Baby Corp

What Baby Corp does

Baby Corp (legally Children & Baby Corp S.R.L.) is a privately held, multi-brand baby and children's products retailer domiciled in Bolivia. The company distributes 18+ international brands — including NUNA, PEG PEREGO, GRACO, DR. BROWN'S, CARTERS, MOMCOZY, and BUMKINS — across seven product categories: nursery furniture, strollers and travel, breastfeeding and feeding, clothing, hygiene and care, developmental toys, and home safety. The catalog comprises 477+ SKUs, with pricing in Bolivianos ranging from approximately 51 Bs for small consumables to over 8,000 Bs for premium cribs and travel systems.

Baby Corp operates as an omnichannel retailer with nine physical locations across Bolivia's two largest commercial cities — Santa Cruz de la Sierra (headquarters plus seven retail/showroom/outlet stores) and Cochabamba (two retail locations) — combined with a WooCommerce/WordPress-based e-commerce storefront. Distribution is segmented into direct-to-consumer retail (physical and online), a dedicated wholesale channel with a separate contact line, and a Baby Shower event-service line. The company also operates a "Club de Puntos" loyalty program and a Birthday Club to drive repeat purchase.

The business model is straightforward one-time retail product sales, with no subscription, licensing, or recurring revenue disclosed. The primary customer segment is parents and families with children aged 0-6 years purchasing across the full baby-care lifecycle; a secondary wholesale buyer segment handles bulk purchases for resale. Pricing is unit-based with frequent promotional discounting (~30% on many items), wholesale volume tiers, and assortment spanning premium imports to more accessible price points. No revenue figures, funding rounds, M&A activity, or management team details are publicly disclosed.

Name

Baby Corp

Legal name

Children & Baby Corp S.R.L.

Website

https://store.babycorpbolivia.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Baby Corp (Children & Baby Corp S.R.L.) is a Bolivian multi-brand baby and children's products retailer operating 9 physical stores across Santa Cruz de la Sierra and Cochabamba plus an e-commerce site, distributing 18+ international brands to parents of young children and wholesale buyers.

Ownership category

akta.pro rank

Product category

Baby and Children's Products Retail

NAICS

General Merchandise Retailers (455), Hobby, Toy, and Game Retailers (45912), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Baby, Kids & Maternity Online Retailers (CRAFADAI)

akta.pro secondary industries

Kids & Baby Specialty Department Stores (CRAGAGAD), Kids’ & Baby Apparel Retail (CRAAABAD)

Keywords

• Baby products retail
• Children's clothing
• Nursery furniture
• Infant care supplies
• Baby strollers

Headquarters

HQ city

Santa Cruz De La Sierra

HQ country

Bolivia

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: One-time sales of baby and children products through physical retail stores and e-commerce website. Products include nursery furniture, strollers, car seats, clothing, feeding items, toys, and hygiene products. Offers wholesale pricing for bulk buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Baby Corp is an omnichannel multi-brand baby and children's products retailer operating nine physical stores across Santa Cruz de la Sierra and Cochabamba plus an e-commerce storefront, selling nursery furniture, strollers, car seats, breastfeeding and feeding supplies, children's clothing, hygiene items, developmental toys, and home safety products distributed under 20+ international brands.

Product overview

Baby Corp (Children & Baby Corp S.R.L.) is a multi-brand retail e-commerce platform operating in Bolivia that specializes in baby and children's products. The company operates as a multi-category marketplace offering nursery furniture, strollers and car seats, breastfeeding and feeding products, children's clothing, hygiene and care items, developmental toys, and home safety products. Baby Corp distributes over 18 international brands including NUNA, PEG PEREGO, SKIP HOP, UPPA, BABY EINSTEIN, BBLUV, BRIGHT STARTS, BURIGOTTO, DONNA, DR. BROWN'S, DREAM BABY, GRACO, INGENUITY, BUNKINS, SUMMER INFANT, MOMCOZY, PREMIUM BABY, and CARTERS. The store also carries its own product lines organized into six main product categories (Cuarto de Bebe, De Paseo, Lactancia & Comida, Ropa, Higiene y Cuidado, Estimulación y Juguetes, and Seguridad en Casa) with 477+ products available for sale.

Differentiator

Problem solved

Functional benefit

Brands

• Premium Baby: Premium line of baby products including cribs, car seats, strollers, and nursing accessories
• MOMCOZY
• Summer Infant
• Bumkins

Products and services

• Cuarto de Bebé (Nursery) Nursery furniture and accessories including cameras and monitors, changing tables (cambiadores), mattresses (colchones), dressers (cómodas), cribs (cunas), humidifiers (humificadores), rockers and hammocks (mecedoras y hamacas), crib mobiles (móviles para cuna), white-noise machines, and bedding (sábanas and colchas), sold to parents setting up a nursery for newborns and infants.
• De Paseo (Strollers and Travel) Strollers, car seats, baby carriers, playpens, stroller accessories, and kids' backpacks and bags, sold to parents needing mobility and travel gear for babies and young children under brands such as NUNA, PEG PEREGO, GRACO, BURIGOTTO, DONNA, and UPPA.
• Lactancia y Comida (Breastfeeding and Feeding) High chairs, breastfeeding accessories, baby bottles, breast pumps, sterilizers, pacifiers and teethers, bibs, nursing and pregnancy pillows, feeding accessories, plates, cutlery, lunch boxes and tiffins (loncheras and tappers), thermoses and tumblers (termos and toma todo), and feeding sets, sold to new parents and caregivers of infants and toddlers under brands including DR. BROWN'S, MOMCOZY, BUNKINS, and SUMMER INFANT.
• Ropa (Children's Clothing) Apparel organized by age and gender: newborn (recién nacido), baby girl (bebé niña), baby boy (bebé niño), girl (niña), and boy (niño), plus shoes, underwear, socks, backpacks, and accessories, often sold in multi-packs (e.g., body x4, x5; pajamas x2, x4) primarily under the CARTERS brand.
• Higiene y Cuidado (Hygiene and Care) Baby bathtubs (bañeras), hygiene and care sets, thermometers (termómetros), and bath toys, sold to parents for routine infant hygiene and care needs.
• Estimulación y Juguetes (Stimulation and Toys) Developmental toys and activity products including baby gyms (gimnasios de bebé), stationary activity centers, walkers and baby walkers (walkers and andadores), and toys and tricycles, sold for sensory and motor development of infants and toddlers under brands such as BABY EINSTEIN, BRIGHT STARTS, INGENUITY, and SKIP HOP.
• Seguridad en Casa (Home Safety) Home baby-safety products including safety gates (barandas de seguridad), mosquito nets (mosquiteros), bed rails (barandas para cama), and outlet covers (protectores de enchufe), sold to parents childproofing the home for infants and toddlers.
• Servicio Baby Shower (Baby Shower Service) A dedicated service line (phone: +591 76079706) for event-based purchases around baby showers, offering parents and event organizers a focused sales channel for baby-shower gifts and related products.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Carter's: Major US baby/kids apparel brand that Baby Corp carries as a wholesale partner; Carter's also runs its own branded retail and e-commerce globally, making it both supplier and direct competitor on the apparel category.
• Mothercare: Global multi-category baby and maternity specialty retailer with curated premium-brand assortment — directly comparable to Baby Corp's positioning as a one-stop baby specialty store and a reference point for store-format economics in this category.
• Mum's: Chile-based multi-category baby and maternity specialty retailer operating both physical stores and e-commerce — directly comparable to Baby Corp in model (one-stop baby assortment, premium brand distribution, omnichannel) and serves a similar Spanish-speaking LATAM consumer demographic.

Emerging players

• MercadoLibre: LATAM's dominant e-commerce marketplace with extensive third-party baby/kids listings including NUNA, GRACO, and Carters — increasingly competing with Baby Corp's online store on selection, pricing, and delivery reach across Bolivia.
• Amazon: Global e-commerce giant increasingly shipping premium international baby brands into LATAM; represents the principal cross-border online competitive threat to Baby Corp's online channel and premium-brand positioning.

Broad incumbents

• Ripley: Chilean/Pernambuco multi-category department retailer with meaningful baby/kids assortment online and in-store; competes with Baby Corp for the same household-baby-basket spend across LATAM Spanish-speaking consumers.
• C&A: Large LATAM apparel mass-market retailer with significant kids' apparel and accessories exposure; overlaps with Baby Corp in baby/toddler clothing and broader household-baby basket spend across the region.
• Toys 'R' Us: Global toy and baby-products specialty retailer with omnichannel reach; competes with Baby Corp specifically in the toys, stimulation, and developmental-play categories where Baby Corp carries brands like Baby Einstein and Bright Starts.
• Falabella: Large LATAM department-store incumbent with a dedicated baby/kids category and integrated e-commerce; competes with Baby Corp at the broader retail basket level and on premium-brand assortment, especially for cross-border shoppers comparing baby gear options.

Regional players

• Bambino (Brazil): Brazil-based baby and kids multi-category specialty retailer operating physical stores and e-commerce; closely comparable in assortment breadth and premium-brand focus, serving the broader LATAM Spanish/Portuguese-speaking market that surrounds Bolivia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/babycorpbolivia
• Facebookfacebook.com/babycorpbolivia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baby Corp