Sandpiper Hospitality

What Sandpiper Hospitality does

Sandpiper Hospitality Management, LLC is a privately-held hotel management company headquartered in Richmond, Virginia, founded in 2012 to operate midscale and economy extended-stay hotels. The company manages 75+ properties across 15 states and 16 brands, including WoodSpring Suites, ECHO Suites by Wyndham, Extended Stay America Premier Suites, Everhome Suites, and select-service brands under Marriott and IHG. It serves as the management affiliate of Sandpiper Lodging Trust, a related REIT, while also contracting with unaffiliated hotel owners, investors, and PE-backed developers (e.g., Blueline Equity Partners, 44 Group Hospitality Investments, Sunburst Hospitality). Service offerings include full hotel operations, revenue management, hotel activation and pre-opening support, turn-around services for underperforming assets, transient-hotel management, and development and construction oversight. Revenue is generated through contract-based management fees, development fees, and incentive fees tied to owner ROI.

The technology stack centers on the ProfitSword by Actabl business intelligence platform, which provides standardized budgeting and performance forecasting across every managed property, layered with an enterprise AI, data governance, and analytics framework championed by a newly created SVP of Technology Strategy & Innovation role. Distribution is driven by approvals from five major franchisors (Marriott, IHG, Choice Hotels, Wyndham, Extended Stay America) and by deep relationships with extended-stay developers; Sandpiper also co-designed the operating standards for Wyndham's ECHO Suites brand. The company operates a Virginia Tech hospitality apprenticeship pipeline and runs an in-house training function, supported by a leadership bench drawn from Sage Hospitality, Gold Key/PHR, Interstate/Aimbridge, Marriott, Hilton, Hyatt, and IHG.

Name

Sandpiper Hospitality

Legal name

Sandpiper Hospitality Management, LLC

Website

https://sandpiperhospitality.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Sandpiper Hospitality Management is a Richmond, Virginia-based hotel management firm operating 75+ midscale and economy extended-stay properties across 15 US states under 16 franchisor brands, serving institutional owners, REITs, and developers through contract-based management, revenue management, and development services.

Ownership category

akta.pro rank

Product category

Hotel Management Services

NAICS

Traveler Accommodation (7211)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Hotel & Resort Banqueting / In-House Catering (THAFAIAD)

akta.pro secondary industries

Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE), Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

Keywords

• Hotel management services
• Extended stay hotels
• Third-party management
• Revenue management
• Hotel operations

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Third-Party Hotel Management: Sandpiper Hospitality earns revenue by managing hotels for property owners and investors. The company charges management fees for operating hotels across 16 brands including extended stay, select-service, and full-service properties. Revenue is generated from managing both affiliated portfolio (Sandpiper Lodging Trust) and unaffiliated third-party clients.
2. Development and Construction Management: The company develops new hotel properties and manages construction projects. This includes building new hotels under brands like ECHO Suites by Wyndham and Extended Stay America Premier Suites, earning fees for development oversight and subsequent management.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sandpiper Hospitality is a hotel management firm that operates midscale and economy extended-stay properties for property owners, investors, and REITs under third-party management contracts. Its core services include full operational management of daily hotel operations, revenue management, hotel activation/pre-opening for new builds, turnaround services for underperforming assets, and development and construction oversight for new hotel projects. The company integrates ProfitSword business intelligence across all managed properties for data-driven budgeting, forecasting, and labor management.

Product overview

Sandpiper Hospitality is a high-performance hotel management firm offering a comprehensive suite of services for the extended-stay hotel segment. The core offering centers on managing extended stay hotels with full operational support including revenue management, business intelligence through ProfitSword partnership, and hotel activation services. The company manages over 65 hotels across 16 brands in 15 states, offering services ranging from core property management to specialized turnaround services for underperforming hotels. The portfolio includes economy and midscale extended-stay properties under brands such as WoodSpring Suites, ECHO Suites, Everhome Suites, Extended Stay America Premier Suites, as well as select-service hotels under Marriott, Hilton, and IHG brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Third-Party Hotel Management Full-service third-party management contracts for hotel property owners, investors, and REITs, covering daily operations, revenue management, brand-standards compliance, and asset management across midscale and economy extended-stay and select-service properties. Contracts are negotiated individually with each client and structured for long-term partnerships.
• Development and Construction Management Development oversight and construction management for new hotel projects, including new builds under brands such as ECHO Suites by Wyndham and Extended Stay America Premier Suites, with subsequent transition to ongoing management.
• ProfitSword Business Intelligence Platform Integrated hotel operations, business intelligence, and labor management platform delivered through a partnership with ProfitSword by Actabl, providing advanced budgeting, performance forecasting, and data-driven decision-making tools across each managed property.
• Hotel Activation and Pre-Opening Services Strategic planning and execution of the pre-opening process for newly constructed hotels, including operational setup, team recruitment, and transition support, often followed by ongoing third-party management.
• Turn Around Services for Underperforming Hotels Specialized turnaround services for underperforming hotels, designed to improve operational efficiency and financial performance, often as part of or preceding a broader third-party management engagement.

Quantifiable outcome

• Beating 2019 numbers by June 2020 during COVID-19 pandemic recovery
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• ProfitSword by ActablcoreTechnology or Integration · 19 December 2022Technology partnership providing business intelligence capabilities. Each of Sandpiper's 60+ managed properties have access to ProfitSword's advanced budgeting and performance forecasting tools for data-driven decision-making and revenue growth.
• Wyndham Hotels & ResortscoreStrategic or Co-development Partner · 22 March 2022Sandpiper Hospitality partnered with Wyndham to manage 25 hotels under the new ECHO Suites extended-stay brand. Sandpiper helped design the brand from a design and operating standards standpoint. ECHO Suites is Wyndham's new economy extended-stay brand.
• Choice Hotels InternationalcoreStrategic or Co-development PartnerManaging Everhome Suites hotels for Choice Hotels and Highside Companies. Expanding relationship with multiple new hotels in Texas, Wyoming, and other markets.
• Highside CompaniescoreStrategic or Co-development PartnerDevelopment partner for Everhome Suites hotels. Sandpiper manages hotels developed by Highside for Choice Hotels in various markets including Boise/Nampa ID, Rochester NY, Fayetteville NC, Cheyenne WY, and Waco TX.
• Extended Stay AmericacoreStrategic or Co-development PartnerManaging Extended Stay America Premier Suites hotels. Partnership includes development and management of new Premier Suites properties in markets like Sparks NV, Bradenton FL, and Denver CO.
• Marriott InternationalsupportingChannel Partner/ Reseller/ DistributorSandpiper is approved by Marriott to manage their select-service brands including Courtyard, Residence Inn, and Westin. Managing Courtyard by Marriott Fort Collins under first third-party management contract for Marriott brand.
• IHG Hotels & ResortssupportingChannel Partner/ Reseller/ DistributorSandpiper is approved by IHG to manage their select-service and extended stay brands including Candlewood Suites.
• Integrated Hospitality ConstructionsupportingStrategic or Co-development PartnerDevelopment partner for Extended Stay America Premier Suites - Denver International Airport, developed in partnership with Blueline Equity Partners.
• Virginia Tech Hospitality SchoolsupportingOthersEducational partnership for student training program. Sandpiper became affiliated with Virginia Tech's hospitality school and launched a student apprenticeship program, bringing on apprentices for formal training across corporate office and hotels.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Atrium Hospitality: Hotel management company operating full-service and select-service hotels for institutional owners across multiple states. Comparable to Sandpiper as a third-party management operator pursuing growth through franchised brand partnerships.
• Sage Hospitality Group: Hotel management, development, and investment company operating branded and independent hotels across full-service and select-service tiers. Directly comparable to Sandpiper as a third-party management operator; notably, Sandpiper's CEO Jim Darter was previously SVP at Sage.
• Columbia Sussex: Privately held hotel ownership and management company operating full-service, select-service, and extended-stay properties. Comparable to Sandpiper as a multi-brand management operator; Sandpiper VP of Operations Tom Custo previously worked at Columbia Sussex.
• McKibbon Hospitality: Hotel management, development, and construction company operating branded and independent hotels across the Southeast. Comparable to Sandpiper as a third-party management operator with adjacent development and construction capabilities.
• Crescent Hotels & Resorts: Hotel management company operating premium branded and independent hotels across the U.S. and Canada for institutional owners. Comparable to Sandpiper as a third-party operator competing for management contracts across multiple franchised brands.
• Shaner Hotels: Hotel management, ownership, and development company operating select-service and extended-stay properties across multiple states. Comparable to Sandpiper as a multi-brand third-party management operator.
• Winegardner & Hammons Hotel Group: Hotel ownership and management company operating full-service and select-service branded hotels. Comparable to Sandpiper as a multi-brand management company serving hotel owners; Sandpiper's Victor Cruz previously worked in revenue roles at Winegardner & Hammons.

Broad incumbents

• Highgate Hotels: Major hotel management, investment, and development company operating luxury, full-service, select-service, and extended-stay assets nationwide. Comparable to Sandpiper in providing outsourced third-party management to hotel owners and investors across franchised brand families.
• Sonesta International Hotels: Hotel management and franchising company operating extended-stay, select-service, and full-service brands. Comparable to Sandpiper as an operator of extended-stay and select-service properties under multiple brand families.
• Aimbridge Hospitality: One of the largest third-party hotel management companies in North America, managing full-service, select-service, and extended-stay properties for institutional owners. Directly comparable to Sandpiper as a third-party management operator competing for the same hotel-owner contracts across multiple brands.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sandpiper-property-management-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sandpiper Hospitality