1300 Smiles
1300 Smiles is an Australian dental support organization operating 34 clinics across Queensland and New South Wales, delivering general and specialist dentistry to insured, membership, and fee-paying consumer patients. Since August 2024 it has operated as part of Abano Group, a 200+ practice trans-Tasman dental platform backed by BGH Capital and Ontario Teachers' Pension Plan Board.
- Company typePrivate
- Founded1992
- HeadquartersRockhampton, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What 1300 Smiles does
1300 Smiles is an Australian dental support organization that operates a network of 34 dental clinics concentrated in Queensland and New South Wales, providing general dentistry and a growing set of higher-value services including cosmetic dentistry, dental implants, and sleep apnoea treatment. The company was founded in 1992 by Dr. Daryl Holmes and built primarily through organic clinic openings and tuck-in acquisitions, including the 2016 acquisition of Dentalplus. In August 2024, 1300 Smiles was acquired by Abano Group, a trans-Tasman dental platform backed by BGH Capital and Ontario Teachers' Pension Plan Board, joining Maven Dental and Lumino The Dentists to form a combined network of more than 200 practices across Australia and New Zealand.
The underlying operating model is a multi-site dental services platform rather than a technology or software business. Clinical operations are supported by centralized administrative functions including practice management, procurement, marketing, and clinical governance. 1300 Smiles is a preferred provider for major Australian private health funds (Medibank, NIB, Bupa, HCF, CBHS, Westfund, Defence Health, and TUH), participates in the federal government's Child Dental Benefits Schedule (CDBS), and operates a $1/day membership program that gives members access to preventive services; the company has also integrated buy-now-pay-later partners to broaden patient affordability.
Revenue is generated on a fee-for-service basis from individual patient encounters, supplemented by capitated-style income from the CDBS program and recurring subscription revenue from the membership scheme. The customer base is overwhelmingly consumer-facing and geographically diversified across the QLD and NSW practice footprint, with no material single-customer concentration. Headcount sits in the 101–250 employee band. The company's growth is now driven through the Abano platform, which provides capital, procurement scale, and acquisition capacity to expand the network further across Australia and into New Zealand.
1300 Smiles firmographics
Firmographics- Name
- 1300 Smiles
- Legal name
- 1300SMILES LIMITED
- Website
- https://1300smiles.com.au
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- 1300 Smiles is an Australian dental support organization operating 34 clinics across Queensland and New South Wales, delivering general and specialist dentistry to insured, membership, and fee-paying consumer patients. Since August 2024 it has operated as part of Abano Group, a 200+ practice trans-Tasman dental platform backed by BGH Capital and Ontario Teachers' Pension Plan Board.
- Ownership category
- akta.pro rank
1300 Smiles industry classification
Industry- Product category
- Dental Healthcare Services
- NAICS
- Offices of Dentists (621210), Offices of Dentists (6212), Offices of Dentists (62121)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- General Dentistry Group Practices (HLABAKAB)
- akta.pro secondary industries
- Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE), Orthodontic Group Practices (HLABAKAC)
Keywords
Where 1300 Smiles is headquartered
LocationHeadquarters
- HQ city
- Rockhampton
- HQ country
- Australia
- HQ region
- Oceania
Offices20 records
Markets served
1300 Smiles business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Dental Services - Fee-for-Service: Traditional fee-for-service dental care model where patients pay for individual dental procedures at point of service. Services include check-ups, cleans, cosmetic procedures, restorative work, orthodontics, and emergency dental care.
- Membership Plans: Preventative Dental Care Plans offered at approximately $1 per day, providing discounted dental care for enrolled members.
- Government Programs (CDBS): Bulk billing through Australian Government's Child Dental Benefits Schedule covering eligible children aged 2-17 for essential dental services up to $1,026 over two consecutive calendar years.
- Payment Plans: Flexible payment options through third-party providers including Afterpay, Humm, and Zip Health for patients requiring financing for dental treatments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New Patient Offer - Check-up, Clean & X-Rays |
| Unit Pricing | Pay-as-you-go | Take-Home Teeth Whitening Kits |
| Other | Multi-year contract | Child Dental Benefits Schedule (CDBS) |
| Subscription | Annual | Membership/Prevention Plans |
| Other | Pay-as-you-go | Discount Programs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
1300 Smiles product offering
Product offeringCore offering
1300SMILES operates a network of 34 owned dental practices across Queensland and New South Wales that deliver general, cosmetic, restorative, preventative, orthodontic, children's and emergency dental care to individual consumers and families. Independent dentists supported by the group provide fee-for-service treatments plus subscription preventative care plans (~AUD 1/day) and bulk-billed services under the government's Child Dental Benefits Schedule.
Product overview
1300SMILES is an Australian dental support organisation offering a comprehensive network of dental practices across Queensland and New South Wales. The company provides a unified dental care platform offering multiple service categories including Cosmetic Dentistry, Restorative Dentistry, Preventative Dentistry, Orthodontics, Children's Dentistry, and General Dentistry. Within these categories, the company offers specific treatment services such as Dental Implants, Teeth Whitening, Veneers, Dental Bridges, Dental Crowns, Dentures, Mouthguards, Sleep Apnoea Treatment (oral appliances), Root Canal Treatment, and Emergency Dentistry. The organisation also supports government programs like the Child Dental Benefit Schedule (CDBS). Services are delivered through a network of 34 practice locations supporting independent dentists. The company joined Abano Group in August 2024 alongside other dental brands Maven and Lumino.
Differentiator
Problem solved
Functional benefit
Products and services
- Cosmetic Dentistry Cosmetic dentistry services covering teeth whitening, veneers, fillings, crowns and bridges intended to improve oral appearance and patient confidence, delivered by independent dentists across the 1300SMILES network.
- Restorative Dentistry
- Preventative Dentistry
- Orthodontics
- Children's Dentistry
- General Dentistry
- Dental Implants
- Dental Bridges
- Dental Crowns
- Teeth Whitening
- Veneers
- Invisalign
- Dentures
- Bruxism and TMJ Treatment
- Mouthguards
- Sleep Apnoea Treatment
- Emergency Dentistry
- Root Canal Treatment
- Quick Straight Teeth
- Child Dental Benefits Schedule (CDBS) Bulk-Billed Services
- Preventative Dental Care Membership Plan
- Take-Home Teeth Whitening Kits
Quantifiable outcome
- Child Dental Benefits Schedule covers up to $1,026 over two years for eligible children
- +2 more outcomes
Companies that use 1300 Smiles
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles4 records
1300 Smiles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
1300 Smiles partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Abano Groupcore1300SMILES Dentists announced joining Abano Group as a new brand alongside Maven and Lumino. Dr Daryl Holmes will support the Abano Group Senior Leadership team focusing on supplier relationships, dental innovations, and continued network expansion. The Abano Group is the largest dental provider in Australia and New Zealand with 200+ practices and 1000+ clinicians.
- MedibankcorePreferred health fund provider status. 1300SMILES is preferred by Medibank for dental services, enabling insured patients to access discounted or covered dental treatments.
- NIBcorePreferred health fund provider for NIB members accessing dental services at 1300SMILES practices.
- BupacorePreferred health fund provider for Bupa members accessing dental services at 1300SMILES practices.
- HCFcorePreferred health fund provider for HCF members accessing dental services.
- CBHS HealthcorePreferred health fund provider for CBHS members.
- WestfundcorePreferred health fund provider for Westfund members.
- TUH Health FundcorePreferred health fund provider for TUH members.
- Defence HealthcorePreferred health fund provider for Australian Defence Force community.
- YWAM Medical Ships Australia & PNGminor1300SMILES provides dental supplies and equipment for YWAM Medical Ships operating in Papua New Guinea. Staff volunteers support this medical outreach program serving remote communities.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
1300 Smiles competitors and assessment
Company assessmentRegional players
- Genesis Dental / Totally Smiles / No Gaps Dental: Australian low-cost / value-positioned multi-site dental groups operating across metro and suburban catchments. Compete with 1300 Smiles on out-of-pocket pricing for general dentistry and on convenience, particularly in greater Sydney and Brisbane corridors.
Direct peers
- Maven Dental: Sibling brand under Abano Group alongside 1300 Smiles. Operates a network of corporate and partner dental practices across Australia with comprehensive general, cosmetic, orthodontic, and specialist services. Directly comparable DSO model, customer base, and back-office operations.
- Pacific Smiles Group: ASX-listed Australian dental group practice operator with a multi-site network across NSW, VIC, QLD, WA, and ACT. Closest publicly traded DSO peer to 1300 Smiles — similar preferred-provider model with major health funds, similar service mix (general, cosmetic, orthodontics), and directly overlapping competitive geography in QLD and NSW.
- National Dental Care: Australian DSO operating a network of practices across multiple states with general, cosmetic, orthodontic, and specialist services. Comparable multi-site group-practice model, health-fund preferred-provider arrangements, and direct competition for patients and dentists in overlapping QLD/NSW catchments.
- Lumino The Dentists: New Zealand dental group practice brand under Abano Group alongside 1300 Smiles. Same DSO model — network of practices serving general, cosmetic, orthodontic and specialist needs — with comparable preferred-provider relationships and pricing structure, differing primarily by geography.
Broad incumbents
- Bupa Dental: Bupa is both a preferred-provider health-fund partner and the operator of Bupa Dental clinics across Australia. As an incumbent health insurer with owned dental clinics, it competes with 1300 Smiles for insured patients while also funnelling insured members into preferred-provider networks like 1300 Smiles'.
- Medibank Private: Australia's largest private health insurer and a preferred-provider partner of 1300 Smiles. Operates adjacent oral-health and dental services businesses and influences preferred-provider economics — a critical counterpart rather than a pure competitor, but shapes the broader Australian dental-services landscape.
- HCF / CBHS Dental (insurer-owned dental): Major Australian health insurers that operate or contract affiliated dental networks. Both are preferred-provider partners of 1300 Smiles while also developing their own or partner dental clinics, creating a hybrid competitor/partner dynamic similar to Bupa Dental.
Others
- Abano Healthcare Group: Parent entity that acquired 1300 Smiles in August 2024. Operates 200+ practices across ANZ under the Maven, Lumino, and 1300 Smiles brands. Relevant because 1300 Smiles' strategic trajectory, capital access, and synergies are now directed through Abano's platform.
Emerging players
- SmileDirectClub: Direct-to-consumer clear-aligner orthodontic disruptor that pressured in-practice orthodontic economics globally. While now operating in a constrained post-bankruptcy capacity, its model represents the kind of lower-cost orthodontic channel that could erode 1300 Smiles' Invisalign and QuickStraightTeeth volumes over time.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
1300 Smiles social profiles
Digital presence1300 Smiles compliance and trust
Trust signalCompliance2 records
1300 Smiles financial estimates
Financial estimateRevenue estimate
Valuation estimate
1300 Smiles leadership team
Management profileNumber of profiles
Profiles1 record
1300 Smiles subsidiaries and ownership
Company hierarchySubsidiaries1 record
1300 Smiles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1300 Smiles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1300 Smiles
What does 1300 Smiles do?
1300SMILES operates a network of 34 owned dental practices across Queensland and New South Wales that deliver general, cosmetic, restorative, preventative, orthodontic, children's and emergency dental care to individual consumers and families. Independent dentists supported by the group provide fee-for-service treatments plus subscription preventative care plans (~AUD 1/day) and bulk-billed services under the government's Child Dental Benefits Schedule.
Is 1300 Smiles a public or private company?
1300 Smiles is a private company. It is classified as corporate owned and is currently operating.
When was 1300 Smiles founded?
1300 Smiles was founded in 1992. It employs 101 to 250 people.
Where is 1300 Smiles based?
1300 Smiles is headquartered in Rockhampton, Australia, in the Oceania region.
How does 1300 Smiles make money?
Four revenue lines are on record. Dental Services - Fee-for-Service is the primary driver. The others are membership Plans, government Programs (CDBS) and payment Plans.
Who are 1300 Smiles's main competitors?
Genesis Dental / Totally Smiles / No Gaps Dental is listed as a regional player. Direct peers are Maven Dental, Pacific Smiles Group, National Dental Care and Lumino The Dentists. Broad incumbents are Bupa Dental, Medibank Private and HCF / CBHS Dental (insurer-owned dental). Abano Healthcare Group is listed as an others. SmileDirectClub is listed as an emerging player.
Does 1300 Smiles have an API?
No public API is recorded for 1300 Smiles.
What industry is 1300 Smiles in?
1300 Smiles's product category is Dental Healthcare Services. Its primary akta.pro industry code is HLABAKAB, General Dentistry Group Practices, with a secondary code of HLABAAAE, Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care). Its NAICS code is 621210 and its SIC code is 8011.