Spritfabrikken Danmark

What Spritfabrikken Danmark does

Spritfabrikken Danmark is a Denmark-based spirits and beverage manufacturer headquartered in Kolding, operating as a subsidiary of The Danish Spirits Factory. The company produces and distributes a multi-brand portfolio that includes the Råstoff premium shot range, the Nordic by Nature gin and vodka line, BARMIX syrups, and the SMÅ SURE and SMÅ sour shot lines, with authorization from the Danish Ministry of Environment and Food to handle organic products.

The business model is primarily B2B, with the company selling through wholesalers, retail chains, and on-trade accounts rather than directly to consumers. It supplements this with a direct-to-consumer webshop at spritlageret.dk. Distribution is Denmark-centric, with international reach achieved through a Systembolaget listing in Sweden from 2018 and a partnership with Spivi covering Sweden, Finland, and Norway. The sales function appears to be a meaningful part of the operating model, with 12+ named sales contacts supporting account management across channels and geographies.

The technology stack is conventional for a CPG/spirits operator: web and e-commerce infrastructure, standard digital marketing tooling, and content/recipe assets used to drive brand engagement. There is no disclosed proprietary software, AI/ML systems, or platform architecture; the underlying capability is product formulation, brand building, and access to regulated Nordic distribution channels.

Name

Spritfabrikken Danmark

Legal name

Spritfabrikken Danmark ApS

Website

https://spritfabrikken-danmark.dk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Spritfabrikken Danmark is a Kolding-based spirits manufacturer and distributor operating the Råstoff, Nordic by Nature, BARMIX, and SMÅ SURE brands, selling B2B through Nordic wholesalers, retailers, and on-trade accounts and directly to consumers via spritlageret.dk.

Ownership category

akta.pro rank

Product category

Spirits & Flavored Alcoholic Beverages

NAICS

Distilleries (31214), Beverage Manufacturing (3121), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Flavoring Syrup and Concentrate Manufacturing (31193)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Functional Shot Production (Wellness/Immunity/Focus Shots) (AFAFAFAI)

akta.pro secondary industries

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH), Energy Drink & Energy Shot Production (AFAFABAG)

Keywords

• Premium spirits manufacturing
• Flavored shot beverages
• Craft gin vodka
• Cocktail syrups
• Nordic alcoholic beverages

Headquarters

HQ city

Kolding

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. B2B Wholesale & Retail Distribution: Spritfabrikken Danmark sells its products exclusively through B2B channels including wholesalers and retail stores. The company does not sell directly to private consumers. Products are distributed through multiple brands targeting different market segments including premium shots, spirits, syrups, and flavored beverages.
2. E-commerce (Webshop): The company operates a direct-to-consumer webshop (spritlageret.dk) for end consumers to purchase products. This complements the B2B wholesale channel with a D2C retail presence.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Spritfabrikken Danmark manufactures and distributes a portfolio of premium alcoholic beverages under multiple sub-brands, including Råstoff (premium shots made from high-quality raw ingredients such as liquorice, ginger, sea buckthorn, and pomegranate), Nordic by Nature (Nordic-inspired gin and vodka), BARMIX (cocktail syrups), SMÅ SURE (sour shots), and the SMÅ family (sports shots, fruity shots, creamy shakes, and seasonal Christmas shots). Products are sold primarily through Danish wholesalers, retailers, and on-trade venues, with international distribution in Sweden and Finland via partners.

Product overview

Spritfabrikken Danmark ApS is a Danish spirits factory producing a portfolio of alcoholic beverages across multiple sub-brands. The core offering includes Råstoff (premium shots made from high-quality raw ingredients), Nordic by Nature (premium gin and vodka with Nordic botanicals), BARMIX (flavored syrups for cocktails), and SMÅ (various shot and beverage lines including SMÅ SURE sour shots, SMÅ SHAKES creamy drinks, and seasonal SMÅ Juleshot Christmas products). The company is authorized by the Ministry of Environment and Food to sell organic products and operates from Kolding, Denmark.

Differentiator

Problem solved

Functional benefit

Brands

• Råstoff: Premium shot brand made with high-quality raw ingredients, featuring flavors like Pure Liquorice, Raw Liquorice, Ginger, Strawberry-Rhubarb, Salty Caramel, Pomegranate, Pineapple-Vanilla, Apple-Vanilla, and Coffee Liqueur. Some variants available in organic versions.
• Nordic by Nature
• BARMIX
• SMÅ SURE
• SMÅ

Products and services

• Råstoff Premium Shots A premium shot brand founded in 2016 by The Danish Spirits Factory, featuring high-quality shots where raw ingredients define the taste. Varieties include Raw Liquorice, Pure Liquorice, Ginger, Strawberry-Rhubarb, Salty Caramel, Pomegranate, Apple-Vanilla, Coffee Liqueur, and Pineapple-Vanilla, with select organic variants available. Distributed to wholesalers, retailers, on-trade venues, and via Systembolaget in Sweden.
• Nordic by Nature Gin and Vodka Premium gin and vodka brand featuring Nordic-inspired spirits including Premium Gin, Gin Rhubarb, Premium Vodka, Gin Mango, Bramble, Hyldeblomst (Elderflower) Gin, Havtorn (Sea Buckthorn) Gin, and Rabarber (Rhubarb) Gin. Targeted at on-trade cocktail programs and retail consumers.
• BARMIX Cocktail Syrups Syrup brand offering flavored syrups for cocktail mixing and drinks preparation, including Passion, Sugar Cane, Blackberry, Curacao, Grenadine, Mango, Lime, Rhubarb, and Strawberry varieties. Sold through B2B wholesale and retail channels and via the webshop.
• SMÅ SURE Sour Shots Sour shot brand featuring various sour flavors including Sour Peach, Sour Juicy Mango, Sour Raspberry, Lemon Sorbet, Sour Bubble Fizz, Sour Cola, Sour Blueberry, Sour Apple, Sour Watermelon, Sour Strawberry, Twisted Sour Fruit, Sour Jungle Fruits, and seasonal Æble-Chai Juleshot (Apple-Chai Christmas shot).
• SMÅ SPORT Shots Shot product line under the SMÅ brand featuring sports-themed packaging, targeted at retail and on-trade consumers.
• SMÅ BATS Fruity Liquorice Shot Fruity Liquorice flavored shot product under the SMÅ brand.
• SMÅ KONGER Shots Shot product under the SMÅ brand.
• SMÅ GRØNNE Pomegranate Liquorice Pomegranate Liquorice flavored product under the SMÅ brand.
• SMÅ SHAKES Creamy Beverages Creamy beverage brand featuring flavors like Creamy Choco-Banana and Creamy Strawberry under the SMÅ line.
• SMÅ Pebermynte Juleshot (Peppermint Christmas Shot) Peppermint-flavored Christmas shot product under the SMÅ brand.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• SystembolagetcoreChannel Partner/ Reseller/ Distributor · 1 December 2018Systembolaget is the Swedish government-owned alcohol retail monopoly. Råstoff Salty Caramel was launched in Sweden through Systembolaget in December 2018, marking the first expansion of the Råstoff brand outside Denmark.
• SpivicoreChannel Partner/ Reseller/ DistributorSpivi is the distribution partner for Råstoff products in Sweden and Finland. Customers in these Nordic countries can contact Spivi for Råstoff product inquiries or connect via Facebook for country-matched information.
• Isabell HyltoftminorStrategic or Co-development PartnerFood blogger collaboration partner who creates recipe content featuring Råstoff products, including cakes and dessert recipes such as liquorice tart and easter eggs with salted caramel.
• Camilla SeebergminorStrategic or Co-development PartnerFood blogger collaboration partner creating recipe content featuring Råstoff products, including New Year's cake and wedding cake recipes with Råstoff Salty Caramel.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Diageo: Global spirits giant (owner of Smirnoff, Tanqueray, Captain Morgan) with extensive Nordic distribution. Comparable as a broad incumbent that competes in shots, gin, and vodka categories where Spritfabrikken Danmark operates, but at vastly greater scale and with broader portfolios.
• Pernod Ricard: Global spirits and wine group (Absolut, Jameson, Beefeater, Malibu) with established Nordic retail presence. Overlaps with Spritfabrikken Danmark across vodka, gin, and flavored-spirit categories, representing the competitive ceiling the company benchmarks against.
• Brown-Forman: Major global spirits company (Jack Daniel's, Finlandia Vodka, Woodford Reserve). Comparable as a broad incumbent competing in the vodka and flavored-spirits categories where Spritfabrikken Danmark's Nordic by Nature and SMÅ lines operate.

Direct peers

• Mackmyra Svensk Whisky: Swedish craft whisky producer and one of the first Nordic craft distilleries to achieve broad retail distribution including Systembolaget. Comparable to Spritfabrikken Danmark as a Nordic craft spirits brand that has successfully scaled through state-monopoly channels.
• Hernö Gin: Swedish craft gin distillery known for premium, botanically-driven gin distributed through Systembolaget. Highly comparable to Spritfabrikken Danmark's Nordic by Nature gin line in target channel (Systembolaget), craft positioning, and Scandinavian premium-gin category.
• Stauning Whisky: Danish craft whisky distillery based in western Denmark producing premium Nordic spirits. Closely comparable to Spritfabrikken Danmark as a fellow Danish craft producer competing for similar retail and on-trade accounts with a Nordic premium positioning.
• Empirical Spirits: Danish craft distillery producing aquavit, gin, and other spirits with a focus on Nordic ingredients and flavor experimentation. Directly comparable to Spritfabrikken Danmark as a Denmark-based craft spirits producer competing for similar on-trade and retail customers.

Regional players

• Anora (formerly Altia): Nordic-based beverage company formed from the merger of Finland's Altia and Norway's Arcus, distributing and producing spirits across the Nordics. Comparable to Spritfabrikken Danmark as a Nordic-region player with shared distribution footprint (Sweden, Finland) and overlapping route-to-market in state-monopoly channels.

Emerging players

• ISH Spirits: Danish-founded brand focused on premium non-alcoholic and low-alcohol distilled alternatives. Comparable to Spritfabrikken Danmark as a Denmark-based emerging brand targeting the modern adult beverage occasion with craft positioning, though differentiated by its non-alcoholic focus.
• Three Cents: Premium cocktail mixer brand producing tonics, sodas, and cocktail mixers for on-trade and retail. Directly comparable to Spritfabrikken Danmark's BARMIX syrup range as a craft cocktail-ingredients brand operating in the same mixer-category and serving overlapping on-trade customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/raastoff_official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spritfabrikken Danmark