Fachverlag Hans Carl

What Fachverlag Hans Carl does

Fachverlag Hans Carl is a family-owned specialized B2B publishing house headquartered in Nuremberg, Germany, founded in 1861 by Johann Carl. The company publishes BRAUWELT, a bi-monthly trade journal for the brewing and beverage industry issued in both German and English editions, complemented by an e-paper digital edition, a weekly newsletter, podcasts, videos, whitepapers, and a thematic topic portal covering 21 brewing-process subject areas from raw materials through packaging and logistics. Its product surface also includes the FIVE directory of breweries, institutes, associations, schools and universities; the jobs.brauwelt.com job board; and the carllibri.com e-commerce shop for subscriptions, single issues and trade books.

The business operates a hybrid print-and-digital publishing model with sales-driven B2B go-to-market executed through an internal Vertrieb (sales) department covering advertising (Anzeigen), subscriptions (Abo) and book (Buch) lines, alongside an owned e-commerce storefront. Revenue is generated across four streams: recurring BRAUWELT subscriptions, single-issue sales, B2B advertising sold to breweries and equipment suppliers, and specialized trade book sales. Customer segments are brewmasters, brewery owners and production managers (primary), brewing-industry suppliers (advertisers), and academic/research institutions. The company trains apprentices annually in 'Medienkaufmann Digital und Print' and currently lists a 2026 Ausbildung vacancy, indicating ongoing organizational continuity rather than active scaling. No external investment, M&A, or parent/subsidiary structure is disclosed.

Name

Fachverlag Hans Carl

Legal name

Fachverlag Hans Carl

Website

https://hanscarl.com

Company type

Private

Founded year

1861

Operating status

Operating

Headcount range

1–10 employees

Short description

Fachverlag Hans Carl is a family-owned German B2B publisher, founded 1861, producing BRAUWELT — a bi-monthly German/English trade journal for the brewing and beverage industry — distributed via subscriptions, advertising, e-commerce, and digital channels.

Ownership category

akta.pro rank

Product category

Specialized Trade Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Brewing trade journal
• Specialized industry publishing
• Beverage industry publications
• Professional brewing content
• Brewery technical media

Headquarters

HQ city

Nürnberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. BRAUWELT Subscription: Professional trade journal subscriptions published twice monthly, available in German and English editions. Includes both print and digital (e-paper) formats.
2. Single Issue Sales: Individual magazine copies available for purchase through e-commerce platform carllibri.com
3. Advertising: Industry-specific advertising space sold to breweries, equipment manufacturers, and suppliers within the brewing and beverage sector.
4. Book Sales: Specialized trade books and publications sold through carllibri.com bookstore.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Fachverlag Hans Carl publishes BRAUWELT, a twice-monthly trade journal for the brewing and beverages industry, available in German and English print and digital (e-paper) editions. The company also sells specialized brewing industry books, advertising space, and operates the FIVE industry directory, the Carl Libri e-commerce shop, and digital media including a newsletter, podcasts, videos, and whitepapers.

Product overview

Fachverlag Hans Carl operates as a publishing company focused on the brewing and beverages industry. The core product is BRAUWELT, a trade journal published twice monthly in German and English. The portfolio includes digital products (E-Paper edition, weekly newsletter, podcasts, videos, whitepapers), the FIVE directory service for companies and institutions, the Carl Libri e-commerce shop for subscriptions and books, a dedicated jobs portal, and thematic topic pages covering 21 specialized brewing industry subjects. The company also organizes the BRAUWELT-Kalender (events calendar) and produces a commemorative 160-year anniversary series documenting brewing history.

Differentiator

Problem solved

Functional benefit

Brands

• BRAUWELT: Trade journal for the brewing industry, published in German and English with two monthly editions. It is described as the most current trade journal in its field.

Products and services

• BRAUWELT Trade Journal Subscription Flagship professional trade journal for the brewing and beverages industry, published twice per month covering raw materials, brewing processes, fermentation, filtration, filling, packaging, logistics, quality assurance, marketing, management, energy/environment, law, market, and brewing history. Sold via subscription in both print and digital formats.
• BRAUWELT Single Issue Sales Individual print and digital copies of the BRAUWELT journal available for one-time purchase through the Carl Libri online shop, targeted at non-subscribers.
• BRAUWELT E-Paper Digital Edition Electronic edition of the BRAUWELT journal accessible online, providing international digital readership of the same content as the print edition.
• Specialized Brewing Industry Books Professional trade books and publications on brewing and beverage industry topics, sold through the Carl Libri online bookstore.
• FIVE Industry Directory Listings Comprehensive directory (Firmen, Institute, Verbände, Schulen, Hochschulen) of breweries, suppliers, institutes, associations, schools and universities serving the brewing industry, with paid entry submissions and news syndication.
• Whitepaper Downloads Technical whitepapers and in-depth reports on brewing industry topics, available as gated downloads requiring user registration.
• BRAUWELT Advertising Space Industry-specific advertising placements in the BRAUWELT journal and on its digital properties, sold to breweries, equipment manufacturers, and suppliers in the brewing sector.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• William Reed Business Media (The Drinks Business / BeverageDaily): UK-based B2B media group with leading drinks-industry titles including The Drinks Business and BeverageDaily. Comparable as a vertically specialized trade publisher monetizing subscriptions, events, and advertising in the global beverage industry.
• BeverageDaily.com: Digital-first trade media site covering the global beverage industry including brewing. Directly comparable as an English-language brewing/beverage trade publication competing for the same professional audience advertisers and readers.
• Dr. Harnisch Verlag: German independent trade publisher producing B2B magazines and books across niche industries including food/beverage. Comparable as a similarly sized German family-style specialist publisher using print and digital formats.
• Meininger Verlag: German family-owned trade publisher covering wine, beer, and spirits with established print titles such as 'Meiningers Weinwelt' and drinks-industry business reporting. Highly comparable to Fachverlag Hans Carl in being a Germany-based, German-language B2B trade media house serving adjacent beverage verticals.

Broad incumbents

• Informa plc: Global B2B events, media, and publishing group operating across many industries. Comparable in combining trade publications, events, and data products, but at a vastly larger scale and broader scope.
• Haymarket Media Group: Large international B2B and consumer media company with a portfolio of trade brands across multiple verticals including food and beverage. Comparable at the business-model level (trade subscriptions, advertising, events) though much larger and more diversified.
• Wolters Kluwer: Large international professional information and publishing company with B2B trade media assets. Comparable as a professional/specialist publisher monetizing subscriptions and advertising in vertical markets, though focused on professional and regulatory content.

Regional players

• Brewers Association: US-based not-for-profit trade association serving craft brewers with publications, events, and industry data. Comparable as a brewing-industry information provider serving a different (US) geography and skewing toward craft brewers.

Others

• Hopsteiner (Simon H. Steiner, Hopfen, GmbH): Global hop supplier and breeder that publishes brewing technical content and supports trade publications. Comparable as an ecosystem participant that both competes for and supports brewing-industry content and advertising revenues.
• Deutscher Brauer-Bund e.V. Central trade association of the German brewing industry, of which the Carl family was a co-founder. Comparable as a brewing-industry institution that Fachverlag Hans Carl has historic ties to, and a potential partner or competitor for industry information services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brauwelt.fachzeitschrift
• LinkedInlinkedin.com/showcase/brauwelt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fachverlag Hans Carl