TineKHome

What TineKHome does

Tine K Home A/S is a privately held Danish design and interior retailer founded in 1999 and headquartered in Odense, Denmark. The company curates and sells handcrafted home furnishings, lighting, textiles, kitchenware, and décor across both an owned e-commerce platform (tinekhome.com / tinekhome.dk) and physical retail stores in Denmark, supported by a B2B dealer/retailer program that distributes products to resellers across Europe. Its assortment spans core categories — furniture, lighting, textiles, interior accessories, kitchen, floor coverings, and plant pots — with material-driven sub-collections in bamboo, teak, and rattan, a sustainability-focused recycled-materials line, and seasonal drops under the SEEN sub-brand, all positioned around natural materials and artisan craftsmanship sourced from Europe, Asia, and Africa.

The underlying technology stack is a standard e-commerce and marketing toolkit rather than a proprietary platform: Cloudflare for CDN/security, Klaviyo for email, Google Analytics and Hotjar for analytics, and Issuu for digital catalogs. The business model combines direct-to-consumer retail (own e-commerce and physical stores) with wholesale distribution through authorized dealers, plus a secondary push into the hospitality segment (hotels, restaurants, beach bars). Pricing is individual item-level with a 1,000 DKK free-shipping threshold for online orders, and the company markets across Facebook, Instagram, Pinterest, LinkedIn, email newsletters, blog/Stories content, and Google/Facebook remarketing.

Ownership appears to remain with the founder (Tine K, namesake), with no disclosed external investment, parent company, or subsidiaries. The company employs 11–50 people and operates as a Danish Aktieselskab (A/S). No revenue, funding rounds, or financial performance data are publicly disclosed.

Name

TineKHome

Legal name

Tine K Home A/S

Website

https://tinekhome.dk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Tine K Home is a privately held Danish design and interior retailer, founded in 1999 in Odense, that curates and sells handcrafted furniture, lighting, textiles, kitchenware, and home décor via its e-commerce platform, physical stores in Denmark, and a European dealer/reseller program. It serves individual consumers and hospitality businesses with natural, artisan-sourced products under seasonal collections.

Ownership category

akta.pro rank

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Pricing tiers

Distribution channels3 records

Marketing channels8 records

Core offering

Tine K Home is a Danish design and interior retailer that curates and sells handcrafted home furnishings and decor—including furniture, lighting, textiles, kitchenware, plant pots, and floor carpets—sourced from master craftsmen across Europe, Asia, and Africa. The company sells its curated assortment both through an e-commerce storefront and physical retail stores in Denmark, and operates a B2B dealer/reseller program for hospitality and retail buyers.

Product overview

Tine K Home is an exclusive Danish interior design e-commerce platform offering a curated portfolio of furniture, lighting, textiles, and home décor. The product range includes core categories (Møbler/Furniture, Belysning/Lighting, Tekstiler/Textiles, Interiør/Interior, Køkken/Kitchen, Gulvtæpper/Floor Carpets, Krukker/Plant Pots) along with specialized sub-categories in sustainable materials like Bambus (Bamboo), Teak Møbler (Teak Furniture), and Rattan Møbler (Rattan Furniture). The company also offers branded collections including Doum Møbler, the SEEN seasonal collection released in coordinated chapters, and a Genanvendte Materialer (Recycled Materials) line. Products are sourced from Europe, Asia, and Africa, emphasizing naturally sourced materials and traditional craftsmanship passed through generations. The company operates both as an online webshop and through physical retail stores.

Differentiator

Problem solved

Functional benefit

Brands

• SEEN: A collection/sub-brand featured as 'SEEN 2026' with chapters including Chapter One, Chapter Two, and Chapter Three. Part of the seasonal collection line.

Products and services

• Furniture Collection (Møbler) Core furniture range covering living room, bedroom, dining, and outdoor use, including sub-collections in bamboo, teak, and rattan materials. Sold to consumers and hospitality buyers.
• Lighting Collection (Belysning) Lighting assortment including table lamps, pendants, wall lamps, lampshades, and hanging fixtures, offered for residential and hospitality interiors.
• Textiles (Tekstiler) Textile home goods such as towels, blankets, throws, pillows, bags, clothing, and bedding.
• Interior Accessories (Interiør) Curated interior accessories spanning bath mats, trays, decorations, ceramics, baskets, lanterns, candle holders, storage, candles, mirrors, soap/lotion, vases, and wall hangings.
• Kitchen (Køkken) Kitchen and dining assortment including bowls, cutlery, tablecloths, napkins, glasses, mugs, kitchen textiles, utensils, tableware, plates, and wood items.
• Floor Carpets (Gulvtæpper) Floor coverings and carpets sized and styled for residential and hospitality interiors.
• Plant Pots (Krukker) Decorative plant pots including glazed pots, terracotta pots, vintage pots, and matching saucers.
• SEEN Seasonal Collection Seasonal fashion-and-home collection released in coordinated chapters (Chapter One, Two, Three) featuring curated new arrivals in furniture and home décor.
• Doum Furniture Doum-branded furniture collection carried as a specific sub-brand within the Tine K Home assortment.
• Recycled Materials Line Cross-category line of products made from recycled materials, including recycled cotton pillow covers and recycled teak modules.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bolia: Bolia is a Danish design furniture and home accessories retailer operating its own e-commerce and showroom network — directly comparable business model and Scandinavian design positioning to Tine K Home.
• Muuto: Muuto is a Danish design brand offering furniture, lighting, and home accessories rooted in Scandinavian craftsmanship — comparable premium positioning and curated product mix to Tine K Home.
• House Doctor: House Doctor is a Danish design house offering furniture, lighting, textiles, and interior accessories with a similar handcrafted, natural-material aesthetic — a direct peer in product mix and target customer.
• Flying Tiger Copenhagen: Flying Tiger Copenhagen is a Danish variety retailer selling affordable home décor, kitchenware, and lifestyle products in its own physical and online stores — overlapping with Tine K Home's lower-priced interior and kitchen assortment.
• Bloomingville: Bloomingville is a Danish interior brand selling handcrafted-looking home décor, furniture, and accessories through wholesale and retail — competing head-to-head with Tine K Home in the curated Scandinavian/Nordic home category.
• JYSK: JYSK is a major Scandinavian home furnishings retailer with physical stores and e-commerce across Europe — comparable as a Denmark-headquartered, multi-category home furnishings competitor.
• Nordal: Nordal is a Danish home interior brand focused on natural materials, rattan, ceramics, and seasonal collections — directly comparable to Tine K Home's bamboo, rattan, and artisan-sourced assortment.
• Ferm Living: Ferm Living is a Danish design brand offering furniture, lighting, and home accessories with a Scandinavian aesthetic and curated seasonal collections — directly comparable to Tine K Home's positioning across furniture, lighting, textiles, and decor.
• Søstrene Grene: Søstrene Grene is a Danish variety/home retailer offering affordable Scandinavian-style home décor, furniture, and accessories across its own store network — a direct retail competitor with overlapping assortment and customer base.

Broad incumbents

• H&M Home: H&M Home is the home furnishings vertical of H&M, offering broad, trend-driven decor, textiles, and kitchenware at scale globally — a broader incumbent that competes for the same design-conscious consumer across overlapping categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tinekhome
• LinkedInlinkedin.com/company/tine-k-home
• Instagraminstagram.com/tinekhomeofficial
• Pinterestpinterest.com/tinekhome

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TineKHome