Velocity
Velocity International is a Dubai-based B2B wholesale distributor of premium pet food and supplies, serving retailers across five GCC countries (UAE, Oman, Qatar, Kuwait, Bahrain) with exclusive distribution rights for 15+ international brands.
- Company typePrivate
- Founded2010
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Velocity does
Velocity International is a B2B wholesale distributor of premium pet food and supplies headquartered in Dubai, United Arab Emirates, serving five Gulf Cooperation Council (GCC) countries: UAE, Oman, Qatar, Kuwait, and Bahrain. The company operates as an authorized or exclusive distributor for more than 15 international pet product brands, including Stella & Chewy's, Primal Pet Foods, Nulo, Merrick, Inaba, Odourlock (Intersand), EcoTech Marine, Tropic Marin, Almo Nature, and Tropiclean, among others. Its product portfolio spans dog food and treats, cat food and accessories, aquatics and marine life support equipment, and pet healthcare and hygiene products.
The company's core operations center on a cross-dock distribution facility in Dubai that enables regional fulfillment across the Middle East. Velocity runs a dedicated B2B ordering portal (wholesalepetfood.ae) alongside structured Reseller and Vendor programs that onboard pet retailers and international manufacturers into its distribution network. The company also operates a direct-to-consumer partner brand, PetCentral, serving end consumers alongside its wholesale business. Revenue is generated through wholesale distribution margins on pet products sold to retailers, pet shops, and pet product businesses across the region. Pricing is quote-based for business customers and is not publicly disclosed.
The business model is asset-light wholesale distribution with supplier-side brand partnerships and buyer-side reseller enrollment. Marketing is content-driven via the company website and blog, focusing on pet nutrition education and brand storytelling. There is no proprietary technology stack; the core competitive differentiation lies in exclusive distribution rights, brand portfolio breadth, and the regional cross-dock logistics network. The company is privately held with no disclosed funding, ownership structure, or financial metrics.
Velocity firmographics
Firmographics- Name
- Velocity
- Legal name
- Velocity International
- Website
- https://vintllc.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Velocity International is a Dubai-based B2B wholesale distributor of premium pet food and supplies, serving retailers across five GCC countries (UAE, Oman, Qatar, Kuwait, Bahrain) with exclusive distribution rights for 15+ international brands.
- Ownership category
- akta.pro rank
Velocity industry classification
Industry- Product category
- Wholesale Pet Food & Supplies Distribution
- NAICS
- Pet and Pet Supplies Retailers (459910)
- SIC
- Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Pet Supplies & Consumables Distribution (Litter, Pads, Waste, Grooming) (CRAOAKAB)
- akta.pro secondary industry
- Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers) (CRAOAKAF)
Keywords
Where Velocity is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Velocity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Pet Product Distribution: Velocity International generates revenue by purchasing pet food and supplies in bulk from manufacturers and selling them to retailers, pet stores, and businesses across the UAE and Middle East at wholesale prices. The company operates as an authorized distributor for multiple international pet food brands.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Velocity product offering
Product offeringCore offering
Velocity International is a B2B wholesale distributor of premium pet food, treats, supplies, and aquatics products serving retailers and businesses across the Middle East (UAE, Oman, Qatar, Kuwait, and Bahrain). The company purchases pet products in bulk from international manufacturers and resells them through its WholesalePetFood.ae portal and structured reseller program, supported by a cross-dock distribution center.
Product overview
Velocity International operates as a B2B wholesale pet food and supplies distributor serving the Middle East region (UAE, Oman, Qatar, Kuwait, Bahrain). The company distributes a comprehensive portfolio of pet products through its WholesalePetFood.ae platform and physical distribution network. The product portfolio includes multiple categories: Dog Food/Treats/Supplies (dry, wet, raw freeze-dried, treats, healthcare), Cat Food/Supplies/Accessories (dry, wet, raw, treats, litter, litterbox, feeders, healthcare), Aquatics & Marine Life Support (marine salt, additives, fish/coral food, lighting, pumps, filtration), and Healthcare & Hygiene products. The company represents numerous branded product lines including Stella & Chewys, Primal Pet Foods, Odourlock, Inaba, Nulo, Merrick, Ecotech Marine, Tropic Marin, Almo Nature, and Tropiclean. The distribution model connects international pet product manufacturers with regional retailers and businesses.
Differentiator
Problem solved
Functional benefit
Brands
- PetCentral: D2C (Direct-to-Consumer) partner brand operated by Velocity International for serving end consumers alongside their B2B wholesale operations.
Products and services
- Wholesale Pet Food & Supplies Distribution
Companies that use Velocity
Customer profileSegments3 records
Ideal customer profiles3 records
Velocity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Velocity partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Stella & ChewyscoreStella & Chewys is a premium raw and freeze-dried pet food brand distributed by Velocity International across the UAE and Middle East. Velocity serves as the authorized distributor for Stella & Chewys products including dinner patties, meal mixers, freeze-dried raw morsels, and the Stella's Solutions health-focused product line.
- Primal Pet FoodscorePrimal Pet Foods offers raw and kibble-in-the-raw recipes for dogs and cats made with real whole foods and no synthetic vitamins or minerals. Distributed exclusively by Velocity International in the Middle East region.
- Nulo Pet FoodcoreNulo provides high-protein, low-carbohydrate, and probiotic-rich dog and cat food recipes. Velocity International distributes Nulo products across the UAE and Middle East markets.
- Odourlock (Intersand)coreOdourlock ultra-premium cat litter made from 100% pure natural sodium bentonite clay. OdourLock litter can absorb up to six times its weight in liquid. Velocity International serves as the exclusive Middle East distributor.
- InabacoreInaba produces low-calorie, grain-free cat and dog treats and wet food. Velocity International distributes Inaba products including Churu treats across the UAE and Middle East region.
- MerrickcoreMerrick is a premium pet food brand committed to quality nutrition since 1988. Merrick products feature high-quality meats, fresh caught fish, and real fruits and vegetables with no fillers or artificial additives. Distributed by Velocity International.
- EcoTech MarinecoreEcoTech Marine manufactures aquarium equipment including VorTech pumps, Radion LED lights, and Vectra return pumps. Velocity International distributes EcoTech Marine products for aquatics and marine life support across the Middle East.
- Tropic MarincoreTropic Marin produces premium marine salt and aquarium supplements for reef aquariums. Velocity International distributes Tropic Marin products across the UAE and Middle East.
- PetCentralminorPetCentral is Velocity International's direct-to-consumer partner website serving end consumers in the UAE with pet products.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Velocity competitors and assessment
Company assessmentBroad incumbents
- Mars Petcare (Middle East): Global pet food manufacturer with regional operations that intersect Velocity's territory; represents both a potential vendor partner and competitive threat in regional distribution.
- Nestlé Purina PetCare: Global pet food giant with MENA presence that competes and partners with regional distributors like Velocity for channel reach.
- Pet Supplies Plus (USA): Large U.S.-based pet retail and distribution franchise operator with multi-brand pet product sourcing capabilities analogous to Velocity's wholesale + light retail model.
Direct peers
- Dhafra International Foodstuffs & Co: Major UAE food and pet food distributor with multi-brand wholesale capabilities into the GCC, comparable in scale and channel structure.
- Pets Delight: UAE-based online pet retailer/distributor carrying premium international pet food brands across dog, cat, and aquatic categories, with overlapping vendor relationships.
- Al Mas Distribution (Al Mas Trading): UAE-based pet food and pet care products distributor serving the Gulf region with multi-brand wholesale operations comparable to Velocity International.
- Pawpad Pets & Distribution: Gulf-focused pet product distribution and retail brand with similar international brand portfolio distribution in the MENA region.
- Petsy: Online pet products retailer and distributor in the UAE/MENA region with a similar multi-category pet product assortment and cross-border sourcing model.
Emerging players
- VetSupply: Online-first pet supply distributor serving a regional market with multi-brand assortment and B2B/B2C mixed model similar to Velocity's portal + D2C approach.
Regional players
- PetCircle: Leading Australian online pet retailer/distributor with broad multi-brand assortment and proprietary logistics; comparable business model to Velocity, but operating in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Velocity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Velocity leadership team
Management profileNumber of profiles
Velocity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Velocity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Velocity
What does Velocity do?
Velocity International is a B2B wholesale distributor of premium pet food, treats, supplies, and aquatics products serving retailers and businesses across the Middle East (UAE, Oman, Qatar, Kuwait, and Bahrain). The company purchases pet products in bulk from international manufacturers and resells them through its WholesalePetFood.ae portal and structured reseller program, supported by a cross-dock distribution center.
Is Velocity a public or private company?
Velocity is a private company. It is classified as unknown and is currently operating.
When was Velocity founded?
Velocity was founded in 2010. It employs 11 to 50 people.
Where is Velocity based?
Velocity is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Velocity make money?
One revenue line is on record: wholesale Pet Product Distribution.
Who are Velocity's main competitors?
Broad incumbents on record are Mars Petcare (Middle East), Nestlé Purina PetCare and Pet Supplies Plus (USA). Direct peers are Dhafra International Foodstuffs & Co, Pets Delight, Al Mas Distribution (Al Mas Trading), Pawpad Pets & Distribution and Petsy. VetSupply is listed as an emerging player. PetCircle is listed as a regional player.
Does Velocity have an API?
No public API is recorded for Velocity.
What industry is Velocity in?
Velocity's product category is Wholesale Pet Food & Supplies Distribution. Its primary akta.pro industry code is CRAOAKAB, Pet Supplies & Consumables Distribution (Litter, Pads, Waste, Grooming), with a secondary code of CRAOAKAF, Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers). Its NAICS code is 459910 and its SIC code is 5190.