Auto Discount Location
Auto Discount Location is a privately held regional car rental operator serving the French Antilles-Guyane archipelago via 9 owned agencies across Guadeloupe, Martinique, Guyane, and Saint-Martin, renting passenger and utility vehicles to tourists, residents, and local professionals.
- Company typePrivate
- Founded1999
- HeadquartersLes Abymes, Guadeloupe
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Auto Discount Location does
Auto Discount Location SAS is a privately held regional car rental operator founded in 1999 and headquartered in Le Gosier, Guadeloupe. The company rents passenger and utility vehicles through nine owned agencies covering four French Caribbean territories — Guadeloupe (six agencies), Martinique, Guyane, and Saint-Martin — including locations at all major regional airports. Its fleet spans six categories: economy citadines (Fiat Panda-class), comfort citadines (Dacia Sandero-class), 100% electric vehicles (Renault Zoe), SUVs (Peugeot 2008-class), family vehicles (Dacia Lodgy), and hybrid sedans (Renault Arkana), alongside commercial utility vans. Pricing is quote-based at booking with promotional code support, base insurance included, and optional deductible-reduction plans (RPF/RTF); a young-driver surcharge and inter-agency one-way fees apply. The company also operates Auto Discount Occasions, a separate used-car marketplace listing ex-fleet vehicles.
The business operates a direct-to-consumer and sales-led model: customers reserve through the company's own online booking engine, by phone or email (seven days a week), or by walking into an agency, with airport shuttle pickup available at the four territorial airports. Distribution is entirely owned — no third-party OTAs or resellers are used — and is reinforced by referral partnerships with ferry operator FRS (L'Express des Iles), Hotel Langley Fort Royal (co-located Deshaies agency), and Turbe Car Rental Saint-Barth for extended regional reach. The technology stack is standard for the category (Webflow-hosted website, integrated reservation widget, Google Analytics), with no proprietary platform, mobile app, API, or AI/ML capabilities disclosed.
Auto Discount Location is registered as a SAS with €450,000 share capital and SIREN 424 010 957. The company is independently owned with no disclosed private equity, venture capital, or parent company involvement, and has not raised external funding. Revenue is not publicly disclosed. Its served customer base spans three horizontal segments — tourists and travelers (primary), local professionals and small businesses, and residents needing temporary vehicle access — with no concentration in any single enterprise account. Customer satisfaction is signalled by a 4.7/5 Excellent Google Reviews rating.
Auto Discount Location firmographics
Firmographics- Name
- Auto Discount Location
- Legal name
- Auto Discount Location SAS
- Website
- https://auto-discount.fr
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Auto Discount Location is a privately held regional car rental operator serving the French Antilles-Guyane archipelago via 9 owned agencies across Guadeloupe, Martinique, Guyane, and Saint-Martin, renting passenger and utility vehicles to tourists, residents, and local professionals.
- Ownership category
- akta.pro rank
Auto Discount Location industry classification
Industry- Product category
- Car Rental Services
- NAICS
- Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Used Car Dealers (441120)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro industry
- Long-Term Car Rental (Monthly/Extended Hire)Transportation & Logistics/Fleet Leasing, Rental & Management/Passenger Vehicle Leasing & Long-Term Rental (Cars/SUVs)
Keywords
Where Auto Discount Location is headquartered
LocationHeadquarters
- HQ city
- Les Abymes
- HQ country
- Guadeloupe
Offices10 records
Markets served
Auto Discount Location business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Vehicle Rental: Core revenue from renting cars and utility vehicles to individuals and professionals on daily or multi-day basis across the French Antilles and Guyane. Rentals include base insurance, with optional supplemental protection plans (RPF and RTF). The company also offers airport pickup and inter-agency return services.
- Used Vehicle Sales: Secondary revenue stream from selling used vehicles from the rental fleet through a dedicated used car marketplace (occasion.auto-discount.fr). Vehicles are sold as-is with 1-year warranty options.
- Supplemental Protection Plans: RPF (Rachat Partiel de Franchise) and RTF (Rachat Total de Franchise) are optional protection plans reducing or eliminating the insurance deductible. These are sold as add-on purchases to the base rental rate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Economy — Compact city cars (Fiat Panda or equivalent) |
| Unit Pricing | Pay-as-you-go | Comfort — Small versatile citadine (Dacia Sandero or equivalent) |
| Unit Pricing | Pay-as-you-go | 100% Electric — Renault Zoe or equivalent |
| Unit Pricing | Pay-as-you-go | SUV — Peugeot 2008 or equivalent |
| Unit Pricing | Pay-as-you-go | Family — Dacia Lodgy or equivalent (hybrid) |
| Unit Pricing | Pay-as-you-go | Hybrid Sedan — Renault Arkana or equivalent |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Auto Discount Location product offering
Product offeringCore offering
Auto Discount Location rents passenger cars and utility vehicles from nine agency branches in Guadeloupe, Martinique, Guyane, and Saint-Martin, with a mixed fleet spanning economy citadines, SUVs (Peugeot 2008), family vans (Dacia Lodgy), electric (Renault Zoe) and hybrid (Renault Arkana) vehicles. The company also resells pre-owned vehicles through a dedicated Auto Discount Occasions sub-brand and operates customer service seven days a week.
Product overview
Auto Discount Location operates as a car and utility vehicle rental company with a secondary used car sales division (Auto Discount Occasions). The core offering consists of vehicle rentals across six categories: economy citadines (Fiat Panda), comfort citadines (Dacia Sandero), 100% electric vehicles (Renault Zoe), SUVs (Peugeot 2008), hybrid vehicles (Renault Arkana), and family vehicles (Dacia Lodgy). The company also offers utility vehicle rentals for commercial purposes. The Auto Discount Occasions platform sells used vehicles including Renault Zoe, Fiat Panda, Renault Clio, Dacia Duster, Peugeot Partner, Renault Express, Peugeot 2008, and Opel Corsa. An online reservation system enables customer bookings with airport pickup options.
Differentiator
Problem solved
Functional benefit
Brands
- Auto Discount Occasions: Used car sales division of Auto Discount Location offering pre-owned vehicles for sale in the Caribbean region.
Products and services
- Passenger Car Rental
- Utility Vehicle Rental
Quantifiable outcome
- Rated Excellent 4.7/5 on Google Reviews, demonstrating high customer satisfaction
Companies that use Auto Discount Location
Customer profileSegments3 records
Ideal customer profiles3 records
Auto Discount Location technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Auto Discount Location partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- L'Express des Iles (FRS)minorListed as a partner under the 'Offres partenaires' (partner offers) section. FRS operates ferry services between the Caribbean islands. Auto Discount Location cross-references FRS for customers arriving by ferry, offering combined mobility packages to improve the travel experience.
- Hotel Langley Fort RoyalminorListed as a partner under the 'Offres partenaires' section. Hotel Langley Fort Royal is located in Deshaies, Guadeloupe. Auto Discount Location's Deshaies agency is co-located at this hotel, creating a hospitality-mobility synergy for guests needing vehicle rental.
- Turbe Car Rental Saint-BarthminorListed as a partner under the 'Offres partenaires' section. Turbe Car Rental operates in Saint-Barthélemy. This referral partnership extends Auto Discount Location's reach to customers traveling beyond its 4-territory service area to Saint-Barth, a neighboring French Caribbean island.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
Auto Discount Location competitors and assessment
Company assessmentBroad incumbents
- Avis: Global car rental brand with established Caribbean airport presence. Competes with Auto Discount for leisure and corporate travelers at shared airport locations, with significant advantages in fleet scale and brand recognition.
- Hertz: Global car rental giant with established airport operations across the Caribbean, including French territories. Competes with Auto Discount at the major airports (Pôle Caraïbes, Aimé Césaire) but offers a much broader international fleet and corporate account infrastructure.
- Sixt: Premium-positioned European and global rental brand with growing Caribbean presence. Targets higher-end leisure and corporate travelers—the same premium segment Auto Discount could pursue via SUVs and hybrid/electric vehicles.
- Enterprise Rent-A-Car: World's largest rental car operator by fleet and revenue, with airport and neighborhood locations in the Caribbean. Competes on fleet scale, pricing power, and integrated loyalty—advantages Auto Discount cannot match at current scale.
- Budget Rent a Car: Value-positioned global rental brand operating at Caribbean airports. Competes with Auto Discount on price-sensitive tourist and budget-conscious traveler segments where Auto Discount's discount positioning most directly overlaps.
- Europcar: Major European-headquartered car rental brand operating across the Caribbean. Competes directly with Auto Discount at airport counters and is particularly relevant given the French-language market overlap and shared European traveler customer base.
Direct peers
- ADA: French car rental franchise network primarily serving metropolitan France with an expanding franchise model. Highly comparable on customer demographic (French-speaking leisure/business), fleet mix (citadines, utility vehicles), and franchise-driven agency network structure.
- Rent A Car: French franchise-based car rental chain with Mediterranean and international locations. Closely comparable business model (franchised agency network, citadine-to-utility fleet range) and customer demographic to Auto Discount's leisure and B2B segments.
- Jumbo Car: Caribbean-focused car rental operator with presence across multiple islands including French territories. Directly comparable on regional geography, customer segments (tourists and residents), and fleet composition targeting island self-drive tourism.
- Turbe Car Rental: Saint-Barthélemy-based car rental operator already listed as Auto Discount's referral partner for travelers extending beyond its 4-territory footprint. Directly comparable in fleet type (compact tourism vehicles) and Caribbean island tourism customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Auto Discount Location social profiles
Digital presenceAuto Discount Location financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auto Discount Location leadership team
Management profileNumber of profiles
Auto Discount Location funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auto Discount Location M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auto Discount Location
What does Auto Discount Location do?
Auto Discount Location rents passenger cars and utility vehicles from nine agency branches in Guadeloupe, Martinique, Guyane, and Saint-Martin, with a mixed fleet spanning economy citadines, SUVs (Peugeot 2008), family vans (Dacia Lodgy), electric (Renault Zoe) and hybrid (Renault Arkana) vehicles. The company also resells pre-owned vehicles through a dedicated Auto Discount Occasions sub-brand and operates customer service seven days a week.
Is Auto Discount Location a public or private company?
Auto Discount Location is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Auto Discount Location founded?
Auto Discount Location was founded in 1999. It employs 11 to 50 people.
Where is Auto Discount Location based?
Auto Discount Location is headquartered in Les Abymes, Guadeloupe.
How does Auto Discount Location make money?
Three revenue lines are on record. Vehicle Rental is the primary driver. The others are used Vehicle Sales and supplemental Protection Plans.
Who are Auto Discount Location's main competitors?
Broad incumbents on record are Avis, Hertz, Sixt, Enterprise Rent-A-Car, Budget Rent a Car and Europcar. Direct peers are ADA, Rent A Car, Jumbo Car and Turbe Car Rental.
Does Auto Discount Location have an API?
No public API is recorded for Auto Discount Location.
What industry is Auto Discount Location in?
Auto Discount Location's product category is Car Rental Services. Its primary akta.pro industry code is TLABAAAD, Long-Term Car Rental (Monthly/Extended Hire). Its NAICS code is 532111 and its SIC code is 7510.