Budget Rent A Car of Utah
- Company typePrivate
- Founded-
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Budget Rent A Car of Utah firmographics
Firmographics- Name
- Budget Rent A Car of Utah
- Legal name
- A Betterway Rent-A-Car, Inc.
- Website
- https://budgetutah.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Budget Rent A Car of Utah industry classification
Industry- Product category
- Car Rental Services
- NAICS
- Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Corporate & Government Contract Car Rental (THADAAAJ)
- akta.pro secondary industries
- Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD), Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD), Long-Term Corporate Rentals (Monthly/Project-Based) (THADAOAH), Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)
Keywords
Where Budget Rent A Car of Utah is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Budget Rent A Car of Utah business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Rental: Core revenue from renting vehicles on a daily, weekly, and monthly basis. Customers pay for vehicle rental time and mileage. Long-term rentals starting at $729/month with 3000 monthly miles included.
- Optional Equipment and Services: Revenue from additional products and services including GPS navigation, child safety seats, ski rack rentals, roadside assistance (Roadside SafetyNet), moving supplies (boxes, hand trucks, furniture pads), and additional driver fees ($13/day).
- Protection Plans and Insurance: Revenue from Loss Damage Waiver (LDW), Personal Accident/Personal Effects Insurance (PAI/PEI), Supplemental Liability Insurance (SLI) up to $1M coverage, Partial Damage Waiver (PDW), and fuel service options.
- Long-Term Rentals: Monthly rental programs for individuals and businesses needing vehicles without long-term commitment. Rates start at $729/month with maintenance included, 2-month minimum requirement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Long-Term Rental Program starting at $729/month |
| Unit Pricing | Pay-as-you-go | St. George Special Rates starting at $29/day |
| Transaction based/ take rate | Daily | Underage Surcharge for drivers 21-24 |
| Transaction based/ take rate | Pay-as-you-go | Moving Truck Discount - 10% off |
| Transaction based/ take rate | Pay-as-you-go | AAA Member Discount - 10% off |
| Transaction based/ take rate | Pay-as-you-go | Military Discount - 15% off |
| Transaction based/ take rate | Pay-as-you-go | Ski Utah Promotion - 15% off SUV/trucks |
| Transaction based/ take rate | Pay-as-you-go | Credit Card Hold Requirements |
| Transaction based/ take rate | Pay-as-you-go | Debit Card Damage Deposit |
| Transaction based/ take rate | Pay-as-you-go | Mystery Car Discounted Rates |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Budget Rent A Car of Utah product offering
Product offeringCore offering
Budget Rent A Car of Utah is the largest Budget franchise in the United States, operating 12 rental locations across Utah that rent cars, trucks, and vans on a daily, weekly, and monthly basis. The fleet includes economy, sedans, luxury, convertibles, SUVs, EVs, minivans, passenger vans, cargo vans, and moving trucks. The franchise also operates a long-term rental subscription program starting at $729 per month, dedicated business/corporate accounts, and a Betterway Rewards loyalty program.
Product overview
Budget Rent A Car of Utah operates as a car and truck rental franchise offering a diversified portfolio of vehicle rental services. The core offering is short-term car and truck rental with various vehicle categories including economy cars, SUVs, minivans, cargo vans, passenger vans, luxury vehicles, convertibles, electric vehicles, and moving trucks. The portfolio includes a Long-Term Rental Program (2-11 months starting at $729/month) and Business Accounts for corporate customers. The company offers a loyalty program called Betterway Rewards and sells add-on products including Loss Damage Waiver, Supplemental Liability Insurance, Personal Accident/Personal Effects Insurance, Partial Damage Waiver, Roadside SafetyNet, GPS navigation, child safety seats, and ski rack rentals. Extra equipment such as moving boxes, hand trucks, and furniture pads are also available at select locations.
Differentiator
Problem solved
Functional benefit
Brands
- Betterway Rewards: Frequent renter loyalty program for Budget Utah customers offering points for qualifying rentals redeemable for certificates.
Quantifiable outcome
- Long-term rental starting at $729/month with maintenance included
- +4 more outcomes
Companies that use Budget Rent A Car of Utah
Customer profileSegments6 records
Ideal customer profiles6 records
Budget Rent A Car of Utah technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Budget Rent A Car of Utah partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Budget Rent A Car System, Inc.coreBudget Utah operates as an Independent Licensee of Budget Rent A Car System, Inc., utilizing the Budget brand name and systems. This is the primary licensing/franchise relationship that enables the company to operate under one of the world's best-known car rental brands.
- Betterway Group (A Betterway Rent-A-Car, Inc.)coreBetterway Group (Marietta, GA) sponsors the Betterway Rewards loyalty program and operates multiple Budget franchise locations across the United States including Atlanta, Birmingham, Kansas City, Memphis, Nebraska, Utah, and Wichita. The group provides shared systems, loyalty program infrastructure, and operational standards.
- Ski UtahminorMarketing partnership offering 15% off Minivan, Standard Size SUV and Pickup Trucks for Ski Utah customers. Valid with promo code SKIUTAH15 for the 2026 ski season.
- AAA (American Automobile Association)minorAAA members receive 10% discount on rentals when presenting AAA membership card at time of rental.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Budget Rent A Car of Utah competitors and assessment
Company assessmentBroad incumbents
- Enterprise Rent-A-Car: World's largest car rental company with extensive airport and neighborhood locations. Directly competes with Budget Utah for both consumer and corporate accounts across all Utah markets, but operates at much greater scale and a broader geographic footprint.
- National Car Rental: Airport-focused rental brand owned by Enterprise Holdings, targeting frequent business travelers and corporate accounts. Competes directly with Budget Utah's airport and corporate business at SLC and other Utah airports.
- Avis Budget Group (Avis Car Rental): Parent company of the Budget brand system and operator of the Avis brand. Avis competes directly with Budget Utah in airport and off-airport rentals and shares loyalty/reservation infrastructure that Budget Utah as a franchisee relies on.
Emerging players
- Sixt Rent A Car: Premium-positioned, digitally-led rental brand expanding aggressively in US airport markets. Overlaps with Budget Utah on premium/luxury vehicle classes and corporate rentals and pressures incumbent franchises with a stronger digital UX.
- Turo: Peer-to-peer car rental marketplace with strong presence in tourist destinations including Utah ski and national park markets. Competes for travelers seeking alternatives to traditional airport rental counters, including the SUV/truck categories that Budget Utah's Ski Utah promotion targets.
Direct peers
- Thrifty Car Rental: Value-oriented rental brand historically co-located with Dollar and Budget at airports. Direct competitor for budget-conscious leisure travelers at the same Utah airports Budget Utah serves.
- U-Haul: Leading truck and trailer rental operator with strong presence in Utah. Competes directly with Budget Utah's moving truck and cargo van offering and the 10% Moving Truck Discount promotion at overlapping customer segments.
- Hertz Global Holdings: Major US car rental brand with strong airport presence including at Salt Lake City International. Competes head-to-head with Budget Utah on daily/weekly rentals, vehicle classes, and corporate accounts at all four Utah airport locations served by Budget Utah.
- Dollar Car Rental: Value-positioned car rental brand under the same ownership umbrella as Budget. Direct competitor in the same value-rental segment at airports including SLC, often co-located and sharing back-end systems, offering customers a near-substitute.
- Budget Rent A Car Atlanta (A Betterway Rent-A-Car): Sister franchise operated by the same parent company (A Betterway Rent-A-Car, Inc.) using the same systems, loyalty program (Betterway Rewards), and operating playbook. The most direct operational comparable for Budget Utah's model and unit economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Budget Rent A Car of Utah social profiles
Digital presenceBudget Rent A Car of Utah compliance and trust
Trust signalCompliance1 record
Budget Rent A Car of Utah financial estimates
Financial estimateRevenue estimate
Valuation estimate
Budget Rent A Car of Utah leadership team
Management profileNumber of profiles
Budget Rent A Car of Utah funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Budget Rent A Car of Utah M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Budget Rent A Car of Utah
What does Budget Rent A Car of Utah do?
Budget Rent A Car of Utah is the largest Budget franchise in the United States, operating 12 rental locations across Utah that rent cars, trucks, and vans on a daily, weekly, and monthly basis. The fleet includes economy, sedans, luxury, convertibles, SUVs, EVs, minivans, passenger vans, cargo vans, and moving trucks. The franchise also operates a long-term rental subscription program starting at $729 per month, dedicated business/corporate accounts, and a Betterway Rewards loyalty program.
Is Budget Rent A Car of Utah a public or private company?
Budget Rent A Car of Utah is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Budget Rent A Car of Utah founded?
Budget Rent A Car of Utah was founded in -1. It employs 11 to 50 people.
Where is Budget Rent A Car of Utah based?
Budget Rent A Car of Utah is headquartered in Salt Lake City, United States, in the North America region.
How does Budget Rent A Car of Utah make money?
Four revenue lines are on record. Vehicle Rental is the primary driver. The others are optional Equipment and Services, protection Plans and Insurance and long-Term Rentals.
Who are Budget Rent A Car of Utah's main competitors?
Broad incumbents on record are Enterprise Rent-A-Car, National Car Rental and Avis Budget Group (Avis Car Rental). Emerging players are Sixt Rent A Car and Turo. Direct peers are Thrifty Car Rental, U-Haul, Hertz Global Holdings, Dollar Car Rental and Budget Rent A Car Atlanta (A Betterway Rent-A-Car).
Does Budget Rent A Car of Utah have an API?
No public API is recorded for Budget Rent A Car of Utah.
What industry is Budget Rent A Car of Utah in?
Budget Rent A Car of Utah's product category is Car Rental Services. Its primary akta.pro industry code is THADAAAJ, Corporate & Government Contract Car Rental, with a secondary code of TLABAAAD, Long-Term Car Rental (Monthly/Extended Hire). Its NAICS code is 53211 and its SIC code is 7510.