Zurich Homes

What Zurich Homes does

Zurich Homes, Inc. is a privately held custom luxury home builder headquartered in Fairfield Glade, Tennessee. Founded by the Swiss-immigrant Zuercher family (Stan Zuercher as founder and Isaac Zuercher as owner/operator of the Fairfield Glade division), the company designs and constructs semi-custom and fully custom single-family residences across an 11-plan signature catalog — Bordeaux, Bordeaux with Bonus, Orleans, Orleans with Bonus, Cordova, Windsor, Belle Vue, Avondale, Abingdon, Riverdale, and Laurel Brooke — with starting prices ranging from $505,000 (Avondale) to $960,000+ (Riverdale) and a recorded resale of $967,400 for the Orleans-with-Bonus at 232 Forest Hill Drive. Architectural emphasis is on French Country and modern-rustic styling with hand-laid stone, natural brick, Amish-crafted cabinetry, custom tile, and curated designer finishes.

The operating model follows a four-step Vision–Design–Price–Build process with an in-house Design Studio, dedicated Project Managers providing weekly progress updates, and exclusive lot positions in upscale enclaves such as Laurelwood at Lake Malvern and Chestnut Ridge within the 9,000-resident Fairfield Glade resort community. Go-to-market combines a walk-in model home (268 Stonehenge Drive), a separate construction office and design center (6233 Peavine Road), a multi-channel digital presence (website, Facebook, Instagram, Pinterest, YouTube, TikTok, and a NoviHome-based mobile app), and a White Glove resale service through subsidiary Zurich Homes Realty that handles inspection, in-house repair, and listing preparation for prior Zurich homeowners. Target segments are affluent retirees, lifestyle-driven relocators (confirmed pulls from Texas, Minnesota, and California), and existing lot owners within Fairfield Glade; secondary revenue is generated through transaction-fee realty services. The company makes money through one-off home construction contracts ($505K–$967K ticket sizes), ancillary lot sales, and transaction fees on the resale service line. Strategic positioning rests on Swiss-heritage craftsmanship narrative, an in-house design and project management stack, and integration with the Fairfield Glade community's golf, lake, and trail amenities.

Name

Zurich Homes

Legal name

Zurich Homes, Inc.

Website

https://zurichhomes.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Zurich Homes, Inc. is a privately held custom luxury home builder in Fairfield Glade, Tennessee, serving affluent retirees and out-of-state relocators with an 11-plan Swiss-heritage catalog priced $505K–$960K+, an in-house Design Studio, a four-step build process, and exclusive lots in the Laurelwood at Lake Malvern enclave.

Ownership category

akta.pro rank

Product category

Custom Luxury Home Building

NAICS

Residential Building Construction (23611), New Housing For-Sale Builders (236117)

akta.pro primary industry

Custom Home Building (IMAFABAC)

Keywords

• Custom luxury homes
• Residential construction
• Home building services
• Custom home design
• Real estate development

Headquarters

HQ city

Crossville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Home Construction: Primary revenue stream from building custom luxury homes on client-owned or company-offered lots in Fairfield Glade. Homes range from $505,000 (Avondale) to over $960,000 (Riverdale, Windsor), with completed homes selling up to $967,400 (232 Forest Hill Drive).
2. Real Estate Services: Zurich Homes Realty, Inc. sells company-built homes and offers exclusive white-glove services for Zurich homeowners including home inspections, repairs by in-house team, custom-tailored listing documents, and seamless selling process.
3. Design Studio Services: In-house design services for customizing layouts, living spaces, design details, and finish selections as part of the building process.
4. Lot Sales: Sale of lots in exclusive communities like Laurelwood at Lake Malvern and Chestnut Ridge neighborhood, some with premium locations (golf course, lakefront, wooded common area).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Zurich Homes designs, builds, and sells custom luxury homes in Fairfield Glade, Tennessee, offering a signature collection of 11+ in-house floor plans (Bordeaux, Orleans, Cordova, Windsor, Belle Vue, Avondale, Abingdon, Riverdale, Laurel Brooke) with French Country and modern farmhouse architectural styles, hand-crafted Amish cabinetry, custom tile work, natural stone exteriors, and curated interior finishes. Homes are priced from $505,000 to over $1 million and built on client-owned or company-offered lots in resort-style communities including Laurelwood at Lake Malvern.

Product overview

Zurich Homes is a custom luxury home builder offering an exclusive collection of 11 signature house designs across various architectural styles (French Country, modern rustic, traditional). Their core product portfolio includes named floor plans: Bordeaux, Bordeaux with Bonus, Orleans, Orleans with Bonus, Cordova, Windsor, Belle Vue, Avondale, Abingdon, Riverdale, and Laurel Brooke, ranging from $505,000 to $960,000. These designs are complemented by specialized services including a Best-in-Class Design Studio for personalized finish selections, Custom Home Construction with a four-step Vision-Design-Price-Build process, Model Home Tours, Virtual Tours, and White Glove Service for homeowners selling their Zurich-built homes. The company also develops the Laurelwood at Lake Malvern enclave community within Fairfield Glade, Tennessee.

Differentiator

Problem solved

Functional benefit

Brands

• Laurelwood at Lake Malvern: An enclave community within Fairfield Glade located between Dorchester Golf Course and Lake Malvern, featuring new homes and select lots.

Products and services

• Custom Home Construction Full-service custom luxury home building with a personalized four-step process: Vision consultation, collaborative Design, transparent Pricing, and on-site Build management with dedicated Project Manager and weekly progress updates. Built to individual specifications in Fairfield Glade, Tennessee.
• Bordeaux French Country-style home design featuring soaring rooflines, intricate stone-detailed entry, arched 8-foot mahogany doors, custom cabinetry, stone countertops, and a spa-inspired primary suite. Starting at $690,000.
• Bordeaux with Bonus Expanded Bordeaux design with additional bonus room upstairs for flexible living space. Starting at $755,000.
• Orleans French Country-inspired home with timber headers, flower boxes, double-door entry, open-concept kitchen with hidden pantry, stone countertops, custom cabinetry, and spa-like primary ensuite. Starting at $735,000.
• Orleans with Bonus Orleans design enhanced with bonus room including custom built-in bed and desk for guests or additional living. Starting at $825,000.
• Cordova Open-concept home design with striking fireplace, seamless indoor-outdoor flow, screened porch with second fireplace, private primary suite with tiled shower and dual vanities, and guest suite. Starting at $615,000.
• Windsor Signature design with vaulted cathedral ceilings, hand-laid stone fireplace, custom cabinetry, walk-in and butler's pantries, screened porch, and versatile bonus room. Starting at $910,000.
• Belle Vue Country French architecture home with brick-and-stone exterior, grand foyer, study with double doors, open kitchen with Amish-crafted cabinetry, fireplace in great room, and covered porch. Starting at $605,000.
• Avondale Ultra-efficient open layout home maximizing space for everyday living and entertaining, with screened-in porch connected to kitchen and dining, and private primary suite. Starting at $505,000.
• Abingdon French Country-inspired home with elegant stone entry, hardwood and tile flooring, custom Amish cabinetry, stone countertops, oversized study with vaulted beamed ceiling, and optional third-bay garage. Starting at $665,000.
• Riverdale 3-bedroom, 3.5-bath open-concept home with vaulted ceilings, luxurious primary suite with walk-in tiled shower, soaking tub, and double vanity, plus private upstairs retreat with bonus room and guest bedroom. Starting at $960,000.
• Laurel Brooke French Country design with stone and brick exterior details, 10-foot ceilings, open great room flowing to kitchen and dining, covered porch, and two private suites. Starting at $630,000.
• Design Studio In-house design studio where clients collaborate with design professionals to personalize their dream home, including custom tailoring of layouts, living spaces, design details, and finish selections.
• White Glove Service Exclusive premium service for Zurich homeowners offering hands-on listing approach with project manager inspections, in-house repairs, and custom-tailored marketing documents for seamless home selling experience.
• Model Home Tours In-person tours of the Windsor model home at 268 Stonehenge Drive in Fairfield Glade, open Monday through Saturday 10AM to 3PM without appointment, showcasing signature design features and finishes.
• Virtual Tours Online virtual tours of home designs including Orleans and Cordova, allowing prospective buyers to explore floor plans and features remotely.
• Laurelwood at Lake Malvern An enclave community within Fairfield Glade situated between Dorchester Golf Course and Lake Malvern, offering new homes and select lots with direct hiking trail access to the lake, underground utilities, and natural gas.

Quantifiable outcome

• Habitat for Humanity Blitz Build completed from foundation to watertight in 48 hours (2007)
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Cumberland County Habitat for HumanitycoreStrategic or Co-development Partner · 1 January 2007Since 2007, Zurich Homes has partnered with Cumberland County Habitat for Humanity for annual Blitz Builds, completing homes from foundation to watertight in 48 hours. In 2007, the company built Habitat's first Energy Star qualified home, setting a new standard for affordable housing projects in the area.
• Cumberland County Homebuilder's AssociationcoreOthersIsaac Zuercher serves as a board member of the Cumberland County Homebuilder's Association, reinforcing commitment to community and quality craftsmanship.
• Fairfield Glade Board of DirectorsminorOthersIsaac Zuercher serves on the Fairfield Glade Board of Directors, representing the community's homebuilding interests.
• Habitat for Humanity (Local Projects)coreStrategic or Co-development PartnerZurich Homes regularly contributes to local Habitat for Humanity projects, sharing expertise with the organization and reinforcing commitment to community welfare.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schumacher Homes: Schumacher Homes is a large custom on-your-lot homebuilder offering fully customizable floor plans at luxury price points, similar in core offering (custom design + transparent pricing + dedicated PM) to Zurich's build process.
• Drees Homes: Drees Homes is a family-owned custom and semi-custom homebuilder with a signature design portfolio (similar to Zurich's 11+ named plans) and a strong presence in the Southeast U.S., overlapping with Zurich's Tennessee footprint.
• Arthur Rutenberg Homes: Arthur Rutenberg Homes is a franchise-based custom luxury homebuilder with signature designs and personalization, very comparable in product philosophy to Zurich's signature-floor-plan-plus-design-studio model, though operating across multiple states via franchisees.
• ICI Homes: ICI Homes is a privately held custom luxury homebuilder operating primarily in Florida and the Southeast, offering on-your-lot custom builds with named floor plans — directly comparable in customization model and price band to Zurich Homes.
• Wayne Homes: Wayne Homes is a privately held custom on-your-lot homebuilder in the eastern U.S. that, like Zurich, sells from model homes, offers named floor plans, and emphasizes a transparent, step-by-step design and pricing process with a dedicated builder relationship.

Regional players

• Smith Douglas Homes: Smith Douglas Homes is an Atlanta-based private homebuilder focused on the Southeast U.S., including Tennessee. While its core product is more production-oriented than Zurich's, it competes for similar lot owners and move-up buyers in adjacent Tennessee submarkets.
• R-Cook Builders / Fairway Custom Homes (regional TN builders): R-Cook Builders and similar small luxury custom builders operating in the Cumberland Plateau / greater Knoxville region directly compete with Zurich for the same Fairfield Glade-area lot owners and retiree relocator customers.

Broad incumbents

• Toll Brothers: Toll Brothers is the largest publicly traded luxury homebuilder in the U.S., offering move-in and build-to-order luxury homes across dozens of metros. It anchors the high-end segment Zurich serves but operates at vastly greater scale and geographic breadth.
• David Weekley Homes: David Weekley Homes is one of the largest privately held U.S. homebuilders, with significant custom and luxury offerings across multiple regions. It competes at the upper end of the market where Zurich operates, but with much broader geographic reach.
• M/I Homes: M/I Homes is a publicly traded homebuilder with a 'Build on Your Lot' custom program across multiple states. Its Custom product line is functionally similar to Zurich's custom luxury offering, though at greater scale and broader geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ZurichHomesFairfieldGlade
• Facebookfacebook.com/ZurichHomesFairfieldGlade
• Instagraminstagram.com/zurichhomesfairfieldglade
• Pinterestpinterest.com/ZurichHomesFairfieldGlade
• TikToktiktok.com/@zurich.homes.inc?_t=ZP-8tS4NcPWbSo&_r=1
• LinkedInlinkedin.com/company/zurich-homes-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zurich Homes