Simmons Sign & Graphics
- Company typePrivate
- Founded1993
- HeadquartersGadsden, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Simmons Sign & Graphics firmographics
Firmographics- Name
- Simmons Sign & Graphics
- Legal name
- Simmons Sign & Graphics
- Website
- https://ssgsigns.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Simmons Sign & Graphics industry classification
Industry- Product category
- Commercial Signage Services
- NAICS
- Sign Manufacturing (33995), Sign Manufacturing (339950), Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)
- akta.pro primary industry
- Digital Signage & Commercial Displays (HDACADAL)
- akta.pro secondary industry
- Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)
Where Simmons Sign & Graphics is headquartered
LocationHeadquarters
- HQ city
- Gadsden
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simmons Sign & Graphics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Custom Sign Products: Design, fabrication, and installation of custom signs for businesses including illuminated signs, electronic message centers, and non-illuminated signage. Revenue is project-based with varying deal sizes from small signs ($76) to large projects ($50,000).
- Sign Services: Service and maintenance of existing signs, including repair and ongoing support for installed signage.
- Design and Consulting: Design consultation services where the company creates signs from concept to completion, handling the entire process for clients who provide only text or general concept.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Sign Projects - Pricing varies by size, complexity, and materials |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Simmons Sign & Graphics product offering
Product offeringCore offering
Simmons Sign & Graphics is a commercial sign company that designs, fabricates, installs, and services custom signage — including illuminated signs, non-illuminated signs, electronic message center/digital signs, vehicle graphics, dry erase boards, sports banners, temporary signs, directional signs, and interior/exterior building signs — for businesses, schools, churches, healthcare providers, and other organizations in the Gadsden, Alabama area. The company manages the entire sign lifecycle from concept through completion, using state-of-the-art computer-aided sign-making systems on a variety of substrates.
Product overview
Simmons Sign & Graphics is a commercial sign company with over 30 years of experience providing visual communication solutions. The company operates as a single unified service offering that manages the complete sign lifecycle through four core services: Fabrication, Installation, Design & Consult, and Service & Maintenance. These services produce a diverse product portfolio including Electronic Message Center/Digital Signs, Illuminated Signs, Non-Illuminated Signs, Vehicle Graphics, Dry Erase Boards, Sports Banners, Temporary Signs, Directional Signs, Interior Signs, and Exterior Signs. The company uses state-of-the-art, computer-aided sign-making systems and techniques to create high-impact, cost-effective signs on various substrates, offering concept-to-completion service for clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Sign Fabrication
Quantifiable outcome
- Projects range from small signage ($76) to major installations ($50,000), demonstrating ability to serve diverse budget requirements
Companies that use Simmons Sign & Graphics
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles1 record
Simmons Sign & Graphics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Simmons Sign & Graphics partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights3 records
Simmons Sign & Graphics competitors and assessment
Company assessmentBroad incumbents
- YESCO: Large, established custom sign manufacturer with national footprint producing iconic illuminated signage, electronic displays, and large-format installations. Compares to Simmons on illuminated and electronic message center product lines, but operates at significantly larger scale and project size.
- Allen Industries: National sign and branding solutions provider with design, fabrication, installation, and maintenance services for enterprise accounts across the U.S. Comparable to Simmons in end-to-end service model and multi-vertical customer base, but operating at multi-state scale.
- APCO Signs: Large national sign manufacturer and installer with full design-build-maintain capabilities for retail, petroleum, and corporate clients. Comparable product breadth (illuminated signs, EMCs, multi-site rollouts) but materially larger scale and enterprise customer concentration than Simmons.
- Poblocki Sign Company: Fourth-generation, family-owned commercial sign company serving national retail, hospitality, healthcare, and education customers. Overlaps with Simmons in illuminated signage, wayfinding, and multi-location rollout capabilities, but with materially larger scale and geographic reach.
Emerging players
- Signs.com: Online-first custom sign and banner platform serving small businesses nationally with templated ordering and shipped delivery. Competes with Simmons primarily on the small-project, lower-complexity end of the market where price and convenience drive selection.
Direct peers
- FASTSIGNS: National franchise network of more than 700 sign and graphics centers offering design, fabrication, and installation of custom signs, vehicle graphics, and digital displays. Closest direct peer to Simmons given overlapping service mix (illuminated signs, EMCs, vehicle wraps) and target SMB/local-business customer base.
- Signarama: Largest sign franchise globally with hundreds of locations producing custom signage, banners, vehicle graphics, and digital signs for small businesses. Direct competitor to Simmons in the local commercial sign market with comparable product breadth and SMB focus.
- Image360 (Allegra): Franchise network under Allegra focused on full-service visual communications including custom signs, graphics, and displays. Direct peer to Simmons with similar one-stop design-fabricate-install model serving local business customers.
Regional players
- The Murren Group: Southeast-based sign and branding company offering custom signage, installation, and maintenance with a regional multi-state footprint. Geographic and product mix is comparable to Simmons, with somewhat broader Southeast reach.
- Tubelite (Tube Art Group): Regional sign and lighting manufacturer/installer serving the Pacific Northwest and Western U.S. with illuminated signage, EMCs, and full project services. Comparable to Simmons on full-service commercial sign offering and vertical diversity, though serving a different geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Simmons Sign & Graphics social profiles
Digital presenceSimmons Sign & Graphics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simmons Sign & Graphics leadership team
Management profileNumber of profiles
Simmons Sign & Graphics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simmons Sign & Graphics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simmons Sign & Graphics
What does Simmons Sign & Graphics do?
Simmons Sign & Graphics is a commercial sign company that designs, fabricates, installs, and services custom signage — including illuminated signs, non-illuminated signs, electronic message center/digital signs, vehicle graphics, dry erase boards, sports banners, temporary signs, directional signs, and interior/exterior building signs — for businesses, schools, churches, healthcare providers, and other organizations in the Gadsden, Alabama area. The company manages the entire sign lifecycle from concept through completion, using state-of-the-art computer-aided sign-making systems on a variety of substrates.
Is Simmons Sign & Graphics a public or private company?
Simmons Sign & Graphics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simmons Sign & Graphics founded?
Simmons Sign & Graphics was founded in 1993. It employs 1 to 10 people.
Where is Simmons Sign & Graphics based?
Simmons Sign & Graphics is headquartered in Gadsden, United States, in the North America region.
How does Simmons Sign & Graphics make money?
Three revenue lines are on record. Custom Sign Products are the primary driver. The others are sign Services and design and Consulting.
Who are Simmons Sign & Graphics's main competitors?
Broad incumbents on record are YESCO, Allen Industries, APCO Signs and Poblocki Sign Company. Signs.com is listed as an emerging player. Direct peers are FASTSIGNS, Signarama and Image360 (Allegra). Regional players are The Murren Group and Tubelite (Tube Art Group).
Does Simmons Sign & Graphics have an API?
No public API is recorded for Simmons Sign & Graphics.
What industry is Simmons Sign & Graphics in?
Simmons Sign & Graphics's product category is Commercial Signage Services. Its primary akta.pro industry code is HDACADAL, Digital Signage & Commercial Displays, with a secondary code of BPAHAKAN, Wayfinding, Signage & Environmental Graphic Design. Its NAICS code is 33995.