Shaw's Supermarkets
Shaw's Supermarkets operates 126 full-service grocery stores across five New England states as a subsidiary of Albertsons Companies, serving consumer households, SNAP recipients, pet owners, and local businesses through in-store retail, curbside pickup, 30-minute delivery, home delivery, pharmacy, B2B e-commerce, and a multi-brand loyalty program.
- Company typePrivate
- Founded1860
- HeadquartersWest Bridgewater, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Shaw's Supermarkets does
Shaw's Supermarkets is a regional full-service grocery retail chain operating 126 physical storefronts across five New England states — Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont — where it holds the #1 grocer position by store count and sales volume in Vermont. Founded with roots in 1859/1860, the company is a wholly-owned subsidiary of Albertsons Companies, Inc. (NYSE: ACI), which provides access to national procurement, private-label development, pharmacy contracting, and supply chain infrastructure. Shaw's serves everyday consumer households, SNAP/EBT recipients, pet owners, and — increasingly — local businesses through a multi-channel model spanning in-store shopping, DriveUp & Go curbside pickup, scheduled home grocery delivery, Shaw's Flash 30-minute express delivery, and a dedicated B2B e-commerce platform.
The product surface spans fresh departments (bakery, deli, meat, seafood, produce), in-store pharmacy services (prescriptions, immunizations, COVID-19 vaccines, GLP-1 medications), a curated private-label portfolio (O Organics, Open Nature, Signature Select, ReadyMeals, Lucerne, Waterfront Bistro, Primo Taglio, Value Corner, Soleil), and ancillary services including custom cakes, Rug Doctor rentals, Western Union, Coinstar, lottery, and AmeriGas propane. Digital infrastructure is built on a proprietary e-commerce platform with iOS and Android applications supporting online ordering, pickup scheduling, delivery coordination, subscription management (FreshPass and Schedule & Save), and an NLP-based "Shaw's AI" customer assistant for website navigation.
The business model combines one-time grocery and private-label transactions at the till with recurring revenue from the FreshPass annual subscription (including a $49/year tier for SNAP recipients), Schedule & Save automated ordering, the B2B Shaw's Business e-commerce platform, and pharmacy transaction fees. Customer acquisition and retention are driven through the Shaw's for U loyalty program (personalized offers, points redemption, claims of up to 35% weekly savings for top members), weekly circulars, mobile-app engagement, social media, email, and cross-brand partnerships with Uber One (delivery/ride benefits) and Expedia-powered "for U Travel" cash-back — extending the loyalty ecosystem into mobility and travel categories.
Shaw's Supermarkets firmographics
Firmographics- Name
- Shaw's Supermarkets
- Legal name
- Albertsons Companies, Inc.
- Website
- https://shaws.com
- Company type
- Private
- Founded year
- 1860
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Shaw's Supermarkets operates 126 full-service grocery stores across five New England states as a subsidiary of Albertsons Companies, serving consumer households, SNAP recipients, pet owners, and local businesses through in-store retail, curbside pickup, 30-minute delivery, home delivery, pharmacy, B2B e-commerce, and a multi-brand loyalty program.
- Ownership category
- akta.pro rank
Shaw's Supermarkets industry classification
Industry- Product category
- Grocery Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Supermarket Operators with In-Store Foodservice/Prepared Foods Focus (CRAHAAAJ)
- akta.pro secondary industry
- Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)
Keywords
Where Shaw's Supermarkets is headquartered
LocationHeadquarters
- HQ city
- West Bridgewater
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Shaw's Supermarkets business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Grocery Retail Sales: In-store and online sales of groceries across categories including fresh produce, bakery, deli, meat, seafood, frozen foods, beverages, household items, and personal care products
- Pharmacy Services: Prescription fulfillment, immunizations, vaccinations including COVID-19 and GLP-1 medications, and over-the-counter products at pharmacy counters within stores
- FreshPass Subscription: Premium membership program offering free delivery, 5% off exclusive brands, double points on private label products, with special pricing for SNAP recipients at $49/year
- Private Label Products: Sale of store-brand products under brand names including O Organics, Open Nature, Signature Select, Lucerne, Waterfront Bistro, Primo Taglio, Value Corner, Soleil, and ReadyMeals
- Shaw's Business E-commerce: B2B grocery supply service for local businesses including snacks, beverages, catering, and paper products for office needs
- Additional Services: Rug Doctor rentals, Western Union money services, Coinstar kiosks, lottery sales, wedding flower arrangements, custom cakes, and AmeriGas propane
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | FreshPass Premium Membership |
| Subscription | Pay-as-you-go | First Order Promotion |
| Subscription | Monthly | Schedule & Save Subscription |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Shaw's Supermarkets product offering
Product offeringCore offering
Shaw's Supermarkets operates 126 full-service grocery retail locations across five New England states, selling fresh produce, bakery, deli, meat, seafood, frozen foods, beverages, household items, and personal care products both in-store and via its e-commerce platform. The chain complements physical stores with DriveUp & Go curbside pickup, scheduled home delivery, Shaw's Flash 30-minute delivery, an in-store pharmacy, and loyalty and subscription programs (Shaw's for U, FreshPass, Schedule & Save). Revenue also includes private-label brands (O Organics, Open Nature, Signature Select, ReadyMeals) and ancillary services such as custom cakes, Rug Doctor rentals, gift cards, and money-order/lottery services.
Product overview
Shaw's Supermarkets is a regional grocery retail chain operating 126 stores across New England (Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont), and is a subsidiary of Albertsons Companies. The company offers a comprehensive grocery shopping platform combining physical retail locations with digital services. The core offering includes DriveUp & Go curbside pickup, Shaw's Flash 30-minute delivery, home grocery delivery, pharmacy services, and fresh departments (bakery, deli, meat, seafood, produce, floral). Digital products include Shaw's for U loyalty program, FreshPass subscription service for premium perks, and Schedule & Save automated ordering. The company operates under a multi-brand private label strategy including O Organics (organic), Open Nature (natural), Signature Select (premium), ReadyMeals (prepared foods), and various other brands. Additional services include custom cake ordering, rug doctor rentals, gift cards, business e-commerce, and pet supplies.
Differentiator
Problem solved
Functional benefit
Products and services
- Shaw's Supermarkets (Grocery Retail) Full-service grocery retail chain offering groceries, fresh produce, meat, seafood, bakery, deli, pharmacy, floral, and household items across 126 New England locations for everyday consumers.
- DriveUp & Go Curbside grocery pickup service that lets customers order online and collect groceries from a designated store pickup area without leaving their vehicle.
- Shaw's Flash Express 30-minute grocery delivery and pickup service available at select Shaw's stores for quick turnaround on essential items.
- Grocery Delivery Home grocery delivery service allowing customers to order online and have groceries delivered to their doorstep.
- Shaw's Pharmacy In-store pharmacy providing prescription refills, immunizations, vaccines, over-the-counter medications, and GLP-1 medications.
- Shaw's for U (Loyalty Program) Digital loyalty program offering personalized deals, points redemption for cash-off rewards at checkout, and exclusive member perks including up to 35% weekly savings for top members.
- FreshPass Premium annual subscription membership offering free delivery on qualifying orders, 5% off O Organics and Open Nature brands, 2X points on exclusive brands, monthly credits, and a discounted $49/year tier for SNAP recipients.
- Schedule & Save Automated recurring-order subscription service providing a 5% discount on essentials including produce, bread, milk, and household items via scheduled delivery or pickup.
- Custom Cakes Custom cake ordering service for birthdays, weddings, graduations, and special occasions with personalized designs and messages.
- Shaw's eCommerce Business B2B e-commerce platform serving local businesses with snacks, beverages, catering supplies, paper products, and office essentials for break-room and event needs.
- O Organics Owned private-label brand offering certified organic produce, dairy, and pantry products for health-conscious shoppers.
- Open Nature Owned private-label brand offering natural products free from artificial ingredients across grocery categories.
- Signature Select Owned premium private-label brand offering quality grocery products at competitive prices.
- ReadyMeals Owned private-label line of prepared meal kits, ready-to-eat sandwiches, salads, soups, deli meals, and sides available in-store or via pickup/delivery.
- Gift Cards Purchasable gift cards redeemable at over 2,000 participating U.S. store locations.
- Rug Doctor Rentals Professional-grade carpet cleaner rental service available at Shaw's stores with various attachments and cleaning solutions for deep carpet cleaning.
Quantifiable outcome
- Top members save 35% weekly on groceries with personalized offers and loyalty rewards
- +1 more outcomes
Companies that use Shaw's Supermarkets
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Shaw's Supermarkets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature4 records
Shaw's Supermarkets partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Albertsons CompaniescoreShaw's Supermarkets is a subsidiary of Albertsons Companies, one of the largest grocery retailers in the United States. This ownership provides Shaw's with access to national brand relationships, private label product development, supply chain optimization, and corporate resources.
- PREP Property Group / PREP ExchangecorePREP Exchange, an affiliate of PREP Property Group, acquired the Shaw's Supermarket property in Berlin, Vermont through its fractional DST investment offering. Shaw's signed a 15-year lease extension in December 2024, demonstrating strong commitment to the location. The approximately 89,702 square foot property was originally purchased by PREP in July 2022.
- Uber OneminorShaw's offers an exclusive Uber One partnership providing extended free trial offers to Shaw's for U members. Uber One members receive $0 delivery fee and savings on eligible rides and restaurant deliveries, cross-promoting both brands to shared customer bases.
- Expedia (for U Travel)minorShaw's for U Travel powered by Expedia allows loyalty members to earn up to 10% cash back on grocery purchases when booking travel through the platform, creating a cross-category rewards ecosystem.
- O'Reilly Auto PartsminorO'Reilly Auto Parts operates as a subtenant at the Shaw's Supermarket property in Berlin, Vermont, occupying a portion of the approximately 89,702 rentable square foot retail property.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Shaw's Supermarkets competitors and assessment
Company assessmentDirect peers
- Roche Bros: Roche Bros is a Massachusetts-based regional supermarket chain operating primarily in greater Boston. As a local New England grocer with similar in-store bakery, deli, and prepared foods focus, it competes directly with Shaw's in its core Massachusetts market.
- Stop & Shop: Stop & Shop is an Ahold Delhaize-owned regional supermarket chain with strong presence in Massachusetts, Rhode Island, and Connecticut. It is one of Shaw's most direct geographic competitors in southern New England with comparable full-service grocery, pharmacy, and online ordering.
- Hannaford: Hannaford is a regional supermarket chain operating across New England and upstate New York, owned by Ahold Delhaize. It directly competes with Shaw's in Maine, Massachusetts, New Hampshire, and Vermont with similar full-service grocery, pharmacy, and private label offerings.
- Price Chopper / Market 32: Price Chopper / Market 32 is a regional supermarket chain in the Northeast, now part of Tops Friendly Markets / parent Golub Corporation. It operates stores in New York, Vermont, Massachusetts, Connecticut, New Hampshire, and Pennsylvania, directly overlapping with Shaw's New England footprint.
- Wegmans: Wegmans is a family-owned regional supermarket chain with stores across the Northeast including Massachusetts. Known for premium in-store experience and prepared foods, it directly competes with Shaw's in Massachusetts and other overlapping geographies.
- Big Y: Big Y is a family-owned regional supermarket chain operating across Massachusetts and Connecticut. With overlapping grocery, pharmacy, and prepared foods offerings, it competes directly with Shaw's in western New England markets.
- Market Basket: Market Basket is a private, family-owned regional supermarket chain headquartered in Massachusetts with stores across New England. It is widely regarded as a low-price leader in the region and competes head-to-head with Shaw's on price-sensitive grocery baskets.
Broad incumbents
- Trader Joe's: Trader Joe's is a national specialty grocery chain owned by Aldi Nord with locations throughout New England. It competes with Shaw's for prepared foods, private label, and natural/organic shoppers in overlapping Massachusetts, Rhode Island, Connecticut, and New Hampshire trade areas.
- Whole Foods Market: Whole Foods Market is an Amazon-owned national premium grocery chain with locations across New England. While it serves a different shopper segment, it competes with Shaw's for fresh produce, prepared foods, and natural/organic category share in the same geographies.
- Albertsons (parent banner): Albertsons is the publicly-traded parent company of Shaw's (NYSE: ACI) and one of the largest U.S. food retailers operating banners including Safeway, Vons, Jewel-Osco, and Acme. Comparable in business model, private label strategy, and omnichannel offerings, it is the structural parent and benchmark for Shaw's operations.
Market position
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Shaw's Supermarkets social profiles
Digital presenceShaw's Supermarkets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shaw's Supermarkets leadership team
Management profileNumber of profiles
Shaw's Supermarkets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shaw's Supermarkets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shaw's Supermarkets
What does Shaw's Supermarkets do?
Shaw's Supermarkets operates 126 full-service grocery retail locations across five New England states, selling fresh produce, bakery, deli, meat, seafood, frozen foods, beverages, household items, and personal care products both in-store and via its e-commerce platform. The chain complements physical stores with DriveUp & Go curbside pickup, scheduled home delivery, Shaw's Flash 30-minute delivery, an in-store pharmacy, and loyalty and subscription programs (Shaw's for U, FreshPass, Schedule & Save). Revenue also includes private-label brands (O Organics, Open Nature, Signature Select, ReadyMeals) and ancillary services such as custom cakes, Rug Doctor rentals, gift cards, and money-order/lottery services.
Is Shaw's Supermarkets a public or private company?
Shaw's Supermarkets is a private company. It is classified as corporate owned and is currently operating.
When was Shaw's Supermarkets founded?
Shaw's Supermarkets was founded in 1860. It employs 5,001 to 10,000 people.
Where is Shaw's Supermarkets based?
Shaw's Supermarkets is headquartered in West Bridgewater, United States, in the North America region.
How does Shaw's Supermarkets make money?
Six revenue lines are on record. Grocery Retail Sales are the primary driver. The others are pharmacy Services, freshPass Subscription, private Label Products, shaw's Business E-commerce and additional Services.
Who are Shaw's Supermarkets's main competitors?
Direct peers on record are Roche Bros, Stop & Shop, Hannaford, Price Chopper / Market 32, Wegmans, Big Y and Market Basket. Broad incumbents are Trader Joe's, Whole Foods Market and Albertsons (parent banner).
Does Shaw's Supermarkets have an API?
No public API is recorded for Shaw's Supermarkets.
What industry is Shaw's Supermarkets in?
Shaw's Supermarkets's product category is Grocery Retail. Its primary akta.pro industry code is CRAHAAAJ, Supermarket Operators with In-Store Foodservice/Prepared Foods Focus, with a secondary code of CRAHAAAA, Full-Line Supermarkets (National/Regional Chains). Its NAICS code is 445110 and its SIC code is 5411.