Reed City Area Public Schools
Reed City Area Public Schools is a Michigan public K-12 district operating three schools (K-4, 5-8, 9-12) serving district-resident students with free public education funded by local taxes, state aid, and federal grants.
- Company typePublic
- Founded-
- HeadquartersReed City, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Reed City Area Public Schools does
Reed City Area Public Schools is a public K-12 school district headquartered in Reed City, Michigan, operating three schools: G.T. Norman Elementary (K-4), Reed City Middle School (5-8), and Reed City High School (9-12). The district also runs Community Education programs, a Facilities and Transportation operation, and partners with Family Health Care to operate an on-campus Child and Adolescent Health Center. It is governed by an elected seven-member Board of Education and funded through local property taxes, Michigan state aid, and federal grants; education is tuition-free for district residents, with limited non-resident enrollment available through the Michigan Schools of Choice program.
The district's core technology stack is anchored by the Skyward Student Information System for grades, attendance, and family access; the Apptegy Thrillshare platform powering the district website and mobile app; and Clever for single sign-on across educational applications. A 1:1 Chromebook take-home program provides devices to students, and the district launched the Rooms two-way messaging feature within the Reed City Schools app in May 2025 to support parent-teacher communication. Additional digital touchpoints include a 2026 Superintendent YouTube channel, social media presence on Facebook, Twitter/X, and Instagram, athletics streaming via Hudl and ArbiterLive, and a Twitch channel for eSports. Operational vendors include Chartwells K12 (food service, FARECheck-certified for food allergy safety), IncidentIQ (maintenance ticketing), MySCView (document management), KnowBe4 (security training), FinalForms (athletics forms), and Parchment (transcripts).
Reed City Area Public Schools generates no commercial revenue. As a government state entity, it is funded through a per-pupil state foundation allowance, local property taxes, and categorical federal and state grants; pricing to families is non-transactional (free public education for residents). Jennifer Goodman is the incoming Superintendent (announced 2026) under the in-progress Strategic Plan 2022-2027. The district's strategic posture centers on maintaining family engagement through digital communication, expanding student enrichment via eSports and athletics broadcasting, and delivering on-site health and food services through external partnerships.
Reed City Area Public Schools firmographics
Firmographics- Name
- Reed City Area Public Schools
- Legal name
- Reed City Area Public Schools
- Website
- https://reedcityschools.org
- Company type
- Public
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Reed City Area Public Schools is a Michigan public K-12 district operating three schools (K-4, 5-8, 9-12) serving district-resident students with free public education funded by local taxes, state aid, and federal grants.
- Ownership category
- akta.pro rank
Reed City Area Public Schools industry classification
Industry- Product category
- K-12 Public Education
- NAICS
- Elementary and Secondary Schools (611110)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public Elementary Schools (EDAJAAAB)
- akta.pro secondary industry
- Community & Adult Education (Municipal/Community Schools) (EDAAAEAB)
Keywords
Where Reed City Area Public Schools is headquartered
LocationHeadquarters
- HQ city
- Reed City
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Reed City Area Public Schools business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Free education for district residents (Kindergarten through 12th grade) |
Distribution channels2 records
Marketing channels8 records
Reed City Area Public Schools product offering
Product offeringCore offering
Reed City Area Public Schools operates a traditional K-12 public school district in Michigan, delivering tuition-free education across G.T. Norman Elementary (K-4), Reed City Middle School (5-8), and Reed City High School (9-12). The district supplements classroom instruction with a 1:1 Chromebook take-home program, a Skyward-powered Student Information System, district-wide Apptegy mobile app with Rooms communication, FARECheck-certified Chartwells meal service, an on-site Child and Adolescent Health Center, athletics broadcasting via Hudl, and Community Education programming for residents beyond regular school hours.
Product overview
Reed City Area Public Schools is a traditional public school district offering a unified educational service across three schools: G.T. Norman Elementary (K-4), Reed City Middle School (5-8), and Reed City High School (9-12). The district supplements core academics with technology-enabled services including a 1:1 Chromebook program, a district mobile app with integrated Rooms communication for parent-teacher interaction, athletics broadcasting via Hudl, and an eSports competitive gaming program. Additional support services include food service managed by Chartwells K12, school-based health clinics, and community education programs.
Differentiator
Problem solved
Functional benefit
Products and services
- G.T. Norman Elementary School K-4 elementary school serving kindergarten through fourth grade students within the Reed City Area Public Schools district.
- Reed City Middle School Grades 5-8 middle school providing education for students in grades five through eight, with co-located Technology Department and Porteous Academic Center.
- Reed City High School Grades 9-12 high school offering comprehensive academic and athletic programs, including the co-located Child and Adolescent Health Center operated by Family Health Care.
- Student Chromebook Program 1:1 device program providing students with take-home Chromebooks for educational use, supporting classroom and at-home learning across the district.
- School Meal Program Breakfast and lunch meal service managed by Chartwells K12, with FARECheck certification for food allergy awareness across all food service associates.
- Child and Adolescent Health Center School-based health center at Reed City High School providing preventative care, immunizations, sick visits, well-child exams, sports physicals, and behavioral health therapy to students ages 5-21, operated by Family Health Care.
- Community Education Academic and recreational programs for youth and adults offered through Community Education courses and district facility rentals.
- Athletics Broadcasting Live and recorded sports event streaming through the Hudl platform covering varsity and junior varsity competitions across basketball, soccer, football, volleyball, and wrestling.
- eSports Program Competitive gaming teams at the high school and middle school levels participating in Call of Duty and Rocket League at state-level tournaments.
- Reed City Schools Mobile App District-branded mobile application on iOS and Android providing district news, school information, and Rooms-based parent-teacher chat and classroom announcements.
Companies that use Reed City Area Public Schools
Customer profileSegments3 records
Ideal customer profiles3 records
Reed City Area Public Schools technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature1 record
Reed City Area Public Schools partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Chartwells K12coreChartwells provides the food service program for Reed City Area Public Schools. All food service associates have completed FARECheck certification training through Food Allergy Research and Education (FARE). Chartwells is described as emphasizing scratch cooking, wholesome nutrient-dense foods, fruits, vegetables, whole grains, and lean proteins.
- Family Health CarecoreFamily Health Care operates Child and Adolescent Health Centers on school campuses in Baldwin, Evart, Grant, Reed City, and White Cloud. Services include preventative care, immunizations, sick visits, well-child exams, sports physicals, and behavioral health therapy. The Reed City location is at 225 W. Church Ave.
- ApptegycoreApptegy powers the Reed City Area Public Schools website and mobile app platform. The district uses Apptegy's Thrillshare platform for district communications and the custom-built app with Rooms functionality for parent-teacher messaging.
- SkywardcoreSkyward is the Student Information System (SIS) used by the district for grades, attendance, enrollment, and family access. Families use Skyward Family Access for student registration and ongoing communication.
Recent moves6 records
Expansion highlights5 records
Reed City Area Public Schools competitors and assessment
Company assessmentDirect peers
- White Cloud Public Schools: Small Newaygo County public K-12 district; shares Family Health Care partnership and serves a comparable rural student population.
- Grant Public Schools: Newaygo County public K-12 district; shares the Family Health Care Child and Adolescent Health Center partnership with Reed City, making service delivery and staffing models highly comparable.
- Morley Stanwood Community Schools: Nearby Mecosta County public K-12 district serving a small-town rural population with similar staffing scale and athletic footprint.
- Cadillac Area Public Schools: Larger Wexford County K-12 public district; comparable curricular and athletic structure but with greater scale, serving as a regional incumbent benchmark.
- Baldwin Community Schools: Lake County K-12 public district; shares the Family Health Care on-site health center partnership, making it a direct comparable on differentiated student services.
- Chippewa Hills School District: Multi-campus Mecosta/Isabella county K-12 district operating across multiple buildings, providing a useful comparison point for Reed City's three-school structure.
- Pine River Area Schools: Gratiot County K-12 public district of similar size, competing in the same regional athletics conferences and rural Michigan ecosystem.
- Evart Public Schools: Neighboring K-12 public school district in Osceola County, Michigan, serving a similarly small rural community; Family Health Care partnership overlap makes the operating model closely comparable.
- Big Rapids Public Schools: Adjacent Mecosta County public K-12 district of comparable size and rural profile; competes with Reed City for School of Choice students and on regional athletics.
Broad incumbents
- National Heritage Academies: Large charter management organization operating K-8 schools across Michigan and other states; a broader-incumbent alternative for families comparing public district options to charter enrollment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Reed City Area Public Schools social profiles
Digital presenceReed City Area Public Schools compliance and trust
Trust signalCompliance2 records
Reed City Area Public Schools financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reed City Area Public Schools leadership team
Management profileNumber of profiles
Profiles16 records
Reed City Area Public Schools subsidiaries and ownership
Company hierarchySubsidiaries3 records
Reed City Area Public Schools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reed City Area Public Schools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reed City Area Public Schools
What does Reed City Area Public Schools do?
Reed City Area Public Schools operates a traditional K-12 public school district in Michigan, delivering tuition-free education across G.T. Norman Elementary (K-4), Reed City Middle School (5-8), and Reed City High School (9-12). The district supplements classroom instruction with a 1:1 Chromebook take-home program, a Skyward-powered Student Information System, district-wide Apptegy mobile app with Rooms communication, FARECheck-certified Chartwells meal service, an on-site Child and Adolescent Health Center, athletics broadcasting via Hudl, and Community Education programming for residents beyond regular school hours.
Is Reed City Area Public Schools a public or private company?
Reed City Area Public Schools is a public company. It is classified as state government owned and is currently operating.
When was Reed City Area Public Schools founded?
Reed City Area Public Schools was founded in -1. It employs 101 to 250 people.
Where is Reed City Area Public Schools based?
Reed City Area Public Schools is headquartered in Reed City, United States, in the North America region.
Who are Reed City Area Public Schools's main competitors?
Direct peers on record are White Cloud Public Schools, Grant Public Schools, Morley Stanwood Community Schools, Cadillac Area Public Schools, Baldwin Community Schools, Chippewa Hills School District, Pine River Area Schools, Evart Public Schools and Big Rapids Public Schools. National Heritage Academies is listed as a broad incumbent.
Does Reed City Area Public Schools have an API?
No public API is recorded for Reed City Area Public Schools.
What industry is Reed City Area Public Schools in?
Reed City Area Public Schools's product category is K-12 Public Education. Its primary akta.pro industry code is EDAJAAAB, Public Elementary Schools, with a secondary code of EDAAAEAB, Community & Adult Education (Municipal/Community Schools). Its NAICS code is 611110 and its SIC code is 8200.