Halifax Mooseheads
Halifax Mooseheads is a privately owned Canadian major junior ice hockey franchise founded in 1994, competing in the QMJHL and playing home games at Scotiabank Centre in Halifax. The club serves individual fans, groups, students, and minor hockey organizations through tickets, merchandise, 50/50 draws, and community programs.
- Company typePrivate
- Founded1994
- HeadquartersHalifax, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Halifax Mooseheads does
The Halifax Mooseheads are a privately operated Canadian major junior ice hockey franchise founded in 1994 and headquartered in Halifax, Nova Scotia. The team competes in the Quebec Major Junior Hockey League (QMJHL), one of three leagues under the Canadian Hockey League (CHL) umbrella, and plays all home games at the Scotiabank Centre, a major downtown arena. The franchise functions as a talent-development pipeline for the NHL, with formal tracking of QMJHL Draft Picks, CHL Import Picks, and NHL Draft Picks, alongside a maintained Alumni Association.
The business operates three primary revenue streams: ticket sales (season memberships, half-season packs, group packages, minor hockey packages, and student rush tickets) distributed exclusively through Ticketmaster; merchandise sold through the Mooseshop.ca e-commerce storefront; and 50/50 draw revenue during home games. Distribution channels include the physical arena, regional radio through CityNews Halifax, and live streaming globally via Flo Sports. Marketing is multi-channel across Facebook, X, Instagram, YouTube, and the Moosecalls email newsletter, supplemented by community engagement programs including Kids Club, Minor Hockey initiatives, Birthday Announcements, and Donation Requests.
Operationally, the franchise maintains a headcount of 11-50 employees and supports roles across hockey operations (Manager of Hockey Operations and Recruitment), coaching (Assistant Coach, Defence Development, Goaltending and Video Coach), and front-office functions. In the 2024-25 season the team finished 8th of 10 in the QMJHL Eastern Conference with a 29-29 record and 64 points, indicating mid-tier on-ice competitiveness within the league. Revenue figures are not publicly disclosed.
Halifax Mooseheads firmographics
Firmographics- Name
- Halifax Mooseheads
- Legal name
- Halifax Mooseheads
- Website
- https://halifaxmooseheads.ca
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Halifax Mooseheads is a privately owned Canadian major junior ice hockey franchise founded in 1994, competing in the QMJHL and playing home games at Scotiabank Centre in Halifax. The club serves individual fans, groups, students, and minor hockey organizations through tickets, merchandise, 50/50 draws, and community programs.
- Ownership category
- akta.pro rank
Halifax Mooseheads industry classification
Industry- Product category
- Professional Sports (Junior Ice Hockey)
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)
Keywords
Where Halifax Mooseheads is headquartered
LocationHeadquarters
- HQ city
- Halifax
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Halifax Mooseheads business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales: Revenue from single-game tickets, season memberships, half-season memberships, group packages, minor hockey packages, and student rush tickets sold through Ticketmaster platform at Scotiabank Centre home arena.
- Merchandise Sales: Sales of team merchandise through Mooseshop.ca online storefront.
- 50/50 Draws: Raffles and 50/50 draws during games generating additional revenue.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Halifax Mooseheads product offering
Product offeringCore offering
Halifax Mooseheads is a Canadian major junior ice hockey club competing in the QMJHL (within the Canadian Hockey League) that sells live game attendance, ticketing packages (season memberships, half-season memberships, group packages, minor hockey packages, student rush tickets) through Ticketmaster, and team merchandise through the Mooseshop.ca online storefront. The team plays its home games at the Scotiabank Centre in Halifax and develops players for potential NHL careers.
Product overview
Halifax Mooseheads operates a unified website serving as the primary digital hub for the junior hockey team. The platform consolidates ticketing through Ticketmaster, live streaming via Flo Sports, merchandise sales through the Moose Shop, and provides comprehensive team information including roster, stats, schedule, draft picks, and community programs. The site functions as an information and commerce platform rather than a multi-module SaaS product.
Differentiator
Problem solved
Functional benefit
Products and services
- Season Memberships Multi-game season ticket packages granting access to the full home schedule of Halifax Mooseheads regular season games at the Scotiabank Centre, sold through Ticketmaster.
- Half Season Memberships (15-Game Packs)
Companies that use Halifax Mooseheads
Customer profileSegments4 records
Ideal customer profiles4 records
Halifax Mooseheads technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Halifax Mooseheads partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Scotiabank CentrecoreHome arena venue partnership. All regular season and preseason home games are played at Scotiabank Centre in Halifax.
- TicketmastercoreOfficial ticketing partner handling all ticket sales including season memberships, individual game tickets, group packages, and student rush tickets through Ticketmaster platform.
- Flo SportscoreOfficial broadcasting and streaming partner. All games available live on Flo Hockey platform.
- CityNewsminorOfficial Radio Partner providing live audio broadcasts of Mooseheads games on Halifax CityNews.
- Mooseshop.cacoreOfficial merchandise storefront selling team apparel and merchandise online.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Halifax Mooseheads competitors and assessment
Company assessmentDirect peers
- Québec Remparts: QMJHL franchise and one of the league's flagship teams. Highly comparable on a per-team economic basis: same league, similar revenue mix (tickets, merchandise, 50/50), and broadcast on Flo Sports.
- Moncton Wildcats: QMJHL Atlantic Division rival based in Moncton, New Brunswick. Directly competes head-to-head against the Mooseheads in the same conference and a comparable Atlantic Canadian market demographic.
- Saint John Sea Dogs: QMJHL Atlantic Division rival in Saint John, New Brunswick. Operates the same junior hockey business model, competing for the same regional fan base and minor hockey talent pipeline.
- Charlottetown Islanders: QMJHL Atlantic Division team based in Charlottetown, PEI. Competes for the same Atlantic Canadian hockey fan market with the same league-driven revenue structure.
- Cape Breton Eagles: Formerly the Cape Breton Screaming Eagles, this QMJHL team plays in Sydney, Nova Scotia. Direct in-province Nova Scotia competitor sharing the same Atlantic Canadian audience.
- Acadie-Bathurst Titan: QMJHL Atlantic Division team in Bathurst, New Brunswick. Closely comparable QMJHL franchise operating with the same league rules, player base, and revenue model.
- Rouyn-Noranda Huskies: QMJHL franchise with a track record of NHL prospect development. Closely comparable in business model and league context, and a useful benchmark for player-development success.
- Baie-Comeau Drakkar: QMJHL franchise operating in a smaller market with a comparable business model. Useful peer for understanding league economics outside major urban centers.
- Drummondville Voltigeurs: QMJHL franchise and Memorial Cup winner. Directly comparable in league economics, player-development pipeline, and revenue mix, providing a benchmark for championship-level operations.
- Chicoutimi Saguenéens: Long-established QMJHL franchise in Chicoutimi, Quebec. Comparable in terms of duration, league economics, and Canadian Hockey League umbrella governance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Halifax Mooseheads social profiles
Digital presenceHalifax Mooseheads financial estimates
Financial estimateRevenue estimate
Valuation estimate
Halifax Mooseheads leadership team
Management profileNumber of profiles
Profiles4 records
Halifax Mooseheads funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Halifax Mooseheads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Halifax Mooseheads
What does Halifax Mooseheads do?
Halifax Mooseheads is a Canadian major junior ice hockey club competing in the QMJHL (within the Canadian Hockey League) that sells live game attendance, ticketing packages (season memberships, half-season memberships, group packages, minor hockey packages, student rush tickets) through Ticketmaster, and team merchandise through the Mooseshop.ca online storefront. The team plays its home games at the Scotiabank Centre in Halifax and develops players for potential NHL careers.
Is Halifax Mooseheads a public or private company?
Halifax Mooseheads is a private company. It is classified as unknown and is currently operating.
When was Halifax Mooseheads founded?
Halifax Mooseheads was founded in 1994. It employs 11 to 50 people.
Where is Halifax Mooseheads based?
Halifax Mooseheads is headquartered in Halifax, Canada, in the North America region.
How does Halifax Mooseheads make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales and 50/50 Draws.
Who are Halifax Mooseheads's main competitors?
Direct peers on record are Québec Remparts, Moncton Wildcats, Saint John Sea Dogs, Charlottetown Islanders, Cape Breton Eagles, Acadie-Bathurst Titan, Rouyn-Noranda Huskies, Baie-Comeau Drakkar, Drummondville Voltigeurs and Chicoutimi Saguenéens.
Does Halifax Mooseheads have an API?
No public API is recorded for Halifax Mooseheads.
What industry is Halifax Mooseheads in?
Halifax Mooseheads's product category is Professional Sports (Junior Ice Hockey). Its primary akta.pro industry code is MPAKABAI, Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.). Its NAICS code is 711211 and its SIC code is 7997.