chuck E. Cheese JV with PMaestro in April 2026). Paid-up capital has grown from SAR 3 million at founding to SAR 150 million in 2014 following conversion to a closed joint stock company in 2012, and the company employs 10,000+ people. Leadership transitioned in December 2024 with Ali Saleh Al Sagri succeeding Salem Saleh Al Aydh as CEO, while the Al-Saqri family retains control through the Board.

Name

Safari Group

Legal name

SAFARI Company

Website

https://safari.com.sa

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Safari Group is a privately held Saudi conglomerate operating across five divisions (Contracting, Retail, Healthcare, Industrial, Investment), serving government ministries, large enterprises like Aramco and Mobily, and consumers via telecom, restaurant, and healthcare brands across Saudi Arabia and select international markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Facility Management & O&M Services: Long-term operation and maintenance contracts for airports, hospitals, military facilities, and commercial buildings. Revenue is recurring based on service contracts with government and private sector clients.
2. Construction & Contracting: General construction, building projects, and specialized construction services including ports, airports, universities, and hospitals. One-time project-based revenue.
3. Retail Operations: Revenue from owned retail brands (Manoosha restaurants, Safari Telecom, Safari Travel, hotel apartments) and franchise operations (Chuck E. Cheese, Second Cup).
4. Healthcare Services: Elyzee Medical Center provides cosmetic surgery, dermatology, and dental services in Riyadh and Abu Dhabi.
5. Oil & Gas Services: Safari Oil and Gas provides specialized petroleum services including corrosion management, pipeline rehabilitation, and inspection services.
6. Investment Returns: Returns from domestic and international investments including real estate, private equity, and stakes in regional companies.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels4 records

Core offering

Safari Group is a diversified Saudi conglomerate providing facility management, operation and maintenance, and construction services for government and enterprise clients (airports, hospitals, military bases, universities), alongside retail operations (telecom, restaurants, coffee shops, travel, hotel apartments, book distribution), healthcare services (cosmetic surgery and dermatology clinics), oil and gas services (corrosion management, pipeline rehabilitation), and domestic and international investment activities. The company's core revenue drivers are long-term government O&M contracts and construction projects across five operating divisions.

Product overview

Safari Group is a diversified Saudi Arabian conglomerate operating across five main divisions: Contracting (facility management and construction), Retail (telecom, hospitality, restaurants, travel, hotels, and book distribution), Healthcare (medical centers), Industrial (oil and gas services), and Investment (domestic and international). The company manages a portfolio of subsidiaries and brands including Safari Telecom (Mobily franchise), Unique Hospitality (Chuck E. Cheese franchise rights), Manoosha restaurants, Second Cup coffee shops (UK), Safari Travel (IATA travel agency), Dar AlJadawel book distribution, Safari Hotel Apartments, Elyzee Medical Centers, and Safari Oil and Gas. The Group provides operation and maintenance services for airports and hospitals, construction services for government projects, and international investments in robotics/AI, insurance, and technology.

Differentiator

Problem solved

Functional benefit

Brands

• Safari Telecom: Telecommunications retail and distribution services, authorized Mobily dealer operating over 50 branches in Saudi Arabia
• Safari Oil and Gas
• Safari Travel
• Safari Suites
• Unique Hospitality
• Manoosha
• Koffeehaus Second Cup
• Elyzee Medical Center
• Chuck E. Cheese Saudi Arabia
• Dar AlJadawel
• Volt Charge
• QSS
• Cosmos

Products and services

• Facility Management and Operation & Maintenance Services Operation and maintenance services for airports, hospitals, military facilities, water desalination plants, and commercial buildings across Saudi Arabia, covering electrical power generation, water production/desalination, HVAC, communications, building maintenance, pest control, fire systems, elevators, and lighting. B2G/B2B long-term contracts.
• Construction and Contracting Services General construction and specialized building services for airports, universities, hospitals, military facilities, water treatment plants, and infrastructure projects in Saudi Arabia. B2G/B2B project-based contracts.
• Safari Telecom Services Telecommunications retail and distribution services; authorized Mobily dealer operating 50+ franchise branches across Saudi Arabia and Apple service/marketing partner. B2C retail distribution.
• Unique Hospitality Family Entertainment & Restaurant Operations Hospitality management company holding exclusive development rights for Chuck E. Cheese brand in Saudi Arabia; operates family entertainment centers under the franchise. B2C consumer services.
• Manoosha Restaurant Chain Restaurant chain operated by Creative Solutions Co. specializing in traditional Middle Eastern cuisine, particularly manakish (traditional flatbread dishes), prepared in stone ovens; operates multiple branches across Saudi Arabia. B2C consumer dining.
• Koffeehaus Second Cup Coffee Shop Operations UK-based coffee shop franchise operating Second Cup locations in London (Portobello Road and Bloomsbury), established by Safari Group in 2015. B2C consumer coffee retail.
• Safari Travel & Tourism Agency Travel and tourism agency; IATA-certified agent and authorized General Sales Agent (GSA) for multiple international airlines including British Airways, Swiss Air, Lufthansa, Air France, KLM, Emirates, Etihad, Gulf Air, Kuwait Airways, and Qatar Airways. B2C/B2B travel services.
• Safari Hotel Apartments (Safari Suites) Serviced apartment and hotel brand offering furnished apartments with 24-hour room service, housekeeping, in-room safety boxes, fully-equipped kitchens, satellite TV, and high-speed internet, across key Middle East destinations. B2C hospitality.
• Elyzee Medical Center - Riyadh Cosmetic surgery, dermatology, and laser treatment center in Riyadh, one of the largest specialized centers in these fields, staffed with internationally credentialed consultants. B2C medical services.
• Elyzee Medical Center - Abu Dhabi Day surgery and medical center in Abu Dhabi providing plastic surgery, dermatology, dentistry, and maternity services in a luxury environment. B2C medical services.
• Safari Oil and Gas Services Oil and gas sector solutions provider specializing in corrosion management, pipeline rehabilitation, inspection, facility maintenance, insulation, and petrochemical services in Saudi Arabia. B2B specialized industrial services.
• Dar AlJadawel Book Distribution Book distribution company; leading distributor of foreign books in Saudi Arabia, representing publishers including Oxford University Press, Wiley, Marshall Cavendish, and Express Publishing. B2B and institutional distribution.

Quantifiable outcome

• 40+ years of continuous operation in Saudi Arabia
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• PMaestroflagshipStrategic or Co-development Partner · 16 April 2026PMaestro partnered with Safari Group of Saudi Arabia to establish a EGP 2 billion investment platform in Egypt's entertainment sector, creating CEC Egypt Holding to operate and expand Chuck E. Cheese franchise locations across Egypt. The joint venture combines direct investment with Special Purpose Vehicles to enable participation from local and regional investors.
• Second Cup (Koffeehaus)flagshipOEM/ Whitelabel/ Licensing Partner · 1 July 2015Koffeehaus Limited, established by Safari Group in UK in 2015, obtained franchise rights for Second Cup coffee shops. First location opened July 2015 at Portobello Road, London, with expansion plans.
• MobilycoreChannel Partner/ Reseller/ DistributorSafari Telecom is an authorized dealer for Mobily (since 2004), operating 50+ franchise branches and managing 100+ retail locations in major shopping centers across Saudi Arabia.
• ApplecoreChannel Partner/ Reseller/ DistributorSafari Telecom signed a partnership agreement with Apple to serve as a marketer and provider of Apple maintenance services in the Saudi market.
• Chuck E. CheeseflagshipOEM/ Whitelabel/ Licensing PartnerUnique Hospitality, a Safari Group subsidiary, holds exclusive development rights for Chuck E. Cheese brand in Saudi Arabia and is expanding the family entertainment concept across the Kingdom.
• Consolidated Restaurants Operations (El Chico)coreOEM/ Whitelabel/ Licensing PartnerSafari Group's Unique Hospitality operated El Chico Mexican restaurant brand in Saudi Arabia, owned by US-based Consolidated Restaurants Operations.
• Major Airlines (British Airways, Lufthansa, Emirates, etc.)coreChannel Partner/ Reseller/ DistributorSafari Travel & Tourism serves as General Sales Agent (GSA) for multiple international airlines including British Airways, Swiss Air, Lufthansa, Air France, KLM, Emirates, Etihad, Gulf Air, Kuwait Airways, and Qatar Airways.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• ISS A/S: Global facility services leader providing integrated FM services to airports, hospitals, and corporate clients. Comparable to Safari's multi-disciplinary Facility Management division and global expansion ambition, though at materially larger scale.
• Sodexo: Global facility management and food services provider serving government, healthcare, and corporate clients worldwide. Overlaps with Safari's facility management and hospitality services offerings.
• Tamimi Group: Diversified Saudi conglomerate with food, operations & maintenance, and energy services. Comparable in scale, geographic footprint (Saudi + international), and multi-sector government/enterprise contract orientation.

Direct peers

• Almutlaq Group: Saudi diversified holding group with industrial, services, and trading operations across the Kingdom. Comparable to Safari's diversified Saudi-anchored conglomerate structure.
• Al Bawani: Saudi construction and real estate development company delivering large-scale government, healthcare, and aviation projects. Directly overlaps with Safari's construction and facility management offerings to Saudi ministries.
• Rawabi Holding: Saudi diversified conglomerate with energy services, facility management, catering, and industrial divisions. Closely comparable to Safari's Industrial and Contracting divisions and Saudi enterprise customer focus.
• Arabian Trading & Construction Co. (Emdad): Saudi facility management and contracting services company serving airports, healthcare, and government clients. Direct overlap with Safari's Facility Management and Construction divisions.
• Saudi Binladin Group: One of Saudi Arabia's largest construction and infrastructure groups, operating across contracting, facility management, and airport/hospital construction. Highly comparable to Safari's Contracting division in both customer base (Saudi ministries, GACA) and large-scale project execution.
• Nesma Holding: Saudi diversified conglomerate with industrial, construction, EPC, and real estate operations. Comparable to Safari's five-division structure and Saudi enterprise/government contract mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SafariGroup1
• Facebookfacebook.com/Safari-Group-179119465624755
• LinkedInlinkedin.com/company/safarigroup
• Instagraminstagram.com/SafariGroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safari Group