1300 Smiles

What 1300 Smiles does

1300 Smiles is an Australian dental support organization that operates a network of 34 dental clinics concentrated in Queensland and New South Wales, providing general dentistry and a growing set of higher-value services including cosmetic dentistry, dental implants, and sleep apnoea treatment. The company was founded in 1992 by Dr. Daryl Holmes and built primarily through organic clinic openings and tuck-in acquisitions, including the 2016 acquisition of Dentalplus. In August 2024, 1300 Smiles was acquired by Abano Group, a trans-Tasman dental platform backed by BGH Capital and Ontario Teachers' Pension Plan Board, joining Maven Dental and Lumino The Dentists to form a combined network of more than 200 practices across Australia and New Zealand.

The underlying operating model is a multi-site dental services platform rather than a technology or software business. Clinical operations are supported by centralized administrative functions including practice management, procurement, marketing, and clinical governance. 1300 Smiles is a preferred provider for major Australian private health funds (Medibank, NIB, Bupa, HCF, CBHS, Westfund, Defence Health, and TUH), participates in the federal government's Child Dental Benefits Schedule (CDBS), and operates a $1/day membership program that gives members access to preventive services; the company has also integrated buy-now-pay-later partners to broaden patient affordability.

Revenue is generated on a fee-for-service basis from individual patient encounters, supplemented by capitated-style income from the CDBS program and recurring subscription revenue from the membership scheme. The customer base is overwhelmingly consumer-facing and geographically diversified across the QLD and NSW practice footprint, with no material single-customer concentration. Headcount sits in the 101–250 employee band. The company's growth is now driven through the Abano platform, which provides capital, procurement scale, and acquisition capacity to expand the network further across Australia and into New Zealand.

Name

1300 Smiles

Legal name

1300SMILES LIMITED

Website

https://1300smiles.com.au

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

1300 Smiles is an Australian dental support organization operating 34 clinics across Queensland and New South Wales, delivering general and specialist dentistry to insured, membership, and fee-paying consumer patients. Since August 2024 it has operated as part of Abano Group, a 200+ practice trans-Tasman dental platform backed by BGH Capital and Ontario Teachers' Pension Plan Board.

Ownership category

akta.pro rank

Product category

Dental Healthcare Services

NAICS

Offices of Dentists (621210), Offices of Dentists (6212), Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE), Orthodontic Group Practices (HLABAKAC)

Keywords

• Dental care services
• General dentistry
• Cosmetic dentistry
• Orthodontic treatment
• Preventative dentistry

Headquarters

HQ city

Rockhampton

HQ country

Australia

HQ region

Oceania

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dental Services - Fee-for-Service: Traditional fee-for-service dental care model where patients pay for individual dental procedures at point of service. Services include check-ups, cleans, cosmetic procedures, restorative work, orthodontics, and emergency dental care.
2. Membership Plans: Preventative Dental Care Plans offered at approximately $1 per day, providing discounted dental care for enrolled members.
3. Government Programs (CDBS): Bulk billing through Australian Government's Child Dental Benefits Schedule covering eligible children aged 2-17 for essential dental services up to $1,026 over two consecutive calendar years.
4. Payment Plans: Flexible payment options through third-party providers including Afterpay, Humm, and Zip Health for patients requiring financing for dental treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

1300SMILES operates a network of 34 owned dental practices across Queensland and New South Wales that deliver general, cosmetic, restorative, preventative, orthodontic, children's and emergency dental care to individual consumers and families. Independent dentists supported by the group provide fee-for-service treatments plus subscription preventative care plans (~AUD 1/day) and bulk-billed services under the government's Child Dental Benefits Schedule.

Product overview

1300SMILES is an Australian dental support organisation offering a comprehensive network of dental practices across Queensland and New South Wales. The company provides a unified dental care platform offering multiple service categories including Cosmetic Dentistry, Restorative Dentistry, Preventative Dentistry, Orthodontics, Children's Dentistry, and General Dentistry. Within these categories, the company offers specific treatment services such as Dental Implants, Teeth Whitening, Veneers, Dental Bridges, Dental Crowns, Dentures, Mouthguards, Sleep Apnoea Treatment (oral appliances), Root Canal Treatment, and Emergency Dentistry. The organisation also supports government programs like the Child Dental Benefit Schedule (CDBS). Services are delivered through a network of 34 practice locations supporting independent dentists. The company joined Abano Group in August 2024 alongside other dental brands Maven and Lumino.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosmetic Dentistry Cosmetic dentistry services covering teeth whitening, veneers, fillings, crowns and bridges intended to improve oral appearance and patient confidence, delivered by independent dentists across the 1300SMILES network.
• Restorative Dentistry
• Preventative Dentistry
• Orthodontics
• Children's Dentistry
• General Dentistry
• Dental Implants
• Dental Bridges
• Dental Crowns
• Teeth Whitening
• Veneers
• Invisalign
• Dentures
• Bruxism and TMJ Treatment
• Mouthguards
• Sleep Apnoea Treatment
• Emergency Dentistry
• Root Canal Treatment
• Quick Straight Teeth
• Child Dental Benefits Schedule (CDBS) Bulk-Billed Services
• Preventative Dental Care Membership Plan
• Take-Home Teeth Whitening Kits

Quantifiable outcome

• Child Dental Benefits Schedule covers up to $1,026 over two years for eligible children
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Abano GroupcoreStrategic or Co-development Partner · 5 August 20241300SMILES Dentists announced joining Abano Group as a new brand alongside Maven and Lumino. Dr Daryl Holmes will support the Abano Group Senior Leadership team focusing on supplier relationships, dental innovations, and continued network expansion. The Abano Group is the largest dental provider in Australia and New Zealand with 200+ practices and 1000+ clinicians.
• MedibankcoreChannel Partner/ Reseller/ DistributorPreferred health fund provider status. 1300SMILES is preferred by Medibank for dental services, enabling insured patients to access discounted or covered dental treatments.
• NIBcoreChannel Partner/ Reseller/ DistributorPreferred health fund provider for NIB members accessing dental services at 1300SMILES practices.
• BupacoreChannel Partner/ Reseller/ DistributorPreferred health fund provider for Bupa members accessing dental services at 1300SMILES practices.
• HCFcoreChannel Partner/ Reseller/ DistributorPreferred health fund provider for HCF members accessing dental services.
• CBHS HealthcoreChannel Partner/ Reseller/ DistributorPreferred health fund provider for CBHS members.
• WestfundcoreChannel Partner/ Reseller/ DistributorPreferred health fund provider for Westfund members.
• TUH Health FundcoreChannel Partner/ Reseller/ DistributorPreferred health fund provider for TUH members.
• Defence HealthcoreChannel Partner/ Reseller/ DistributorPreferred health fund provider for Australian Defence Force community.
• YWAM Medical Ships Australia & PNGminorStrategic or Co-development Partner1300SMILES provides dental supplies and equipment for YWAM Medical Ships operating in Papua New Guinea. Staff volunteers support this medical outreach program serving remote communities.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Genesis Dental / Totally Smiles / No Gaps Dental: Australian low-cost / value-positioned multi-site dental groups operating across metro and suburban catchments. Compete with 1300 Smiles on out-of-pocket pricing for general dentistry and on convenience, particularly in greater Sydney and Brisbane corridors.

Direct peers

• Maven Dental: Sibling brand under Abano Group alongside 1300 Smiles. Operates a network of corporate and partner dental practices across Australia with comprehensive general, cosmetic, orthodontic, and specialist services. Directly comparable DSO model, customer base, and back-office operations.
• Pacific Smiles Group: ASX-listed Australian dental group practice operator with a multi-site network across NSW, VIC, QLD, WA, and ACT. Closest publicly traded DSO peer to 1300 Smiles — similar preferred-provider model with major health funds, similar service mix (general, cosmetic, orthodontics), and directly overlapping competitive geography in QLD and NSW.
• National Dental Care: Australian DSO operating a network of practices across multiple states with general, cosmetic, orthodontic, and specialist services. Comparable multi-site group-practice model, health-fund preferred-provider arrangements, and direct competition for patients and dentists in overlapping QLD/NSW catchments.
• Lumino The Dentists: New Zealand dental group practice brand under Abano Group alongside 1300 Smiles. Same DSO model — network of practices serving general, cosmetic, orthodontic and specialist needs — with comparable preferred-provider relationships and pricing structure, differing primarily by geography.

Broad incumbents

• Bupa Dental: Bupa is both a preferred-provider health-fund partner and the operator of Bupa Dental clinics across Australia. As an incumbent health insurer with owned dental clinics, it competes with 1300 Smiles for insured patients while also funnelling insured members into preferred-provider networks like 1300 Smiles'.
• Medibank Private: Australia's largest private health insurer and a preferred-provider partner of 1300 Smiles. Operates adjacent oral-health and dental services businesses and influences preferred-provider economics — a critical counterpart rather than a pure competitor, but shapes the broader Australian dental-services landscape.
• HCF / CBHS Dental (insurer-owned dental): Major Australian health insurers that operate or contract affiliated dental networks. Both are preferred-provider partners of 1300 Smiles while also developing their own or partner dental clinics, creating a hybrid competitor/partner dynamic similar to Bupa Dental.

Others

• Abano Healthcare Group: Parent entity that acquired 1300 Smiles in August 2024. Operates 200+ practices across ANZ under the Maven, Lumino, and 1300 Smiles brands. Relevant because 1300 Smiles' strategic trajectory, capital access, and synergies are now directed through Abano's platform.

Emerging players

• SmileDirectClub: Direct-to-consumer clear-aligner orthodontic disruptor that pressured in-practice orthodontic economics globally. While now operating in a constrained post-bankruptcy capacity, its model represents the kind of lower-cost orthodontic channel that could erode 1300 Smiles' Invisalign and QuickStraightTeeth volumes over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/1300smiles
• LinkedInlinkedin.com/company/1300smiles

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1300 Smiles