Serport

Print-on-Demand Apparel Marketplaceserport.co

Serport operates TeePublic, a print-on-demand e-commerce marketplace founded in 2012 that sells themed apparel, accessories, and home goods directly to individual consumers globally, connecting independent artists' designs with buyers through a direct-to-consumer storefront.

Company typePrivate
Founded2012
HeadquartersCartagena, Colombia
Headcount101–250
GTM typeB2C
OfferingHardware or Manufacturing

What Serport does

Serport operates the TeePublic print-on-demand e-commerce marketplace through its legal entity TP Apparel LLC, incorporated in New York, USA and founded in 2012. The platform connects independent artists/designers with individual consumers seeking themed apparel, accessories, and home goods, fulfilling orders on demand rather than holding pre-printed inventory.

The product catalog spans roughly thirteen categories. Core apparel covers T-shirts in nine styles (Classic, Heavyweight, Tri-Blend, Streetwear, Premium, V-Neck, Vintage, Tall, Active) in sizes S through 5XL, plus shorts, hoodies (adult and kids), long-sleeve T-shirts, crewneck sweatshirts, tank tops, baseball T-shirts, and kids apparel. Accessories include hats, stickers, phone cases, and pins. Home goods extend into mugs, tapestries, wall art/posters, and throw pillows. The storefront operates at rubioscompany.com with worldwide shipping. Underlying technology is a standard e-commerce stack with no documented proprietary platform architecture.

Revenue mechanics are unit-pricing with a 15% volume discount kicking in at five or more items; a flagship T-shirt is listed at $55 as a base price. The customer base is horizontal, targeting individual consumers purchasing themed apparel for personal expression or gifting. Multi-channel demand generation uses organic social (Twitter, Facebook, Pinterest, Reddit, Tumblr), email newsletter, and Linktree-based affiliate/partner referrals, all targeting top-of-funnel traffic. The company is privately held with no disclosed investors, funding rounds, or M&A activity in the provided material; no headcount or revenue figures are available, making scale assessment impossible from the current dataset.

Serport firmographics

Firmographics

Name: Serport
Legal name: TP Apparel LLC
Website: https://serport.co
Company type: Private
Founded year: 2012
Operating status: Operating
Headcount range: 101–250 employees
Short description: Serport operates TeePublic, a print-on-demand e-commerce marketplace founded in 2012 that sells themed apparel, accessories, and home goods directly to individual consumers globally, connecting independent artists' designs with buyers through a direct-to-consumer storefront.
Ownership category
akta.pro rank

Serport industry classification

Industry

Product category: Print-on-Demand Apparel Marketplace
NAICS: Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)
SIC: Retail-Apparel & Accessory Stores (5600), Retail-Catalog & Mail-Order Houses (5961), Retail-Family Clothing Stores (5651)
akta.pro primary industry: Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)

Keywords

Print-on-demand apparel
Themed t-shirts
Custom merchandise
Graphic apparel marketplace
Artist-designed merchandise

Where Serport is headquartered

Location

Headquarters

HQ city: Cartagena
HQ country: Colombia
HQ region: Latin America

Markets served

Serport business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Standard t-shirt pricing with volume discount

Distribution channels1 record

Marketing channels3 records

Serport product offering

Product offering

Core offering

Serport, operating as TeePublic via TP Apparel LLC, runs a print-on-demand e-commerce marketplace that sells themed graphic apparel and merchandise featuring designs from independent artists. The catalog spans T-shirts (multiple styles, sizes S–5XL), hoodies, shorts, long-sleeve tees, crewneck sweatshirts, tank tops, baseball T-shirts, kids apparel, hats, stickers, phone cases, mugs, tapestries, wall art/posters, and throw pillows. Products are sold online at rubioscompany.com with international shipping, zero-fee returns, and 100% free exchanges.

Product overview

Serport operates a print-on-demand e-commerce platform selling apparel and accessories. The core product offering includes T-shirts in multiple styles (Classic, Heavyweight, Tri-Blend, Streetwear, Premium, V-Neck, Vintage, Tall, Active) and sizes (S through 5XL), along with other apparel items such as shorts, hoodies, long sleeve T-shirts, crewneck sweatshirts, tank tops, and baseball T-shirts for adults and children. The accessory product line includes hats, stickers, phone cases, and pins. Home goods offerings comprise mugs, tapestries, wall art/posters, and throw pillows. Products are sold through the rubioscompany.com platform with international shipping available to multiple countries.

Differentiator

Problem solved

Functional benefit

Products and services

T-Shirts

Companies that use Serport

Customer profile

Segments1 record

Ideal customer profiles2 records

Serport technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Serport partnerships and signals

Strategic signal

Recent moves5 records

Expansion highlights4 records

Serport competitors and assessment

Company assessment

Direct peers

Society6: Artist-driven marketplace for print-on-demand art prints, apparel, and home goods. Closely comparable in artist marketplace mechanics, premium positioning, and SKU breadth across home goods and apparel.
Design By Humans: Artist community and print-on-demand apparel marketplace operating in the same niche. Comparable artist royalties, themed T-shirt catalog, and direct-to-consumer e-commerce model.
Threadless: Pioneer community-driven apparel and print-on-demand marketplace with an artist community, T-shirt catalog, and home goods. Direct competitor with overlapping artist base and premium-positioned apparel focus.
Spreadshirt: Global print-on-demand platform with both a marketplace and white-label offering. Comparable product catalog (apparel, accessories, home goods) and comparable artist/designer creator model.
Redbubble: Global print-on-demand marketplace connecting independent artists with consumers for apparel, accessories, and home decor. Directly comparable business model, artist royalty structure, and product catalog breadth to TeePublic.
CafePress: Legacy print-on-demand marketplace for custom apparel, gifts, and home goods. Comparable product assortment and artist/designer marketplace model, though currently operating at a smaller scale.

Emerging players

Printful: Print-on-demand fulfillment and marketplace serving creators and SMBs. Overlaps in apparel and accessory catalog but is primarily a fulfillment infrastructure provider rather than a consumer-facing marketplace.

Broad incumbents

Zazzle: Established customizable products marketplace with a much wider customization footprint (wedding, business, gifts) beyond artist-driven apparel. Overlaps in print-on-demand apparel and home goods but at far broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Serport financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Serport leadership team

Management profile

Number of profiles

Serport funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Serport M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serport

What does Serport do?

Is Serport a public or private company?

Serport is a private company. It is classified as unknown and is currently operating.

When was Serport founded?

Serport was founded in 2012. It employs 101 to 250 people.

Where is Serport based?

Serport is headquartered in Cartagena, Colombia, in the Latin America region.

Who are Serport's main competitors?

Direct peers on record are Society6, Design By Humans, Threadless, Spreadshirt, Redbubble and CafePress. Printful is listed as an emerging player. Zazzle is listed as a broad incumbent.

Does Serport have an API?

No public API is recorded for Serport.

What industry is Serport in?

Serport's product category is Print-on-Demand Apparel Marketplace. Its primary akta.pro industry code is CRAOADAI, Branded Merchandise & Promotional Apparel Wholesale. Its NAICS code is 45811 and its SIC code is 5600.