Seven Apart
Seven Apart is a boutique Napa Valley winery producing ultra-premium mountain-grown Cabernet Sauvignon from its Atlas Peak and Base Camp vineyards, sold exclusively through a gated allocation list to individual wine collectors, with Andy Erickson as winemaker.
- Company typePrivate
- Founded2018
- HeadquartersNapa, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Seven Apart does
Seven Apart is a privately held, boutique Napa Valley winery founded in 2018 by Arizona businessman Don Dady and former NFL long snapper Jason Kyle, producing ultra-premium mountain-grown Cabernet Sauvignon for individual collectors via an allocation-only direct-to-consumer model. The company owns two vineyards separated by approximately seven miles (the basis of the brand name): Stags Ridge Vineyard on Atlas Peak at 1,400-1,475 feet elevation on volcanic basaltic and shale soils, and Base Camp Vineyard at the base of the mountain in the Stags Leap/Oak Knoll District, totaling roughly 18 acres. Production is capped by physical acreage and currently spans four SKUs: the flagship Expedition blend (452 cases in 2023) and three single-vineyard expressions, Summit (100 cases), Basalt (230 cases), and Shale (230 cases), each priced between $240 and $555 per bottle.
Winemaking is led by Andy Erickson, a Master of Enology from UC Davis with more than 25 years of experience at Screaming Eagle, Harlan Estate, Staglin Family Vineyard, Ovid, Spottswoode, and Dalla Valle, supported by associate winemakers, a cellar master, and a dedicated vineyard manager. The production facility, built in 2019 at the intersection of Silverado Trail and Soda Canyon Road, is equipped with optical grape sorting, automated pump-over systems, UV-based tank sanitation, and centralized fermentation monitoring. All fruit is farmed organically.
The business model is a gated allocation system: customers must first purchase a $555 introductory 3-bottle Expedition set to join the allocation list, then receive annual access to Expedition and invitation-only access to the single-vineyard wines. There are no wholesale or retail distribution channels. Revenue derives from direct wine sales, in-home tasting experiences, and a planned on-site hospitality building. The company has no disclosed outside capital, is unprofitable scale is constrained by allocation and vineyard size, and pricing power is supported by critical scores in the 95-99 point range from Robert Parker, Wine Enthusiast, Decanter, Vinous, and Jeb Dunnuck.
Seven Apart firmographics
Firmographics- Name
- Seven Apart
- Legal name
- Seven Apart
- Website
- https://sevenapart.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Seven Apart is a boutique Napa Valley winery producing ultra-premium mountain-grown Cabernet Sauvignon from its Atlas Peak and Base Camp vineyards, sold exclusively through a gated allocation list to individual wine collectors, with Andy Erickson as winemaker.
- Ownership category
- akta.pro rank
Seven Apart industry classification
Industry- Product category
- Premium Cabernet Sauvignon Winery
- NAICS
- Wineries (31213), Grape Vineyards (111332), Drinking Places (Alcoholic Beverages) (722410), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Seven Apart is headquartered
LocationHeadquarters
- HQ city
- Napa
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Seven Apart business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Direct Wine Sales via Allocation: Seven Apart generates revenue through direct-to-consumer sales of limited-production Cabernet Sauvignon wines sold exclusively through an allocation list. Customers must first purchase an introductory 3-bottle offer to gain membership, then receive access to future allocation releases. The flagship 2023 Seven Apart Expedition is priced at $555 per 3-pack with complimentary shipping.
- Direct-to-Consumer Wine Purchases: One-time and recurring purchases of wine cases and bottles sold directly through the Seven Apart website shop. Other wines including Seven Apart Shale, Seven Apart Basalt, and Seven Apart Summit are fully allocated and only available by invitation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Expedition Cabernet Sauvignon 3-pack (introductory offer) |
| Unit Pricing | Pay-as-you-go | Shale Cabernet Sauvignon 2018 |
| Unit Pricing | Pay-as-you-go | Basalt Cabernet Sauvignon 2018 |
| Unit Pricing | Pay-as-you-go | Summit Cabernet Sauvignon 2018 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Seven Apart product offering
Product offeringCore offering
Seven Apart is a boutique Napa Valley winery that produces ultra-premium, limited-production Cabernet Sauvignon wines from its high-elevation Stags Ridge Vineyard on Atlas Peak (1,400–1,475 feet) and Base Camp Vineyard at the mountain base. The winery crafts four distinct Cabernet Sauvignon expressions (Expedition, Summit, Shale, Basalt) and sells them exclusively through a direct-to-consumer allocation list, with complimentary in-home and on-site tasting experiences offered to members.
Product overview
Seven Apart is a boutique Napa Valley winery producing four distinct Cabernet Sauvignon wines, all sourced from its high-elevation Stags Ridge Vineyard on Atlas Peak (1,400–1,475 feet above the fog line) and Base Camp Vineyard at the base of the mountain. The portfolio includes three single-vineyard wines from Stags Ridge — Seven Apart Summit™ (best lots selection), Seven Apart Basalt™ (powerful, volcanic expression), and Seven Apart Shale™ (elegant, balanced expression) — plus Seven Apart Expedition™, a blended Cabernet combining fruit from both vineyards. Wines are sold exclusively via an allocation list, with an introductory 3-bottle offer of Expedition, and complementary visitor and in-home tasting experiences are offered to members and guests.
Differentiator
Problem solved
Functional benefit
Brands
- Seven Apart Expedition: The inaugural flagship Cabernet Sauvignon, a blend of fruit from Stags Ridge Vineyard and Base Camp Vineyard. Priced at $555 per 3-bottle set.
- Seven Apart Summit
- Seven Apart Shale
- Seven Apart Basalt
Products and services
- Seven Apart Expedition Cabernet Sauvignon The flagship blended Cabernet Sauvignon combining fruit from Stags Ridge Vineyard on Atlas Peak and Base Camp Vineyard, offering a round, approachable expression of Seven Apart's mountain terroir. Priced at $555 per 3-bottle set with complimentary shipping; required introductory purchase to join the allocation list.
- Seven Apart Summit Cabernet Sauvignon A barrel selection of the most impressive lots from Stags Ridge Vineyard, representing the most intense and complex character of the estate. Micro-production of 100 cases, priced at $365 per bottle, available only by invitation through the allocation list.
- Seven Apart Basalt Cabernet Sauvignon A single-vineyard Cabernet Sauvignon from Stags Ridge Vineyard showcasing the muscular, powerful, and earthy expression of the volcanic basaltic soils at Atlas Peak. Limited to 230 cases, priced at $240 per bottle, available only by invitation.
- Seven Apart Shale Cabernet Sauvignon A single-vineyard Cabernet Sauvignon from Stags Ridge Vineyard representing the more balanced, elegant, and feminine expression of the property's terroir. Limited to 230 cases, priced at $240 per bottle, available only by invitation.
- In-Home Wine Experiences Curated in-home wine tasting experiences that bring the Seven Apart Napa Valley tasting experience to members' homes, designed for wine collectors and luxury wine consumers.
- Visitor Experiences at the Winery In-person tasting experiences at the Seven Apart winery and estate hospitality facility located at the intersection of Silverado Trail and Soda Canyon Road in Napa Valley.
Quantifiable outcome
- 96+ points from Robert Parker Wine Advocate for inaugural 2018 Seven Apart Expedition vintage
- +5 more outcomes
Companies that use Seven Apart
Customer profileSegments2 records
Ideal customer profiles2 records
Seven Apart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Seven Apart partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Andy Erickson (Winemaker)coreLegendary winemaker Andy Erickson joined Seven Apart in 2020 as lead winemaker, his first new project in over four years. With 25+ years of experience including work at Screaming Eagle, Harlan Estate, Staglin Family Vineyard, Dalla Valle, Ovid, Spottswoode, and Stag's Leap Wine Cellars, Erickson brings world-class expertise to Seven Apart's winemaking operation.
- Jason Kyle (Co-Owner)coreJason Kyle, former NFL long snapper for the Seattle Seahawks and 2009 Super Bowl champion, partnered with Don Dady to acquire the Stags Ridge Vineyard and establish Seven Apart. Kyle brings beverage industry experience from co-owning Press Coffee.
Scale indicators7 records
Recent moves10 records
Expansion highlights4 records
Seven Apart competitors and assessment
Company assessmentEmerging players
- Favia Wines: Boutique Napa producer co-founded by Andy Erickson and Annie Favia. Highly comparable small-production, allocation-driven model with direct talent overlap through Erickson.
Broad incumbents
- Opus One: Iconic Napa Valley Bordeaux-style cult wine with much broader global distribution and scale. Comparable on prestige and price point but operates at a substantially larger volume via complex distribution.
- Dominus Estate: Christian Moueix's Yountville estate cult Cabernet. Comparable in prestige and Napa terroir focus, but distributes more broadly than Seven Apart's DTC-only allocation model.
Direct peers
- Harlan Estate: Bordeaux-style Napa cult wine produced on Oakville hillside terroir, sold exclusively via allocation. Andy Erickson was previously winemaker here, creating direct talent and stylistic lineage to Seven Apart.
- Ovid Napa Valley: Pritchard Hill mountain Cabernet producer making ultra-premium single-vineyard wines from extreme elevation. Direct parallel to Seven Apart's Atlas Peak mountain terroir and small-case production.
- Stag's Leap Wine Cellars: Historic Napa Valley Cabernet producer, another former employer of Andy Erickson. Competes in the same ultra-premium Cab category with single-vineyard and estate programs.
- Dalla Valle Vineyards: Low-production Oakville estate cult Cabernet producer. Andy Erickson served as consulting winemaker, mirroring the deep talent overlap and allocation-driven commercial model used by Seven Apart.
- Screaming Eagle: Iconic Napa Valley cult Cabernet Sauvignon producer that pioneered the allocation-only DTC model. Shares Seven Apart's winemaker (Andy Erickson) and same extreme-prestige, scarcity-driven collector business model.
- Spottswoode Vineyard & Winery: St. Helena estate cult Cabernet producer with single-vineyard estate wines and a long allocation list. Erickson's prior tenure and the brand's collector profile make it a direct comparable.
- Staglin Family Vineyard: Rutherford estate Cabernet producer with allocation-only sales and a high-critical-reputation profile. Andy Erickson previously made wine here, again reinforcing the talent overlap that defines Seven Apart's positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Seven Apart social profiles
Digital presenceSeven Apart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seven Apart leadership team
Management profileNumber of profiles
Profiles6 records
Seven Apart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seven Apart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seven Apart
What does Seven Apart do?
Seven Apart is a boutique Napa Valley winery that produces ultra-premium, limited-production Cabernet Sauvignon wines from its high-elevation Stags Ridge Vineyard on Atlas Peak (1,400–1,475 feet) and Base Camp Vineyard at the mountain base. The winery crafts four distinct Cabernet Sauvignon expressions (Expedition, Summit, Shale, Basalt) and sells them exclusively through a direct-to-consumer allocation list, with complimentary in-home and on-site tasting experiences offered to members.
Is Seven Apart a public or private company?
Seven Apart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Seven Apart founded?
Seven Apart was founded in 2018. It employs 11 to 50 people.
Where is Seven Apart based?
Seven Apart is headquartered in Napa, United States, in the North America region.
How does Seven Apart make money?
Two revenue lines are on record. Direct Wine Sales via Allocation is the primary driver. The others are direct-to-Consumer Wine Purchases.
Who are Seven Apart's main competitors?
Favia Wines is listed as an emerging player. Broad incumbents are Opus One and Dominus Estate. Direct peers are Harlan Estate, Ovid Napa Valley, Stag's Leap Wine Cellars, Dalla Valle Vineyards, Screaming Eagle, Spottswoode Vineyard & Winery and Staglin Family Vineyard.
Does Seven Apart have an API?
No public API is recorded for Seven Apart.
What industry is Seven Apart in?
Seven Apart's product category is Premium Cabernet Sauvignon Winery. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 31213 and its SIC code is 5810.