What Superhouse Group does

Superhouse Group is an India-based, publicly listed (BSE: 523283) vertically integrated leather and footwear manufacturer and exporter founded in 1980 and headquartered in Kanpur, with manufacturing operations across Unnao, Kanpur, Agra, and Noida, and a design center in Guangzhou, China. The company runs captive tanneries producing finished leather from buffalo, cow, goat, and sheep hides, and channels that raw material into ten downstream product divisions: men's, ladies', children's, and safety footwear (including premium Goodyear welted lines built on the 300-year-old Northamptonshire construction), leather accessories (bags, belts, portfolios), leather garments, readymade fashion garments, safety garments, riding products (breeches and riding boots), fall-protection/PPE equipment, and socks. Total installed capacity is approximately 3.2 million sq ft of finished leather per month, 12+ million pairs of footwear per year, 75,000 leather garments per annum, and 300,000 safety-wear pieces per annum, delivered by a workforce of 7,000+ across the divisions.

The business model is contract manufacturing and OEM/white-label supply for international brands — including Donna Karan, Ralph Lauren, Liz Claiborne, Tommy Hilfiger, Gap, Esprit, Paul Smith, Mango, Guess, Diesel, Tesco, Topman, Hush Puppies, Bata, Carrefour, and a leather-goods roster including VIP, Ashwood, Canyon Outback, and Tiffany Hand Bags — supplemented by two owned sub-brands, Allen Cooper (fashion leather) and Double Duty (safety footwear and garments). Go-to-market is enterprise field sales supported by participation in 13+ international trade fairs (Micam, A+A, Lineapelle, APLF, Spoga, Beta, Mipel, etc.) across Europe, North America, the Middle East, and Asia, with exports reaching 80+ countries.

Operations are underwritten by a substantial compliance and certification stack (ISO 9000, ISO 14001, OHSAS 18001, SA 8000, EN 20345, ANSI-Z41, CSA-Z195, AS/NZS, CEN 345, DIN 4843) and by modern production technology including Desma Germany direct-injection machines for PU/TPU/rubber uppers, in-house CAD-CAM design, and an R&D footprint spanning Italy, UK, China, and India. Leadership is family-led under Chairman and Managing Director Mukhtarul Amin, with Anil Kumar Agarwal as Director Finance/CFO and two independent directors. Pricing is quote-based B2B with no public list pricing, and no disclosed revenue figure is available in the source data.

Name

Superhouse Group

Legal name

Superhouse Limited

Website

https://superhouse.in

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Superhouse Group is an India-based, publicly listed vertically integrated leather and footwear manufacturer founded in 1980 that produces finished leather, men's/women's/children's/safety footwear, leather garments and accessories, riding products, and safety/PPE gear as OEM supplier and under the Allen Cooper and Double Duty brands for international buyers across 80+ countries.

Ownership category

akta.pro rank

Product category

Leather Footwear and Garments Manufacturing

NAICS

Footwear Manufacturing (3162), Leather and Allied Product Manufacturing (316), Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Manufacturing (315)

SIC

Footwear, (No Rubber) (3140), Leather & Leather Products (3100), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Protective, Safety & Tactical Leather Goods Manufacturing (Holsters/Pouches/Gear) (IMAOAHAF)

akta.pro secondary industries

Bag & Accessory Components/Hardware (Straps, Buckles, Zippers) (CRAAAJAJ), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Leather footwear manufacturing
• Finished leather production
• Safety footwear export
• Leather garments manufacturing
• OEM contract manufacturing

Headquarters

HQ city

Kanpur

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Finished Leather Sales: Manufacturing and sale of finished leather including buffalo, cow, goat, and sheep leather to footwear, leather goods, and furniture industries
2. Footwear Manufacturing & Export: Production and export of men's, women's, children's, and safety footwear to international markets under own brands (Allen Cooper, Double Duty) and OEM arrangements
3. Leather Garments Export: Manufacturing and export of leather and suede garments to international labels including Donna Karan, Ralph Lauren, Esprit, and others
4. Readymade Garments Export: Production and export of woven and knitted fashion garments including tops, tunics, evening dresses, trousers and jackets
5. Riding Products Export: World's largest manufacturing of breeches, riding boots and riding products for export markets
6. Leather Accessories Export: Production and export of leather bags, business cases, portfolios, trolley bags, belts and soles
7. Safety Garments Export: Manufacturing and export of safety wear including coveralls, bib-trousers, jackets, and protective workwear

Go-to-market motion3 records

Distribution channels1 record

Marketing channels1 record

Core offering

Superhouse Group manufactures and exports finished leather, multiple footwear categories (men's, ladies', children's, safety, Goodyear welted), leather accessories (bags, belts, portfolios), leather and readymade garments, safety workwear, riding products (breeches, riding boots), socks, and fall protection equipment. The company operates vertically integrated production from raw hide tanning through finished goods and supplies international brands both as an OEM and under its own brands Allen Cooper and Double Duty.

Product overview

Superhouse Group operates as a vertically integrated leather goods and footwear manufacturer with a diversified product portfolio spanning finished leather production, multiple footwear categories, leather and fashion accessories, garments, and safety equipment. The product ecosystem includes: Finished Leather (raw material from own tanneries), Men's/Ladies'/Children's/Safety Footwear (core product lines), Goodyear Welted Footwear (premium specialty), Leather Accessories (bags, belts, portfolios), Leather Garments and Readymade Garments (apparel division), Safety Garments and Fall Protection Equipment (occupational safety), Riding Products (equestrian), and Socks. The company markets products under its own brands Allen Cooper (fashion footwear) and Double Duty (safety footwear) while also serving as an OEM for international brands. Manufacturing spans multiple divisions across India (Unnao, Kanpur, Agra, Noida) with in-house R&D, design centers, and CAD-CAM facilities, enabling vertical integration from raw leather production through finished products.

Differentiator

Problem solved

Functional benefit

Brands

• Allen Cooper: Fashion leather products brand originally serving British and European markets, now expanded into Indian market. Features international designs through Italy, UK, China and India based design studios. Products include fashion leather goods for corporate and institutional customers.
• Double Duty

Products and services

• Finished Leather
• Men's Footwear
• Ladies' Footwear
• Children's Footwear
• Safety Footwear
• Goodyear Welted Footwear
• Leather Accessories
• Leather Garments
• Readymade Garments
• Safety Garments
• Riding Products
• Socks
• Fall Protection Equipment

Quantifiable outcome

• Production capacity of 3.2 million sq ft finished leather per month
• +4 more outcomes

Named customers29 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Leather Sector Skill CouncilcoreOthersSuperhouse Group's Chairman Mukhtar-ul Amin serves as Chairman of the Leather Sector Skill Council, indicating involvement in industry skill development initiatives
• Unnao-Tannery Pollution Control CompanyminorOthersCo-promoted environmental initiative for tannery pollution control and waste management in Unnao manufacturing cluster

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VIP Industries: India-listed luggage, bags and leather goods manufacturer with export channels — comparable Indian leather goods/accessories OEM business.
• Portwest: Irish-headquartered safety footwear and workwear manufacturer with global distribution — comparable safety-footwear product line and EN/ANSI-certified standards approach.
• Khadim India: India-listed branded and contract footwear manufacturer-retailer — comparable domestic scale and OEM contract exposure.
• Bata India: India-listed footwear manufacturer and retailer with vertically integrated production and an expansive domestic + export footprint — closest Indian comparable in scale, business model, and B2B/B2C mix.
• Liberty Shoes: Indian footwear manufacturer with own-brand and OEM presence across men's, women's, children's and safety footwear — directly comparable multi-category Indian producer.
• Relaxo Footwears: Large Indian listed footwear manufacturer producing branded and OEM footwear across multiple categories including safety and casual lines — comparable OEM scale and India-based production.
• Mirza International (Red Tape): Indian listed leather footwear and finished leather producer with significant export operations to Europe/US — directly comparable leather-to-footwear OEM model.

Broad incumbents

• Wolverine World Wide: US-listed footwear roll-up owning Merrell, Saucony, Wolverine, Cat Footwear — comparable multi-brand footwear portfolio with global sourcing from Asia.
• Uvex Safety Group: European safety/PPE manufacturer with a strong safety-footwear category — comparable EN-certified safety footwear and protective workwear product overlap.

Regional players

• Arvind Limited: Indian textile and readymade garment manufacturer with global export supply chains — comparable Indian-based woven/knit garment OEM model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superhouse Group