White Cloud High School
White Cloud Public Schools is a Michigan public K-12 district serving Newaygo County students through two in-person schools, an Edmentum-powered statewide virtual school, athletics, and nationally competitive Quiz Bowl and Chess programs.
- Company typePrivate
- Founded-
- HeadquartersWhite Cloud, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What White Cloud High School does
White Cloud Public Schools is a public K-12 school district located in White Cloud, Michigan, serving local students across Newaygo County. The district operates two in-person schools: White Cloud Junior/Senior High School (grades 6-12) at 555 E. Wilcox Avenue, and White Cloud Elementary/Upper Elementary School (grades K-5) at 585 Pine Hill Street. Governed by an elected Board of Education under Michigan Department of Education oversight, the district employs approximately 57 staff and is led by Superintendent Ed Canning (who also serves as Title IX Coordinator). As a political subdivision of the State of Michigan, the district is funded through state aid, local property taxes, and federal grants; no tuition is charged to district residents.
The district's core academic product is comprehensive K-12 education, extended by the White Cloud Virtual School — a full-time online learning program powered by Edmentum Courseware serving grades K-12 across Michigan under a designated Virtual Director. The academic offering is supplemented by athletics (basketball, football, volleyball, cross country), a nationally competitive Quiz Bowl program with multiple state championships (1992, 2005, 2010, 2023), 28 consecutive national tournament qualifications, an inaugural 2025 CSAA Chess Championship team, music programs, and the Project FOCUS Rural Grit after-school enrichment program operating Monday through Thursday from 3:00 to 5:15 PM.
White Cloud Public Schools' go-to-market is enrollment-based, with three channels: traditional in-person enrollment within district boundaries, inter-district enrollment through Michigan's Schools of Choice program, and statewide enrollment via the virtual school. The technology infrastructure is a standard K-12 stack: PowerSchool (Student Information System), Skyward (employee access and payroll), Final Forms (athletic registration), Edmentum (virtual learning), Character Strong (social-emotional learning curriculum), and Safe Schools Training (compliance). The district also participates in the Kickstart to Career savings program partnered with ChoiceOne Bank and the Fremont Area Community Foundation, and the Newaygo County Promise Zone initiative.
White Cloud High School firmographics
Firmographics- Name
- White Cloud High School
- Legal name
- White Cloud Public School District
- Website
- https://whitecloud.net
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- White Cloud Public Schools is a Michigan public K-12 district serving Newaygo County students through two in-person schools, an Edmentum-powered statewide virtual school, athletics, and nationally competitive Quiz Bowl and Chess programs.
- Ownership category
- akta.pro rank
White Cloud High School industry classification
Industry- Product category
- K-12 Public Education
- NAICS
- Elementary and Secondary Schools (6111)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public K–12 Combined Schools (EDAJAAAE)
- akta.pro secondary industries
- Public Virtual & Blended Learning Programs (District-Run) (EDAJAAAI), District-Run Virtual Academies & Online Programs (EDAJADAB)
Keywords
Where White Cloud High School is headquartered
LocationHeadquarters
- HQ city
- White Cloud
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
White Cloud High School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels3 records
Marketing channels3 records
White Cloud High School product offering
Product offeringCore offering
White Cloud Public Schools operates as a traditional public school district providing comprehensive K-12 education to students in White Cloud, Michigan, through two school campuses (Junior/Senior High for grades 6-12 and Elementary for grades K-5). The district supplements core academics with a full-time virtual school option powered by Edmentum Courseware, an after-school enrichment program (Project FOCUS Rural Grit), competitive athletics, and extracurricular academic activities including Quiz Bowl and Chess.
Product overview
White Cloud Public Schools operates as a traditional public school district offering in-person education at two main schools (Junior/Senior High School and Elementary School) with an optional online learning pathway through White Cloud Virtual School powered by Edmentum. The district supplements core academics with enrichment programs including an after-school program (Project FOCUS Rural Grit), athletics, and competitive activities (Quiz Bowl and Chess). The district maintains a comprehensive website as its primary communication portal, with integrated tools for student information (PowerSchool), registration (Final Forms), and staff management (Skyward).
Differentiator
Problem solved
Functional benefit
Brands
- White Cloud Junior/Senior High School: Junior and senior high school serving grades 6-12, located at 555 E. Wilcox Avenue, White Cloud, MI 49349
- White Cloud Elementary School
- White Cloud Virtual School
- White Cloud Project FOCUS Rural Grit
Products and services
- White Cloud Public Schools District Website
Quantifiable outcome
- CSAA Quiz Bowl Conference Championships - multiple consecutive years including 2012-2013, 2013-2014, 2015-2016, 2017-2018, 2018-2019, 2020-2021, 2021-2022, 2022-2023, 2023-2024, 2024-2025
- +2 more outcomes
Companies that use White Cloud High School
Customer profileSegments1 record
Ideal customer profiles2 records
White Cloud High School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature1 record
White Cloud High School partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- EdmentumcoreEdmentum is the primary virtual learning provider for White Cloud Virtual School, supplying Courseware platform, course catalog, and online learning resources for the district's full-time virtual education program serving students in grades K-12.
- ChoiceOne BankcoreChoiceOne Bank partners with Fremont Area Community Foundation and local schools including White Cloud to provide the Kickstart to Career program, offering deposit-only children's savings accounts for local kindergartners with initial $50 deposits and financial education in classrooms.
- Fremont Area Community FoundationcoreCreated the Kickstart to Career Newaygo County program in partnership with ChoiceOne Bank to provide children's savings accounts for local kindergartners (2018-2027 cohorts) to help save for post-secondary education and career-related expenses.
- Newaygo County Promise ZoneminorDistrict participates in Newaygo County Promise Zone initiative supporting local students with post-secondary education access and resources.
- M37 Auto RepairminorLocal business sponsor providing financial support to White Cloud Chess Club for equipment and competition expenses.
- Pure Michigan Garage Door LLCminorLocal business sponsor providing financial support to White Cloud Chess Club.
- Cozy Coffee HouseminorLocal business sponsor providing financial support to White Cloud Chess Club.
- Inky Koi StudiominorLocal business sponsor providing financial support to White Cloud Chess Club.
- Northern Towing & Recovery LLCminorDiamond Room sponsor for Jan Rademacher Memorial Quiz Bowl Invitational tournament.
- White River Management Inc.minorPlatinum Room sponsor for Jan Rademacher Memorial Quiz Bowl Invitational.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
White Cloud High School competitors and assessment
Company assessmentOthers
- Edmentum: Virtual learning platform provider and core technology partner powering the White Cloud Virtual School via Courseware. Comparable as an ecosystem enabler rather than direct competitor.
Broad incumbents
- Michigan Virtual: Statewide Michigan virtual learning provider offering online courses and programs that compete with the White Cloud Virtual School for full-time and supplemental virtual K-12 enrollment across the state.
- Stride (formerly K12 Inc.): National online learning provider operating multiple state virtual school programs including in Michigan, competing with White Cloud Virtual School for statewide virtual K-12 enrollment.
Direct peers
- Reed City Area Public Schools: Small rural Michigan public school district serving K-12 in the CSAA conference. Most directly comparable peer in terms of size, rural setting, athletic conference, and operational model to White Cloud Public Schools.
- Holt Public Schools: Michigan public school district operating its own virtual academy program (Holt Virtual Academy), demonstrating a comparable district-run virtual K-12 model to White Cloud Virtual School.
- Michigan Connections Academy: Statewide Michigan online public school offering full-time K-12 virtual education, directly competing with the White Cloud Virtual School for online-enrolled students statewide.
- Grant Public Schools: Neighboring rural Michigan public school district in Newaygo County, comparable in size and demographics. Direct competitor for student enrollment in the same regional market.
- Newaygo Public Schools: Adjacent public school district in Newaygo County, Michigan, sharing the same county-wide Promise Zone and Kickstart to Career partnership ecosystem. Operates as a direct competitor for in-district and Schools of Choice enrollment.
- Big Rapids Public Schools: Regional public school district in the same Michigan geographic area, serving as a peer for in-person and Schools of Choice competition for rural families.
- Fremont Public Schools: Adjacent Michigan public school district in Newaygo County, sharing the Fremont Area Community Foundation and Kickstart to Career partnerships with White Cloud. Comparable size and rural/small-town profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
White Cloud High School social profiles
Digital presenceWhite Cloud High School financial estimates
Financial estimateRevenue estimate
Valuation estimate
White Cloud High School leadership team
Management profileNumber of profiles
Profiles10 records
White Cloud High School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
White Cloud High School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about White Cloud High School
What does White Cloud High School do?
White Cloud Public Schools operates as a traditional public school district providing comprehensive K-12 education to students in White Cloud, Michigan, through two school campuses (Junior/Senior High for grades 6-12 and Elementary for grades K-5). The district supplements core academics with a full-time virtual school option powered by Edmentum Courseware, an after-school enrichment program (Project FOCUS Rural Grit), competitive athletics, and extracurricular academic activities including Quiz Bowl and Chess.
Is White Cloud High School a public or private company?
White Cloud High School is a private company. It is classified as state government owned and is currently operating.
When was White Cloud High School founded?
White Cloud High School was founded in -1. It employs 51 to 100 people.
Where is White Cloud High School based?
White Cloud High School is headquartered in White Cloud, United States, in the North America region.
Who are White Cloud High School's main competitors?
Edmentum is listed as an others. Broad incumbents are Michigan Virtual and Stride (formerly K12 Inc.). Direct peers are Reed City Area Public Schools, Holt Public Schools, Michigan Connections Academy, Grant Public Schools, Newaygo Public Schools, Big Rapids Public Schools and Fremont Public Schools.
Does White Cloud High School have an API?
No public API is recorded for White Cloud High School.
What industry is White Cloud High School in?
White Cloud High School's product category is K-12 Public Education. Its primary akta.pro industry code is EDAJAAAE, Public K–12 Combined Schools, with a secondary code of EDAJAAAI, Public Virtual & Blended Learning Programs (District-Run). Its NAICS code is 6111 and its SIC code is 8200.