METRUM
METRUM is a Latvian surveying, territorial planning, and geospatial information services firm serving municipalities, state enterprises, private landowners, construction, and aviation clients across 17 Latvian offices with LIDAR, aerial photogrammetry, and proprietary geospatial platforms.
- Company typePrivate
- Founded2005
- HeadquartersRiga, Latvia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What METRUM does
METRUM (SIA METRUM) is a Latvian surveying, territorial planning, and geospatial information services company founded in 2005 and headquartered in Riga. It operates 17 offices across all five Latvian regions (Kurzeme, Vidzeme, Zemgale, Latgale, and Riga) with 300+ employees, delivering cadastral surveying, topographical and engineering geodesy, boundary restoration, and territorial planning services to municipalities, state enterprises, private landowners, construction firms, and infrastructure operators. The company has been a market leader among private Latvian surveying firms since its first year of operation, historically holding a 22% market share (2005).
Its core technology stack centers on LIDAR aerial laser scanning, aerial photogrammetry using Leica ADS40 cameras and ALS50 scanners mounted on a Pilatus PC6 aircraft, orthophoto and elevation-model production (DSM/DTM), BIM integration, and geospatial data management via proprietary platforms pgis.lv and tergis.lv. Specialized capabilities include the world-first LIDAR-based airport obstacle mapping methodology (adopted in Kazakhstan, Lithuania, Armenia, Latvia and ICAO-compliant), the proprietary LIDAR KMI forest inventory technology combining airborne LIDAR and Sentinel-2 satellite imagery for tree species identification and timber yield forecasting, and a five-level automated topographic verification system (topoweb.lv).
The business model combines project-based professional services revenue from surveys and territorial plans with recurring software/platform revenue from internally developed tools (pgis.lv, tergis.lv, topoweb.lv, kmi.lv) and the mans.METRUM.lv customer self-service portal. Go-to-market is direct sales through a regional office network with dedicated division managers (corporate, surveying, territorial planning, geoinformation). International projects in Finland, Romania, Kazakhstan, Armenia, Lithuania, and the Canary Islands supplement domestic Latvian revenue. Only 2007 revenue (EUR 6.314M) is publicly disclosed. METRUM is a subsidiary of Latio and holds ISO 9001 certification (since 2008) and Civil Aviation Agency audit qualification (since 2016).
METRUM firmographics
Firmographics- Name
- METRUM
- Legal name
- SIA METRUM
- Website
- https://metrum.lv
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- METRUM is a Latvian surveying, territorial planning, and geospatial information services firm serving municipalities, state enterprises, private landowners, construction, and aviation clients across 17 Latvian offices with LIDAR, aerial photogrammetry, and proprietary geospatial platforms.
- Ownership category
- akta.pro rank
METRUM industry classification
Industry- Product category
- Geospatial Surveying and Territorial Planning Services
- NAICS
- Surveying and Mapping (except Geophysical) Services (54137), Geophysical Surveying and Mapping Services (54136), Landscape Architectural Services (541320)
- SIC
- Construction - Special Trade Contractors (1700), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Geotechnical & Subsurface Engineering Consulting (BPAHAIAB)
- akta.pro secondary industries
- Forest Inventory, Mapping & Monitoring (GIS/Remote Sensing/MRV) (IMAMAJAB), Land & Development Site Brokerage (BPAJABAG)
Keywords
Where METRUM is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices12 records
Markets served
METRUM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Cadastral Surveying Services: Cadastral measurement, border plans, boundary restoration, topographic plans, as-built measurements, engineering geodesy, land reorganization projects, and constraint plans. Core surveying services with certification requirements in cadastre, geodesy, and land management.
- Territorial Planning Services: Territorial plans, sustainable development strategies, development programs, territorial development concepts, local plans, detailed plans, and land management projects.
- Geospatial Data and Aerial Services: LIDAR, aerial photography, orthophoto, room laser scanning, river scanning, digital building models, elevation models (DSM/DTM), and spatial data analysis. Includes use of specialized aircraft (Pilatus PC6) with Leica ADS40 cameras and ALS50 laser scanners.
- IT Systems and Software Platforms: GIS management platforms (pgis.lv, tergis.lv), topographic validation (topoweb.lv), forest inventory analysis (kmi.lv), aviation data systems, and customer portal. Includes specialized tools for surveyors.
- Wind and Solar Energy Project Services: 3D modeling for wind and solar parks, landscape impact assessments, development opportunity analysis for renewable energy projects.
- BIM Services: Building Information Modeling integration for surveying, including 3D cadastral data, topographic data, orthophoto, building scanning, and as-built measurements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Professional surveying and measurement services - quote based |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
METRUM product offering
Product offeringCore offering
METRUM is a Latvian surveying and territorial planning company delivering cadastral measurement, topographic plans, boundary restoration, engineering geodesy, territorial plans, and spatial planning services to municipalities, private landowners, construction firms, energy developers, and aviation/forestry clients. The company additionally produces aerial geospatial data (LIDAR laser scanning, orthophotos, digital surface/terrain models) and operates proprietary software platforms (pgis.lv, tergis.lv, topoweb.lv, kmi.lv) for geospatial data management, topographic verification, and forest inventory, plus a customer self-service portal (mans.METRUM.lv).
Product overview
METRUM offers a comprehensive geospatial (geomatics) services portfolio encompassing data acquisition, analysis, presentation, management, and distribution tools. Core offerings include cadastral surveying, territory planning, and geospatial information services (LIDAR, aerial photography, orthophoto, digital terrain models). The company operates IT platforms including pgis.lv (management GIS), tergis.lv (territorial planning GIS), topoweb.lv (topographic verification), kmi.lv (forest inventory), and mans.METRUM.lv (customer self-service portal). Specialized services cover wind and solar energy project 3D modeling, BIM, aviation data generation (eATOC, eTOD), and unmanned aircraft system (UAS) surveying. The offering functions as a full-service geospatial consultancy with proprietary platforms and tools.
Differentiator
Problem solved
Functional benefit
Brands
- pgis.lv: Geographic data management platform for geospatial data accumulation, display, and publication
- tergis.lv
- topoweb.lv
- kmi.lv
- Vēstuļu ģenerēšana
- Kadastra datu atlase
- Orto foto lejuplāde
- LAS datu lejuplāde
- Zemes vienības apjoma kalkulators
- KUDA
Products and services
- Cadastral Surveying Services Cadastral measurement, boundary plans, boundary restoration, topographic plans, as-built measurements, engineering geodesy, land management projects, and restriction plans delivered by METRUM's certified surveyor team. Targets municipalities, private landowners, construction companies, and infrastructure operators needing certified property and land documentation in Latvia.
- Territorial Planning Services Territorial plans, sustainable development strategies, development programs, territorial development concepts, local plans, detailed plans, and land management projects delivered to Latvian municipalities and state institutions. The territorial planning division is led by a certified architect and operates within METRUM's ISO 9001 audited scope.
- Geospatial Information Services
Quantifiable outcome
- 22% market share in first year of operation (2005)
- +3 more outcomes
Companies that use METRUM
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles7 records
METRUM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
METRUM partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered moderate, core and minor.
- Latvijas Tālvadības Gaisa Kuģu Asociācija (LARPAS)moderateMETRUM member supporting unmanned aerial vehicle (UAS) systems industry development. Association coordinates operators, manufacturers, insurers, training institutions, R&D centers, and regulators to enhance flight safety and industry development.
- Latvijas Kartogrāfu un ģeodēzistu asociācija (LKĢA)coreAssociation of surveying sector companies promoting work environment improvement and industry development. METRUM represented by Kadastrālās mērniecības metodiskais vadītājs Ēvalds Ciematnieks in Surveying Consultative Council.
- Latvijas ĢIS biedrība (LATGIS)moderateAssociation of GIS professionals promoting geoinformation system usage in Latvia, identifying user needs, developing educational programs, representing sector interests nationally and internationally. METRUM represented through subsidiary SIA TOPO DATI.
- Latvijas Tirdzniecības un rūpniecības kamera (LTRK)moderateLargest business association in Latvia with ~6000 members (3000 companies, 3000 from business associations). Represents business interests and provides services for excellent business environment.
- Latvijas Drošības un aizsardzības industriju federācija (DAIF/FSDI Latvia)minorDefense and security industry federation, recognized cooperation partner by Ministry of Defense, Ministry of Interior, and Ministry of Foreign Affairs. Active cooperation with state institutions and international organizations.
- Latvijas Atvērto Tehnoloģiju Asociācija (LATA)moderateMETRUM as LATA member and board representative actively participates in ICT sector development. Company focused on innovation, digital transformation, and sustainable development.
- Ģeotelpiskās informācijas koordinācijas padomecoreMETRUM participates through LATA representation in Geospatial Information Coordination Council ensuring state, municipal, and industry cooperation in geoinformation management and development.
- Mērniecības konsultatīvā padome (MKP)coreSurveying Consultative Council established by VZD in 2012 with state, non-governmental, and academic representatives. Promotes quality development of surveying sector.
- Valsts zemes dienests (VZD)coreFormal agreement for cadastre data access and registration. Participation in Surveying Consultative Council. Formal agreement VN-GSV-ANID-17/1 for aeronautical data with Latvian Air Traffic.
- Latvijas Gaisa satiksmecoreFormal agreement for aeronautical data and information provision (VN-GSV-ANID-17/1) signed April 8, 2016.
- SIA TOPO DATIcoreMETRUM subsidiary representing company in LATGIS and developing geoinformation software platforms (pgis.lv, tergis.lv, topoweb.lv, kmi.lv).
- Finmap (Somija)moderatePartnership with major Finnish surveying and photogrammetry company for international photogrammetry projects in Finland and Romania (2008).
- Leica GeosystemsmoderateEquipment supplier: Leica ADS40 aerial photogrammetry cameras and ALS50 aerial laser scanners. 2006 purchase of largest modern surveying equipment order in Baltics - 24 GPS systems.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
METRUM competitors and assessment
Company assessmentDirect peers
- Woolpert: US-based architecture, engineering, geospatial, and surveying firm (acquired AAM Group in 2022). Comparable to METRUM as a vertically integrated aerial mapping, LIDAR, and cadastral/territorial services provider, with similar technology stack including ADS-style sensors and proprietary platforms.
- Cyient: India-headquartered engineering and geospatial services firm serving aerospace, infrastructure, and government. Comparable to METRUM in delivering aerial surveying, mapping, and GIS platform development, with similar multi-country project execution.
- NV5 Global: US-listed provider of technical engineering and geospatial services including NV5 Geospatial. Closely comparable to METRUM in offering aerial LIDAR, photogrammetry, orthophoto, cadastral-style surveying, and BIM integration for infrastructure and government clients.
- Sander Geophysics: Canadian airborne geophysical and remote sensing survey company operating its own fixed-wing fleet for LIDAR, magnetic, and radiometric surveys. Comparable to METRUM in operating owned aircraft and proprietary airborne sensors for international mapping projects.
- Geocraft (Blom): Norwegian aerial surveying and geospatial services firm that acquired Blom's assets. Comparable to METRUM as a Northern European provider of aerial photography, laser scanning, and cadastral/territorial mapping with cross-border project delivery.
Broad incumbents
- COWI: Danish engineering, design, and surveying consultancy serving infrastructure, energy, and government across Northern Europe. Comparable to METRUM in combining surveying and territorial planning capabilities, though at much larger scale and broader engineering scope.
- Trimble Inc. US-listed provider of surveying, geospatial, construction, and agriculture technology. Comparable to METRUM via its survey-grade GNSS, mapping, and BIM-aligned software stack (Trimble Access, Trimble Business Center), but at much broader industrial scale.
- Sweco: Swedish-headquartered engineering and design consultancy with significant geospatial and territorial planning practices across the Nordics and Baltics. Comparable to METRUM as a regional surveyor/planner but with pan-European scale and a much broader engineering portfolio.
- Fugro: Dutch global leader in geotechnical, surveying, and geospatial services for infrastructure, energy, and government clients. Comparable to METRUM as a top-tier aerial and terrestrial surveying provider, but operates at vastly larger scale with a much broader service portfolio.
Others
- Hexagon AB: Swedish technology group parent of Leica Geosystems, METRUM's primary equipment supplier. Operates a broad portfolio across surveying, geospatial, and industrial software/hardware, and through Leica Geosystems and Hexagon's Geosystems division offers overlapping aerial mapping and GNSS services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
METRUM social profiles
Digital presenceMETRUM compliance and trust
Trust signalCompliance2 records
METRUM financial estimates
Financial estimateRevenue estimate
Valuation estimate
METRUM leadership team
Management profileNumber of profiles
Profiles8 records
METRUM subsidiaries and ownership
Company hierarchySubsidiaries4 records
METRUM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
METRUM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about METRUM
What does METRUM do?
METRUM is a Latvian surveying and territorial planning company delivering cadastral measurement, topographic plans, boundary restoration, engineering geodesy, territorial plans, and spatial planning services to municipalities, private landowners, construction firms, energy developers, and aviation/forestry clients. The company additionally produces aerial geospatial data (LIDAR laser scanning, orthophotos, digital surface/terrain models) and operates proprietary software platforms (pgis.lv, tergis.lv, topoweb.lv, kmi.lv) for geospatial data management, topographic verification, and forest inventory, plus a customer self-service portal (mans.METRUM.lv).
Is METRUM a public or private company?
METRUM is a private company. It is classified as corporate owned and is currently operating.
When was METRUM founded?
METRUM was founded in 2005. It employs 51 to 100 people.
Where is METRUM based?
METRUM is headquartered in Riga, Latvia, in the Europe region.
How does METRUM make money?
Six revenue lines are on record. Cadastral Surveying Services are the primary driver. The others are territorial Planning Services, geospatial Data and Aerial Services, IT Systems and Software Platforms, wind and Solar Energy Project Services and BIM Services.
Who are METRUM's main competitors?
Direct peers on record are Woolpert, Cyient, NV5 Global, Sander Geophysics and Geocraft (Blom). Broad incumbents are COWI, Trimble Inc., Sweco and Fugro. Hexagon AB is listed as an others.
Does METRUM have an API?
No public API is recorded for METRUM.
What industry is METRUM in?
METRUM's product category is Geospatial Surveying and Territorial Planning Services. Its primary akta.pro industry code is BPAHAIAB, Geotechnical & Subsurface Engineering Consulting, with a secondary code of IMAMAJAB, Forest Inventory, Mapping & Monitoring (GIS/Remote Sensing/MRV). Its NAICS code is 54137 and its SIC code is 1700.