What Serial Pictures does

Serial Pictures is a full-service, boutique production company founded in 2008 that represents world-class directors for commercials, branded entertainment, music videos, live and experiential projects, and film/TV. The company's core product is director representation and project execution: it curates a roster of award-winning filmmakers (including Oscar-winner Paolo Sorrentino, Oscar-nominee Bradford Young, Anton Corbijn, Daniel Askill, and BRTHR) and matches them to brand campaigns, artist music videos, and increasingly to long-form scripted film/TV. Recent director signings in 2024–2025 (Moses Sumney, Abteen Bagheri, Tom Emmerson, Roger Guàrdia) have broadened the roster across luxury, fashion, automotive, and music verticals.

The company operates from offices in New York, Los Angeles (Culver City), and Paris, and extended its footprint into the UK and Amsterdam in June 2024 through a banner partnership with Anonymous Content — a 16+ year strategic relationship that provides integration with Anonymous Content's Film/TV Studio, International, Literary, Talent, Unscripted, and Media Rights divisions. The Anonymous Content partnership is the firm's primary distribution channel outside its own offices and is a structural advantage in winning premium film/TV work, such as the Fremantle series 'Fall of the God of Cars' and Paolo Sorrentino's feature 'La Grazia', which opened the Venice Film Festival in 2025.

Revenue is generated exclusively through professional services fees for project-based production work; pricing is not publicly disclosed and varies by director, scope, and client. The customer base is concentrated in enterprise brand and artist clients across luxury/fashion (Hermès, Prada, Dior, Calvin Klein, Bulgari), athletic/fashion (Nike, New Balance, Converse, Zara), automotive (Toyota, Mercedes-Benz, Infiniti, Rivian, Volvo), electronics (Apple, Samsung, Google), beverage (Smirnoff, New Amsterdam, Crown Royal, Skittles), and music/entertainment (Taylor Swift, U2, Travis Scott, Netflix, Sia, Moses Sumney). The company has won two Cannes Lions Grands Prix, a Grammy, and multiple AICP, One Show, D&AD, and Clio awards, establishing the reputational capital that drives inbound brand and agency demand. No AI/ML capabilities, patents, or technology platform offerings are disclosed; the business is fundamentally a creative services firm rather than a technology company.

Name

Serial Pictures

Legal name

Serial Pictures

Website

https://serialpictures.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Serial Pictures is a boutique full-service production company founded in 2008 representing award-winning directors for commercials, music videos, branded entertainment, live/experiential projects, and film/TV, serving global enterprise brands and artists from offices in New York, Los Angeles, and Paris.

Ownership category

akta.pro rank

Product category

Commercial Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121), Independent Artists, Writers, and Performers (711510)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Historical, Biographical & Archival Documentaries (MPADADAE)

akta.pro secondary industry

Format & Scripted/Unscripted Franchise Distribution (Adaptation Rights) (MPABAMAK)

Keywords

• Commercial production services
• Music video production
• Branded entertainment
• Experiential event production
• Director representation

Headquarters

HQ city

Culver City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Production Services: Full-service production company creating commercials, branded entertainment, music videos, live and experiential content, and short films for global brands and artists. Revenue is generated through production fees for commercial projects, branded content campaigns, music video production, and live event/experiential productions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Serial Pictures is a full-service production company representing world-class directors for commercials, branded entertainment, music videos, live and experiential projects, and film/TV. The company acquires directors to its roster and produces projects end-to-end for global brands, agencies, and artists, with offices in New York, Los Angeles, and Paris, and extended reach into UK and Amsterdam markets through Anonymous Content.

Product overview

Serial Pictures is a full-service production company offering a comprehensive portfolio of content creation services. The company operates across commercials production, music videos, branded entertainment, film and television, and experiential/live events. The core offering centers on representing world-class directors who create content across these categories, with a global presence through offices in New York, Los Angeles, and Paris, and a close partnership with Anonymous Content for extended reach into UK and Amsterdam markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Production Full-service production of commercial content for brands across various media channels, representing directors who create campaigns for luxury, fashion, automotive, technology, and consumer goods clients including Hermès, Prada, Calvin Klein, Nike, and Mercedes-Benz.
• Music Video Production Production of music videos for artists and musicians across genres, including notable work for Sia, Moses Sumney, David Guetta & Sia, and the Leonard Cohen Estate, with multiple Grammy and AICP-recognized outputs.
• Branded Entertainment Creation of branded content and entertainment experiences for global brands, including long-form branded storytelling and integrated campaigns.
• Experiential + Live Events Live and experiential media production including tour films, broadcasts, immersive shows, and art installations. Notable projects include Taylor Swift's 1989 World Tour live film, U2's Joshua Tree Tour visuals, Travis Scott's Astroworld, and the Venice Biennale 'We Unfold' art installation.
• Film & Television Development and production of feature films, documentaries, and television series including 'The Hand of God' for Netflix directed by Paolo Sorrentino and the in-development six-part Fremantle series 'Fall of the God of Cars' written and directed by Michael Winterbottom in partnership with Alfonso Cuarón.
• Director Representation Representation of award-winning directors for commercials, branded entertainment, and music videos including Bradford Young, Paolo Sorrentino, Daniel Askill, BRTHR, Tom Emmerson, Anton Corbijn, Roger Guàrdia, Abteen Bagheri, Jim Hosking, and Moses Sumney, among others.

Quantifiable outcome

• Two Cannes Lions Grands Prix, one Grammy, multiple wins across AICP, One Show, D&AD, and The Clios
• +1 more outcomes

Named customers39 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Anonymous ContentcoreStrategic or Co-development PartnerSerial Pictures is a close partner of global media company Anonymous Content and an integral part of its ecosystem. The company collaborates hand-in-hand with Anonymous Content's Film and Television Studio, International, Literary, Talent, Unscripted and Media Rights divisions. Serial Pictures has extended this partnership into UK and Amsterdam markets through a UK banner partnership. This is a 16+ year relationship.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Caviar: Globally distributed production company producing commercials, music videos, branded content, and feature films with offices across Europe and the US. Directly comparable to Serial Pictures in multi-market director representation and luxury/fashion/entertainment client mix.
• Anonymous Content: Global media company and production house that represents directors for commercials, music videos, branded content, and film/TV. Directly comparable to Serial Pictures as a director-representation and full-service production company, and also Serial Pictures' strategic partner, making it the closest peer.
• MJZ: One of the longest-standing U.S. commercial production companies, representing A-list directors for commercials and branded content. Directly comparable to Serial Pictures in director-roster-driven commercial production and award-winning creative output.
• Tool of North America: Director-representation and commercial production company with a roster spanning commercials, music videos, and branded content. Directly comparable to Serial Pictures in business model and focus on award-winning creative for major brands.
• RSA Films: Ridley Scott Associates-founded production company representing world-class directors for commercials, branded content, music videos, and long-form. Directly comparable to Serial Pictures as a director-roster-driven commercial and music-video production house serving global brands.
• Radical Media: Boutique production company producing commercials, branded entertainment, music videos, documentaries, and feature films for premium global brands. Directly comparable to Serial Pictures across commercials, music videos, branded content, and film/TV production.
• Prettybird: Director-representation and production company producing commercials, music videos, branded content, and feature films, with a roster of culturally influential directors. Closely comparable to Serial Pictures in talent-driven model and music-video and commercial focus.
• Smuggler: Globally distributed production company representing directors for commercials, music videos, branded content, and feature films. Directly comparable to Serial Pictures as a director-representation production company serving luxury, fashion, and tech brands.
• Park Pictures: Director-led production company producing commercials, music videos, branded content, and short films, with a roster of award-winning directors. Closely comparable to Serial Pictures in business model (director representation + production) and target client base (blue-chip brands).
• Reset Content: Boutique production company with an award-winning director roster producing commercials, music videos, and branded content for global brands. Closely comparable to Serial Pictures in talent representation model and premium brand client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/serialpictures
• Xx.com/serial_pictures
• Facebookfacebook.com/serialpictures
• LinkedInlinkedin.com/company/serialpictures

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serial Pictures