Robertson Dental Group

What Robertson Dental Group does

Robertson Dental Group is a privately held, single-location general and cosmetic dentistry practice operating at 918 S Robertson Blvd in West Los Angeles, adjacent to Beverly Hills. The practice is led by Dr. Michael Jacobson, who holds a DDS from the University of Southern California's Ostrow School of Dentistry and a Masters in Public Health from CSUN, and is built around a minimally invasive cosmetic philosophy. The practice serves individual consumers seeking preventive care (exams, cleanings, oral cancer screenings), restorative treatments (crowns, bridges, inlays, onlays, root canal therapy, extractions), and cosmetic procedures (porcelain veneers, Invisalign, Venus/Boost/Zoom! whitening systems). The smile design process is a four-appointment protocol featuring trial temporaries so patients can validate aesthetics before permanent veneer cementation.

The underlying technology stack is conventional for a modern dental office: digital dental X-ray systems using electronic sensors for instant image capture, side-by-side comparison with prior radiographs, and reduced radiation exposure relative to film. The practice has also introduced a virtual appointment option for remote consultations in addition to standard in-office visits. No proprietary AI, software platform, or patents are disclosed; products and services are localized clinical procedures bundled with patient-facing marketing content.

The business model is fee-for-service professional services with three revenue mechanics: direct billing for dental procedures, electronic insurance claim submission to a network of ten major carriers (Aetna, BCBS, Cigna, Delta Dental, Humana, Metlife, United Health Care, among others), and CareCredit third-party financing offering promotional no-interest plans for 6-24 months. Pricing is not publicly disclosed. Go-to-market is direct-to-consumer, relying on local SEO, the practice website, and patient referrals, with a smile gallery and testimonials page serving as the primary social proof. The practice is open Monday through Friday 9am-5pm and is closed weekends, with a single producing dentist and no disclosed headcount, funding, or expansion plans.

Name

Robertson Dental Group

Legal name

Robertson Dental Group

Website

https://robertsondentalgroup.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Robertson Dental Group is a single-location private dental practice in West Los Angeles, led by Dr. Michael Jacobson, offering general, restorative, and cosmetic dentistry including porcelain veneers, Invisalign, whitening, and digital X-rays to individual patients in the Beverly Hills area.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Prosthodontic & Restorative Group Practices (HLABAKAH), Orthodontic Group Practices (HLABAKAC), Oral & Maxillofacial Surgery Group Practices (HLABAKAE)

Keywords

• General dentistry services
• Cosmetic dentistry services
• Porcelain veneers treatment
• Invisalign clear aligners
• Teeth whitening systems

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dental Service Fees: Fee-for-service dental procedures including preventive care, restorative treatments, and cosmetic dentistry services. Revenue generated from patient visits for examinations, cleanings, and specialized treatments.
2. Insurance Billing: Direct billing to dental insurance providers including Aetna, Ameritas, Blue Cross Blue Shield, Cigna, Delta Dental, HealthPartners, Humana, Metlife, Premier Dental Group, and United Health Care.
3. CareCredit Financing: Third-party healthcare financing through CareCredit credit card, enabling patients to pay for procedures through monthly installments with promotional financing options.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Robertson Dental Group is a single-location general and cosmetic dental practice in West Los Angeles that delivers preventive, restorative, cosmetic, and surgical dental treatments to individual patients. Its service mix spans routine cleanings and exams, crowns and bridges, inlays and onlays, root canal therapy, porcelain veneers, Invisalign orthodontic treatment, professional teeth whitening, oral surgery and extractions, digital dental X-rays, and a four-appointment smile design process. The practice also offers new virtual consultations to extend access beyond in-person visits.

Product overview

Robertson Dental Group is a general and cosmetic dental practice led by Dr. Michael Jacobson offering comprehensive dental services. The practice provides a full suite of dental treatments including preventive care (regular cleanings and exams), restorative procedures (crowns, bridges, inlays, onlays, root canal therapy), cosmetic treatments (porcelain veneers, teeth whitening using Venus/Boost/Zoom! systems, Invisalign clear aligners), and oral surgery including extractions. The practice utilizes advanced digital dental X-ray technology and offers both in-person and virtual appointment options. The smile design process involves a four-appointment protocol for veneer procedures, allowing patients to test-drive temporary restorations before receiving permanent custom ceramic veneers.

Differentiator

Problem solved

Functional benefit

Products and services

• Regular Cleaning & Exams

Quantifiable outcome

• Teeth can be lightened as much as 6-10 shades in one in-office treatment
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature2 records

Partnerships

One partnership is on record.

• Insurance ProviderscoreChannel Partner/ Reseller/ DistributorAccepted dental insurance plans including Aetna, Ameritas, Blue Cross Blue Shield, Cigna, Delta Dental, HealthPartners, Humana, Metlife, Premier Dental Group, and United Health Care. Practice submits claims directly to insurance companies on behalf of patients.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Smile Brands: Dental support organization with affiliated practices offering general, cosmetic, and specialty dentistry plus financing options. Comparable in service breadth and acceptance of insurance/financing to Robertson's model, though Smile Brands operates through many more locations.
• Imagen Dental Partners: DSO that partners with high-performing private dental practices, including a notable focus on cosmetic and aesthetic dentistry. Highly comparable because it explicitly targets boutique cosmetic practices like Robertson and provides them with growth capital and back-office support while preserving brand identity.
• Coast Dental: Multi-location dental group offering general, cosmetic, and specialty services across multiple US states. Comparable in that its practices provide the same comprehensive dental menu (cleanings, whitening, veneers, Invisalign, oral surgery) that Robertson offers under one roof.
• Aspen Dental: Large DSO with a nationwide network of dental practices offering general, restorative, and cosmetic services. Comparable because its offices deliver the same mix of preventive, restorative, and elective procedures as Robertson Dental, just within a corporate-backed multi-site platform.
• Mortenson Dental Partners: DSO supporting affiliated dental practices across multiple US states with a broad service offering. Comparable as another scaled operator of general and cosmetic dental offices practicing the same comprehensive dentistry model Robertson uses.
• Western Dental: California-headquartered DSO with deep LA-area presence, offering general and specialty dental services including orthodontics. Comparable as a regional competitor operating in Robertson's exact geography with overlapping insurance acceptance and service mix.
• Pacific Dental Services: DSO supporting general and specialty dental practices across the US, with strong investments in modern dental technology. Comparable because its supported practices offer the same comprehensive dental service suite (preventive, restorative, cosmetic, surgical) that Robertson delivers in a single office.
• Heartland Dental: Largest US dental support organization (DSO), supporting hundreds of general and cosmetic dental offices across the country. Comparable as an operator of multi-dentist practices delivering the same core general and cosmetic services Robertson provides, but at vastly greater scale.
• Affordable Dentures & Implants: Largest network of dental practices in the US focused on dentures, implants, and extractions. Comparable as a scaled provider of restorative dental services — the same prosthodontic/restorative segment (crowns, bridges, implants, extractions) that Robertson highlights in its service menu.

Direct peers

• Tend Dental Studios: Multi-location, design-forward dental brand focused on delivering a premium patient experience in general and cosmetic dentistry. Most directly comparable to Robertson in positioning: boutique aesthetic-led dental care, modern technology stack, strong insurance and financing acceptance, and emphasis on patient experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Robertsondentalgroup
• LinkedInlinkedin.com/company/robertson-dental-group---dr.-michael-jacobson-dds

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robertson Dental Group