Mobily
Mobily (Etihad Etisalat Company) is Saudi Arabia's second-largest mobile operator, majority-owned by e&, serving 14.4 million mobile subscribers and enterprise/wholesale customers through 5G, fiber, 14 data centers, and submarine cable infrastructure.
- Company typePublic
- Founded2004
- HeadquartersRiyadh, Saudi Arabia
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Mobily does
Mobily (Etihad Etisalat Company) is Saudi Arabia's second-largest mobile network operator and a publicly listed entity on the Tadawul stock exchange under ticker 7020, majority-owned by UAE-based e& (formerly Etisalat). Founded in 2004 and headquartered in Riyadh, the company operates mobile, fixed-line, and wholesale telecommunications services, serving 14.4 million mobile subscribers (28% market share) and holding 19.4% of Saudi fixed broadband. Its infrastructure includes 60,000 km of fiber, 14 Tier-certified data centers with ~122 MW capacity, 460 MHz of spectrum, and ownership/landing rights in the Africa-1, SMW6, and AAE1 submarine cable systems with four strategic landing stations.
Mobily's core consumer products span postpaid plans (SAR 65–400+ with XStream tiers), prepaid plans (SAR 30–360), Raqi unlimited flagship plan, Home Fiber (80 Mbps to 1 Gbps FTTH), and Home 5G fixed wireless. Enterprise and wholesale offerings include data center colocation, submarine cable capacity, international roaming (via iBASIS), cybersecurity compliance automation (CyberArrow partnership), and fleet management IoT, distributed through enterprise field sales and 12 global Points of Presence. Mobily Infotech India serves as an IT services arm targeting 5x revenue growth by 2028.
The company generates revenue primarily through recurring monthly subscriptions across consumer, enterprise, and wholesale segments, plus hardware/device sales. Q1 2026 revenue reached SAR 5.04 billion (5.5% YoY growth) with Q1 net profit of SAR 880 million (+15% YoY) and FY2025 net profit of SAR 3.46 billion, supported by SAR 5.8 billion 2025 CAPEX and a $905 million digital infrastructure commitment aligned with Saudi Vision 2030.
Mobily firmographics
Firmographics- Name
- Mobily
- Legal name
- Etihad Etisalat Company
- Website
- http://www.mobily.com.sa
- Company type
- Public
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Mobily (Etihad Etisalat Company) is Saudi Arabia's second-largest mobile operator, majority-owned by e&, serving 14.4 million mobile subscribers and enterprise/wholesale customers through 5G, fiber, 14 data centers, and submarine cable infrastructure.
- Ownership category
- akta.pro rank
Mobily industry classification
Industry- Product category
- Telecommunications Services
- NAICS
- Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- Business/Enterprise ISPs (Dedicated Internet Access) (HDAIADAB)
Keywords
Where Mobily is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Mobily business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Mobile Services: Voice and data mobile services for individual consumers and businesses, including prepaid and postpaid plans with various data allowances and features
- Fixed Services: Home fiber and home 5G services providing internet connectivity to residential customers with various speed tiers
- Wholesale/Carrier Services: International carrier services including submarine cable capacity, roaming agreements, and wholesale connectivity to other telecom operators
- Digital Services: Additional digital services including cloud solutions, enterprise connectivity, and value-added services for business customers
- Device Sales: Mobile devices, smartphones, and related hardware sales through retail and online channels
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Postpaid plans ranging from SAR 65 to SAR 400+ monthly |
| Subscription | Pay-as-you-go | Prepaid plans ranging from SAR 30 to SAR 360 |
| Subscription | Monthly | Home Fiber plans with various speed tiers |
| Subscription | Monthly | Home 5G wireless plans including unlimited option |
| Other | Multi-year contract | Enterprise and business custom pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Mobily product offering
Product offeringCore offering
Mobily is a Saudi Arabian telecommunications operator providing mobile voice and data services (prepaid and postpaid), fixed broadband (Home Fiber FTTH and Home 5G fixed wireless), enterprise connectivity, data center services, and international wholesale carrier/submarine cable capacity. The company serves individual consumers, businesses, and other telecom operators with plans ranging from prepaid bundles to custom multi-year enterprise contracts.
Product overview
Mobily (Etihad Etisalat Company) is Saudi Arabia's second-largest telecommunications operator offering a comprehensive portfolio of mobile, fixed-line, and enterprise services. The core consumer offering includes mobile postpaid plans (Postpaid 65-400, XStream tiers), mobile prepaid plans, and home connectivity via Home Fiber (FTTH up to 1 Gbps) and Home 5G fixed wireless. Premium offerings include Raqi (unlimited usage plan) and Mobily Gamers (gaming-optimized service). Enterprise services span data centers (39 MW capacity from $905M investment), submarine cables (Africa-1, SMW6, AAE1), cybersecurity compliance automation (via CyberArrow partnership), fleet management IoT solutions, and IT managed services through Mobily Infotech India. The company operates mobile, fiber optic, and satellite networks serving 14.4 million subscribers with 460 MHz spectrum holdings, positioning as a key enabler of Saudi Vision 2030 digital transformation.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobily Mobile Postpaid Plans Monthly subscription mobile plans with voice, data, and value-added services billed after usage. Includes Postpaid 65, 100, 200, 300, 400, XStream, XStream Plus, and XStream Max tiers offering progressive data allowances and speeds for individual consumers.
- Mobily Mobile Prepaid Plans Prepaid mobile plans with voice minutes and data bundles including Prepaid 30, 75, 110, 150, 180, 220, and 360 with data boosters ranging from 10GB to 600GB, targeting individual consumers and tourists in Saudi Arabia.
- Mobily Home Fiber Fixed-line fiber-to-the-home broadband services offered in prepaid and postpaid variants with speeds from 80 Mbps to 1 Gbps, including FTTR (Fiber-to-the-Room) options for residential customers in Saudi Arabia.
- Mobily Home 5G Fixed wireless broadband services using 5G technology for home connectivity including unlimited and tiered speed options (100Mbps, 200Mbps, 300Mbps) as an alternative to fiber installation for residential customers.
- Raqi Premium postpaid plan featuring unlimited usage without restrictions, marketed as Mobily's flagship unlimited plan with priority network access for high-value individual consumers.
- Mobily Gamers Gaming-focused service providing optimized network performance, low latency connectivity, and gaming perks for the mobile gaming community segment in Saudi Arabia.
- Mobily Roaming Services International roaming services enabling mobile usage while traveling abroad, with coverage agreements across multiple countries and regions, partnered with iBASIS for IPX and supporting increased traffic during Hajj, Ramadan, and tourism seasons.
- Mobily Data Center Services Enterprise data center services providing colocation, hosting, and cloud infrastructure with 39 MW of planned additional capacity, part of a $905 million digital infrastructure investment announced at LEAP 2025 for enterprise customers and cloud workloads.
- Mobily Submarine Cable Capacity International submarine cable connectivity including Africa-1, SMW6, and AAE1 systems linking Saudi Arabia to Africa, Europe, and Asia, with strategic landing stations providing wholesale capacity to global carriers and operators.
Quantifiable outcome
- Q1 2026 revenue of SAR 5.04 billion with 5.5% growth and 16% operating income increase
- +3 more outcomes
Companies that use Mobily
Customer profileSegments4 records
Ideal customer profiles3 records
Mobily technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Mobily partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor, core and flagship.
- LEAPminorLEAP 2025 technology conference participation and investment in emerging technology partnerships showcased at the annual LEAP event
- CyberArrowcoreCybersecurity compliance automation partnership providing automated security compliance solutions for enterprise customers
- Zain GroupflagshipOpen RAN partnership collaboration with Zain Group, Etisalat Group, stc, and du for developing and deploying Open Radio Access Network technology across the region
- Etisalat GroupflagshipOpen RAN partnership collaboration for regional Open Radio Access Network technology deployment and development
- stcflagshipOpen RAN partnership collaboration for regional Open Radio Access Network technology deployment and development
- duflagshipOpen RAN partnership collaboration for regional Open Radio Access Network technology deployment and development
- Africa-1 Cable ConsortiumcoreAfrica-1 subsea cable partnership providing international connectivity and submarine cable capacity across Africa and beyond
- SMW6 (SeaMeWe-6) Cable ConsortiumcoreSMW6 submarine cable consortium participation for international connectivity infrastructure
- AAE-1 Cable ConsortiumcoreAAE1 submarine cable consortium participation for Asia-Africa-Europe international connectivity
- iBASIScoreIPX roaming agreement with iBASIS for international voice and data roaming services
- Nokiacore5G SA (Standalone) indoor coverage trial partnership with Nokia for advanced indoor wireless coverage solutions
- ITU (International Telecommunication Union)corePartner2Connect commitment to ITU for digital development and connectivity initiatives supporting global telecommunications access
- Mobily Red Sea CablecoreRed Sea subsea cable infrastructure project providing additional international connectivity capacity
- e& groupflagshipParent company relationship with e& group (formerly Etisalat Group), providing strategic oversight and corporate governance
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Mobily competitors and assessment
Company assessmentDirect peers
- Zain Group: Kuwait-headquartered MNO operating across MENA with Zain KSA as direct Saudi competitor (15.2% fixed broadband share). Co-participant in the Open RAN regional consortium with Mobily, stc, du, and Etisalat.
- Emirates Integrated Telecommunications (du): UAE's second telecom operator providing mobile, fixed, and enterprise services. Comparable as a regional MNO competing with the larger Etisalat/e& operator, and a co-participant with Mobily in the Open RAN partnership.
- Saudi Telecom Company (stc): Saudi Arabia's incumbent and largest telecom operator holding 59% of fixed broadband and the leading mobile market share. Direct competitor across mobile, fixed, enterprise, and wholesale segments; participates alongside Mobily in the Open RAN regional partnership.
Broad incumbents
- MTN Group: Africa's largest mobile operator with operations in 18+ markets. Comparable for its mobile-first scale strategy, wholesale carrier services, and enterprise/data center expansion similar to Mobily's wholesale and digital services growth path.
- Ooredoo Group: Qatar-headquartered telecom group operating mobile, fixed, and enterprise services across MENA and Asia. Comparable as a regional incumbent with similar wholesale carrier and data center diversification strategies targeting emerging markets.
- e& (formerly Etisalat Group): Mobily's parent company and one of the largest telecom groups in MEA, operating across UAE and multiple international markets. Comparable as a parent telecom group with similar mobile, fixed, enterprise, and wholesale businesses; sets strategic direction and capital allocation for Mobily.
Emerging players
- Etihad Atheeb (GO): Saudi fixed-line telecom operator focused on FTTH and enterprise services. Comparable as a smaller Saudi competitor in fixed broadband and B2B connectivity, directly contesting Mobily's Home Fiber and enterprise segments.
- Salam (Integrated Telecom Company / ITC): Saudi alternative telecom operator focused on enterprise, wholesale, and data center services. Comparable as a niche Saudi infrastructure operator targeting similar enterprise and carrier customers to Mobily's B2B business.
Regional players
- Etisalat Misr (e& Egypt): Egyptian mobile operator and Mobily's sibling under e& group. Comparable as a regional e& subsidiary operating mobile, fixed, and enterprise services; relevant for cross-border learning, scale procurement, and partnership models within the parent group.
- Batelco (Beyon Group): Bahrain-based telecom operator providing mobile, fixed, and enterprise services across Bahrain, Kuwait, Saudi Arabia (via SABAFon MVNO), and other markets. Comparable as a smaller regional MNO with similar enterprise and wholesale diversification pressures.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Mobily social profiles
Digital presenceMobily compliance and trust
Trust signalCompliance1 record
Mobily financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobily leadership team
Management profileNumber of profiles
Profiles5 records
Mobily subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mobily funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobily M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobily
What does Mobily do?
Mobily is a Saudi Arabian telecommunications operator providing mobile voice and data services (prepaid and postpaid), fixed broadband (Home Fiber FTTH and Home 5G fixed wireless), enterprise connectivity, data center services, and international wholesale carrier/submarine cable capacity. The company serves individual consumers, businesses, and other telecom operators with plans ranging from prepaid bundles to custom multi-year enterprise contracts.
Is Mobily a public or private company?
Mobily is a public company. It is classified as public and is currently operating.
When was Mobily founded?
Mobily was founded in 2004. It employs 1,001 to 5,000 people.
Where is Mobily based?
Mobily is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Mobily make money?
Five revenue lines are on record. Mobile Services are the primary driver. The others are fixed Services, wholesale/Carrier Services, digital Services and device Sales.
Who are Mobily's main competitors?
Direct peers on record are Zain Group, Emirates Integrated Telecommunications (du) and Saudi Telecom Company (stc). Broad incumbents are MTN Group, Ooredoo Group and e& (formerly Etisalat Group). Emerging players are Etihad Atheeb (GO) and Salam (Integrated Telecom Company / ITC). Regional players are Etisalat Misr (e& Egypt) and Batelco (Beyon Group).
Does Mobily have an API?
No public API is recorded for Mobily.
What industry is Mobily in?
Mobily's product category is Telecommunications Services. Its primary akta.pro industry code is HDAIADAB, Business/Enterprise ISPs (Dedicated Internet Access). Its NAICS code is 517112 and its SIC code is 4812.