What Pörssisäätiö does

Pörssisäätiö (Suomen Pörssisäätiö, Finnish Stock Exchange Foundation) is an independent, non-partisan non-profit foundation (säätiö) established in 2017 to promote equity investing and financial literacy in Finland. It operates from the historic Pörssitalo (Stock Exchange House) at Fabianinkatu 14, Helsinki, which the foundation owns and uses as its primary event venue. The foundation is funded by its endowment and institutional sponsorships, and all of its programs are free to participants with no paid tiers or commercial products.

The foundation's core offering is a broad portfolio of free educational programs and tools targeting three primary segments: youth (ages 15–26), teachers and educators, and adult retail investors. Key programs include Pörssilähettiläs-ohjelma (a three-day youth training program that produces volunteer ambassadors who teach ninth graders), Pörssikurssit (university courses), Opettajien Pörssikurssi (teacher training, launched 2025), Talousviikko and Rahaviikko (annual financial literacy weeks), Pörssi-illat (investor evenings), and Pörssigaala (annual awards gala for listed companies). Underlying technology consists of a web-based content platform (porssisaatio.fi) with educational guides, free financial calculators (compound interest, tax, company comparison), and the Lyyti event management system. The foundation also produces research, including the Sijoittajabarometri investor barometer and longitudinal statistics on Finnish equity ownership.

The business model is non-commercial: no revenue is generated from participants. The foundation is supported by an endowment and by corporate and institutional sponsors including Nordea, OP, Sitra, Bank of Finland, Nasdaq Helsinki, OECD (via Money Week), and Opetushallitus. It serves as a neutral, broker-independent hub linking Finnish listed companies with retail investors, advocates for retail investor-friendly regulation (CEO Sari Lounasmeri sits on ESMA's Stakeholder Group and the European Commission's Financial Services User Group), and acts as the Finnish coordinator of OECD's international Money Week initiative. In 2025, the foundation reached a record 60,000 learners across its programs, with Pörssilähettiläs-trained ambassadors delivering nearly 1,000 classroom sessions to 23,204 ninth graders — equivalent to 39% of all Finnish ninth graders — and 252 university students across six cities.

Name

Pörssisäätiö

Legal name

Suomen Pörssisäätiö

Website

https://porssisaatio.fi

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Pörssisäätiö is an independent Finnish non-profit foundation that promotes equity investing and financial literacy through free educational programs, events, and online tools, serving youth, teachers, and retail investors nationwide.

Ownership category

akta.pro rank

Product category

Financial Education / Investor Literacy

NAICS

Educational Support Services (6117), Grantmaking Foundations (813211)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Support & School Improvement Nonprofits (BPAGADAB)

akta.pro secondary industries

Need-Based Grants & Bursaries (EDAIAOAB), University/Institutional Scholarships & Tuition Waivers (EDAIAOAG)

Keywords

• Financial literacy education
• Investor education programs
• Equity investing promotion
• Capital markets research
• Youth financial education

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Foundation funding and grants: Pörssisäätiö is a non-profit foundation funded by its endowment and sponsorships. It operates as an independent, non-partisan organization.
2. Event sponsorship and partnership: Corporate partners (Nordea, OP, Sitra, etc.) sponsor events like Talousviikko and Pörssigaala, providing financial support in exchange for association with the foundation's educational mission.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Pörssisäätiö is a Finnish non-profit foundation that delivers free educational programs, digital learning tools, and public events to promote equity investing and financial literacy among Finnish citizens. Its core offerings include the Pörssilähettiläs youth ambassador program (ages 15–20), university Pörssikurssit, teacher training, web-based self-study content (Sijoituskoulu, Osakeopas, Sanasto), financial calculators, the annual Pörssigaala awards gala, and investor-research publications (Sijoittajabarometri).

Product overview

Pörssisäätiö is a Finnish non-profit foundation (säätiö) that promotes equity investing, financial literacy, and long-term investing among all Finns. Its core offering is a broad portfolio of free educational programmes and digital tools rather than a single commercial product. The portfolio spans several integrated layers: (1) web-based self-study content — Sijoituskoulu (Investment School), Aloittajan tietopaketti (Beginner's Pack), Osakeopas (Share Guide), and Sijoittajan sanasto (Glossary); (2) interactive financial calculators — Korkoa korolle -laskuri (Compound Interest Calculator), Sijoittajan verolaskuri (Tax Calculator), and Liisan lista (company comparison tool); (3) structured training programmes — Pörssilähettiläs-ohjelma (Stock Ambassador Programme) for 15–20-year-olds, Pörssikurssi for university students, and Opettajien Pörssikurssi for teachers; (4) large-scale public events — Pörssi-illat (investor evenings), Pörssigaala (annual awards gala), Talousviikko (Economics Week, autumn), and Rahaviikko (Money Week, March); (5) research and publications — Sijoittajabarometri (investor sentiment surveys) and statistics on Finnish equity investors; and (6) the Taloussankari-kilpailu competition for eighth graders. All offerings are free to participants and funded by the foundation's endowment.

Differentiator

Problem solved

Functional benefit

Brands

• Pörssilähettiläs-ohjelma: Free three-day investment education program for 15-20 year olds
• Pörssikurssi
• Pörssigaala
• Rahaviikko
• Talousviikko

Products and services

• Sijoituskoulu (Investment School) A comprehensive web-based learning platform covering the fundamentals of investing, including why investing pays off, key concepts and terminology, investment planning, diversification, selecting investment targets, responsible investing, obtaining reliable information, how to buy shares, how the share savings account works, what moves stock prices, and portfolio maintenance and taxation. Targeted at Finnish retail investors and the general public.
• Pörssilähettiläs-ohjelma (Stock Ambassador Programme) A free three-day training programme for young people aged 15–20 covering personal financial management, saving, and investing. Participants then volunteer as 'Pörssilähettiläät' (Stock Ambassadors) to teach finance and investing to ninth graders in schools across Finland.
• Aloittajan tietopaketti (Beginner's Information Pack) A beginner-oriented information pack covering why investing is worthwhile, how to build an investment plan, rules of thumb for investors, what a share savings account is, and how to buy shares. Targeted at Finnish retail investors new to investing.
• Pörssikurssi opiskelijoille (Stock Course for Students) A free six-session course offered at universities and polytechnics across Finland, teaching investing fundamentals, investment plans, stock selection criteria, megatrends, responsible investing, and portfolio management. Led by student trainers who themselves are former Stock Ambassadors. Targeted at university and polytechnic students.
• Pörssi-illat (Stock Market Evenings) In-person and live-streamed events held at Pörssitalo (Stock House) in Helsinki where listed companies present their businesses and strategies to individual investors, supplemented by economist market outlooks. Targeted at Finnish retail investors and the general public.
• Pörssigaala (Stock Gala) An annual awards ceremony celebrating the best listed companies and ownership practices. Prizes include Board Chair of the Year, Investor Relations Officer of the Year, Best Investor Relations Website, IPO of the Year, Nomination Committee of the Year, Sustainable Growth Maker, and Young Investor of the Year. Targeted at Finnish listed companies, IR professionals, and retail investors.
• Talousviikko (Economics Week) An annual international financial literacy event week held every autumn (September), coordinated in Finnish by Pörssisäätiö. Offers five days of live and remote programming on topics such as FIRE investing, geopolitics, financial metrics, fraud awareness, and investment coaching. Partners include Nordea and Bank of Finland.
• Rahaviikko (Money Week) An annual international Money Week (March) providing ready-made financial education content for Finnish primary and secondary schools, coordinated by Pörssisäätiö. Content includes web lectures, games, and tasks. Coordinated in Finland by Pörssisäätiö; international organizer is OECD.
• Taloussankari-kilpailu (Financial Hero Competition) An annual economics competition for eighth-grade students (ages 13–14) where teams answer Kahoot quiz questions on personal finance, saving, and investing. The winning team advances to the European Money Quiz in Brussels. Organized jointly with Finance Finland, Nordea, and NYT.
• Opettajien Pörssikurssi (Teachers' Stock Course) A free one-day training programme for teachers, study advisors, principals, and teacher trainees covering the fundamentals of stock and fund investing, with practical tools for teaching personal finance management. Targeted at Finnish school teachers and educators.
• Talous tutuksi (Economics Familiarization Day) An annual free teacher training day (held in Helsinki, Tampere, and Oulu) covering current financial topics, delivered in collaboration with eight Finnish organizations. Reaches approximately 800 teachers per year. Targeted at Finnish school teachers.
• Sijoittajabarometri (Investor Barometer) Regular investor sentiment surveys conducted by Pörssisäätiö measuring Finnish investors' views on markets, economy, and popular shares. Targeted at Finnish retail investors, researchers, and media.
• Osakeopas (Share Guide) A comprehensive guide to shares and share investing for Finnish investors. Targeted at Finnish retail investors and the general public.
• Sijoittajan sanasto (Investor's Glossary) A searchable glossary of key investing terms and financial concepts for Finnish investors. Targeted at Finnish retail investors and the general public.

Quantifiable outcome

• Pörssilähettiläät reached 39% of all Finnish ninth graders in 2025 (23,204 students)
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• NordeacoreGTM or Marketing PartnerNordea is a key partner of Talousviikko (Economy Week), an annual international event week providing high-quality programming on important financial topics for adults. Nordea co-organizes and sponsors the event alongside Suomen Pankki.
• Suomen Pankki (Bank of Finland)coreStrategic or Co-development PartnerSuomen Pankki is a key partner and co-organizer of Talousviikko. The Bank of Finland also co-organizes a morning session during Rahaviikko (Money Week) in March.
• Opetushallitus (Finnish National Agency for Education)coreStrategic or Co-development PartnerOpetushallitus serves as a patron of Rahaviikko (Money Week), the international Money Week initiative coordinated in Finland by Pörssisäätiö for basic and upper secondary schools.
• OECD (Organisation for Economic Co-operation and Development)coreStrategic or Co-development PartnerOECD is the international organizer of Money Week (International Financial, Economic and Consumer Education Week / Rahaviikko). Pörssisäätiö coordinates the Finnish edition.
• OikeuspalveluvirastocoreGTM or Marketing PartnerOikeuspalveluvirasto (Legal Services Agency) is a patron of both Rahaviikko and Talousviikko, providing legal and consumer education content.
• OP (Osuuspankki)coreGTM or Marketing PartnerOP became a partner of Talousviikko in 2026, joining Nordea and Suomen Pankki as key event partners.
• SitracoreStrategic or Co-development PartnerSitra co-developed the criteria for the Kestävän kasvun tekijä (Sustainable Growth Maker) award and its Chairman Atte Jääskeläinen presents the award at Pörssigaala. Sitra (the Finnish Innovation Fund) is a key ESG partner.
• PwC (PricewaterhouseCoopers)minorGTM or Marketing PartnerPwC's Chairman Sari Elonheimo presented the Listautuja (IPO) award to Posti's CEO at Pörssigaala 2026. PwC serves as a professional services partner.
• Nasdaq HelsinkicoreStrategic or Co-development PartnerNasdaq Helsinki partners on Rahaviikon aamunavaukset (Friday session) and is the operator of the Finnish stock exchange that Pörssisäätiö promotes to retail investors.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Finanssiala ry (Finance Finland): Finnish financial industry trade association that co-organizes Taloussankari competition and Talo tutuksi teacher training with Pörssisäätiö. Directly comparable as a financial industry-funded education provider targeting Finnish schools and investors.
• NYT (Nuorten yrittäjyys ja talous): Finnish nonprofit promoting youth financial entrepreneurship and economic literacy. Co-organizes Taloussankari competition and Talous tutuksi with Pörssisäätiö. Direct competitor in the Finnish youth financial education space.
• OECD International Network on Financial Education (INFE): International coordinator of Money Week (Rahaviikko). Comparable as the global reference body for national financial literacy initiatives, with which Pörssisäätiö partners to coordinate Finland's edition.
• Aktiespararna: Swedish non-profit association promoting retail equity investing and shareholder engagement. Runs investor education programs, capital markets days, and an annual award (Shareholder Awards), directly comparable to Pörssigaala. Operates in a neighboring Nordic market with similar retail-investor mandate.
• Sitra (Finnish Innovation Fund): Indirectly comparable Finnish public fund that co-developed the Sustainable Growth Maker award criteria with Pörssisäätiö and presents at Pörssigaala. Serves an adjacent role as a Finnish institution funding sustainability and ownership research.

Broad incumbents

• Junior Achievement (JA Worldwide): Global nonprofit delivering financial literacy, work readiness, and entrepreneurship education in K-12. Comparable as a large-scale, volunteer-led, youth-focused financial education organization with a similar mission profile to Pörssilähettiläät.
• Nasdaq Nordic Education Initiatives: Nasdaq Helsinki (and Nasdaq Nordic) operates an investor education arm that partners with Pörssisäätiö. Comparable as a larger, exchange-operator-led incumbent also delivering free retail-investor education in the same geography and same customer base.

Others

• OP Financial Group (Educational programs): Finland's largest financial group and Talousviikko partner, which also runs its own financial literacy content for members. Comparable as a sponsor/ecosystem participant that invests in retail financial education in Finland.
• Nordea (Financial Education): Major Nordic bank and Talousviikko co-organizer with Pörssisäätiö. Comparable as a corporate sponsor that also runs its own retail investor education initiatives targeting the same audience.

Regional players

• The Money and Pensions Council (Denmark): Danish national financial education and consumer-empowerment body running similar campaigns, learning portals, and school programs. Comparable as a government/industry-funded counterpart in another Nordic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/porssisaatio
• YouTubeyoutube.com/channel/UChoL5h4D6pSVfq20XnPmBhw
• Facebookfacebook.com/Porssisaatio
• LinkedInlinkedin.com/company/porssisaatio
• Instagraminstagram.com/porssilahettilaat

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pörssisäätiö