United Insurance Co.
United Insurance Company (Sudan) Ltd is a privately held Khartoum-based insurer founded in 1968 offering 20+ Takaful and conventional insurance lines under the Ijara Model, serving corporate enterprises and individuals across Sudan with supporting real estate investments.
- Company typePrivate
- Founded1968
- HeadquartersKhartoum, Sudan
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What United Insurance Co. does
United Insurance Company (Sudan) Limited is a privately held insurance carrier headquartered in Khartoum, Sudan, founded in 1968. The company operates across 20+ insurance lines covering motor, medical, travel, crop, livestock, aviation, fire, marine, war and political violence, engineering, and finance insurance, serving both corporate enterprises (its primary segment) and individual consumers. Following Sudan's regulatory shift in 1992, the company transitioned from conventional insurance to the Takaful (Islamic insurance) model, and in 2019 became the first Sudanese insurer to operate under the Ijara Model, a Sharia-compliant lease-based structure. It has been recognized as Best Takaful Company in Sudan (2017, 2018) and Best Takaful Company in Africa (2019).
The company's revenue model combines insurance premium income across multiple product lines with investment income from a real estate portfolio that includes the Khartoum Tower, El Obeid Tower & Hotel, Elite Tower, and the 25,000 sqm Bahri Beach Real Estate Development Project in Khartoum North. Distribution is executed through a direct sales model comprising branches and agents across Sudan, supported by a centralized call center (30300) and CRM-based customer management. Medical insurance is offered in four tiers (Diamond, Platinum, Gold, Silver) with cross-border provider networks extending into Egypt and India, and a worldwide travel product is delivered in partnership with SIA International.
United Insurance is privately held, with Khalil Osman Investment Company (KOI) identified as the largest private shareholder and Tarig Khalil Osman serving as Managing Director & Chief Investment Officer. The company maintains a pan-African strategic position via an investment stake in Zep Re, a regional reinsurer, and publishes Arabic and English annual reports through fiscal year 2020. It holds no disclosed AI/ML capabilities and operates under traditional insurance technology infrastructure.
United Insurance Co. firmographics
Firmographics- Name
- United Insurance Co.
- Legal name
- United Insurance Company (Sudan) Limited
- Website
- https://unitedinsurance.ws
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- United Insurance Company (Sudan) Ltd is a privately held Khartoum-based insurer founded in 1968 offering 20+ Takaful and conventional insurance lines under the Ijara Model, serving corporate enterprises and individuals across Sudan with supporting real estate investments.
- Ownership category
- akta.pro rank
Where United Insurance Co. is headquartered
LocationHeadquarters
- HQ city
- Khartoum
- HQ country
- Sudan
- HQ region
- Africa
Offices2 records
Markets served
United Insurance Co. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others
Revenue model
- Insurance Premium Revenue: The company generates revenue through collecting insurance premiums from various insurance products including motor, medical, engineering, fire, marine, aviation, and other specialty insurance lines. Operates under both conventional and Takaful (Islamic insurance) models.
- Investment Income: Revenue from investment properties and real estate holdings including Khartoum Tower, El Obeid Tower & Hotel, Bahri Beach Project, and Elite Tower.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Medical insurance tiers: Diamond, Platinum, Gold, and Silver |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
United Insurance Co. product offering
Product offeringCore offering
United Insurance Company (Sudan) Ltd. provides a comprehensive portfolio of insurance products including motor, medical, travel, crop, livestock, aviation, fire, marine, war & political violence, engineering, and finance insurance. Operating under the Sharia-compliant Takaful model since 1992 and the Ijara Model since 2019, the company also offers real estate investment products to individual consumers and corporate clients in Sudan.
Product overview
United Insurance Company (Sudan) Ltd operates as a comprehensive insurance provider offering a diversified portfolio of insurance products and investment services. The company provides both conventional insurance (1969-1992) and Islamic Takaful insurance (since 1992), currently operating under the Ijara Model since 2019. The core product portfolio includes Motor Insurance, Medical Insurance (with Diamond, Platinum, Gold, and Silver tiers), Travel Insurance, Crop Insurance, Livestock Insurance, and various General Insurance products (Aviation, Fire, Marine, War & Political Violence). The Engineering Insurance division offers specialized sub-products including Machinery Breakdown, Erection All Risks, Contractors' All Risks, Contractor Plant & Machinery, Electronic Equipment, Boiler Explosion, and Machinery All Risks. Finance Insurance products include Bond/Letter of Guarantee, Micro/Macro Finance Insurance, and Export Credit Risk Insurance. Miscellaneous offerings encompass Fidelity Guarantee, Group Personal Accident, Money, and Workmen Compensation. The company also provides Investment Products through Office Rent and Real Estate offerings. All products are designed to serve both individual and corporate clients in Sudan.
Differentiator
Problem solved
Functional benefit
Products and services
- Motor Insurance Vehicle insurance covering damage, theft, and related risks for car owners in Sudan.
- Medical Insurance Health insurance providing coverage for medical services including hospital care, clinics, and pharmacies in Sudan with networks in Egypt and India, offered in Diamond, Platinum, Gold, and Silver tiers.
- Takaful Insurance Islamic insurance product operating under Sharia principles, providing mutual protection and shared risk coverage.
- Travel Insurance Worldwide travel insurance product covering individuals and families during trips outside their residence country, provided through SIA International.
- Crop Insurance Agricultural insurance protecting farmers against crop losses due to covered perils.
- Livestock Insurance Insurance coverage for livestock assets against specified risks.
- Aviation Insurance Insurance coverage for aviation-related risks and assets.
- Fire Insurance Property insurance covering fire damage and related risks.
- Marine Insurance Insurance covering marine cargo and vessel risks, including Letter of Guarantee services.
- War & Political Violence Insurance Specialized insurance covering risks associated with war, terrorism, and political unrest.
- Engineering Insurance Comprehensive coverage for construction projects, installation work, and machinery including multiple sub-products such as Machinery Breakdown, Erection All Risks, Contractors' All Risks, Contractor Plant & Machinery, Electronic Equipment, Boiler Explosion, and Machinery All Risks.
- Bond (Letter of Guarantee) Financial guarantee insurance for various business and contractual obligations.
- Micro/Macro Finance Insurance Insurance products for microfinance and macrofinance institutions including Letters of Guarantee.
- Export Credit Risk Insurance Insurance protecting exporters against non-payment risks from foreign buyers.
- Fidelity Guarantee Insurance protecting businesses against employee dishonesty and fraud.
- Group Personal Accident Accident insurance coverage for groups of employees or members.
- Money Insurance Insurance coverage for cash in transit and on premises against theft and loss.
- Workmen Compensation Insurance covering employer liability for workplace injuries and occupational diseases.
- Real Estate Investment Property investment opportunities offered by the company, including holdings in Khartoum Tower, El Obeid Tower & Hotel, Bahri Beach Project, and Elite Tower.
- Office Rent Investment Real estate investment product offering office rental income.
Companies that use United Insurance Co.
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
United Insurance Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
United Insurance Co. partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Zep ReminorInvestment holding in Zep Re, a pan-African reinsurance company, listed under current investments of United Insurance Company.
- SIA InternationalminorWorldwide travel insurance product provider offering coverage for individuals and families traveling outside their residence country for leisure or business trips.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
United Insurance Co. competitors and assessment
Company assessmentDirect peers
- Sudan National Insurance Co. One of the established Sudanese state-linked insurance carriers offering general insurance products across P&C lines, directly competing with United Insurance in the same domestic market for corporate and individual clients.
- Shiekan Insurance & Reinsurance Co. Sudanese multi-line insurance and reinsurance carrier offering general insurance products to corporate and individual clients, directly competing with United Insurance across motor, fire, marine, and engineering lines within the same domestic market.
- Islamic Insurance Co. (Sudan): Sudanese Takaful insurance operator providing Sharia-compliant insurance products, competing directly with United Insurance in the Islamic insurance segment and offering similar multi-line coverage to enterprise and individual customers in Sudan.
Regional players
- Salama Cooperative Insurance: Egyptian-listed cooperative (Takaful-style) insurance company offering family, general, and medical Takaful products across the MENA region; comparable to United Insurance as a Sharia-compliant multi-line insurer, though operating primarily in Egypt rather than Sudan.
- Walaa Cooperative Insurance: Saudi-listed cooperative insurance company offering general, motor, medical, and protection Takaful products; comparable to United Insurance as a multi-line Islamic insurer, though operating primarily in Saudi Arabia and serving MENA markets.
- Abu Dhabi National Takaful Company: UAE-based Takaful insurance operator offering Sharia-compliant personal and commercial lines including motor, medical, fire, marine, and engineering; comparable to United Insurance as a regional Islamic insurance carrier, though primarily serving UAE rather than Sudan.
Broad incumbents
- AXA Africa (AXA Group operations in Africa): Global insurance incumbent with multi-line P&C and health operations across Africa; comparable to United Insurance as a broad multi-line insurer serving corporate and individual customers, though operating across multiple African markets rather than concentrating in Sudan.
- Allianz Africa (Allianz Group operations in Africa): Global insurance incumbent with P&C, life, and health operations across Africa through local subsidiaries; comparable to United Insurance as a broad multi-line insurer serving both commercial and individual customers, though with diversified geographic exposure.
- AIG Africa (American International Group operations in Africa): Global insurance and financial services incumbent with corporate and specialty lines operating across Africa; comparable to United Insurance as a multi-line insurer serving enterprise customers, particularly in aviation, marine, and engineering lines.
Others
- Africa Re (African Reinsurance Corporation): Pan-African reinsurance corporation headquartered in Nigeria providing treaty and facultative reinsurance capacity across the continent; relevant to United Insurance as a regional reinsurance counterparty supporting African primary insurers and a current partner in the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
United Insurance Co. social profiles
Digital presenceUnited Insurance Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
United Insurance Co. leadership team
Management profileNumber of profiles
Profiles1 record
United Insurance Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
United Insurance Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about United Insurance Co.
What does United Insurance Co. do?
United Insurance Company (Sudan) Ltd. provides a comprehensive portfolio of insurance products including motor, medical, travel, crop, livestock, aviation, fire, marine, war & political violence, engineering, and finance insurance. Operating under the Sharia-compliant Takaful model since 1992 and the Ijara Model since 2019, the company also offers real estate investment products to individual consumers and corporate clients in Sudan.
Is United Insurance Co. a public or private company?
United Insurance Co. is a private company. It is classified as family owned and is currently operating.
When was United Insurance Co. founded?
United Insurance Co. was founded in 1968. It employs 101 to 250 people.
Where is United Insurance Co. based?
United Insurance Co. is headquartered in Khartoum, Sudan, in the Africa region.
How does United Insurance Co. make money?
Two revenue lines are on record. Insurance Premium Revenue is the primary driver. The others are investment Income.
Who are United Insurance Co.'s main competitors?
Direct peers on record are Sudan National Insurance Co., Shiekan Insurance & Reinsurance Co. and Islamic Insurance Co. (Sudan). Regional players are Salama Cooperative Insurance, Walaa Cooperative Insurance and Abu Dhabi National Takaful Company. Broad incumbents are AXA Africa (AXA Group operations in Africa), Allianz Africa (Allianz Group operations in Africa) and AIG Africa (American International Group operations in Africa). Africa Re (African Reinsurance Corporation) is listed as an others.
Does United Insurance Co. have an API?
No public API is recorded for United Insurance Co..