Simca Advertising

What Simca Advertising does

Simca Advertising Limited is a Mumbai-based out-of-home (OOH) advertising company founded in 1970 by Late Mr. Haroon Saleh Batliwala and now led by his son Mr. Fahim Batliwala as Managing Director. The company operates 210 media assets—65% of which are digital—including LED screens, digital billboards, hoardings, gantries, bus panels, bus shelters, kiosks, and cantilevers, concentrated in Mumbai and Maharashtra with stated intent to expand into smaller Indian cities. Notable installations include a 40x40 ft digital billboard on the Andheri East-West Flyover and a premium site at JVPD Circle, Juhu. The company also positions itself as a 360-degree marketing solutions provider, offering ATL (radio, television, cinema, print) and BTL (retail activations, event sponsorship, digital marketing) services alongside its core OOH/DOOH products.

Simca's revenue is generated through contract-based advertising placements on its owned-and-operated media asset portfolio, sold via direct enterprise field sales to marquee clients in BFSI, real estate, FMCG, and retail sectors. The company serves 124 clients, with one recently disclosed ₹15.26 crore contract from a financial services firm providing FY26-27 revenue visibility. Pricing is quote-based and not publicly disclosed. FY26 audited revenue was ₹127.22 crore (up 74.7% YoY), with EBITDA of ₹23.55 crore (up 129.6%) and PAT of ₹16.62 crore (up 125.3%), driven by operating leverage and a higher mix of digital assets. The company recently listed on the NSE SME (NSE Emerge) platform on May 15, 2026, raising ₹58.04 crore via a fresh issue subscribed 80.88x, with proceeds earmarked for LED screen installations, a strategic collaboration with Capital World Media Services to monetize 20 additional LED screens, and working capital.

Name

Simca Advertising

Legal name

Simca Advertising Limited

Website

https://simcaadvertising.com

Company type

Public

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Simca Advertising Limited is a Mumbai-based outdoor advertising company operating 210 OOH and DOOH media assets (65% digital) across Mumbai and Maharashtra. Founded in 1970, it serves 124 enterprise clients in BFSI, real estate, FMCG, and retail via direct sales, and recently IPO'd on NSE SME.

Ownership category

akta.pro rank

Product category

Outdoor Advertising Services

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850), Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAAKAF

Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Out-of-Home (OOH) Advertising Services

SECONDARYBPAFALAA

Static Billboards & Posters (Roadside, Wallscapes)

Business & Public Services/Marketing, Advertising & PR Services/Out-of-Home (OOH) & Outdoor Advertising Services

SECONDARYBPAFALAD

Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths)

Business & Public Services/Marketing, Advertising & PR Services/Out-of-Home (OOH) & Outdoor Advertising Services

SECONDARYMPAAAKAD

Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Out-of-Home (OOH) Advertising Services

SECONDARYHDACADAL

Digital Signage & Commercial Displays

Hardware, Technology & Telecom/Computing Hardware & Peripherals/Computer Monitors & Displays

Keywords

• Outdoor advertising
• Digital out-of-home
• Billboard advertising
• Hoarding advertising
• Transit advertising

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Out-of-Home Advertising: Revenue generated from traditional billboards and Digital Out-of-Home (DOOH) advertising slots. The company operates 210 media assets and serves clients across BFSI, real estate, FMCG, and retail sectors. Growth driven by improved operating leverage and higher contribution from digital media assets.
2. Contract-Based Advertising Services: Securing large contracts from enterprise clients such as the Rs 15.26 crore contract from a leading financial services firm for FY26-27, providing revenue visibility.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Simca Advertising is a 360-degree marketing solutions provider specializing in Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising through a network of 210 media assets, of which 65% are digital LED screens and digital billboards. The company offers ATL and BTL advertising services including strategic placement of hoardings, gantries, bus panels, bus shelters, kiosks, cantilevers, and premium digital installations across Mumbai and Maharashtra. Its portfolio also includes radio, television, cinema, print, digital marketing, retail activations, and event sponsorship services targeted at enterprise clients in BFSI, real estate, FMCG, and retail sectors.

Product overview

Simca Advertising operates as a 360-degree marketing solutions provider offering a unified portfolio of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising services as its core products. The company delivers ATL (Above The Line) advertising including outdoor billboards, radio, television, cinema, and print placements, complemented by BTL (Below The Line) services such as retail activations, event sponsorship, and digital marketing. The product architecture centers on strategic media asset placement (210 media assets, 65% digital) across Mumbai and Maharashtra, with digital LED screens being the primary expansion focus. Services include Outdoor Advertising (OOH), Digital Out-of-Home (DOOH), ATL/BTL campaigns, Radio, Television, Cinema, Print Advertising, Digital Marketing & Social Media, Retail & On-Ground Activations, and Event Sponsorship.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Advertising (OOH)
• Digital Out-of-Home (DOOH) Advertising
• ATL (Above The Line) Advertising
• BTL (Below The Line) Advertising
• Andheri East-West Flyover Digital Billboard
• JVPD Square at Juhu Outdoor Media Destination

Quantifiable outcome

• 74.7% year-on-year revenue growth to ₹127.22 crore in FY26
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Capital World Media Services Private LimitedcoreStrategic or Co-development Partner · 8 May 2026Strategic collaboration with Capital World Media Services for monetization of 20 LED digital advertising screens. The partnership is funded through IPO proceeds and represents a key component of the company's digital expansion strategy. The collaboration enables Simca Advertising to accelerate its digital media network growth.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Lamar Advertising: One of the largest U.S. outdoor advertising companies operating billboards, digital displays, and transit advertising. Comparable to Simca in the core billboard + digital billboard business model and enterprise sales motion.
• JCDecaux: Global leader in out-of-home advertising with strong presence in street furniture, billboards, and digital OOH. Highly comparable as both operate large-format and street furniture OOH networks for enterprise advertisers, though JCDecaux operates globally at vastly greater scale.
• Dentsu (India): Global advertising and media services major with a significant India presence including OOH planning and buying. Comparable as an enterprise-grade counterpart that bundles OOH with broader 360-degree advertising services, similar to Simca's ATL/BTL positioning.

Others

• Clear Channel Outdoor: Major global OOH operator running billboards, transit advertising, and digital displays across multiple geographies. Comparable to Simca in offering static and digital outdoor inventory sold to enterprise advertisers, though at much larger scale and capital base.

Direct peers

• Selvel One: Indian outdoor advertising firm specializing in hoardings, transit media, and digital displays across metros. Directly comparable in product mix and enterprise sales motion, though typically operating at a larger pan-India scale than Simca.
• Times OOH (Times Innovative Media): Indian OOH arm of the Times Group, operating premium outdoor media across airports, metros, and large-format billboards. Highly comparable as a direct India-based competitor pursuing large-format and digital OOH for enterprise advertisers including BFSI and FMCG.
• Madison OOH: Indian OOH specialist within the Madison World network, offering billboards, transit, and digital outdoor advertising. Comparable as a domestic peer pursuing enterprise advertisers in BFSI, FMCG, and retail.
• Laqshya Media Group: One of India's largest OOH companies with a national footprint of billboards, transit, and airport media. Direct peer given overlap in large-format static and digital OOH serving enterprise clients in similar verticals.

Peers

• Hakuhodo (India operations): Japanese advertising major with India operations offering integrated advertising including outdoor media planning and buying. Comparable as an international 360-degree advertising peer operating in the same verticals as Simca's client base.

Emerging players

• Big Street (Bright Outdoor Media): Indian OOH operator focused on premium large-format billboards and digital screens in metros. Comparable as a Mumbai-and-India focused OOH competitor, though smaller in scale than Simca.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simca Advertising