Football 24-7

What Football 24-7 does

Football 24-7 (legal name Football 24-7, DBA Football24-7.org) is a privately held, UK-based digital football news publisher founded in 2011 and registered in Llandudno. The company operates a single WordPress-based content website at football24-7.org that delivers 24/7 coverage of football news, transfer rumours, match previews and analysis, live scores, player statistics, and league standings across the English football pyramid (Premier League, Championship, League One, League Two, Scottish Premier League) and seven additional European and North American leagues (Bundesliga, La Liga, Ligue 1, Serie A, Eredivisie, Liga NOS, MLS). Each of the 20 Premier League clubs has a dedicated landing page combining latest news, current standings, and football shirt/memorabilia references. The only named editorial employee is Sports Editor Zoe Ball, who is described as the primary article author.

The platform is built on a standard WordPress CMS with no proprietary technology, no mobile application, and no public API or SDK. It distributes content across an unusually broad set of social and multimedia channels — Twitter/X, Instagram, YouTube, Twitch, Pinterest, Vimeo, Spotify (podcast), Solo, Flickr, and Google Feed — in addition to its core website. Content is provided free to end users without registration, paywalls, or subscription tiers.

Monetization is entirely indirect. The business generates revenue through two streams: (1) affiliate referral income, primarily from mystery football shirt sales via the Awin affiliate network and from betting-related referral links to William Hill and other gambling operators, and (2) digital advertising revenue from website traffic and sponsored content. There is no B2B offering, no licensing product, no premium subscription, and no disclosed revenue or funding figures. Football 24-7 has been awarded no recognized industry accreditations, holds no patents, and operates with no disclosed parent company, subsidiaries, or investors, presenting as an independent, editorially led micro-publisher.

Name

Football 24-7

Legal name

Football 24-7

Website

https://football24-7.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Football 24-7 is a privately held UK-based digital football news publisher operating the WordPress site football24-7.org, delivering free news, standings, scores, and analysis across English and European leagues. It serves global football fans and monetizes via affiliate referrals and display advertising.

Ownership category

akta.pro rank

Product category

Sports Media

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ)

akta.pro secondary industries

Association Football (Soccer) Leagues (MPAKAAAA), Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)

Keywords

• Football news
• Sports journalism
• League standings
• Match analysis
• Football media

Headquarters

HQ city

Llandudno

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Affiliate Marketing: The platform generates revenue through affiliate marketing partnerships, including mystery football shirt sales through Awin1 network, and betting-related content with referral links to William Hill and other gambling platforms.
2. Advertising: Digital advertising revenue from website traffic, including display ads and sponsored content related to football news, betting tips, and partner promotions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Football 24-7 is a digital football media website that publishes daily breaking football news, transfer rumours, match previews, opinion pieces, live scores, and regularly updated league tables covering the Premier League, the EFL (Championship, League One, League Two), the Scottish Premier League, and major European/international leagues (Bundesliga, La Liga, Ligue 1, Serie A, Eredivisie, Liga NOS, MLS). The platform monetizes through display advertising and affiliate partnerships (mystery football shirts via Awin1 and betting referrals such as William Hill), offering free, self-serve content to football supporters.

Product overview

Football 24-7 is a football news platform organized as a single unified content website offering comprehensive coverage of football across multiple leagues and formats. The core offering consists of football news coverage, live league standings/tables (Premier League, Championship, League One, League Two, Scottish Premier League), club-specific pages with dedicated news and standings for individual teams, live football scores, transfer news and rumours, match previews and analysis, and player statistics and rankings. Additional modules include Acca Tips for betting guidance and Football Shirts & Memorabilia featuring mystery football kit offerings. The platform is built around the passion of the sport, providing 24/7 coverage from breaking transfer stories to match analysis and team news.

Differentiator

Problem solved

Functional benefit

Products and services

• Football News Coverage
• League Standings/Tables
• Club-Specific Pages
• Live Football Scores
• Transfer News & Rumours
• Match Previews & Analysis
• Acca Tips
• Football Shirts & Memorabilia
• Player Statistics & Rankings

Quantifiable outcome

• Updated daily with latest football news and standings

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Official Premier LeagueminorOthersFootball 24-7 references and links to the Official Premier League website as a resource for fans seeking official league information and standings.
• The Football Association (FA)minorOthersThe platform maintains links to The Football Association as an authoritative resource for English football governance and competition information.
• William HillminorGTM or Marketing PartnerFootball 24-7 has reviewed the William Hill Plus Card, providing affiliate links and betting-related content partnerships with the gambling operator.
• DMCA.comminorOthersContent protection service used by Football 24-7 to protect its copyrighted editorial content from unauthorized reproduction.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• GiveMeSport: UK-headquartered digital sports news platform publishing free football (and broader sports) news, transfers, opinion, and video content with social-distribution-led audience growth — the closest direct peer to Football 24-7's content-led, multi-channel model.
• 90min: Global football-focused digital media outlet publishing free news, transfer rumours, opinion, and social-led video content; now part of FootballCo/DAZN. Operates an almost identical model to Football 24-7 — SEO-driven long-form football content plus heavy social distribution.
• SportBible: UK-based digital sports publisher focused on football and adjacent sports, using a viral, social-first content strategy across Facebook, Instagram, TikTok, and YouTube. Directly comparable in audience (UK football fans) and distribution-led monetization.
• HITC (Here Is The Content): Digital sports media site publishing football news, opinion, and rumours, monetized through display advertising and affiliate partnerships. Comparable as a free, ad/affiliate-funded football news publisher competing in the same SEO and social channels as Football 24-7.
• Football365: Long-running UK football news and opinion site covering Premier League and English football, monetized through display ads and engagement-driven commentary. Same publishing format, audience, and monetization model as Football 24-7.
• Goal.com: One of the largest global digital football publishers, owned by DAZN. Publishes football news, transfer rumours, live scores, and opinion across multiple geographies — directly comparable category leader to Football 24-7 in the same football-news digital media niche.

Broad incumbents

• BBC Sport: The UK public broadcaster's comprehensive sports division covering football among other sports, with free-to-access news, scores, and analysis. Operates in the same audience and content category as Football 24-7 but with massive scale, public funding, and exclusive broadcast rights.
• Sky Sports: Major UK pay-TV broadcaster with extensive football rights and a large digital football news, scores, and video offering. Competes for the same UK football fan audience as Football 24-7 but with vastly larger resources, broadcast rights, and subscription revenue.
• The Athletic: Subscription-funded sports journalism outlet owned by The New York Times, with a heavy football vertical covering Premier League, EFL, and international leagues. Comparable football audience and league coverage, though differentiated by a paid subscription model where F24-7 uses free-with-monetization.
• ESPN FC: Global sports media giant's dedicated football vertical (formerly ESPN FC / ESPN Soccernet), publishing football news, scores, and analysis worldwide. Operates in the same global football-news category as Football 24-7 with much broader reach, proprietary video rights, and exclusive content partnerships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/Football247_UK
• YouTubeyoutube.com/user/Football247News
• Instagraminstagram.com/football247news
• Pinterestuk.pinterest.com/footballnews
• LinkedInlinkedin.com/company/football24-7

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Football 24-7