X'treme Color
X'treme Color is a French mobile automotive Smart Repair company that provides on-site paint touch-up, wheel repair, and optics repair services to car dealerships, rental agencies, and corporate fleets across Europe via a 50+ mobile-unit network.
- Company typePrivate
- Founded2007
- HeadquartersVillefranche-sur-saône, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What X'treme Color does
X'treme Color is a French private company founded in 2007 and headquartered in Villefranche-sur-Saône, specializing in mobile automotive Smart Repair services delivered through a network of more than 50 mobile units operating across Europe. The company addresses minor cosmetic damage on vehicles — paint scratches, wheel and rim damage, and headlight/optical deterioration — without requiring vehicle disassembly or workshop transport. Its core product lines are Retouche Peinture Automobile (mobile paint touch-up), Réparation Jantes (mobile wheel/rim repair), and Réparation Optiques (mobile headlight repair), each executed on-site at the customer's premises with a 24-48 hour intervention turnaround.
The business model is B2B professional services, with quote-based pricing and pay-as-you-go billing. X'treme Color targets three primary customer segments: car rental companies needing rapid fleet turnaround, authorized and multi-brand car dealerships requiring cosmetic repairs for inventory and customer vehicles, and businesses operating vehicle fleets. The disclosed customer base includes more than 30 named enterprise accounts spanning automotive manufacturers (Mercedes-Benz France, Stellantis, Renault Retail Group, Volkswagen France), large dealership groups (Emil Frey France, Groupe Bernard, BPM Group), car rental operators (ByMyCar), and fleet management firms (Solulease). Distribution is exclusively through a direct field-service model in which mobile technicians travel to customer locations, rather than via fixed workshops or dealer intermediaries.
Marketing channels include the corporate website (xtremecolor.eu), an active Instagram presence, and motorsport sponsorships — most notably a partnership with the Sébastien Loeb Rally Team culminating at the June 2026 Rallye des Vosges. The company operates as an independent private enterprise with no disclosed parent, institutional investors, funding rounds, or management team details. No revenue figures, employee headcount, certifications, patents, or regulatory actions are disclosed in available source material.
X'treme Color firmographics
Firmographics- Name
- X'treme Color
- Legal name
- X'treme Color
- Website
- https://xtremecolor.eu
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- X'treme Color is a French mobile automotive Smart Repair company that provides on-site paint touch-up, wheel repair, and optics repair services to car dealerships, rental agencies, and corporate fleets across Europe via a 50+ mobile-unit network.
- Ownership category
- akta.pro rank
X'treme Color industry classification
Industry- Product category
- Automotive Bodywork Repair Services
- NAICS
- Automotive Body, Paint, and Interior Repair and Maintenance (811121)
- akta.pro primary industry
- Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK)
- akta.pro secondary industries
- Paint & Refinishing Services (Spray, Color-Match, Clearcoat) (TLAKAEAC), Wheel & Rim Repair/Refurbishment (TLAKADAG), Bumper, Panel & Plastic Repair (Composite/Trim) (TLAKAEAG)
Keywords
Where X'treme Color is headquartered
LocationHeadquarters
- HQ city
- Villefranche-sur-saône
- HQ country
- France
- HQ region
- Europe
Markets served
X'treme Color business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Mobile Repair Services: Service-based revenue from on-site automotive paint touch-up, wheel repair, and optics repair performed by mobile units at customer locations. B2B model serving car rental companies, dealerships, and businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B Service Pricing |
Distribution channels1 record
Marketing channels3 records
X'treme Color product offering
Product offeringCore offering
X'treme Color provides mobile automotive bodywork repair services via its Smart Repair methodology, sending technicians in mobile units directly to customer locations. The company offers three core services: automotive paint touch-up (Retouche Peinture Automobile), wheel and rim repair (Réparation Jantes), and headlight/optical component repair (Réparation Optiques). Services are delivered on-site to avoid vehicle immobilization, with interventions typically completed within 24-48 hours and without requiring vehicle disassembly.
Product overview
X'treme Color is a specialist provider of mobile automotive body repair services across Europe, operating a network of more than 50 mobile units. The company offers three core services: Retouche Peinture Automobile (automotive paint touch-up), Réparation Jantes (wheel/rim repair), and Réparation Optiques (headlight/optical repair). These services are delivered on-site at customer locations, targeting car rental companies, businesses, and dealerships, with the Smart Repair methodology enabling rapid 24-48 hour interventions without vehicle immobilization or disassembly.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Service intervention within 24-48 hours
- +3 more outcomes
Companies that use X'treme Color
Customer profileNamed customers32 records
Segments3 records
Ideal customer profiles3 records
X'treme Color technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
X'treme Color partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sébastien Loeb Rally TeamcoreX'treme Color partnered with Sébastien Loeb and co-pilote Laurène Godey, supporting the team at the 41st edition of Rallye des Vosges (June 2026). The company accompanied the team throughout the competition, which concluded with Loeb and Godey's victory driving a Ford Fiesta WRC.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
X'treme Color competitors and assessment
Company assessmentBroad incumbents
- Service King Collision: Multi-site US collision repair operator serving insurance, fleet, and dealer customers. Overlaps with X'treme Color's customer segments and minor-damage repair category but lacks the mobile service model.
- AutoNation: Largest US automotive retailer with extensive service operations including bodywork. Indirect peer — provides in-house cosmetic repair capacity to its own dealer network, representing both a customer profile and a potential competitive threat.
- Crash Champions: US-focused collision repair platform serving dealers, insurers, and fleets. Comparable B2B customer base but operates a fixed-shop model rather than mobile field service.
- Caliber Collision: Largest US collision repair chain; competes for the same insurance- and fleet-driven bodywork repair demand as X'treme Color but delivers through fixed-center locations at significantly larger scale.
- Euro Repar Car Service: PSA/Stellantis-backed multi-brand vehicle repair network across Europe. Comparable B2B customer base (OEM dealer networks, fleets) and pan-European footprint but focused on mechanical rather than cosmetic bodywork services.
- Fix Auto: Global collision repair franchise network with significant European presence. Comparable end-customer overlap (insurers, fleets, dealers) but operates from fixed body shop locations rather than a mobile delivery model.
Direct peers
- ChipsAway: UK mobile SMART repair franchise network offering on-site paint chip, scratch, and minor bodywork repair — directly comparable in service model, B2B target customers (dealers, fleets), and franchise-based scaling approach.
- Dent Wizard: US-headquartered mobile paintless dent repair and SMART repair operator with established European presence serving automotive dealers and rental fleets — highly comparable service offering and B2B go-to-market.
- Revive! Smart Repair: UK-based mobile SMART repair franchise specializing in on-site paint, alloy, and minor bodywork repairs for dealerships, rental fleets, and lease companies — the closest European analogue to X'treme Color's mobile service model.
Regional players
- Karosserie + Lack Center: German network of independent body and paint repair shops — comparable service category (bodywork and refinishing) for European dealerships and fleets, but operates regionally and from fixed locations rather than mobile units.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
X'treme Color social profiles
Digital presenceX'treme Color financial estimates
Financial estimateRevenue estimate
Valuation estimate
X'treme Color leadership team
Management profileNumber of profiles
X'treme Color funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
X'treme Color M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about X'treme Color
What does X'treme Color do?
X'treme Color provides mobile automotive bodywork repair services via its Smart Repair methodology, sending technicians in mobile units directly to customer locations. The company offers three core services: automotive paint touch-up (Retouche Peinture Automobile), wheel and rim repair (Réparation Jantes), and headlight/optical component repair (Réparation Optiques). Services are delivered on-site to avoid vehicle immobilization, with interventions typically completed within 24-48 hours and without requiring vehicle disassembly.
Is X'treme Color a public or private company?
X'treme Color is a private company. It is classified as unknown and is currently operating.
When was X'treme Color founded?
X'treme Color was founded in 2007. It employs 11 to 50 people.
Where is X'treme Color based?
X'treme Color is headquartered in Villefranche-sur-saône, France, in the Europe region.
How does X'treme Color make money?
One revenue line is on record: mobile Repair Services.
Who are X'treme Color's main competitors?
Broad incumbents on record are Service King Collision, AutoNation, Crash Champions, Caliber Collision, Euro Repar Car Service and Fix Auto. Direct peers are ChipsAway, Dent Wizard and Revive! Smart Repair. Karosserie + Lack Center is listed as a regional player.
Does X'treme Color have an API?
No public API is recorded for X'treme Color.
What industry is X'treme Color in?
X'treme Color's product category is Automotive Bodywork Repair Services. Its primary akta.pro industry code is TLAKAAAK, Collision Repair, Bodywork & Paint (Light-Duty), with a secondary code of TLAKAEAC, Paint & Refinishing Services (Spray, Color-Match, Clearcoat). Its NAICS code is 811121.