WebÁruház
WebÁruház is a Hungarian e-commerce domain registered in 1999, originally operating an online store for electronics, office supplies, health products, security items, and toys. As of 2025, the domain and associated assets are being divested by the current operators.
- Company typePrivate
- Founded1999
- HeadquartersBudapest, Hungary
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What WebÁruház does
WebÁruház (webaruhaz.hu) is a Hungarian-language e-commerce domain registered in 1999, originally operating an online store selling electronics, office supplies, health products, security items, and toys to Hungarian consumers. The business was built around a custom-developed shop engine with SAP integration capability and accumulated an asset base of approximately 170,000 product SKUs and 30+ supplier relationships over its operational lifespan. The domain is described by its operators as a "true concept" in Hungarian e-commerce due to its age and memorability, giving it category-defining brand recognition in the local market.
The firm's underlying business model historically combined retail margin on multi-category merchandise with a B2C go-to-market via a proprietary storefront. The custom shop engine served as the core technology platform, with built-in SAP ERP integration distinguishing it from off-the-shelf e-commerce stacks. As of 2025, the operators are divesting the entire asset package — the domain, product database, supplier relationships, and shop engine — because their focus has shifted to other business activities. The sale is structured to allow acquisition of the components separately (database, shop engine, or domain alone) or as a unified package, with offers solicited via email to [email protected]. No revenue figures, customer counts, or financial performance data are disclosed.
For an acquirer, the asset represents a ready-made entry point into Hungarian e-commerce with pre-built infrastructure, an established 25-year-old brand domain, and a substantial product/supplier data layer — though the technology and data are unverified in terms of recency, quality, and ongoing maintenance viability.
WebÁruház firmographics
Firmographics- Name
- WebÁruház
- Legal name
- WebÁruház
- Website
- https://webaruhaz.hu
- Company type
- Private
- Founded year
- 1999
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- WebÁruház is a Hungarian e-commerce domain registered in 1999, originally operating an online store for electronics, office supplies, health products, security items, and toys. As of 2025, the domain and associated assets are being divested by the current operators.
- Ownership category
- akta.pro rank
WebÁruház industry classification
Industry- Product category
- Online Retail
- NAICS
- General Merchandise Retailers (455), Electronics and Appliance Retailers (4492), Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Misc General Merchandise Stores (5399), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- General Merchandise Online Retailers (CRAFADAA)
- akta.pro secondary industries
- Consumer Electronics & Appliances Online Retailers (CRAFADAD), Toy & Game E-commerce Specialists (CRALAFAL)
Keywords
Where WebÁruház is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Markets served
WebÁruház business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
WebÁruház product offering
Product offeringCore offering
WebÁruház was an online retail store operating under the webaruhaz.hu domain, selling electronics, office supplies, health products, security items, and toys to Hungarian consumers. The business was built on a custom-developed shop engine with SAP integration and supported by a product database of approximately 170,000 items and 30+ supplier relationships. As of 2025, the domain, database, and shop engine are being offered for sale, either individually or as a complete package.
Product overview
WebÁruház operates as a single unified e-commerce platform consisting of a custom-built shop engine and an associated product database. The shop engine is the core product that powers the online store, while the product database (~170,000 products, 30+ supplier connections) serves as a module within the platform. Both components are sold together with the domain name, and the shop engine features built-in SAP integration.
Differentiator
Problem solved
Functional benefit
Products and services
- WebÁruház Shop Engine Custom-developed e-commerce shop engine with built-in SAP integration, designed to power online retail operations for the webaruhaz.hu store.
- Product Database (webaruhaz.hu) Database of approximately 170,000 products with connections to 30+ suppliers, expandable; included as part of the domain sale package.
Companies that use WebÁruház
Customer profileIdeal customer profiles2 records
WebÁruház technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
WebÁruház partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights2 records
WebÁruház competitors and assessment
Company assessmentDirect peers
- Alza.hu: Major Hungarian online retailer (Czech-founded Alza Group) selling electronics, household goods, toys, and other consumer categories — overlapping directly with Webáruház's product mix and serving Hungarian e-commerce customers.
- Mall.hu: Hungarian general online retailer offering electronics, home, hobby, and lifestyle categories — directly comparable multi-category inventory model and single-country (Hungary) footprint.
- Extreme Digital: Hungarian electronics-focused online retailer (now part of the eMAG group). Directly comparable on the consumer-electronics portion of Webáruház's inventory and the Hungarian geographic footprint.
- eMAG Hungary: One of the largest general-merchandise online retailers in Hungary (part of the eMAG group), directly comparable to Webáruház's multi-category, inventory-led online retail model and Hungarian-only operating geography.
- Notebook.hu: Hungarian specialty online retailer focused on IT and consumer electronics, directly overlapping with the electronics portion of Webáruház's assortment and operating exclusively in the Hungarian market.
- Euronics Hungary: Hungarian arm of a European consumer electronics and appliance retail chain, overlapping with Webáruház's electronics and security product categories and operating in the same Hungarian geography.
Broad incumbents
- IKEA Hungary: Hungarian presence of the global home-furnishings retailer — broader incumbent whose home and household goods mix partially overlaps with Webáruház's assortment, but with vastly greater scale and brand reach.
- Wayfair: Global online home-goods retailer that ships to Hungarian consumers; broader incumbent whose home-furnishings category overlaps with a portion of Webáruház's assortment, but with globally scaled operations and a fundamentally different operating model.
- MediaMarkt Hungary: Hungarian arm of a large European consumer electronics and appliance retailer; broader incumbent whose electronics-focused assortment overlaps with Webáruház but operates at much greater scale and as part of a wider retail portfolio.
Regional players
- Árukereső.hu: Leading Hungarian price-comparison and product-discovery platform serving Hungarian online shoppers. Not an inventory-led competitor but directly relevant because it shapes how Hungarian consumers reach online stores like Webáruház.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
WebÁruház social profiles
Digital presenceWebÁruház financial estimates
Financial estimateRevenue estimate
Valuation estimate
WebÁruház leadership team
Management profileNumber of profiles
WebÁruház funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WebÁruház M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WebÁruház
What does WebÁruház do?
WebÁruház was an online retail store operating under the webaruhaz.hu domain, selling electronics, office supplies, health products, security items, and toys to Hungarian consumers. The business was built on a custom-developed shop engine with SAP integration and supported by a product database of approximately 170,000 items and 30+ supplier relationships. As of 2025, the domain, database, and shop engine are being offered for sale, either individually or as a complete package.
Is WebÁruház a public or private company?
WebÁruház is a private company. It is classified as unknown and is currently closed.
When was WebÁruház founded?
WebÁruház was founded in 1999. It employs 11 to 50 people.
Where is WebÁruház based?
WebÁruház is headquartered in Budapest, Hungary, in the Europe region.
Who are WebÁruház's main competitors?
Direct peers on record are Alza.hu, Mall.hu, Extreme Digital, eMAG Hungary, Notebook.hu and Euronics Hungary. Broad incumbents are IKEA Hungary, Wayfair and MediaMarkt Hungary. Árukereső.hu is listed as a regional player.
Does WebÁruház have an API?
No public API is recorded for WebÁruház.
What industry is WebÁruház in?
WebÁruház's product category is Online Retail. Its primary akta.pro industry code is CRAFADAA, General Merchandise Online Retailers, with a secondary code of CRAFADAD, Consumer Electronics & Appliances Online Retailers. Its NAICS code is 455 and its SIC code is 5399.