Sport24

What Sport24 does

Sport24 (ООО «Спорт24») is a privately held Russian digital sports media company founded in 2015 and headquartered in Moscow. It operates the sport24.ru portal and native mobile applications distributed via Google Play, Huawei AppGallery, and RuStore, providing 24/7 sports news, live updates, analytics, interviews, photos, video, and statistics across football, hockey, figure skating, biathlon, tennis, MMA, boxing, and other sports verticals for Russian-speaking audiences.

The core product is a content-led digital media property supported by an in-house recommendation engine that combines content-based filtering (gradient boosting) with collaborative filtering over behavioral signals to personalize content. Beyond editorial coverage, Sport24 operates the Vitrina special projects portal — an advertiser-facing production arm that has delivered approximately 52 interactive branded experiences (games, quizzes, fantasy sports, themed landing pages) for sports-event-driven campaigns, with disclosed average performance of 15 million ad impressions, 6 million reach, 80,000 unique users per project, and 15% integration CTR over 45-day campaign periods.

Monetization is concentrated in advertising, with a strategic emphasis on bookmaker and betting-company sponsorships (Winline, Liga Stavok, FONBET and others), an integrated bookmaker ratings section, and downloadable media kits. The company holds Roskomnadzor media registration (Эл № ФС77-72812) and is included in the Unified Register of Russian Software (#24856). It is editorially led by Editor-in-Chief S.G. Avakyan and uses Yandex.Metrika, Rambler/Top-100, Mediascope, and LiveInternet for audience analytics. No external funding rounds, acquisitions, or ownership changes are disclosed.

Name

Sport24

Legal name

Obshchestvo s ogranichennoy otvetstvennostyu «Sport24» (ООО «Спорт24»)

Website

https://sport24.ru

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Sport24 is a privately held Russian sports media company operating a content-led digital portal and mobile apps delivering news, live coverage, analytics, and interactive branded projects to Russian-speaking sports audiences, monetized primarily through bookmaker and display advertising.

Ownership category

akta.pro rank

Product category

Sports Media

NAICS

Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

akta.pro secondary industries

Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH), Media & Broadcast Sponsorship (In-Game Broadcast, Streaming Sponsorship) (MPAKALAF)

Keywords

• Sports news media
• Online sports journalism
• Digital sports content
• Interactive sports games
• Mobile sports apps

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: The platform generates revenue through advertising, including bookmaker/betting company advertisements prominently featured on the site. The site explicitly markets itself to betting companies and includes a bookmaker rating section.
2. Content Partnership/Media Kit: The platform offers media kits and advertising packages for brands, with explicit mention of downloadable media kit and advertising contact information.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sport24 is a Russian-language online sports media platform that publishes sports news, live match coverage, analytics, player interviews, photo and video content, and statistics across football, hockey, figure skating, tennis, boxing, MMA, and other sports. The platform is accessible free of charge via its website (sport24.ru) and native mobile applications distributed on Google Play, Huawei AppGallery, and RuStore, and it supplements core editorial coverage with a portfolio of interactive special projects (games, quizzes, fantasy sports, and themed landing pages) housed under its Vitrina showcase portal.

Product overview

Sport24 is a Russian sports media company operating a unified digital platform consisting of a sports news portal, mobile applications, and an extensive portfolio of approximately 28 interactive special projects (games, quizzes, and landing pages). The core product is the Sport24 website and mobile apps delivering sports journalism, live coverage, and analytics across football, hockey, figure skating, and other sports. The special projects segment includes branded interactive experiences such as the 2D platformer 'Футболарио', hockey simulator 'Плей-офф', tennis game 'В поисках Большого шлема', football quizzes like '1x100' and 'Кто хочет стать футболионером?', and themed landing pages for major tournaments. The company also operates a recommendation system for content personalization and utilizes web analytics tools for audience measurement.

Differentiator

Problem solved

Functional benefit

Brands

• Витрина спецпроектов Sport24: A showcase platform for Sport24's interactive special projects including games, quizzes, landing pages, and multimedia sports content.

Products and services

• Sport24 Website (sport24.ru) Russian-language responsive web portal providing sports news, live broadcasts, analytics, interviews, photos, videos, and statistics across football, hockey, figure skating, tennis, boxing, MMA, and other sports, with a dedicated bookmaker ratings and reviews section. Free to access and monetized via advertising.
• Sport24 Mobile Application (iOS/Android/Huawei)

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature1 record

Partnerships

One partnership is on record.

• Bookmaker Companies (Advertising Partners)coreGTM or Marketing PartnerBetting and bookmaker companies advertise on the platform. The site features a bookmaker ratings section and promotes betting company services to its audience.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Goal.com: Global football-focused digital media network with local editions, news, live scores, and statistics. Comparable as a sport-specific digital news destination with multi-language distribution and an advertising-led model, though focused exclusively on football.
• Championat.com: Major Russian sports news portal operated by Championat media group, providing news, analytics, statistics, and live coverage across multiple sports. Closely comparable in content scope, Russian-language audience, and advertising-driven monetization.
• Sports.ru: One of the largest Russian-language sports media portals covering football, hockey, MMA, and other sports with user-generated content, blogs, and forums. Directly comparable as a digital sports news destination serving the same Russian-speaking audience with an advertising-led model.

Broad incumbents

• Bleacher Report: Large global digital sports media property covering multiple sports with original content, video, and social-first distribution. Comparable in multi-sport coverage breadth and content-led digital model, though at significantly larger global scale.
• Sport-Express (sport-express.ru): One of Russia's oldest and most established sports newspapers and digital sports portals, covering Russian and international sports with deep editorial archives. Comparable in audience and content scope but with longer history and broader print legacy.
• Match TV (matchtv.ru): Digital property of Russia's federal sports broadcaster, offering news, live streams, and video highlights of major Russian and international sporting events. Overlaps Sport24 in news, video, and live content but is backed by a national broadcaster with rights deals.
• Eurosport.ru: Russian edition of the pan-European sports broadcaster Discovery/Eurosport, providing news, live scores, and video for tennis, cycling, football, and other sports. Comparable as a digital sports content portal serving Russian-speaking audiences, though backed by global rights.

Others

• Sportradar: Global sports data and technology provider supplying statistics, odds feeds, and content solutions to media companies and sportsbooks. Already a Sport24 data partner (per disclosed integrations), making it both a supplier and an adjacent benchmark for sports data-driven digital media.

Regional players

• Football24.ua: Ukrainian sports media portal covering football and other sports with news, statistics, and live updates. Comparable as a Russian-language-adjacent digital sports media outlet in the post-Soviet sports media landscape, though focused on the Ukrainian market.
• Sports.kz: Leading Kazakh sports news portal covering football, hockey, boxing, and Olympic sports in Russian and Kazakh languages. Comparable in content type and post-Soviet sports audience, but serving a different primary geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/InsightSport24
• LinkedInlinkedin.com/company/sport24-ru

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport24