What Seen Technologies does

Seen Technologies is a Nairobi, Kenya-based private software development company founded in 2017 (per firmographics) or 2018 (per company About page) that operates primarily as a custom software development agency while also selling a packaged white-label product called NewTaxi. The company delivers mobile app development (iOS, Android, native, hybrid, cross-platform), web development (responsive design, UI/UX, WordPress, Laravel, React, Angular, Django, CodeIgniter), e-commerce builds, UI/UX design, and digital marketing services, alongside AI-related services including chatbots, NLP, and recommendation engines. Its technical stack spans Kotlin for Android, Laravel/PHP for backend, Firebase and Sinch for real-time communication, with the NewTaxi product incorporating six payment gateways (PayPal, Stripe, Braintree, M-PESA, Flutterwave, Paytm) and supporting multi-language, multi-city taxi dispatch with scheduled rides, wallets, and real-time trip tracking.

The business model is two-pronged. The dominant revenue stream is professional services billed on a project basis with quotes generated after scope consultation, targeting startups, SMEs, and enterprises across healthcare, education, real estate, finance, hospitality, ecommerce, and general business segments. The secondary stream is one-time perpetual license sales of packaged products (NewTaxi priced at $84-$99) through a self-serve e-commerce storefront at seentechs.com/products. Go-to-market is sales-led for services (direct consultation, contact forms, networking) with a complementary product-led motion for the storefront. The company claims 5,000+ happy clients, 756+ projects, and 100% client satisfaction, though independently reported headcount is 1-10, indicating a significant gap between marketing claims and observable scale. No external funding rounds have been disclosed, and the company appears to be bootstrapped under founder-CEO Odhiambo Atieno.

Name

Seen Technologies

Legal name

Seen Technologies

Website

https://seentechs.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Seen Technologies is a Nairobi-based, bootstrapped software development agency that builds custom mobile apps, websites, and AI-enabled solutions for startups and SMEs, while also selling a white-label taxi booking product called NewTaxi via a self-serve online storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom Software Development: Tailored software solutions built to client specifications, including mobile apps, websites, and enterprise software. Revenue is project-based with quotes provided after understanding project scope.
2. Software Product Sales: Pre-built software products sold through the company website (e.g., NewTaxi taxi booking app at $84-$99). One-time license fees for the software solution.
3. Digital Marketing Services: Strategic digital marketing services including SEO, social media marketing, email marketing, and paid advertising for clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Seen Technologies is a custom software development agency that designs, builds, and delivers mobile applications, websites, e-commerce platforms, and AI-enabled solutions for clients across multiple industries. In parallel, it sells pre-built software products such as the NewTaxi white-label taxi booking application directly through its online storefront, and offers digital marketing services.

Product overview

Seen Technologies offers a portfolio of software development services and one named product — the NewTaxi App, a white-label taxi booking solution. The service portfolio spans mobile app development (iOS, Android, native, hybrid, cross-platform), web development (responsive design, UI/UX, WordPress, Laravel, React, Angular, Django, CodeIgniter), custom software development, e-commerce development, UI/UX design services, and digital marketing. The NewTaxi App is the company's primary packaged software product — a standalone on-demand taxi solution sold as a downloadable software script with Rider App, Driver App, Web Admin Panel, and Company Panel modules. The broader services are custom development engagements rather than packaged products.

Differentiator

Problem solved

Functional benefit

Brands

• NewTaxi: A white-label taxi booking app with admin panel, driver app, and rider app featuring multi-payment gateways including PayPal, Stripe, Braintree, M-PESA, Flutterwave, and Paytm.

Products and services

• NewTaxi App A white-label, on-demand online taxi booking solution consisting of a Rider App, Driver App, Web Admin Panel, and Company Panel. Supports multi-city routing, scheduled rides, wallet/cash payments, real-time trip tracking, multiple payment gateways (PayPal, Stripe, Braintree, M-PESA, Flutterwave, Paytm), and Firebase/Sinch-based real-time communication. Sold as a perpetual license to entrepreneurs and businesses wanting to launch taxi booking services.

Quantifiable outcome

• 100% Client Satisfaction rate
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Appinventiv: Mobile app and custom software development agency serving startups and enterprises. Comparable to Seen Technologies across mobile/web/AI delivery, multi-vertical customer base, and project-based professional-services revenue model.
• Geniusee: Custom software development company delivering web, mobile and AI solutions to SMB and enterprise clients. Comparable to Seen Technologies on services scope, tech stack, and multi-vertical targeting.
• PixelCrayons: Custom software and mobile-app development agency serving SMBs and enterprises worldwide. Overlaps with Seen Technologies on web/mobile/AI services, project-based pricing, and global service delivery.
• Net Solutions: Custom software, web and mobile app development agency with global delivery. Comparable to Seen Technologies in project-based custom development across multiple verticals and end-to-end service offering.
• Simform: Global custom software and mobile-app development agency delivering web, mobile and AI solutions to SMB and enterprise customers. Comparable to Seen Technologies' services arm on GTM motion, tech-stack breadth and vertical diversity.
• Onde: White-label taxi booking and dispatch platform offering rider, driver and operator panels. Direct product competitor to Seen Technologies' NewTaxi script in the white-label ride-hailing category.
• CabStartup: White-label taxi booking script / ready-made app sold to entrepreneurs. Direct product peer to Seen Technologies' NewTaxi in the licensed white-label ride-hailing category.
• Andela: Africa-headquartered custom software development and engineering-talent provider with global delivery. Comparable to Seen Technologies because both sell custom-software/engineering capacity out of Africa to international clients across multiple verticals.

Broad incumbents

• Thoughtworks: Large global custom software and digital transformation services firm with deep vertical specializations. Comparable as a broader incumbent competing for the same enterprise custom-software budgets that Seen Technologies targets with its services arm.
• iCabbi: Established taxi dispatch and fleet management platform serving operators globally. Comparable to NewTaxi at the ride-hailing software layer, but with a much broader incumbent footprint and integrations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/seentechs
• Facebookfacebook.com/seentechnologies
• LinkedInlinkedin.com/company/seentechs
• Instagraminstagram.com/seentechs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seen Technologies