What Euronics does

Euronics — legally Vöröskő Kft. — is a Hungarian private consumer-electronics and household-appliances retailer founded in 1989 in Balatonfüred and headquartered in Veszprém. It operates a 70-store nationwide physical network plus the euronics.hu e-commerce platform, which it claims has been Hungary's highest-traffic electronics webshop for four consecutive years. The product assortment spans 10+ categories: large home appliances (refrigerators, washing machines, ovens), TVs/audio and gaming consoles, phones/tablets/smartwatches, computing and gaming, small appliances (coffee, floor care, beauty), garden/DIY/auto, sports/leisure, and baby/toys, with exclusive Hungarian distribution rights for the Dyras brand. The technology layer is a conventional webshop-plus-storefront stack backed by an IT investment program since 2015 of nearly HUF 500 million covering server park replacement, virtualization and security.

The company is a member of the Euronics international purchasing association (joined 2001), which spans 29 countries and 11,000+ stores, while remaining Hungarian family-owned and operating under exclusive rights to the Euronics brand in Hungary. Distribution is omnichannel: customers can buy online with same-day delivery, pick up in-store, access professional sales advice in 70 stores, and receive installation and warranty support. Ancillary revenue streams include installment credit intermediation (as licensed multiple agent for OTP Bank, MBH Bank, and Cofidis), product insurance, installation, a Hűségprogram loyalty card, B2B services and the FOCUS B2B program, public procurement participation, an energy-efficiency exchange program, outlet sales, and a SWEET TV subscription offering. Go-to-market targets both individual consumers (primary) and business customers (secondary), with marketing executed through blog content, social channels (TikTok, YouTube, Instagram, Facebook, LinkedIn), email newsletter, and rotating seasonal brand campaigns with partners such as Samsung, LG, Philips, Xiaomi, Hisense, TCL, and LEGO.

Sales occur at retail prices in HUF including VAT, with no enterprise licensing model; revenue is one-time transactional across the assortment plus service and credit intermediation fees. The company has no disclosed funding rounds, is privately held with no parent, and its operating geography is Hungary only — international footprint is via association membership rather than owned stores.

Name

Euronics

Legal name

Vöröskő Kft.

Website

https://euronics.hu

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Euronics (Vöröskő Kft.) is a privately held Hungarian consumer-electronics and household-appliances retailer operating 70 stores nationwide and the euronics.hu webshop. It serves individual consumers and business customers across 10+ product categories, supplemented by installment credit, loyalty, installation, and B2B services.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (449210), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Retail-Computer & Computer Software Stores (5734), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Big-Box Electronics + Wearables & Personal Tech Retail (CRACAAAJ)

Keywords

• Consumer electronics retail
• Home appliance sales
• Electronics e-commerce
• Retail store network
• Household appliance store

Headquarters

HQ city

Veszprém

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales of Consumer Electronics: Euronics generates revenue primarily through retail sales of technical/consumer electronics merchandise, both in-store and online via their e-commerce platform. Additional revenue streams include installment credit services as a licensed intermediary, product insurance offerings, installation services, and their energy efficiency exchange program.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Euronics is one of Hungary's largest consumer electronics and home appliance retailers, operating approximately 70 physical stores nationwide and the euronics.hu e-commerce platform. The company sells large and small home appliances, TV/audio/gaming consoles, phones, tablets, smartwatches, computing and gaming equipment, beauty care products, garden/DIY/auto supplies, sports/leisure items, and baby/mom/toys products under both international and exclusive private labels (e.g., Dyras). Beyond merchandise, it offers store credit, product insurance, installation, same-day delivery, old-device removal, and a B2B program for business customers.

Product overview

Euronics is a Hungarian electronics retail chain operated by Vöröskő Kft, operating 70 physical stores nationwide alongside its online store (euronics.hu). The company's product portfolio spans large home appliances (refrigerators, washing machines, ovens), consumer electronics (TVs, audio equipment, gaming consoles), mobile devices, computing/gaming products, small home appliances (coffee machines, vacuum cleaners including robot vacuums), beauty care, garden/DIY tools, sports/leisure products, and toys including LEGO. The retailer offers comprehensive services including installment credit (through OTP Bank, MBH Bank, Cofidis), loyalty programs, B2B solutions, product insurance, installation services, same-day delivery, and outlet sales. Euronics also holds exclusive distribution rights for the Dyras brand in Hungary and participates in the international Euronics buying group spanning 29 countries with over 11,000 stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical retail store network
• euronics.hu online store
• B2B Services / FOCUS program
• Store credit (installment)
• Product insurance
• Installation service
• Same-day delivery
• Loyalty program
• Old device removal / Energy exchange program
• Outlet sales
• SWEET TV subscription
• Dyras exclusive distribution

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Euronics InternationalcoreStrategic or Co-development PartnerJoined Euronics international purchasing association in 2001. The association operates in 29 countries with over 11,000 stores. Euronics Hungary uses the Euronics brand name exclusively in Hungary and participates in international promotional campaigns. The company remained Hungarian-owned after joining.
• DyrascoreTechnology or IntegrationExclusive Hungarian distribution rights for the Dyras brand name are held by Vöröskő Kft, Euronics' parent company.
• OTP Bank Nyrt.minorChannel Partner/ Reseller/ DistributorAuthorized as multiple agent for OTP Bank's installment credit and credit card products available in physical stores.
• MBH Bank Nyrt.minorChannel Partner/ Reseller/ DistributorAuthorized as multiple agent for MBH Bank's installment credit and credit card products available in physical stores.
• Magyar Cofidis Bank Zrt.minorChannel Partner/ Reseller/ DistributorAuthorized as multiple agent for Cofidis installment credit and credit card products available in physical stores.
• Telekom Veszprém KCminorOthers25-year sponsorship of the Telekom Veszprém KC men's handball team (25-time Hungarian champion, 2-time KEC winner). The team represents Veszprém where the company is headquartered.
• Jótündér AlapítványminorOthersSupported disadvantaged children and families living in poverty through multi-year assistance via the Jótündér Foundation, helping reduce social inequalities and support those in extreme poverty.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Best Buy: Global big-box consumer electronics incumbent; comparable as a benchmark for omnichannel electronics retail strategy even though it does not operate in Hungary.
• Amazon: Global e-commerce platform with growing marketplace pressure on Hungarian electronics retail pricing and assortment, particularly on third-party listings that compete with Euronics.hu.

Direct peers

• MediaMarkt Hungary: One of Hungary's largest big-box consumer electronics and appliance retailers, directly competing with Euronics across stores, online, and assortment in TVs, appliances, computing, and mobile devices.
• Euronics International (other country franchisees): Other national Euronics association members across 29 countries operate under the same banner and shared procurement, providing the closest direct peer benchmark for unit economics and assortment strategy.
• Alza.hu: Czech-founded electronics and appliance e-commerce leader with a strong Hungarian presence; competes with Euronics.hu on price, assortment breadth, and delivery speed across consumer electronics and household appliances.
• Notebook.hu: Hungary-focused IT and computing specialist retailer offering laptops, desktops, and gaming hardware; an EMERGING_PLAYER competitor to Euronics within the computing/gaming category.
• Extreme Digital: Hungarian online electronics and IT retailer competing with Euronics on laptops, components, gaming hardware, and consumer electronics with strong digital-first positioning.
• 220 Volt: Hungarian specialty retailer focused on large and small home appliances, tools, and consumer electronics; a direct overlap competitor particularly in white goods and small kitchen appliances.
• eMAG Hungary: Regional electronics, appliance, and general marketplace operator active in Hungary, competing directly with Euronics on consumer electronics assortment and online pricing.

Regional players

• Müller (Hungary): Regional drugstore and lifestyle retailer in Hungary with adjacent exposure to beauty care, small appliances, and consumer electronics accessories, overlapping part of Euronics' extended assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/EuronicsHungary
• Facebookfacebook.com/euronics.hu
• LinkedInlinkedin.com/company/euronicshu
• Instagraminstagram.com/euronics.hu
• TikToktiktok.com/@euronics_magyarorszag
• Xx.com/euronics_hu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euronics