What Moncton Wildcats does

The Moncton Wildcats is a for-profit junior hockey franchise based in Moncton, New Brunswick, Canada, competing in the Quebec Maritimes Junior Hockey League (QMJHL) within the Canadian Hockey League (CHL) ecosystem. Founded in 1996 and operating with 11-50 employees, the franchise fields a competitive junior team and serves local hockey fans, families, and community members across the Greater Moncton area. Its commercial offerings include game tickets and season seat packages distributed via Ticketmaster and mobile channels, branded merchandise through the ROAR Store e-commerce platform, and a layered community engagement portfolio that includes the Hockey Fund 50/50 draw, the Pump House First Responder recognition program, the Rogers Flag Kids initiative, the Irving Oil 7th Player award, the Maritime Hydraulic Zamboni Ride experience, and intermission games.

Revenue is generated primarily through ticketing, merchandise sales, corporate sponsorship, 50/50 draws, and ancillary in-arena activations. The sponsorship portfolio features a tier of core partners — Rogers, BMO, Moosehead Breweries, Pepsi, Tim Hortons, and Irving Oil — supplemented by regional mid-tier sponsors spanning automotive, building supplies, hospitality, insurance, and food processing. Distribution has been extended beyond the in-arena audience through a FloHockey streaming partnership and an active presence on Facebook, X, Instagram, TikTok, and YouTube, with additional audio reach via the inspire.fm radio partner.

In the 2025-2026 season, the Wildcats posted 50 wins and 104 points for a 0.813 winning percentage, finishing first in the QMJHL Eastern Conference and reaching the QMJHL Finals. The franchise submitted an intent-to-bid to host the 2028 Memorial Cup, and its competitive performance was validated by the 2026 CHL Rookie of the Year award to Tommy Bleyl, with Maxim Massé joining the short list of players to win both the CHL Rookie of the Year and the David Branch Player of the Year. The franchise underwent a leadership transition in mid-2026 following the May 19, 2026 passing of President Robert K. Irving, with RJ Irving announced as the new President on June 4, 2026.

Name

Moncton Wildcats

Legal name

Moncton Wildcats

Website

https://moncton-wildcats.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

The Moncton Wildcats is a privately held junior hockey franchise competing in the QMJHL/CHL, based in Moncton, New Brunswick. The team serves local hockey fans and families through ticketing, merchandise, community programs, and a diversified corporate sponsorship portfolio anchored by Rogers, BMO, and Irving Oil.

Ownership category

akta.pro rank

Product category

Professional Sports (Junior Hockey)

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ice Hockey Leagues (MPAKAAAE)

akta.pro secondary industry

Championship & Cup Organizers (MPAKADAB)

Keywords

• Junior hockey team
• Sports entertainment
• Live game tickets
• Team merchandise
• Community hockey programs

Headquarters

HQ city

Moncton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Distribution channels4 records

Marketing channels7 records

Core offering

The Moncton Wildcats is a junior ice hockey franchise competing in the Quebec Maritimes Junior Hockey League (QMJHL) within the Canadian Hockey League (CHL). The organization sells live game tickets, season seat packages, and team merchandise through its ROAR Store, and operates community engagement programs including a 50/50 draw, first responder recognition, flag kids program, and on-ice experiences.

Product overview

The Moncton Wildcats is a junior hockey team competing in the Quebec Maritimes Junior Hockey League (QMJHL). The team's offerings include game tickets and season seat packages, the ROAR Store merchandise shop, and various community engagement programs such as the Moncton Wildcats Hockey Fund 50/50 draw, Pump House First Responder recognition, Rogers Flag Kids program, Irving Oil 7th Player award, Maritime Hydraulic Zamboni Ride, and intermission games. The team also provides live game streaming via FloHockey and mobile ticketing through Ticketmaster.

Differentiator

Problem solved

Functional benefit

Products and services

• 2026-2027 Season Seats
• Individual Game Tickets

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• RogerscoreGTM or Marketing PartnerRogers is a major sponsor of the Moncton Wildcats, appearing on the website as a prominent partner. Rogers Communications is a Canadian telecommunications company.
• BMO (Bank of Montreal)coreGTM or Marketing PartnerBMO is listed as a sponsor on the team website, providing financial services sponsorship support.
• Coast TireminorGTM or Marketing PartnerRegional automotive/tire service company listed as a sponsor.
• Master PackagingminorGTM or Marketing PartnerPackaging solutions company listed as a sponsor.
• Kent Building SuppliesminorGTM or Marketing PartnerBuilding supplies retailer listed as a sponsor.
• Moosehead BreweriescoreGTM or Marketing PartnerNew Brunswick-based brewery listed as a major sponsor, providing beverage partnership.
• PepsicoreGTM or Marketing PartnerBeverage brand listed as a sponsor for the team.
• Tim HortonscoreGTM or Marketing PartnerQuick service restaurant chain listed as a sponsor, providing food and beverage partnership.
• Irving OilcoreGTM or Marketing PartnerNew Brunswick-based energy company listed as a major sponsor. Irving Oil is a significant supporter of New Brunswick sports.
• Subaru of MonctonminorGTM or Marketing PartnerAutomobile dealership listed as a sponsor, providing vehicle partnership.
• WinmarminorGTM or Marketing PartnerProperty restoration company listed as a sponsor.
• Cavendish FarmsminorGTM or Marketing PartnerAgricultural/food processing company listed as a sponsor.
• Crowne Plaza MonctonminorGTM or Marketing PartnerHotel listed as a sponsor, providing hospitality partnership.
• ALC (Assumption Life Corporation)minorGTM or Marketing PartnerInsurance and financial services company listed as a sponsor.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for the Moncton Wildcats. Tickets are sold through the Ticketmaster platform at am.ticketmaster.com/monctonwildcats/.
• FloHockeycoreChannel Partner/ Reseller/ DistributorOfficial streaming partner for QMJHL and CHL games. Provides live game broadcasts and on-demand viewing.
• QMJHLcoreStrategic or Co-development PartnerThe Quebec Maritimes Junior Hockey League is the primary league governing the Moncton Wildcats. The team competes as part of the Eastern Conference within this league structure.
• CHL (Canadian Hockey League)coreStrategic or Co-development PartnerThe CHL is the governing body for Canada's three major junior hockey leagues including the QMJHL. The Wildcats participate in CHL awards and events.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Québec Remparts: QMJHL franchise based in Quebec City with a large metropolitan market and historic championships. Provides a benchmark for how an Eastern Canada QMJHL franchise scales sponsorship and attendance.
• Chicoutimi Saguenéens: QMJHL club that defeated the Moncton Wildcats in the 2025-2026 QMJHL Finals. Operates in the same league structure with comparable ticket, merchandise, and sponsorship economics.
• Halifax Mooseheads: QMJHL Eastern Conference rival based in Halifax, Nova Scotia — the closest geographic and competitive peer to the Moncton Wildcats within Atlantic Canada. Both clubs compete in the same QMJHL division and pursue overlapping regional sponsorship and fan bases.
• Acadie-Bathurst Titan: QMJHL franchise based in Acadie-Bathurst, New Brunswick — a direct regional rival competing in the same Maritimes division for talent, fans, and Atlantic Canada sponsorship dollars.
• Rimouski Océanic: Long-standing QMJHL franchise with a strong player-development reputation. Comparable business model and competitive positioning within the same league structure as the Wildcats.
• Saint John Sea Dogs: QMJHL club in Saint John, New Brunswick — direct divisional rival competing for Atlantic Canada hockey fans, corporate sponsors, and the same talent pipeline. Operates in the same Maritimes regional market footprint as the Wildcats.
• Baie-Comeau Drakkar: QMJHL club in Baie-Comeau, Quebec — comparable small-market junior franchise with similar revenue scale, sponsorship structure, and player-development focus.
• Medicine Hat Tigers: Western Hockey League (WHL) franchise and CHL counterpart — comparable small-market Canadian junior team with similar operational scale, sponsorship mix, and player-development mandate.
• Cape Breton Eagles: QMJHL team based in Sydney, Nova Scotia — another Eastern Conference/Atlantic Canada competitor sharing the regional talent base, fan pool, and corporate sponsor universe with the Wildcats.

Broad incumbents

• London Knights: Ontario Hockey League (OHL) flagship franchise operating under the broader Canadian Hockey League (CHL) umbrella. Comparable business model as a top-tier CHL club, with a larger metropolitan market and one of the league's most storied brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/monctonwildcats
• YouTubeyoutube.com/@MonctonWildcatsQMJHL
• Facebookfacebook.com/MonctonWildcats
• Instagraminstagram.com/monctonwildcats
• TikToktiktok.com/@monctonwildcats
• LinkedInlinkedin.com/company/moncton-wildcats-hockey-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moncton Wildcats