Rotation Digital
Rotation Digital is a PE-backed, full-stack digital technology services firm providing advisory, implementation, and managed services across ERP, HCM, CRM, FP&A, treasury, and data/AI systems to mid-market and enterprise businesses via its proprietary Lighthouse platform.
- Company typePrivate
- Founded-
- HeadquartersWashington, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Rotation Digital does
Rotation Digital is a private equity-backed, full-stack digital technology services firm headquartered in Richmond, Virginia (Rotation Digital, LLC) that provides technology advisory, implementation, and managed services to mid-market and enterprise businesses with annual revenue ranging from $10M to $15B. The company positions itself as a single-firm alternative to fragmented advisory-to-integrator engagement models, delivering end-to-end accountability across the back-office technology stack including ERP, HCM, CRM, FP&A, treasury, and data/AI systems. It reports over 20 years of track record, 500+ clients, 2,500+ projects, 150+ employees, and 100+ consultants.
The company's delivery is structured around its proprietary AIM (Advise, Implement, Manage) methodology and its core proprietary product, Lighthouse — an advisory intelligence platform that structures technology assessments using 200+ adaptive discovery questions and 14,000+ decision rules, benchmarks findings against comparable organizations, and produces board-ready Technology Advisory Assessments with scored landscape views, prioritized roadmaps, and implementation blueprints in approximately four weeks. Services are organized into six practice areas (Accounting Tech, FP&A Tech, Treasury Tech, HR Tech, Sales Tech, and Data & AI Services) and are executed through a family of acquired specialist brands: Syssero (Workday/HR technology consulting) and QueBIT (finance technology, EPM, IBM Planning Analytics/Cognos).
Revenue is generated through professional services (advisory assessments, vendor evaluations, and implementation/configuration of enterprise systems) and recurring managed services (post-go-live administration, adoption, and optimization). Pricing is not publicly disclosed and is quote-based, scoped to engagement complexity, often under multi-year contracts. Go-to-market is a direct enterprise and mid-market field sales motion, with senior advisors responding to inbound inquiries within one business day, followed by 30-minute discovery calls; the company is backed by The Brydon Group, a Washington D.C.-based private equity firm funding its acquisition-led growth strategy.
Rotation Digital firmographics
Firmographics- Name
- Rotation Digital
- Legal name
- Rotation Digital, LLC
- Website
- https://rotationdigital.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rotation Digital is a PE-backed, full-stack digital technology services firm providing advisory, implementation, and managed services across ERP, HCM, CRM, FP&A, treasury, and data/AI systems to mid-market and enterprise businesses via its proprietary Lighthouse platform.
- Ownership category
- akta.pro rank
Rotation Digital industry classification
Industry- Product category
- Technology Advisory Services
- NAICS
- Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Workplace Migration & Refresh Programs (Win11/M365 migrations, device refresh/IMAC) (BPAEAIAL)
- akta.pro secondary industry
- eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)
Keywords
Where Rotation Digital is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rotation Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Technology Advisory Services: Professional services revenue derived from technology advisory assessments, vendor evaluations, and strategic consulting engagements. The AIM (Advise, Implement, Manage) methodology structures engagements across three phases, with advisory being the entry point for client relationships.
- Implementation Services: Revenue from deploying and configuring enterprise systems including ERP, HCM, CRM, treasury, and data management platforms. Services include system configuration, cross-system integration, data migration, and change management.
- Managed Services: Ongoing platform administration, monitoring, adoption programs, configuration optimization, reporting, analytics, governance, and continuous improvement services delivered post-go-live.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engagement-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Rotation Digital product offering
Product offeringCore offering
Rotation Digital provides independent technology advisory, implementation, and managed services to mid-market and enterprise clients across the back-office technology stack. Services are delivered through the AIM (Advise, Implement, Manage) methodology across six practice areas - Accounting Tech, FP&A Tech, Treasury Tech, HR Tech, Sales Tech, and Data & AI - and are powered by the proprietary Lighthouse advisory intelligence platform that structures technology assessments into board-ready deliverables.
Product overview
Rotation Digital is a full-stack digital technology services company that operates a platform-plus-services model. Its proprietary core product is Lighthouse, an advisory intelligence platform that structures technology assessments and produces board-ready roadmaps. Services are delivered through the AIM (Advise, Implement, Manage) Methodology across six practice areas: Accounting Tech, FP&A Tech, Treasury Tech, HR Tech, Sales Tech, and Data & AI Services. The company has expanded through acquisitions of Syssero (HR technology consulting, specializing in Workday) and QueBIT (finance technology consulting, specializing in EPM and IBM Planning Analytics), creating a family of specialist brands covering the full back-office technology stack.
Differentiator
Problem solved
Functional benefit
Brands
- Syssero: HR technology consulting firm specializing in Workday and broader HR technology implementation, optimization, and managed services for mid-market and enterprise clients.
- QueBIT
Products and services
- Lighthouse Advisory Intelligence Platform
Quantifiable outcome
- Board-ready Technology Advisory Assessment delivered in 4 weeks
- +2 more outcomes
Companies that use Rotation Digital
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Rotation Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature1 record
Rotation Digital partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SysserocoreWorkday Services, Sales, and Innovation Partner acquired to expand HR technology capabilities. Operates as a business unit within Rotation Digital while retaining its name and leadership team. Specializes in Workday and broader HR technology consulting including implementation, optimization, and managed services for mid-market and enterprise clients.
- QueBITcoreFinance technology consulting firm, formerly integrated as Finance Tech services business unit. Leads in finance analytics and EPM (Enterprise Performance Management) with expertise in IBM Planning Analytics, Cognos, financial planning, and CFO advisory services.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Rotation Digital competitors and assessment
Company assessmentDirect peers
- West Monroe Partners: Mid-market technology and management consulting firm delivering end-to-end advisory, implementation, and managed services across enterprise technology stacks. Closely comparable to Rotation Digital in target customer size, vertical breadth, and integrated delivery model.
- Avaap: Workday and enterprise application consulting firm providing implementation, optimization, and managed services. Directly comparable to Rotation Digital's Syssero business unit in specialty Workday delivery.
- Slalom: Technology and business consulting firm serving mid-market and enterprise clients with advisory through managed services capabilities. Comparable customer segments and cross-functional delivery model, though at significantly larger scale.
- E78 Partners: Technology advisory and digital transformation firm serving mid-market and enterprise clients with finance and HR technology focus. CEO Nick Fischer was previously Chief Commercial Officer at E78, and the firms share target customer profile and service mix.
- Sierra-Cedar (now part of CGI): Enterprise application consulting practice specializing in Workday, Oracle, and cloud HR/finance implementations. Comparable to Rotation Digital's combined Syssero and QueBIT capabilities in HR and finance tech delivery.
Broad incumbents
- Accenture: Global professional services firm with extensive technology advisory, implementation, and managed services practices. Overlaps with Rotation Digital in ERP/HCM/CRM delivery but at vastly larger scale and broader portfolio.
- IBM Consulting: Global consulting arm of IBM with deep enterprise technology delivery capability, including IBM Planning Analytics and Cognos practices directly competitive with Rotation Digital's QueBIT unit.
- KPMG: Big Four firm with substantial technology advisory and enterprise systems implementation practices. Comparable in advisory positioning, particularly for finance and HR transformation.
- Deloitte: Big Four professional services firm with a major technology advisory and ERP/HCM implementation practice. Rotation Digital explicitly positions against Big Four firms, offering 'rigor at a fraction of cost and timeline.'
- Cognizant: Global IT services and consulting firm with strong enterprise systems implementation capabilities. Overlaps with Rotation Digital on large-scale ERP, HCM, and digital transformation delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Rotation Digital social profiles
Digital presenceRotation Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rotation Digital leadership team
Management profileNumber of profiles
Profiles14 records
Rotation Digital subsidiaries and ownership
Company hierarchySubsidiaries2 records
Rotation Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rotation Digital M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rotation Digital
What does Rotation Digital do?
Rotation Digital provides independent technology advisory, implementation, and managed services to mid-market and enterprise clients across the back-office technology stack. Services are delivered through the AIM (Advise, Implement, Manage) methodology across six practice areas - Accounting Tech, FP&A Tech, Treasury Tech, HR Tech, Sales Tech, and Data & AI - and are powered by the proprietary Lighthouse advisory intelligence platform that structures technology assessments into board-ready deliverables.
Is Rotation Digital a public or private company?
Rotation Digital is a private company. It is classified as private equity controlled and is currently operating.
When was Rotation Digital founded?
Rotation Digital was founded in -1. It employs 101 to 250 people.
Where is Rotation Digital based?
Rotation Digital is headquartered in Washington, United States, in the North America region.
How does Rotation Digital make money?
Three revenue lines are on record. Technology Advisory Services are the primary driver. The others are implementation Services and managed Services.
Who are Rotation Digital's main competitors?
Direct peers on record are West Monroe Partners, Avaap, Slalom, E78 Partners and Sierra-Cedar (now part of CGI). Broad incumbents are Accenture, IBM Consulting, KPMG, Deloitte and Cognizant.
Does Rotation Digital have an API?
No public API is recorded for Rotation Digital.
What industry is Rotation Digital in?
Rotation Digital's product category is Technology Advisory Services. Its primary akta.pro industry code is BPAEAIAL, Workplace Migration & Refresh Programs (Win11/M365 migrations, device refresh/IMAC), with a secondary code of HDAEAHAJ, eSignature, Forms & Digital Workflow Platforms. Its NAICS code is 54169 and its SIC code is 7370.