What PlanetF1 does

PlanetF1 operates a digital media platform dedicated to Formula 1 racing coverage, delivering news articles, live race updates, race results, championship standings, driver and team profiles, race schedules, and technical analysis to a global audience of F1 enthusiasts. The platform is built on a web-based content management system with mobile-responsive design and integrates with F1 TV for live streaming content distribution. It also maintains an active community forum at forum.planetf1.com and a broad social media presence across Facebook, X, Instagram, YouTube, and TikTok for audience engagement and content distribution.

The company is owned and operated by Planet Sport Limited, a UK private limited company headquartered in Leeds, and forms one property within the broader PlanetSport network of sports media brands that includes Football365, Planet Rugby, Tennis365, Planet Football, Cricket365, TEAMtalk, Golf365, Love Rugby League, Racing365, and Sport365. PlanetF1 has operated under the Planet Sport Limited umbrella since its founding in 1999, employing between 101 and 250 staff across the network.

PlanetF1 generates revenue primarily through display advertising and sponsored content placements on its platform, with a secondary revenue stream from a 'Go Ad-Free' premium subscription offering that provides an ad-free user experience. The site also holds Google Preferred Source designation and integrates F1 TV streaming links, creating additional distribution and partnership monetization touchpoints. The target customer segment is passionate Formula 1 fans seeking a centralized destination for comprehensive, real-time F1 coverage.

Name

PlanetF1

Legal name

Planet Sport Limited

Website

https://planetf1.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

PlanetF1 is a UK-based digital media platform providing Formula 1 news, live race coverage, results, standings, driver profiles, and technical analysis to global F1 enthusiasts. It operates as part of the PlanetSport network on an ad-supported model with a premium ad-free subscription option.

Ownership category

akta.pro rank

Product category

Sports Media (Formula 1 digital publishing)

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

akta.pro primary industry

Motorsports Media Rights & Broadcasting (Series-Owned/Controlled) (MPAKAGAF)

Keywords

• Formula 1 news
• Live race coverage
• Motor racing media
• F1 standings
• Racing journalism

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Primary revenue stream from display advertising and sponsored content on the platform. Site features prominent ad placements including preferred source badges and F1 TV integration.
2. Premium Subscription: Ad-free subscription option marketed as 'Go Ad-Free' providing premium user experience without advertisements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

PlanetF1.com is a Formula 1 dedicated digital media platform that publishes real-time F1 news, live race coverage, race results, driver and constructor championship standings, race schedules, driver and team profile pages, and F1 technical and data analysis. It is operated by Planet Sport Limited as part of the PlanetSport network and monetises through advertising and an optional paid "Go Ad-Free" subscription.

Product overview

PlanetF1.com is a single unified news and media platform covering Formula 1 racing. The site offers F1 news articles, live race coverage, championship standings (drivers and constructors), race schedules, results, technical analysis (F1 Tech and F1 Data sections), driver and team profiles, and a community forum. It is part of the PlanetSport network.

Differentiator

Problem solved

Functional benefit

Products and services

• PlanetF1.com — F1 News & Live Coverage Website The core F1 digital media platform providing news, live race coverage, results, driver and constructor standings, schedules, driver and team profiles, F1 data and technical analysis to Formula 1 fans worldwide.
• PlanetF1 Live — Live Race Coverage Sub-site Live race coverage experience within PlanetF1 delivering real-time updates, commentary and engagement during Formula 1 race weekends; serves F1 fans looking for play-by-play and timing information.
• PlanetF1 Community Forum Discussion forum for PlanetF1 readers to debate races, drivers, teams and other F1 topics; supports the community layer of the platform.
• "Go Ad-Free" Premium Subscription Recurring subscription product that removes advertising from PlanetF1.com for paying users, providing an uninterrupted reading experience.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• PlanetSportcoreOthersPlanetF1 is owned and operated by Planet Sport Limited, part of the PlanetSport network which includes multiple sports media properties such as Football365, Planet Rugby, Tennis365, Planet Football, Cricket365, TEAMtalk, Golf365, Love Rugby League, Racing365, and Sport365.
• Google Preferred SourcesminorGTM or Marketing PartnerPlanetF1 is designated as a Google Preferred Source, indicating trusted content status for Google's advertising and content ecosystem.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Motorsport.com: Global digital motorsport media platform covering F1, MotoGP, NASCAR, IndyCar and other series. Directly comparable to PlanetF1 in ad-supported editorial, video, and live coverage of Formula 1 to a global fan base.
• RacingNews365: F1-focused digital news and results site with a similar ad-supported, fan-oriented product. Directly comparable to PlanetF1 in audience, content mix, and race-day coverage, and a close competitor in F1 search results.
• The Race: Digital motorsport media outlet covering F1, Formula E, MotoGP, WRC and IndyCar with a strong subscription and YouTube model. Closely comparable to PlanetF1 in audience, content mix, and premium monetization approach.
• Racing365: Horse-racing-focused digital media property within the same Planet Sport network as PlanetF1. A directly comparable PlanetSport-network editorial product covering a different racing vertical.
• Crash.net: Digital motorsport publisher covering MotoGP, F1, World Superbikes and other series with news, results, and live coverage. Directly comparable in product format (ad-supported news/results site) and target F1 fan segment.

Broad incumbents

• Autosport: Established motorsport media brand with global editorial coverage of F1 and other series. Comparable to PlanetF1 as an F1 news destination but with a longer print heritage and broader motorsport coverage beyond Formula 1.
• Formula1.com: The official Formula 1 website operated by F1 itself. Provides authoritative news, live timing, results, and video, and competes with PlanetF1 for the same F1 fan search intent, but benefits from first-party data and media rights ownership.
• Sky Sports F1: UK broadcaster's dedicated F1 destination delivering news, analysis, and video alongside its TV rights. Comparable as a destination for F1 fans but operates within a much larger multi-sport broadcaster with first-party broadcast rights.
• BBC Sport - Formula 1: Public broadcaster's F1 coverage including news, results, and live blogs. Comparable as a free, high-traffic F1 information source for UK audiences, where PlanetF1 is also based.

Emerging players

• Motorsport Week: Independent motorsport news outlet with F1 coverage alongside other series. Comparable as a smaller digital F1 news site competing for similar search-driven audiences, though with less brand scale than PlanetF1.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Planet_F1
• YouTubeyoutube.com/channel/UCSqY6TIbmJTO8aN6MtL1yYg
• Facebookfacebook.com/planetf1com
• Instagraminstagram.com/planetf1com
• TikToktiktok.com/@planetf1.com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PlanetF1