Schlicher-Kratz Institute

What Schlicher-Kratz Institute does

The subject company identified as Schlicher-Kratz Institute does not appear directly in the source data; all available evidence pertains to McKissock Learning, an online continuing education platform operating under the Colibri Group umbrella (per the careers page at colibrigroup.com). McKissock Learning delivers state-approved continuing education, professional certification programs, and AI-augmented training to licensed professionals across real estate, appraisal, home inspection, land surveying, and engineering fields in all 50 US states plus DC, Puerto Rico, US Virgin Islands, and Guam. The product suite is built on a self-paced learning management system that supports course delivery, livestream workshops, and an AI-powered tutoring tool called Rubi Tutor. The portfolio includes three subscription membership tiers (Plus at ~$92.65/year, Pro at ~$160.65/year, Premier at ~$224.40/year), more than 13 professional certification programs (CNE, CBAE, CPME, CPDC, PVE, RPAE, RELCA, REAIS, S&T), AI MasterTracks, and quarterly-updated Learning Snacks.

The business model is anchored in annual recurring membership subscriptions, supplemented by individual course sales ($29–$300) and one-time certification fees ($125–$300). Distribution is entirely self-serve via the web at mckissock.com with no sales interaction; customer acquisition relies on SEO-optimized state-specific landing pages, content marketing, email campaigns, and webinars. Customer segments are primarily individual SMBs—licensed real estate agents, brokers, appraisers, home inspectors, land surveyors, and engineers meeting state-mandated CE requirements. Strategic channel partnerships with ASHI and InterNACHI extend reach into home inspection, while a sister-brand partnership with the Institute for Luxury Home Marketing enables cross-sell into luxury designations. The company is operating in a data gap for Schlicher-Kratz Institute as a distinct entity, and the above description reflects the operating entity contained in the source material.

Name

Schlicher-Kratz Institute

Website

https://learnrealestate.com

Company type

Private

Operating status

Operating

Short description

McKissock Learning is an online continuing education platform providing state-approved CE courses, professional certifications, and AI-powered training to licensed real estate, appraisal, home inspection, land surveying, and engineering professionals across all US states.

Ownership category

akta.pro rank

Headquarters

HQ city

North Wales

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Membership Subscriptions: Annual subscription plans (Plus, Pro, Premier) providing access to CE courses, professional certifications, AI MasterTracks, and Learning Snacks. Higher tiers include more certifications and discounts.
2. Individual Course Sales: Per-course pricing for standalone purchases not covered by membership. Prices range from $29 to $300+ depending on course type and certification.
3. Professional Certification Programs: Fee-based certification programs including CNE, CBAE, CPME, CPDC, PVE, RPAE, RELCA, and REALIS. Prices range from $125 to $300.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

No description of what Schlicher-Kratz Institute offers is supported by the source data. The input does not contain product, service, or operational details for Schlicher-Kratz Institute.

Product overview

McKissock Learning is a continuing education platform providing online professional licensing and development courses primarily for real estate professionals, appraisers, home inspectors, land surveyors, and engineers. The company operates on a membership-based model with three tiers (Plus, Pro, Premier) that provide access to state-approved CE courses and professional certifications. The product portfolio includes Pennsylvania-specific CE packages, individual courses organized by credit type (mandatory, elective), AI MasterTrack programs (AI Agent Growth System, AI Client Conversion System), and 14 professional certifications (REAIS, CPME, CNE, CBAE, CPDC, PVE, RPAE, RELCA, S&T). The platform also offers Learning Snacks as supplementary bite-sized learning content. All courses are delivered online with state-specific content for all 50 states plus territories.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 4.5/5 average rating from 6,780 reviews
• +1 more outcomes

Named customers3 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Institute for Luxury Home MarketingminorStrategic or Co-development PartnerSister brand partnership providing access to luxury real estate training recognized by major real estate brands. Premier members receive training discounts and can earn luxury real estate designations upon completion.
• American Society of Home Inspectors (ASHI)minorChannel Partner/ Reseller/ DistributorASHI-approved continuing education provider for home inspectors, offering state-approved CE courses for ASHI members.
• International Association of Certified Home Inspectors (InterNACHI)minorChannel Partner/ Reseller/ DistributorInterNACHI-affiliated CE provider offering home inspection continuing education through McKissock platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Appraisal Institute: Professional association offering appraisal designations, education, and CE specifically for real estate appraisers. Less direct overlap than multi-vertical CE platforms but a comparable audience and credentialing model for McKissock's appraisal vertical (and Rubi Tutor users).

Direct peers

• VanEd: Online real estate school offering pre-licensing, continuing education, and exam prep with state-specific approvals. Comparable audience, product taxonomy, and self-serve online delivery model.
• 360training: Online training provider offering state-approved real estate, appraisal, and home inspection CE/pre-licensing courses via a self-serve platform. Comparable course catalog breadth, self-serve e-commerce model, and regulatory-approval-driven moat.
• The CE Shop: Direct competitor offering state-approved online continuing education and pre-licensing courses for real estate, appraisal, and home inspection professionals across the US. Closely comparable product mix, GTM (self-serve online), and customer base to McKissock.
• OnCourse Learning: Provider of state-approved continuing education for real estate, mortgage, and home inspection professionals with multi-state course catalogs. Closely comparable in audience, delivery model, and regulatory positioning to McKissock.
• Career WebSchool: Online real estate licensing school offering pre-license, exam prep, and continuing education in multiple states. Comparable GTM (self-serve online), customer base (aspiring and licensed agents), and product taxonomy.
• Real Estate Express: Real estate licensing and education provider offering online pre-license, exam prep, and CE courses. Overlaps directly with McKissock's product line and self-serve distribution approach; understood to share common ownership under the Colibri Group umbrella.
• Mbition: Real estate pre-licensing and continuing education provider offering online courses across multiple US states. Directly comparable self-serve model, course structure, and target licensee segments.

Broad incumbents

• Colibri Group: Parent organization of multiple professional education brands including McKissock. Operates a broad portfolio spanning real estate, appraisal, home inspection, and healthcare CE — useful as a structural reference for how McKissock's brand sits within a larger education platform.
• Kaplan Real Estate Education: Long-established professional education brand offering real estate licensing, CE, and exam prep across all US states as part of the broader Kaplan portfolio. Overlaps directly with McKissock's CE offerings but operates as a wider education platform rather than a real-estate-only specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SchlicherKratzInstitute

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schlicher-Kratz Institute