CBTec Oy

What CBTec Oy does

CBTec Oy was a Finnish private limited company founded in February 2012 in Helsinki by former Nokia and Meego employees. Despite an originally stated vision of "democratizing education through technology," the company operated in practice as a technology and search engine optimization (SEO) services provider, delivering ongoing SEO campaigns to business clients. Its offering was primarily service-based rather than product-based, with revenue generated through recurring client engagements focused on improving search engine rankings and online visibility.

The company was small in scale, with a headcount range of 11–50 employees and no disclosed proprietary technology platform, patents, or productized software. It secured two funding rounds in 2014 totaling approximately $785,735, including capital from Inventure and public funding from Business Finland, but no further funding events are documented. Co-founder Sergey Gerasimenko served as co-founder and CPO. No customer logos, case studies, or revenue figures have been publicly disclosed.

CBTec was subsequently acquired by Rankstar, a US-based SEO agency founded by Thomas Kraska in 2018. The transaction was structured as a client-book transfer: Rankstar assumed all of CBTec's ongoing SEO campaigns, and the CBTEC website was redirected to Rankstar. Following the acquisition, CBTec ceased independent operations and is no longer independently searchable on Google, functioning effectively as an absorbed subsidiary within Rankstar.

Name

CBTec Oy

Legal name

CBTec Oy

Website

https://cloudberrytec.com

Company type

Private

Founded year

2012

Operating status

Acquired

Headcount range

11–50 employees

Short description

CBTec Oy was a Helsinki-based SEO and technology services company founded in 2012 by ex-Nokia and Meego employees, serving business clients with ongoing search engine optimization campaigns before being acquired by Rankstar.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. SEO Services: CBTec generated revenue through providing Search Engine Optimization services to business clients. The company managed ongoing SEO campaigns for its clients, delivering optimization results for their online visibility.

Go-to-market motion1 record

Core offering

CBTec Oy is a Helsinki-based technology and SEO services company founded in February 2012 by ex-Nokia and ex-Meego employees. The company delivered ongoing search engine optimization campaigns for business clients, combining technology expertise with digital marketing services. Its stated vision was to democratize education with technology. The company was acquired by Rankstar and its website now redirects to that parent SEO agency.

Product overview

CBTEC was a standalone SEO and technology services company, not a multi-product platform. It offered search engine optimization services primarily focused on client SEO campaigns. Following its acquisition by Rankstar in 2023, CBTEC no longer operates as an independent entity; its client campaigns and operations were absorbed into Rankstar's services.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Campaign Management

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RankstarcoreStrategic or Co-development PartnerCBTec was acquired by Rankstar, a leading SEO agency founded by Thomas Kraska in 2018. The primary goal of this acquisition was for Rankstar to take over the ongoing SEO campaigns of all CBTec's clients, ensuring seamless transition and continued success. As part of the acquisition, visitors to the CBTEC website are automatically redirected to Rankstar.

Scale indicators1 record

Recent moves4 records

Direct peers

• Intergrowth: Intergrowth is an SEO and content marketing agency offering recurring engagements for SaaS and tech companies. Comparable recurring-services model targeting similar business client segments.
• Higher Visibility: Higher Visibility is a US-based full-service digital marketing agency specializing in SEO, paid media, and web design for SMBs. It competes for the same 'SMBs needing recurring SEO campaigns' segment that CBTec served.
• Straight North: Straight North is a US SEO and digital marketing agency offering ongoing SEO campaigns, PPC, and web design for B2B and eCommerce clients. Comparable to CBTec in scope of services and SMB-mid-market customer profile.
• OuterBox Solutions: OuterBox is a digital agency specializing in SEO and eCommerce site design for Magento, Shopify, and BigCommerce brands. Closely comparable to CBTec for clients needing SEO + platform expertise.
• WebFX: WebFX is a large full-service digital marketing agency offering SEO, web design, and content marketing to mid-market and SMB clients. It is a comparable recurring-revenue SEO services competitor at substantially greater scale.
• Victorious SEO: Victorious is an SEO agency built around content-driven, recurring SEO engagements for SaaS and eCommerce clients. Its pure-play SEO agency model parallels CBTec's core offering.
• Coalition Technologies: Coalition Technologies is an SEO-focused agency with strong eCommerce specialization (Shopify, Magento), similar to CBTec's positioning. It is one of the most direct competitors for SEO campaign work in the eCommerce vertical.
• SEO Inc. SEO Inc. is a long-running full-service SEO agency offering ongoing campaigns, audits, and link building. Comparable as a services-led SEO competitor in the SMB/mid-market segment.
• Ignite Visibility: Ignite Visibility is a performance-focused digital marketing agency providing SEO, paid media, and social media services. Overlaps directly with CBTec's recurring-campaign SEO service model.
• Rankstar: Rankstar is the SEO agency that acquired CBTec and now operates its client book. It is the closest comparable: a full-service SEO agency with autosuggest, link building, local SEO, and platform-specific services (Shopify, WordPress) serving US and global SMB clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/cloudberrytec
• Facebookfacebook.com/cloudberrytec
• LinkedInlinkedin.com/company/cbtec

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBTec Oy