What Rose & Crown Co. does

Rose & Crown Co. operates AE888, a multi-vertical online gambling platform serving individual consumers, primarily across Asian markets. The platform offers live cockfighting streaming, casino games, sports betting, lottery, and slot games, generating revenue through house edge and return-to-player (RTP)-based margins on wagering transactions. The company holds multiple international gaming licenses—including Malta Gaming Authority (MGA), UK Gambling Commission (UKGC), PAGCOR, Isle of Man, and Curacao—indicating a regulated cross-border operating footprint, and is headquartered in Ho Chi Minh City, Vietnam under CEO Minh Nhựa.

The business model is B2C-direct, monetizing individual player activity rather than enterprise contracts, with no public disclosure of player counts, GGR, or take rates. Underlying platform capabilities include an AI-based monitoring system for fraud detection covering login patterns, device changes, and suspicious IP activity, alongside live streaming infrastructure for cockfighting and integration with third-party live-casino providers (AG, WM Casino, Evo Gaming, DG). The company markets directly through brand ambassador partnerships, notably Brazilian footballer Raphinha, and operates multiple domain addresses to support regional accessibility. No funding rounds, headcount figures, or financial disclosures are available in the input, so scale is inferred from the breadth of licensing, partner integrations, and brand activity rather than from primary financial data.

Name

Rose & Crown Co.

Legal name

Rose & Crown Co.

Website

https://rosencrown.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Rose & Crown Co. operates AE888, an online gambling platform serving individual consumers in Asian markets with live cockfighting streaming, casino games, sports betting, lottery, and slot games under multiple international gaming licenses.

Ownership category

akta.pro rank

Product category

Online Gambling

NAICS

Other Gambling Industries (713290), Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)

akta.pro secondary industry

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

Keywords

• Online gambling platform
• Live cockfighting streaming
• Online casino games
• Sports betting services
• Lottery gaming platform

Headquarters

HQ city

Santa Barbara

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D

Revenue model

1. Gambling Transaction Fees (House Edge): The platform generates revenue through the house edge built into all betting games including cockfighting, casino games, sports betting, and lottery. Each game type maintains a statistical advantage that produces consistent revenue across the user base.
2. Slot Game Revenue: Slot games with progressive jackpots and fixed odds generate revenue through programmed return-to-player (RTP) percentages, contributing to overall platform revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Rose & Crown Co. operates AE888, a unified online gambling and entertainment platform centered on live cockfighting streaming (CPC1 and CPC2 Thomo arena matches). The platform also offers live casino games (Baccarat, Roulette, Sicbo, Xóc Đĩa), slot games, sports betting across traditional sports and esports, and lottery products (3-region lottery, Keno, Mega, Power), accessible across web, Android, and iOS devices.

Product overview

AE888 by Rose & Crown Co. is a unified online gambling and entertainment platform operating as a multi-product ecosystem. The core offering centers on live cockfighting streaming (AE888 Live Đá Gà) with real-time broadcasts, supplemented by casino games (Baccarat, Roulette, Sicbo, Xóc Đĩa), sports betting (traditional sports and esports), lottery (3-region lottery, Keno, Mega, Power), and slot games. The platform integrates promotional features including daily gift codes, deposit bonuses, cashback programs, and lucky wheel games to drive user engagement. The platform is accessible across Android, iOS, and web browsers.

Differentiator

Problem solved

Functional benefit

Products and services

• AE888 Live Đá Gà (Live Cockfighting) Live cockfighting streaming platform providing real-time HD broadcasts of matches (including CPC1 and CPC2 Thomo arena matches), schedule updates, results, and related sports entertainment content, accessible to adult consumers across multiple devices.
• Casino AE888 (Live Casino) Live casino platform offering over 100 games including Baccarat, Roulette, Sicbo, and Xóc Đĩa, with real-time streaming and professional dealers, for adult gambling consumers.
• Thể Thao AE888 (Sports Betting) Sports betting platform covering traditional sports (football, basketball, horse racing, motorsports) and esports (Dota, League of Legends, CSGO) with both Asian and European odds formats, for adult sports betting consumers.
• Xổ Số AE888 (Lottery) Lottery platform offering 3-region Vietnamese lottery (Northern, Central, Southern), Keno, Mega 4/55, and Power 6/45 with fast result updates, for adult lottery participants.
• Slot Game AE888 Online slot gaming platform featuring diverse slot games with fixed odds and progressive jackpots, with outcomes driven by Random Number Generator (RNG) technology and programmed return-to-player (RTP) percentages.

Quantifiable outcome

• 24/7 automated deposit/withdrawal processing
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• AG (Asia Gaming)coreTechnology or IntegrationAG is one of the prominent casino platform providers offering premium gaming experiences. The partnership provides AE888 users access to high-quality casino games with modern features and valuable prizes.
• WM CasinocoreTechnology or IntegrationWM Casino is a well-established casino platform with extensive experience in the industry, providing AE888 customers with premium products and services.
• DG (Dream Gaming)coreTechnology or IntegrationDG has over 10 years of operating experience in the industry and aggregates the hottest gaming titles on the market for fresh user experiences.
• Malta Gaming Authority (MGA)coreOthersMGA is a leading international regulatory authority that provides gambling operating licenses, confirming AE888 meets full standards of transparency, security, and fairness.
• UK Gambling Commission (UKGC)coreOthersUKGC certification from the UK Gambling Commission demonstrates AE888's strict compliance with international legal regulations and betting standards.
• PAGCOR (Philippines)coreOthersPAGCOR (Philippine Amusement and Gaming Corporation) is a prominent regional regulatory body that confirms AE888 meets legal, security, and responsibility requirements.
• Isle of Man Gambling Supervision CommissioncoreOthersIsle of Man license helps prevent fraud and manipulation in all betting activities. This commission requires strict compliance with transparency, security, and fairness standards.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• 1xBet: Large multi-jurisdictional online gambling operator with sportsbook, casino, and live dealer; comparable to AE888 on licensing breadth and product mix.
• M88: Multi-product online gambling operator with strong Asia presence, offering sports betting, casino, and live dealer content similar to AE888's portfolio.
• SBOBet: Asia-rooted sports betting and online casino platform with comparable multi-jurisdictional licensing posture to AE888's MGA/Isle of Man footprint.
• 12Bet: Asia-focused online gambling brand offering sportsbook, casino, and live dealer — overlapping with AE888 on multi-jurisdictional Asia coverage.
• Dafabet: Asia-focused multi-product online gambling operator offering sports betting, casino, and live dealer content, directly comparable to AE888's regional iCasino and sportsbook mix.
• W88: Asian-facing online betting brand covering sportsbook, casino, and slots; comparable to AE888 in product breadth and Southeast Asian customer base.
• 188BET: Established Asian online betting operator with sportsbook and casino verticals, comparable to AE888 on cross-vertical monetization and regional targeting.
• BK8: Southeast Asia-based online gambling platform with sportsbook, casino, slots, and live dealer — overlapping with AE888 on multi-product offering and target market.
• Fun88: Asian multi-product online gambling brand with sportsbook and casino offerings and brand-ambassador-driven marketing, similar to AE888's positioning.

Broad incumbents

• Bet365: Global online gambling incumbent with broad sportsbook and casino offerings; a benchmark for AE888's multi-jurisdictional strategy rather than a direct regional competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rosencrownco

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose & Crown Co.