Waverley District Netball Association

What Waverley District Netball Association does

Waverley District Netball Association Inc. (WDNA) is a community-based incorporated nonprofit association headquartered in Ashwood, Victoria, that administers netball competitions and player development programs across Melbourne's eastern suburbs. The association operates two primary venues — outdoor courts at the corner of Cassinia Ave and Farmer St in Ashwood for Saturday daytime competitions, and the redeveloped Oakleigh Recreation Centre at 2A Park Rd, Oakleigh for weeknight social netball and indoor rep training — and connects a network of 20+ affiliated member clubs including Ashburton, Ashwood, Camberwell, Essex Heights, Holy Family, Korowa, Lloyd Street, Malvern, Mt Waverley North, Pinewood, PLC, Sacré Cœur, South East, St Cecilia's, St Dominic's, St Mary's, St Michael's, St Roch's, and Surrey Park Netball Clubs, collectively fielding 176 teams across Saturday and Thursday night competitions.

WDNA's core offering is competition administration, supported by the Netball Connect platform for member registration and club administration, online court booking systems, and an e-commerce uniform shop. The product portfolio spans Saturday graded competitions, ORC Nights (weeknight social netball), the NetSetGO! youth introductory program for ages 5-10, a Representative Program with age-based squads from 11/U through Open and Male divisions, beginner umpire training with a C Badge accreditation pathway, school holiday clinics at $30-$50 per participant, and a digital "Netball at Home" resource hub. Operational technology is light: Netball Connect and TryBooking are third-party SaaS dependencies, and no proprietary software systems are indicated.

WDNA's revenue model is diversified across multiple small streams: recurring annual membership fees collected through Netball Victoria affiliation, transactional court hire starting at $17.50, one-time uniform and merchandise sales, school holiday clinic fees, and tax-deductible donations channeled through the Australian Sports Foundation. The organization is volunteer-governed, affiliated with Netball Victoria and Netball Australia for accreditation and rules, and serves a fragmented customer base of individual players, families, schools, umpires, coaches, and spectators in Melbourne's eastern suburbs. No revenue figures are disclosed in available materials.

Name

Waverley District Netball Association

Legal name

Waverley District Netball Association Inc.

Website

https://wdna.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Waverley District Netball Association Inc. is a community-based nonprofit administering netball competitions for amateur and representative players across Melbourne's eastern suburbs, connecting 20+ affiliated clubs through Saturday and weeknight leagues, rep programs, and youth development.

Ownership category

akta.pro rank

Product category

Community Sports Association Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Recreational & Intramural Sports Programs (MPAKACAG), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Community netball association
• Netball competition administration
• Youth netball programs
• Umpire training accreditation
• Sports club uniforms

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership collected through Netball Victoria affiliation, with separate fees for representative team players
2. Court Bookings: Hire of netball courts at Ashwood venue, starting from $17.50 per booking
3. Uniform and Merchandise Sales: Online shop selling rep uniforms, supporter gear, umpire equipment, and accessories
4. School Holiday Clinics: Netball skills clinics run during school holidays at $30-$50 per participant
5. Donations: Tax-deductible donations through Australian Sports Foundation for player development fund

Pricing tiers

Distribution channels5 records

Marketing channels7 records

Core offering

Waverley District Netball Association organizes and administers community netball competitions and player development programs across Melbourne's eastern suburbs. Its core services include graded Saturday domestic competitions at Ashwood courts, weeknight social competitions at Oakleigh Recreation Centre, a Representative Program with age-based teams from 11/U through Open and Male divisions, the NetSetGO! youth introductory program, umpire training and C-Badge accreditation, school holiday netball clinics, and an online uniform and merchandise shop.

Product overview

Waverley District Netball Association (WDNA) operates as a community sports organization offering a portfolio of netball services centered around competition administration and player development. The core offerings include Saturday and weeknight (ORC Nights) competitions at two venues (Ashwood and Oakleigh Recreation Centre), a Representative Program with age-based teams (11/U through Open and Male divisions), and the NetSetGO! youth introductory program. Supporting services include umpire training and development, school holiday clinics, court hire bookings, an online uniform shop, and digital resources through the Netball at Home platform. The organization connects a network of 20 affiliated member clubs across the eastern Melbourne region.

Differentiator

Problem solved

Functional benefit

Products and services

• Saturday Domestic Competition Weekly Saturday graded netball competition held at the Ashwood outdoor courts (corner Cassinia Ave and Farmer St) catering to age groups from 9&Under through Open and including NetSetGO! introductory tiers. Open to players of all ages and skill levels across the WDNA region.
• ORC Nights Weeknight Competition Weeknight social and competitive netball competition held at the redeveloped Oakleigh Recreation Centre (2A Park Rd, Oakleigh), providing flexible evening play options for adult and social players in addition to indoor representative training.
• NetSetGO! Youth Program Introductory netball program for young children (typically ages 5-10) teaching fundamental netball skills in a fun, non-competitive environment, including the NET/SET Skill Program and GO! 9/U Competition tiers.
• Representative Program Elite representative teams competing in age-based divisions (11/U, 13/U, 15/U, 17/U, Open and Male), with trials, squad selections, indoor training at Oakleigh Recreation Centre, uniforms, fixtures, and formal representative policies.
• Umpire Program Umpiring services including a beginner umpire training program (minimum age 14) with theory and practical components, mentorship from senior supervisors, and a clear pathway to C-Badge accreditation and paid umpiring opportunities.
• School Holiday Netball Clinics Half-day and full-day netball skills clinics run during school holidays for children aged 7-15, led by WDNA representative coaches and players and priced at $30-$50 per participant. Sessions cover specialist skills, drills, and match play.
• Court Hire Bookings Online facility rental service for booking netball courts at the Ashwood location, available to external groups and organizations for training and competition use at $17.50+ per booking via the website's booking system.
• WDNA Online Uniform and Merchandise Shop Online retail shop selling compulsory representative uniforms (playing dresses, training tops, shorts, socks, WDNA bag), optional supporter apparel (hoodies, tracksuits, polar fleece vests, leggings, drink bottles, visors), and umpire equipment (whistles, hats, visors, rule books).
• Netball at Home Digital Resource Hub Online resource hub providing at-home training guides, skills and drills videos, and educational content segmented for players, coaches, umpires, administrators, and parents, including a Back to Netball returner pathway.

Quantifiable outcome

• $1627 raised for MND Victoria from Scrunch MND community event
• +1 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Netball VictoriacoreStrategic or Co-development PartnerState governing body for netball in Victoria; WDNA is affiliated with Netball Victoria which provides governance framework, rules, coach and umpire accreditation pathways, and membership system (Netball Connect/VNA registration)
• Netball AustraliacoreStrategic or Co-development PartnerNational governing body providing coaching accreditation frameworks, KNEE injury prevention program, rules of netball, and learning resources for coaches, umpires and players
• Australian Sports FoundationminorGTM or Marketing PartnerRegistered charity allowing WDNA to accept tax-deductible donations for the WDNA Player Development Fund through their platform
• Oakleigh Recreation CentrecoreOthersRedeveloped recreation centre providing venue for night competitions and indoor rep team training for 13U-Open age groups on Sundays
• Waverley Night Netball AssociationminorStrategic or Co-development PartnerSeparate association where St Michael's Netball Club enters representative teams; provides pathway for club members to trial for representative positions
• Waverley City Netball AssociationminorStrategic or Co-development PartnerAnother local association where St Michael's enters teams at Jells Park; provides additional representative opportunities for members

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Manningham Netball Association: Adjacent eastern-Melbourne district netball association serving a comparable suburban catchment with similar Saturday competition and representative team offerings.
• Diamond Valley Netball Association: Northern-Melbourne district netball association running Saturday competitions and rep programs with a comparable volunteer-club structure to WDNA.
• Moorabbin Netball Association: Southern-Melbourne district netball association operating Saturday and weeknight competitions with affiliated clubs — closely comparable to WDNA's operating model.
• Bayside Netball Association: Another Melbourne district netball association running Saturday competitions and representative programs in a similar catchment to WDNA. Directly comparable as a peer community netball association.
• Parkville District Netball Association: Inner-Melbourne district netball association offering similar Saturday competitions and representative pathways. Comparable as another Melbourne district peer.
• Whitehorse Netball Association: Eastern-suburbs Melbourne district netball association offering graded Saturday competitions and representative pathways. Closely comparable to WDNA in geography, structure, and service mix.

Broad incumbents

• Netball Victoria: State governing body for netball in Victoria; WDNA is directly affiliated with Netball Victoria, which provides registration, accreditation, and pathway frameworks. Comparable as the umbrella organization that WDNA operates within.
• Netball Australia: National governing body that sets coaching frameworks, rules of netball, and KNEE injury-prevention programs used by WDNA. Comparable as the apex body providing standards and accreditation consumed by WDNA.

Others

• AFL Victoria: State body administering community Australian Rules football, including AFLW pathways that compete for the same junior female talent and volunteer-base in Melbourne's eastern suburbs.
• Basketball Victoria: State governing body for basketball with affiliated community associations across Melbourne. Comparable as a competing community-team-sport ecosystem competing for the same junior female participation pool.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wdna_netball
• LinkedInlinkedin.com/company/waverley-district-netball-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waverley District Netball Association