Kronenburg Hospitality & Event Staff

What Kronenburg Hospitality & Event Staff does

Kronenburg Hospitality & Event Staff is a Dutch hospitality staffing agency founded in 1991 by Kim Kronenburg and headquartered in the Netherlands. The firm supplies event staff, hosts, hostesses, and broader hospitality personnel for corporate events, public gatherings, promotions, and conferences. Its client base spans large Dutch corporates (Shell, KLM, ING, Bol.com), government institutions (Ministry of Foreign Affairs, Eerste Kamer), cultural venues (Louwman Museum), and event organizers operating at major Dutch congress centers. The company operates offices in Amsterdam, The Hague, and Utrecht, with a fourth location in development in Rotterdam.

The core operating asset is a curated pool of approximately 1,250 trained hospitality professionals branded as "Hospitality Assistants," deployed on a project-based engagement model. The firm holds preferred supplier status at the four largest Dutch congress and event venues (World Forum, Jaarbeurs, RAI Amsterdam, and Rotterdam Ahoy), which function as anchor demand channels. Product surface has expanded modestly beyond pure staffing to include online hospitality training programs and a Virtual Meeting Etiquette Training module launched in the post-COVID period. The website is available in Dutch, English, French, German, and Spanish, supporting both international corporate clients and embassy-grade public-sector work.

Revenue is generated through project-based staffing fees, with Kronenburg acting as the contractual intermediary for its freelance/contracted hospitality pool. The business is privately held and family-owned, with a small senior management layer that now includes a General Manager (Josephine Margadant) alongside the founder. No disclosed revenue, funding history, or financial KPIs are available, and the technology stack appears limited to standard staffing-agency tooling rather than a proprietary platform.

Name

Kronenburg Hospitality & Event Staff

Legal name

Kronenburg Hospitality & Event Staff

Website

https://kronenburg.nl

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Kronenburg Hospitality & Event Staff is a Dutch hospitality staffing agency, founded 1991, supplying event staff, hosts, and hostesses to corporates, government bodies, and event organizers from a pool of 1,250 trained professionals across four Dutch cities.

Ownership category

akta.pro rank

Product category

Hospitality Staffing Services

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Event Hospitality & VIP Lounge Staff (HSACAEAH)

akta.pro secondary industries

Hospitality & Events Temp Staffing (BPACACAN), Meeting & Events Support Services (Room Setup, AV Coordination, Hospitality) (IMAIALAE), Coat Check & Guest Services Staff (HSACAEAC), Protocol, State Visits & Diplomatic Events Management (BPAIAIAJ)

Keywords

• Event staffing services
• Hospitality staff agency
• Hostess services
• Conference personnel
• Promotion team services

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Hospitality Staffing Services: Project-based staffing of hosts, hostesses, conference assistants, receptionists, promotion teams, and event managers for events, congresses, trade shows, and corporate functions. Turn-key outsourcing with planning, training, deployment, and management included.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Kronenburg supplies protocol-trained hospitality staff for events, congresses, trade shows and corporate functions across the Netherlands. From a pool of 1,250 pre-screened Hospitality Assistants, it deploys hosts, hostesses, conference assistants, receptionists, promotion teams, and event managers on a turn-key, project-based basis. Service delivery includes planning, training, deployment, on-site coordination, and uniform dressing, backed by a 100% staffing guarantee during assignments.

Product overview

Kronenburg Hospitality & Event Staff operates as a hospitality staffing services company with a network of 1,250 carefully selected professionals. The core offering consists of staffing services for events, exhibitions, congresses and corporate reception needs. The product portfolio includes Hosts & Hostesses for VIP protocol reception, Conference & Hospitality Assistants for congress support, Reception & Back Office Support for corporate reception desks, Promotion Teams for campaign activities, and Hospitality Volunteers for special events. Ancillary services include custom Hospitality Training & Advice programs and Online Hospitality Training modules covering etiquette, protocol and virtual meeting skills. The company delivers fully managed services with 100% staffing guarantees and 24/7 support from offices in Amsterdam, Den Haag and Utrecht.

Differentiator

Problem solved

Functional benefit

Brands

• Happy Poule: A sustainable deployment system for staff ensuring 100% coverage and flexible staffing for reception desks

Products and services

• Hosts & Hostesses Protocol-trained VIP hosts and hostesses for exhibitions, congresses and events in Amsterdam, Den Haag, Utrecht, Rotterdam and across the Netherlands, focused on reception, placement, and VIP service with a service-oriented mindset.
• Conference & Hospitality Assistants Conference assistants with language and protocol experience who provide reception, registration, guidance and placement of participants, speakers, and press at congresses, conferences, and summits.
• Reception & Back Office Support Representative receptionists and telephone operators providing daily and last-minute coverage of reception desks, telephone exchanges, meeting centers, and service desks with a 100% coverage guarantee via the Happy Poule system.
• Promotion Teams Enthusiastic promotion teams for campaigns and brand activations, covering concept development, logistical planning, organization, interim evaluations, and detailed post-campaign reporting.
• Hospitality Volunteers Enthusiastic men and women with a hands-on mentality supplied for special events such as galas, sports events or other non-profit events, including training, coordination, planning, and management of volunteers.
• Hospitality Training & Advice Custom project-oriented training and advisory covering general and specific etiquette, genuine attention, cultural differences, presentation skills, and etiquette and protocol, designed for practical and lasting impact.
• Online Hospitality Training Interactive online training consisting of three modules of 45 minutes each, delivered to groups of maximum 10 persons, covering hospitality basics plus HIP (Hospitality In Practice) and BIP (Begeleiden, Interactie & Placering) modules.
• Virtual Meeting Etiquette Training Training program on online meeting etiquette providing ten practical tips covering punctuality, professional appearance, background setup, minimizing distractions, and proactive engagement during virtual meetings.

Quantifiable outcome

• Customer satisfaction score of 9/10 from clients
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Event InspirationminorGTM or Marketing Partner · 3 November 2023Partnership with Event Inspiration, a Dutch community for event professionals. Kronenburg joined as partner to engage with the event industry community and share expertise.
• De FabriqueminorStrategic or Co-development Partner · 1 April 2018Partnership with event venue De Fabrique in Utrecht. Provides custom hospitality staffing matching client requirements with trained hosts and hostesses.
• Louwman MuseumcoreStrategic or Co-development Partner · 18 May 2017Official supplier agreement for provision of representative hosts and hostesses during the 300+ annual events at Louwman Museum, world's oldest private automobile collection.
• World Forum Den HaagcoreStrategic or Co-development PartnerPreferred Supplier of The Hague Venues and World Forum Den Haag. Provides hosts and hostesses for conferences, congresses and events held at the venue. Long-term preferred supplier relationship.
• Jaarbeurs UtrechtcoreStrategic or Co-development PartnerPreferred supplier partner providing hospitality staffing for events and exhibitions at Jaarbeurs Utrecht, one of the largest exhibition venues in the Netherlands.
• RAI AmsterdamcoreStrategic or Co-development PartnerLong-standing partnership with RAI Amsterdam for hospitality staffing at major trade shows and exhibitions including IBC, PAN Amsterdam, and other flagship events.
• AHOY RotterdamcoreStrategic or Co-development PartnerPartner providing hospitality staffing for events at AHOY Rotterdam venue.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Randstad: Largest Dutch-headquartered staffing and HR services firm, offering hospitality and event staffing alongside broader workforce solutions. Comparable in that it competes for the same Dutch corporate reception and event staffing work, but operates at vastly greater scale and across multiple verticals.
• ManpowerGroup Netherlands: Large multinational staffing firm with Dutch hospitality and event staffing exposure. Competes for corporate reception and event staffing mandates but at much greater scale and with cross-border reach.
• Adecco Group Netherlands: Global staffing leader with significant Dutch operations covering hospitality, events, and corporate reception roles. Overlaps with Kronenburg's core services but serves a much broader workforce-solutions portfolio.

Regional players

• Raaak Personeel: Regional Dutch staffing firm with hospitality and event staffing offerings serving clients in the western Netherlands. Comparable in service mix (reception, event staff) but with a regional rather than national focus.

Direct peers

• Olympia Uitzendbureau: Dutch staffing agency with hospitality and reception divisions serving corporate and event clients. Overlaps with Kronenburg's reception and event-hostess services, particularly for SMEs and corporate accounts.
• HPP Hospitality Group: Netherlands-based hospitality staffing and event personnel provider supplying hosts, hostesses, and event staff. Directly comparable in scope of services and target customers (corporate and event organizers) to Kronenburg.
• Tempo-Team: Major Dutch staffing brand with strong hospitality, reception, and event support offerings. Directly competes with Kronenburg for corporate reception desks, event hostess assignments, and flexible staffing across the Netherlands.
• PromoStaffing: Dutch agency focused on promotional staff, hostesses, and event personnel for trade fairs, congresses, and brand activations. Directly competes in the same event-staffing segment as Kronenburg.
• BrandMission: Dutch event and promotion staffing agency providing hostesses, brand activation teams, and field marketing staff. Closely comparable to Kronenburg's promotion-team and event-hostess services for trade shows and brand activations.
• YoungCapital: Dutch staffing firm specializing in young, flexible talent for hospitality, events, promotions, and reception work. Directly comparable to Kronenburg's hostess and promotion-team offerings in the same Dutch customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/KronenburgNL
• Facebookfacebook.com/KronenburgHospitality

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kronenburg Hospitality & Event Staff