Comunica

What Comunica does

Comunica is a Moscow-based, privately-held B2B PR and communications agency operating as OOO «Kom'yuniti» (Community LLC). The firm provides strategic consulting, press office and media relations, anti-crisis communications, social media management (SMM), analytics and monitoring, influencer and opinion leader mapping, digital/web services, design and branding, events, and corporate training. Its client base consists of large Russian and international enterprise brands across retail (Leroy Merlin, Fix Price), telecommunications (Tele2, MTT), automotive (Geely, Nissan), oil & gas and chemicals (SIBUR), food service and media (McDonald's Russia, Food.ru / X5 Media), fashion and apparel (Ecoalf, Demix, Orbico, Cordillero, Northland), and technology (Oracle, Tecno, Philips, Acer, Philip Morris International). The agency also delivered a blogger program for the FIFA World Cup 2018 in Russia, evidencing project-scale event capability.

The agency's underlying technology consists of proprietary analytical methodologies rather than a software platform. The flagship is the Influence Map (Карта ЛОМ) framework, which screens 1,000+ potential influencers, evaluates approximately 300 in detail, and delivers a final map of roughly 80 opinion leaders each scored across multiple quantitative and qualitative criteria. The Crisis Readiness Index is an audit methodology that scores corporate crisis preparedness on a 0–10 scale. Supporting products include Content Mapping (audience media-consumption research), daily media and social-media analytical digests, anti-crisis monitoring, and risk mapping. Delivery is augmented by a dedicated design group producing branding, illustration, merchandise, animated Telegram stickers, and a recurring presentation design subscription service. The agency is not disclosed to use any AI/ML, third-party model APIs, or proprietary training pipelines; all analytical assets are described as human-driven frameworks.

Comunica's revenue model blends recurring retainers with project-based professional services. Subscription-style PR retainer work covers ongoing press office management, media relations, content creation, and communication strategy under long-tail relationships; project-based engagements cover crisis communications, brand identity creation, influencer mapping, events, and one-off campaigns. Pricing is quote-based and not publicly disclosed. The go-to-market is enterprise field sales via direct outreach, RFP response, and referral, supported by a public case-study portfolio on comunica.ru and a training/workshop funnel that builds industry reputation. The agency operates from a single Moscow headquarters with stated geographic reach across Russia and the broader CIS, and is founder-managed with no disclosed institutional investors, parent company, or M&A history.

Name

Comunica

Legal name

OOO «Kom'yuniti» (Community LLC)

Website

https://comunica.ru

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Comunica is a Moscow-based B2B PR and communications agency serving large Russian and international enterprise brands. It delivers strategic consulting, press office management, SMM, crisis communications, influencer mapping, and design services via retainer and project-based engagements.

Ownership category

akta.pro rank

Product category

PR & Communications Services

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Social Media & Community Management (PR-led) (BPAFADAM), Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• PR agency services
• Crisis communications
• Social media management
• Influencer marketing
• Brand communications

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR Retainer Services: Ongoing subscription-based PR support for brands, including press office management, media relations, content creation, and communication strategy. Typical retainer arrangements for ongoing client relationships.
2. Project-Based Consulting: One-time projects including crisis communications, strategic consulting, brand identity creation, and event management.
3. Opinion Leader Mapping: Custom analytical product creating influence maps for brands. Includes research, profiling, and recommendations for working with identified opinion leaders.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Comunica is a full-service PR and communications agency that delivers retainer-based PR support, strategic consulting, media relations, anti-crisis communications, social media management, digital/web services, design/branding, and proprietary analytical products (Influence Map, Crisis Readiness Index) to enterprise clients across Russia and CIS. Services are sold as customized engagements to brand and communications departments of large national and international companies.

Product overview

Comunica is a PR and communications agency offering a portfolio of service lines rather than a single unified software product. Its core offerings are organized under six service categories: #PR (strategic consulting, media and blogger relations, anti-crisis communications, content management, and analytics), #CREATIVE (branding and visual identity), #DIGITAL (online reputation management, websites and landing pages, SMM media buying), #EVENTS (press and influencer events, consumer events), and #INTERCOM (employee engagement, corporate values, training programs, strategic sessions). The named products and sub-products include strategic consulting engagements, an external press office/PR retainer service, analytics and monitoring products (daily media digests, risk maps, customer journey analysis, relevance check-up), SMM services across Russian social platforms, Comunica Digital (web development and support), an Influencer Map (Карта ЛОМ) analytical product for mapping relevant opinion leaders, Content Mapping research, a Presentation Subscription design service, Workshop/Training programs (11 training formats), Events and Blog Tours, and Design & Branding services including illustrations, identity, and animated Telegram stickers. The offering functions as a suite of complementary professional services delivered by project teams rather than a SaaS platform with modular licenses.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Consulting Creation of PR, Digital, Intercom, and SMM strategies for companies and brands across industries, including internal communications, PR strategy, and SMM/Digital strategy. Sold to enterprise clients seeking senior-level communications advisory.
• Press Office & Media Relations External press office services including media relations, blogger and opinion leader partnerships, press material preparation, editorial test drives, and event organization. Sold to enterprise brand owners as a retainer engagement.
• Anti-Crisis Communications Development of anti-crisis strategies, crisis stress testing, monitoring, and reactive communications for brands to manage reputational threats. Sold to enterprise clients with reputational risk exposure.
• Analytics & Monitoring Daily analytical digests of mass media and social media, regular reporting, anti-crisis monitoring, risk mapping, and research on brand perception and target audience media consumption. Sold to enterprise clients needing media intelligence.
• SMM (Social Media Marketing) Development and execution of brand social media strategy across VK, Telegram, Odnoklassniki, and Yandex Zen, including content creation, community management, blogger seeding, and advertising. Sold to enterprise brands operating on Russian social platforms.
• Comunica Digital Digital solutions spanning web strategy and analysis, web design and development, technical support, UI/UX, and landing pages for clients. Sold to enterprise clients needing digital execution alongside PR.
• Influencer Map (Карта ЛОМ) Proprietary analytical product that identifies and maps opinion leaders relevant to a brand's tasks, delivered as a presentation or interactive dashboard showing influencer profiles, relevance ratings, and activation recommendations. Sold to enterprise brands planning influencer activations.
• Content Mapping Research into audience media consumption patterns to identify optimal channels, platforms, and influencers for brand communication. Sold to enterprise clients planning communications strategy.
• Presentation Subscription Rapid and efficient presentation design service that studies brand guidelines, incorporates client feedback, and produces corrected slides. Sold on a subscription basis to enterprise clients needing ongoing presentation production.
• Workshops & Training Eleven practical training programs covering KPI and goal-setting, public speaking, crisis communications, personal branding, real-time marketing, and influencer strategies. Sold to corporate clients and professionals.
• Events & Blog Tours Organization of press events, influencer tours, and consumer-facing events including blogger trips (e.g., journalists to Yakutia) and premiere screenings. Sold to enterprise brands launching products or campaigns.
• Design & Branding Visual communication services including illustration, branding, corporate identity, promotional merchandise, animated Telegram stickers and emojis, and presentation design. Sold to enterprise clients needing visual identity work.

Quantifiable outcome

• 38 million social media reach for clients in 2021
• +3 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators14 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• AGT Communications: One of the largest Russian PR agencies providing communications, event management, and digital services to major Russian and international brands. Closest direct competitor on size and enterprise client profile.
• SPN Communications: Russian PR and communications agency headquartered in Moscow offering integrated PR, digital, and event services to enterprise clients. Most directly comparable Russian full-service PR peer to Comunica.
• PR Partner: Russian PR agency offering press office, media relations, event management, and digital communications to enterprise clients across multiple industries. Comparable service mix and target market.
• Igra Slov (Game of Words): Established Moscow-based PR agency providing strategic communications, media relations, and SMM services to corporate clients. Comparable mid-sized Russian PR peer competing in the same enterprise segment.

Broad incumbents

• Grayling: Global communications agency with operations across multiple geographies including Russia/CIS. Provides PR, public affairs, and brand marketing services comparable to Comunica's integrated model.
• Ketchum: Global communications consultancy offering PR, brand marketing, and digital services to enterprise clients including those in the Russian market. Comparable in crisis communications and media relations capabilities.
• Edelman: World's largest PR firm offering corporate communications, crisis management, and digital PR services globally. Competes for the same multinational enterprise clients that Comunica serves in Russia.
• Weber Shandwick: Major global PR and communications network providing integrated communications services across multiple regions. Competes for multinational clients with Russian presence and offers similar strategic communications depth.
• FleishmanHillard: Global public relations and communications agency with operations across multiple markets including Russia historically. Overlaps with Comunica on enterprise PR, crisis communications, and media relations, but serves a much broader global portfolio.

Emerging players

• Nectarin: Russian digital and influencer marketing agency offering SMM, content production, and influencer campaigns to enterprise brands. Comparable in the SMM and influencer marketing capabilities that form part of Comunica's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ComunicaRU
• LinkedInlinkedin.com/company/comunica-golin

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comunica