Tout Feu Tout Frais

What Tout Feu Tout Frais does

Tout Feu Tout Frais is the consumer brand of BREDIAL S.A.R.L., a French family-owned food manufacturer headquartered in Plabennec, Brittany. The company produces and sells prepared salads, hot dishes, and sauces under a strict no-additives formulation (no preservatives, colorants, or artificial flavors), sourcing more than 50% of inputs from regional Breton and French suppliers. The portfolio comprises approximately 30 recipes, including traditional French classics (Gratin dauphinois, Hachis parmentier), regional Breton specialties (Farz noir, Farz blanc, Salade à la bretonne), and international-inspired items (Poulet tikka massala, Paëlla royale, Chorizotto), plus a growing range of organic (bio) sauces. Products are sold either at per-unit indicative prices (€2.21–€8.70) through the company's e-commerce storefront with delivery across metropolitan France, or through the on-site RiBiNN boutique-restaurant, with secondary distribution via physical points of sale.

The company operates from a 4,000 m² production facility near Brest, employs 40+ staff, and is led by the three JEZEQUEL siblings — Gautier (chef and recipe development), Laure (commercial direction), and Romain (administrative direction) — who acquired the business from their parents in 2011. The legal entity is a private SARL with €400,000 registered capital and no disclosed external investors. Customer segments span individual consumers (primary) and professional buyers such as caterers and restaurants (secondary). Brand and provenance credibility is reinforced by membership in the Produit en Bretagne association (since 2021) and annual CSR reporting.

The business model is direct-to-consumer product sales via an owned e-commerce channel plus physical retail, with no disclosed recurring contracts, subscription layer, or licensing revenue. Marketing relies on organic social (Facebook, Instagram, LinkedIn) and content on the company website. There are no disclosed AI, software, or platform technology components; the company's competitive positioning rests on formulation discipline (additive-free recipes), regional provenance, and multi-generational culinary heritage rather than digital differentiation.

Name

Tout Feu Tout Frais

Legal name

BREDIAL S.A.R.L.

Website

https://toutfeu-toutfrais.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Tout Feu Tout Frais is a family-owned French prepared-food manufacturer based in Plabennec, Brittany, producing additive-free salads, hot dishes, and sauces sold direct-to-consumer via its e-commerce site, the on-site RiBiNN boutique, and select retailers across metropolitan France.

Ownership category

akta.pro rank

Product category

Prepared Ready-to-Eat Meals

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Caterers (722320)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Prepared salads, sandwiches & wraps manufacturing (AFAKAHAE)

akta.pro secondary industries

Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM), Frozen Ethnic & International Meals (CRADADAE)

Keywords

• Prepared salads
• Ready-to-eat meals
• Additive-free foods
• Hot cooked dishes
• Traiteur products

Headquarters

HQ city

Plabennec

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product sales: Sale of salads, hot dishes, and sauces through e-commerce and physical points of sale. Per-unit pricing model for individual products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Tout Feu Tout Frais manufactures and sells prepared salads (Salades), hot dishes (Plats chauds), and sauces (Sauces sans additifs), all guaranteed without additives, preservatives, colorants, or artificial flavors, using around 30 family-heritage recipes developed by chef Gautier Jezequel. Products are sold direct-to-consumer via the company's own e-commerce site with delivery across metropolitan France, and through physical points of sale including the RiBiNN boutique-restaurant at its Plabennec production facility.

Product overview

Tout Feu Tout Frais is a family-owned French food manufacturing company offering prepared salads, hot dishes, and sauces without any additives, preservatives, artificial colors, or flavors. The product portfolio includes three main categories: Salades (assorted prepared salads including regional French recipes and international-inspired varieties), Plats chauds (hot prepared dishes including traditional French classics and international cuisine), and Sauces sans additifs (additive-free sauces including organic bio options). The company emphasizes traditional family recipes passed down through generations, local sourcing from Brittany and France, and a commitment to quality ingredients. Founded in 1980 and joined by three siblings (Gautier as chef, Laure handling commercial direction, and Romain managing administration), the company employs over 40 people across 4000m² facilities in Plabennec near Brest, France.

Differentiator

Problem solved

Functional benefit

Products and services

• Salades (prepared salads) Range of prepared salads including traditional French regional recipes (Bretonne, Catalan, Comtoise), international-inspired varieties (Hawaïenne, Indienne, Irlandaise), seafood salads, and seasonal options — all manufactured without additives, preservatives, colorants, or artificial flavors; sold in individual and family-size portions via e-commerce and physical retail across France.
• Plats chauds (hot cooked dishes) Hot prepared dishes including traditional French classics (Gratin dauphinois, Hachis parmentier, Paëlla royale), international cuisine (Poulet tikka massala, Rougail saucisses, Chorizotto), and Breton regional specialties (Pommes de terre sarlabreizh, Farz noir, Farz blanc); all made without additives, in individual and family-size portions.
• Sauces sans additifs (additive-free sauces) Sauces and condiments manufactured without additives, including organic (bio) options: mayonnaise, ketchup, tartare, béarnaise, burger sauce, crudités sauce, and pepper sauce — packaged for retail and foodservice customers.
• Betteraves rouges assaisonnées Seasoned red beets prepared with onions, garlic, and parsley — recipe made without any artificial ingredients.
• Céleri rémoulade Celery salad served with a sauce made with mustard without sulfites and sea salt.
• Macédoine de légumes An authentic recipe inherited from great-grandmother, featuring French-origin vegetables with creamy mayonnaise; priced at €2.21.
• Paëlla royale Authentic paella to share, with fragrant rice, mussels, squid, chicken, shrimp, and chorizo, plus peas, peppers, and onions, seasoned with a blend of spices; priced at €5.01.
• Poulet tikka massala et sarrasin Individual serving of chicken tikka masala with farz noir made from IGP Brittany buckwheat, cooked with cream and butter; priced at €8.70; packaged in recyclable packaging.
• Chorizotto Risotto with grilled chorizo and tomato, balancing Spanish flavor with a traditional Italian dish.
• Gratin dauphinois Potato gratin designed to pair with fish baked in foil or roasted meat from the barbecue.
• Pommes de terre à la sarladaise Smooth potatoes cooked in duck fat to preserve tenderness, flavored with a hint of parsley; sized 4 to 6 portions.
• Rougail saucisses Smoked and natural pork sausages cooked with onions, tomatoes, garlic, spices, and sea salt; recipe made without any artifice.
• Parmentier Porc Boeuf (Hachis parmentier) Hachis parmentier featuring creamy mashed potatoes with France-origin beef and pork.
• Pommes de terre sarlabreizh Breton Sarlabreizh specialty of smoked sausages with potatoes confited in duck fat, flavored with garlic and parsley.
• Semoule de blé Cooked wheat semolina for accompanying meats and fish.
• Riz thaï Naturally fragrant Thai rice suitable for accompanying all types of dishes.
• Farz noir Breton preparation based on IGP Brittany buckwheat flour, cooked with milk, butter, cream, free-range eggs, sugar, and sea salt.
• Farz blanc Traditional Breton accompaniment to kig ha farz; can also be eaten as dessert pan-fried with salted butter and sugar.
• Pâtes à la carbonara Italian specialty pasta with cream, smoked pork lardons, and melted emmental.
• Ketchup bio Organic ketchup intended for barbecues, planchas, and grilled meats.
• Mayonnaise bio Organic mayonnaise designed for family meals, pairing with all types of dishes.
• Sauce tartare Additive-free tartare sauce intended for grilled fish, crudités, and steak tartare preparations.
• Salade à la bretonne Gourmet charcuterie salad with potatoes and smoked pork lardons, France-origin ingredients.
• Salade du pêcheur Fisherman's salad with potatoes, tuna, and onions, enhanced with creamy mayonnaise.
• Salade mamounia Family recipe of wheat semolina and carrots with walnuts for a crunchy and gourmet touch.
• Carottes fraîches râpées Grated carrots rigorously seasoned with oil, vinegar, and lemon juice.
• Piémontaise (vegetarian) Piemontese salad revisited without ham for a vegetarian option.
• Piémontaise du charcutier Piemontese salad combining potatoes, tomatoes, hard-boiled eggs, and cornichons (France origin), enhanced with smoked pork lardons and creamy mayonnaise.

Quantifiable outcome

• 50%+ of supplies sourced regionally
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Produit en BretagnecoreStrategic or Co-development Partner · 1 January 2021Association promoting the valorization of the Breton territory and its businesses, developing sales of products manufactured in Brittany, animating the network of Breton companies. Tout Feu Tout Frais joined in 2021 and publishes an annual progress report on their RSE (CSR) actions.
• Waste management partners within 15km radiusminorOthersLocal ecosystem for waste management: food residues processed into biogas, cardboard and cans recycled. All waste treatment within 15km radius of production facilities.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Others

• Davigel: French foodservice distributor (Brake Group) supplying prepared meals, salads, and ingredients to restaurants and caterers. Comparable customer overlap (caterers, restaurants) with Tout Feu Tout Frais's B2B segment, though operating as distributor rather than manufacturer.

Direct peers

• William Saurin: French prepared-meals manufacturer specializing in canned and shelf-stable ready meals (cassoulet, choucroute, etc.). Direct competitor in traiteur/ready-meal category, though Tout Feu Tout Frais differentiates via additive-free positioning.
• Les Crudettes: French prepared-salad manufacturer (part of Bonduelle group) producing fresh, packaged salads for retail. Directly comparable to Tout Feu Tout Frais's salads category, though at much larger national scale.
• Marie (Freshona): French prepared-meals brand (McCain subsidiary) offering ready meals and accompaniments. Comparable in prepared-dish category, competing for similar retail and foodservice customers.

Regional players

• Jean Rozé / Adonial: Breton retail-banner brand owned by Leclerc, with regional prepared-meals and traiteur range. Comparable in geography (Brittany) and traiteur category, though positioned as private-label retail rather than independent brand.

Broad incumbents

• Fleury Michon: Major French industrial prepared-meals (charcuterie, ready meals, platters) producer with national retail distribution. Comparable in product category (prepared meals) but at significantly larger scale and with broader product portfolio.
• Bonduelle: Global leader in prepared/preserved vegetables and salads with French heritage. Comparable in salads and ready-to-eat vegetable category; serves retail and foodservice at much larger scale than Tout Feu Tout Frais.
• Picard (France): France's leading frozen prepared-meal retailer/brand with national network of stores and e-commerce. Overlaps with Tout Feu Tout Frais on hot-dish convenience proposition but operates in frozen rather than chilled/fresh format.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ToutFeuToutFrais
• LinkedInlinkedin.com/company/tout-feu-tout-frais
• Instagraminstagram.com/toutfeutoutfrais_plats_salades

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tout Feu Tout Frais