What Reich&Petch does

Reich&Petch is a Toronto-headquartered, international multidisciplinary design firm founded in 1987 by Tony Reich and Whit Petch, specializing in architecture and experiential design for museums, cultural institutions, corporations, agencies, and attractions. The firm delivers projects through three integrated phases—Strategy (master planning, interpretive planning, content research, audience analysis), Design (architecture, interior design, exhibit design, graphic design, multimedia direction, wayfinding), and Implementation (fabrication review, project management, design-build delivery)—with project sizes ranging from 250 to 250,000 square feet and publicly disclosed project budgets spanning $310,000 to $110,000,000.

The firm operates through three subsidiaries—Reich&Petch Architects Inc (Canada), Reich&Petch Design International, and Reich&Petch Design International (US) Inc—maintaining offices in Toronto and New York, and has delivered work across Canada, the United States, the United Kingdom, Saudi Arabia, China, and Barbados. Notable engagements include the Smithsonian National Museum of Natural History's 35,000 sq. ft. David H. Koch Hall of Fossils (Deep Time, $110M project budget, 700+ fossils, projected 50M+ visitors over a decade), the Royal Ontario Museum's Dawn of Life gallery, Yale Peabody Museum's 45,000 sq. ft. revitalization, the Toronto Zoo's Panda Interpretive Centre, and Deloitte Tower's 160,000 sq. ft. wayfinding program.

Revenue is generated through fee-based design service engagements under a professional services model, with new business led by Principal Niki Reich and pursuit conducted through direct client relationships, reputation-driven portfolio marketing, and competitive bidding (e.g., the public competition for Smithsonian Deep Time Hall). The firm has accumulated multiple industry awards, including the 2016 American Alliance of Museums Excellence in Exhibition Award and the 2023 Indigo Design Award Gold, and is led by a principal team with 15–40+ years of experience in the museum, cultural, and experiential design sectors.

Name

Reich&Petch

Legal name

Reich&Petch Architects Inc

Website

https://designrp.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Reich&Petch is a Toronto-based multidisciplinary design firm founded in 1987, specializing in architecture, exhibit design, and experiential environments for museums, cultural institutions, corporations, and attractions worldwide.

Ownership category

akta.pro rank

Product category

Architectural and Experiential Design Services

NAICS

Architectural Services (541310), Interior Design Services (54141), Engineering Services (541330)

SIC

Services-Engineering Services (8711)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Industrial/Product & Furniture Design (BPAHAKAM), Design-Build / EPC General Contracting (IMAFAAAD)

Keywords

• Museum design services
• Exhibit design
• Experiential architecture
• Interpretive planning
• Cultural facility design

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Design and Architecture Services: R&P generates revenue through fee-based design and architecture service engagements. Services span strategy (master planning, interpretive planning, content research), design (content development, architecture, interior design, exhibit design, graphic design, multimedia direction), and implementation (fabrication review, quality assurance, project management, contract administration, design-build). Projects are delivered across three phases: strategy, design, and implementation. Pricing varies by project scope, with publicly disclosed project budgets ranging from $310,000 to $110,000,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Reich&Petch is an international multidisciplinary design firm that delivers architecture, experiential design, exhibit design, graphic design, interior design, and interpretive planning services for museums, cultural institutions, corporations, agencies, and attractions. Projects range from 250 to 250,000 square feet and are delivered across three integrated phases: Strategy (master planning, interpretive planning, content research, audience analysis), Design (architecture, exhibit design, graphic design, multimedia direction, wayfinding), and Implementation (fabrication review, quality assurance, project management, design-build). The firm has offices in Toronto, Canada and New York, USA, and serves clients globally.

Product overview

Reich&Petch (R&P Design) is an international multidisciplinary design firm founded in 1987, offering a comprehensive suite of design services organized across three phases: Strategy, Design, and Implementation. The firm's Strategy services include master planning, strategic planning, stakeholder engagement, interpretive planning, content research, audience and market analysis, project visioning, and fundraising materials. The Design services encompass content development, architecture, interior design, exhibit design (categorized by sector: aviation, children, culture, nature, science, and traveling), graphic design, interpretive outdoor signage, retail and brand experience, wayfinding, donor recognition, rendering and illustration, cost estimating, architectural coordination, and multimedia direction. The Implementation services cover fabrication review, quality assurance, value engineering, print-ready graphics, project management, contract administration, and design-build delivery. The company specializes in museum, institutional, cultural organization, corporate, agency, and attraction projects, ranging from 250 to 250,000 square feet.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Strategic planning services for museums, cultural institutions, and attractions including master planning, strategic planning, stakeholder engagement, interpretive planning, content research, audience and market analysis, project visioning, and fundraising materials development.
• Architecture and Interior Design Architectural and interior design services for museums, cultural facilities, and commercial spaces, encompassing content development, architecture, interior design, rendering and illustration, cost estimating, and architectural coordination.
• Exhibit Design Specialized exhibit design services across aviation, children, culture, nature, science, and traveling exhibit categories, including Smithsonian Deep Time Hall, ROM Dawn of Life, National Museum of Saudi Arabia, and Yale Peabody Museum.
• Graphic Design and Interpretive Outdoor Signage Graphic design, interpretive outdoor signage, environmental graphics, wayfinding systems, and donor recognition for museums and institutional facilities, including multilingual (English/French/Spanish/Arabic/Chinese) interpretive content development.
• Retail and Brand Experience Design services for retail environments and brand experiences, including sporting goods stores, commercial spaces, and corporate cultural installations.
• Multimedia Direction Direction of multimedia design including media interactives, touchable elements, sound and light installations, and 3D-scanned antimicrobial bronze replicas for accessibility, as deployed in the Smithsonian Deep Time Hall (11 media interactives) and Smithsonian Entertainment Nation (11 touchable elements).
• Implementation Services Project execution services including fabrication review, quality assurance, value engineering, print-ready graphics, project management, contract administration, and design-build delivery for museum and cultural facility builds.
• Discovery and Visitor Centers Design of visitor centers and discovery spaces for zoos, parks, and cultural attractions (e.g., Toronto Zoo Panda Interpretive Centre, London Children's Museum).

Quantifiable outcome

• Smithsonian Deep Time Hall projected to attract over 50 million visitors in its first decade
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Hadley ExhibitscoreImplementation/ SI/ Consulting PartnerR&P worked with Hadley Exhibits as a design-build partner on the Nation to Nation: Treaties exhibition for the Smithsonian National Museum of the American Indian. Hadley Exhibits provided fabrication and construction capabilities, with R&P leading design and creative direction. This design-build delivery model enabled close collaboration between R&P's design concepts and Hadley's implementation expertise.
• Blue Sky DesignminorStrategic or Co-development PartnerBlue Sky Design served as interpretive planners on the Toronto Zoo Panda Interpretive Centre project, collaborating with R&P's design team. Biweekly project charrettes throughout the design phase included members of R&P and Blue Sky Design, among other partners.
• Design FoundationminorStrategic or Co-development PartnerDesign Foundation served as media designers on the Toronto Zoo Panda Interpretive Centre project, contributing to the multimedia and interactive elements of the exhibit alongside R&P's integrated design team.
• Ontario Science CentreminorStrategic or Co-development PartnerThe Science North Wild Weather traveling exhibit was developed and produced in partnership with the Ontario Science Centre. Science North served as the primary client and partner institution, with R&P providing exhibit and graphic design services.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ideum: US-based firm developing interactive exhibits, multitouch tables, and immersive installations for museums and cultural attractions. Comparable to R&P in serving cultural institutions, with stronger emphasis on hardware/software product offerings alongside exhibit design.
• Luci Creative: Chicago-based museum and exhibit design firm offering interpretive planning, exhibit design, and graphic design services for museums, zoos, and cultural institutions. Comparable mid-sized competitor in R&P's core niche of museum and cultural-exhibit design.
• BG Group International (Beringia): Toronto-based design firm delivering interpretive planning, exhibit design, and visitor experiences for museums, parks, and cultural attractions across Canada and internationally. Highly comparable to R&P in geography, cultural-institution client base, and multidisciplinary museum/exhibit design focus.
• Gallagher & Associates: US-based exhibit and museum design firm specializing in interpretive planning, exhibit design, and wayfinding for museums and cultural institutions. Direct peer in scope, client base (Smithsonian, National WWII Museum), and integrated service offering.
• Local Projects: New York-based experiential design studio focused on interactive storytelling and technology-rich museum and public-space installations. Comparable to R&P in serving cultural institutions, but emphasizes digital/interactive media as a core competency.
• ESI Design: New York-based experiential and interactive design firm, now part of AECOM, with a strong portfolio in museums, brand experiences, and digital/physical installations. Closely comparable to R&P in experiential design for cultural and corporate clients, with greater scale and digital emphasis.
• C&G Partners: New York-based design firm specializing in wayfinding, branded environments, and museum/exhibit graphic design. Comparable to R&P in graphic and environmental design for cultural institutions, with deeper specialization in signage and identity systems.
• Ralph Appelbaum Associates: One of the largest and best-known museum and cultural-institution design firms globally, with marquee projects including the National Museum of African American History and Culture. Directly comparable to R&P in serving museums and cultural institutions with integrated strategy-design-implementation services.

Broad incumbents

• Gensler: Global architecture and design firm with a large experiential design practice serving museums, corporate workplaces, and cultural institutions. Comparable to R&P in offering interior and experiential design for cultural/corporate clients, but at much larger scale with broader service portfolio.

Emerging players

• Tellart: Providence/Netherlands-based experiential design studio working with museums, brands, and cultural institutions on technology-driven, interactive installations. Comparable to R&P in cultural-institution client base but more focused on emerging technology (AR/VR, sensors, prototyping).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/REICHandPETCH
• LinkedInlinkedin.com/company/reich-petch

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reich&Petch