What UTB does

UTB B.V. is a Dutch privately held lubricants and petroleum-products manufacturer founded approximately in 1950, headquartered operationally in Dordrecht with its legal entity registered in Ridderkerk, Netherlands. The company develops, produces, and distributes a broad product portfolio spanning engine and industrial lubricants, greases, hydraulic fluids, antifreeze/coolants, fuel additives, specialty fuels, pharmaceutical white oils, and vaselines, marketed under multiple sub-brands including UTB Smeermiddelen, Excello, Mewol, Hercules S, QUALITACK, Kratos, Unisol ZF, Antlia ZF, Synlub Compres, Exceltherm, Estee Plus, Coolant BS, and Xbee. Its core technical capability rests on an in-house research laboratory supporting formulation development and quality control, complemented by ISO 9001:2015 quality management certification and ISCC sustainability certification.

The company serves automotive, agriculture, marine, construction/mining, and industrial sectors via a hybrid go-to-market: a direct e-commerce platform (utboils.com) for B2C and SMB buyers, and traditional B2B distribution for larger customers. UTB controls its own logistics fleet — including tank trucks and box trucks — enabling integrated production-to-delivery without third-party logistics dependence. Active recruitment of drivers indicates ongoing capacity build-out in distribution.

Strategically, UTB is pursuing international commercial expansion, evidenced by its scheduled exhibition at Automechanika Shanghai 2025 (November 26-29, 2025). Recent operational milestones include the opening of a new Dordrecht headquarters consolidating production, R&D, warehousing, and logistics, and the addition of ISCC certification enabling participation in sustainability-tracked supply chains. The company is privately held with no disclosed parent company, and no management team, headcount, revenue, or funding data is publicly available.

Name

UTB

Legal name

UTB B.V.

Website

https://utboils.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

UTB B.V. is a Dutch specialty lubricants and petroleum-products manufacturer, founded circa 1950, producing lubricants, greases, hydraulic fluids, coolants, and white oils for automotive, agricultural, marine, construction, and industrial customers via direct e-commerce and owned logistics.

Ownership category

akta.pro rank

Product category

Industrial Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191), Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Chemicals & Allied Products (5160), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF)

akta.pro secondary industries

Lubricants Distribution & Wholesale (Bulk, Packaged, B2B) (EUALAJAE), Automotive Lubricants & Fluids (IMAEAMAA), Industrial & Heavy-Duty Lubricants (IMAEAMAB), Fuel Additives & Lubricant Additives (IMAEAMAL)

Keywords

• Industrial lubricants
• Motor engine oils
• Hydraulic fluids
• Fuel additives
• Antifreeze coolants

Headquarters

HQ city

Dordrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Lubricant Sales: UTB sells a comprehensive range of lubricants including motor oils, transmission oils, hydraulic oils, and industrial lubricants through their e-commerce platform. Products are sold in various pack sizes from small units to bulk.
2. Grease Sales: Sale of industrial and automotive greases under brands including Qualitack and Kratos.
3. Antifreeze/Coolant Sales: Sales of antifreeze and coolant products including G11, G12+, G12++, G13 variants for automotive and industrial applications.
4. Fuel and Additive Sales: Sales of fuels including GTL Diesel, branded additives like Xbee, and specialty fuel products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

UTB manufactures and sells a comprehensive range of lubricants, greases, hydraulic fluids, transmission oils, engine oils, antifreeze/coolants, fuel additives, white oils, pharmaceutical vaselines and hydrocarbon solvents under its own UTB brand and sub-brands. Products are developed in the company's own research laboratory and produced in the Netherlands, then distributed worldwide through the company's e-commerce webshop and its own logistics fleet, serving automotive, agricultural, marine, construction, mining and industrial customers.

Product overview

UTB is a Dutch lubricants and petroleum products company with over 75 years of experience, producing and distributing high-quality lubricants, greases, fuels, and chemical products from their facility in the Netherlands. The product portfolio includes UTB-branded lubricants (engine oils, transmission fluids, hydraulic oils), industrial products (Hercules S gear oils, Mewol series), specialty products (pharmaceutical white oils and vaselines, brake fluids, hand cleaners), fuels (GTL Diesel, Xbee additive), and additives in Consumer and Professional lines. The company serves diverse markets including passenger vehicles, trucks, agricultural, marine, mining, and construction equipment sectors.

Differentiator

Problem solved

Functional benefit

Brands

• UTB Smeermiddelen: UTB's own brand of lubricants
• Excello
• Mewol
• Hercules S
• Antifreeze/Antivries
• QUALITACK
• Kratos
• Unisol ZF
• Antlia ZF
• Synlub Compres
• Exceltherm
• Estee Plus
• Coolant BS
• Transmission Oil Alcat

Products and services

• UTB Smeermiddelen (UTB Lubricants) UTB's own-brand comprehensive lubricant product line, including engine oils, transmission fluids, and hydraulic oils for automotive, agricultural, marine, and industrial applications.
• Basisoliën (Base Oils) Base oils used as foundational ingredients in lubricant formulations, sold for industrial and blending applications.
• Antivries - Koelvloeistoffen (Antifreeze/Coolants) Antifreeze and coolant products including G11, G12+, G12++ and G13 variants for vehicle and industrial engine temperature regulation.
• Motorolie (Engine Oils) Engine oils available in synthetic, semi-synthetic and mineral formulations for passenger cars, trucks, motorcycles, marine and agricultural vehicles.
• Transmissieoliën (Transmission Oils) Transmission oils for automatic and mechanical transmissions in multiple SAE viscosity grades (75W, 80W90, 85W90, 75W90, 75W140, 80W140, 85W145) plus power steering fluids.
• Hydrauliekoliën (Hydraulic Oils) Hydraulic oils including biodegradable, detergent, HM class, HL class, HVLP class, zinc-free, food-safe, and turbine variants for industrial hydraulic systems.
• Additieven (Fuel and Lubricant Additives) Fuel and lubricant additives offered in Consumer Line and Professional Line formulations for automotive and industrial use.
• Vetten (Greases) Grease products including Qualitack and Kratos EP series for trucks, agriculture, marine, mining and construction equipment applications.
• Brandstoffen (Fuels - GTL Diesel and Xbee Additive) Fuel products including GTL Diesel and the Xbee fuel additive brand for fuel optimization.
• Witte Oliën (Pharmaceutical White Oils) White oils for pharmaceutical applications.
• Was & Vaselines (Pharmaceutical Waxes and Vaselines) Pharmaceutical waxes and vaselines including Pharm. Vaseline Wit and Pharm. Vaseline Flavum (Yellow).
• Hydrocarbon Solvents & Chemical Products Industrial hydrocarbon solvents and chemical products for various industrial applications.
• Hercules S (Synthetic Gear Oils) Synthetic gear oils based on PAO (Poly Alpha Olefins) for heavily loaded mechanical transmissions and gearboxes with high thermal load.
• Mewol Series (Industrial Oils) Industrial oils including Mewol 50, Mewol 85, Mewol 150, Mewol 350 for various industrial applications.
• Unisol ZF (Zinc-free Hydraulic Oil) Zinc-free hydraulic oil suitable for heavily loaded hydraulic systems of construction machines and fixed installations, also suitable for vacuum pump circulation lubrication.
• Antlia ZF (Zinc-free Hydraulic Oil) Zinc-free hydraulic oil suitable for heavily loaded hydraulic installations as well as lightly loaded gear transmissions and bearings.
• Kratos CL 25 (Grease) Kratos brand grease product for trucks, agriculture and construction equipment applications.
• Brake Fluid DOT 4 High-quality glycol-ether-based hydraulic brake fluid developed for hydraulic brake systems of passenger cars, trucks, mopeds, scooters, forklifts, and motorcycles.
• Antifreeze G12+ (OAT Coolant) Modern antifreeze based on mono ethylene glycol using Organic Acid Technology (OAT), free of nitrites, amines, phosphates and silicates.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Automechanika ShanghaiminorGTM or Marketing PartnerUTB participates as an exhibitor at Automechanika Shanghai, Asia's largest automotive exhibition, scheduled for November 26-29, 2025. This demonstrates their international marketing and exhibition presence.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Liqui Moly: German mid-sized lubricant specialist with a comparable own-brand portfolio of motor oils, additives, greases, and service products sold globally. Closely matches UTB on niche-specialist positioning, broad catalog depth, and consumer/aftermarket channel strategy.
• Motul: French specialty lubricant manufacturer focused on synthetic motor oils, industrial lubricants, and greases distributed worldwide. Comparable as a mid-sized specialty blender competing against majors via formulation expertise and brand.
• Kroon Oil: Dutch independent blender and distributor of lubricants, motor oils, greases and coolants with a comparable mid-sized product portfolio across automotive and industrial segments. Highly comparable on geography, scale, channel mix (own-brand plus e-commerce), and target customers.
• MPM Oil: Netherlands-based independent lubricant specialist offering motor oils, industrial lubricants, and additives through own-brand and private-label distribution. Similar size, European footprint, and multi-segment product depth as UTB.

Broad incumbents

• Q8 Oils (Kuwait Petroleum): European lubricant brand under Kuwait Petroleum offering motor oils, industrial lubricants, and greases with significant European market share. Comparable product mix to UTB but materially larger scale and broader distribution.
• Fuchs Petrolub: One of the world's largest independent lubricant manufacturers, operating across automotive, industrial, and specialty segments. A scaled incumbent with overlapping product categories (hydraulics, gear oils, greases) and broader geographic reach than UTB.
• Castrol (BP): Major global lubricant brand under BP with deep motor oil, industrial, and marine product lines. Listed explicitly in UTB's equivalence tool as a benchmark competitor with far greater scale, OEM relationships, and marketing reach.
• Valvoline: Global lubricant brand with a comparable motor oil and industrial product range, plus significantly larger scale, broader distribution, and stronger OEM approvals. Represents the established competitor UTB benchmarks against in its equivalence tool.

Emerging players

• Rymax Lubricants: European independent blender of motor oils, gear oils, and industrial lubricants distributed via own-brand and private-label channels. Comparable to UTB as a smaller specialist competing in similar automotive and industrial niches.

Regional players

• Morris Lubricants: UK-based independent lubricant blender with a long heritage, offering motor oils, industrial lubricants, and greases primarily in the UK and Commonwealth markets. Comparable as an independent, multi-decade specialist with overlapping catalog scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/utboils
• LinkedInlinkedin.com/company/utb-oils-netherlands

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UTB