What G-Smart Inc. does

G-Smart Inc. (株式会社G-Smart) is a privately held Japanese software company founded in April 2012 and headquartered in Tokyo's Taito Ward, operating as a subsidiary of Going Dot Com Co., Ltd. The company develops and distributes Smart Attack®, a native iOS/Android field reporting application available in both cloud (SaaS) and on-premise deployment models. The product enables field workers to capture inspection data, photos, GPS coordinates, voice memos, and structured form input directly from smartphones or tablets, then automatically generates reports in the customer's existing Excel and PDF formats without manual compilation. A no-code template system allows customers to configure report formats using only basic MS Excel knowledge, without involvement from G-Smart's engineering team. A WebAPI layer supports integration with back-office ERP, CRM, and field service management systems (e.g., Panasonic eSmileFeSS, LG CNS Clover, Cyberblue PPS).

The company's revenue model combines monthly/annual SaaS subscriptions, on-premise licensing, professional services (system integration, IT consulting), hardware procurement (imported tablets and digital devices), and disaster-response services (Smart Attack Guardian, launched 2021). Distribution is hybrid: direct sales for enterprise clients, channel resellers (ORIX Rentex bundles Smart Attack with tablet rentals at ¥1,500/month; JB Advanced Technology offers an AWS-hosted cloud variant; NTTPC Communications bundles Smart Attack into its Maintenance Cloud service), and an NTT DoCoMo Alliance Partner channel for enterprise and government. The company serves a horizontal set of field-intensive verticals: construction, manufacturing, maintenance and facility management, retail/multi-location, transportation and logistics, insurance, government, and field sales/service. The company holds ISMS ISO/IEC 27001:2013 certification (JMAQA-S186) and was selected under the METI IT Adoption Subsidy program in 2017. AI capabilities to date are limited to a third-party integration with hakaru.ai for computer-vision meter reading, launched January 2023.

Name

G-Smart Inc.

Legal name

株式会社G-Smart

Website

https://gsmart.co.jp

Company type

Private

Founded year

2012

Operating status

Operating

Short description

G-Smart Inc. is a Tokyo-based Japanese software company that develops and distributes Smart Attack®, a cloud and on-premise field reporting application for iOS/Android, serving construction, facility management, manufacturing, logistics, insurance, and government field workers with automated Excel/PDF report generation.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Smart Attack Cloud Subscription: Monthly or annual subscription to the Smart Attack cloud service, providing access to the field reporting application, cloud storage, and management dashboard. Initial cost is not required; operating cost is low.
2. Smart Attack On-Premise: On-premise deployment of Smart Attack on the customer's own servers for organizations with strict security or internal network integration requirements. Suitable for long-term use with cost advantages.
3. TabRen Tablet Rental with Smart Attack: ORIX Rentex bundles Smart Attack software (JPY 1,500/month) with tablet hardware rental (from JPY 1,600/month) as a combined package.
4. System Integration Services: Custom systems design, development, operation, and maintenance services for clients. Includes web/application development, server/network design and setup, and hardware procurement.
5. System Consulting: IT consulting services for business process optimization and system planning, including overseas hardware procurement and ongoing system management.
6. Digital Devices and Hardware: Sale and procurement of mobile terminals, digital signage, security equipment, and specialized devices, including importing cost-competitive overseas products.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

G-Smart Inc. develops and sells Smart Attack®, a smart-device-native (iOS/Android) field reporting application that enables real-time work instruction, on-site data capture (text, photos, GPS, voice), and automatic generation of Excel/PDF reports. It is offered as a cloud SaaS subscription and as an on-premise deployment, with WebAPI integration to back-office and ERP systems.

Product overview

G-Smart Inc. offers a unified product portfolio centered on Smart Attack®, a field reporting application available as both cloud and on-premises deployment options. The cloud version provides immediate access with no infrastructure investment, while the on-premises version serves organizations requiring strict internal security controls. Supporting the core Smart Attack® product are system integration services, IT consulting, and digital device procurement services that enable customers to build complete field operation solutions combining G-Smart's software with optimal hardware configurations.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Attack®: Field reporting cloud/on-premise application for smart devices (iOS/Android) enabling real-time work reporting and automatic report generation.

Products and services

• Smart Attack® Cloud Cloud-based field reporting application for iOS/Android smartphones and tablets; enables real-time work instructions from headquarters to field staff and auto-generates Excel-format and PDF reports from on-site data capture. No initial infrastructure investment required.
• Smart Attack® On-Premises On-premise deployment of the Smart Attack field reporting application for organizations requiring strict security policies or internal network integration; hosted on the customer's own servers.
• System Integration Services System integration services analyzing customer needs and designing, building, and operating optimal core business and departmental information systems, including web/application development, server and network setup, and hardware procurement.
• System Consulting IT consulting services covering business analysis, existing system investigation, system planning, design, development, and implementation, with ongoing support across the system lifecycle to optimize customer information systems.
• Digital Devices Digital device solutions providing optimal hardware configurations including tablets, digital signage, security equipment, and special device development, with both domestic and imported cost-effective products.

Quantifiable outcome

• Dramatically reduces time spent creating reports in the field — reports can be submitted during travel rather than at end of day
• +3 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Panasonic Information Systems Co., Ltd. (パナソニック pdocono信息系统)coreStrategic or Co-development Partner · 6 June 2019Panasonic IS co-develops and co-markets Smart Attack with their field service systems (eSmileFeSS series). They host joint seminars and exhibit together at trade shows (ITpro EXPO, ビルメンヒューマンフェア). The integration connects Smart Attack field reports to Panasonic's call center and dispatch systems, enabling end-to-end field service automation.
• Cyberblue Co., Ltd. (株式会社サイバーブルー)coreTechnology or Integration · 20 May 2015Cyberblue's PPS (Public Plan Series) '公共施設等総合管理計画策定支援・計画保全ソリューション' integrates with Smart Attack for smart device-based facility diagnostic reporting. Data collected via Smart Attack is transferred to Cyberblue's systems for scoring, evaluation, and prioritization of facility maintenance.
• Nishiyama Co., Ltd. (株式会社ニシヤマ)minorChannel Partner/ Reseller/ Distributor · 5 February 2015Nishiyama exhibited Smart Attack at the Crisis Management Industry Exhibition (危機管理産業展) 2015 at their booth in Tokyo Big Site West Hall, targeting security and surveillance system customers.
• ORIX Rentex Co., Ltd. (オリックス・レンテック)coreChannel Partner/ Reseller/ Distributor · 10 April 2014ORIX Rentex bundles Smart Attack (¥1,500/month) with ruggedized tablet rental in its 'TabRen' service. Field workers use tablets to create reports on-site and transmit data to headquarters, eliminating paper processes. ORIX targets 100 company implementations within one year of launch.
• JB Advanced Technology Co., Ltd. (JBアドバンスト・テクノロジー)coreChannel Partner/ Reseller/ Distributor · 16 February 2014JB Advanced Technology (JB Group / JBCC Holdings subsidiary) provides Smart Attack as a cloud service on Amazon Web Services (AWS). This extends Smart Attack's reach to enterprise customers with AWS infrastructure requirements or preferences.
• NTT DOCOMO, INC. (NTTpdocomo)coreGTM or Marketing Partner · 10 July 2013G-Smart entered into a Docomo Alliance Partner contract with NTT DOCOMO for mobile solution market expansion. The partnership enables G-Smart to leverage DOCOMO's distribution channels for reaching enterprise and government customers with Smart Attack solutions. DOCOMO is the largest mobile operator in Japan, providing significant market access.
• NTTPC Communications Co., Ltd. (NTTPCコミュニケーションズ)minorChannel Partner/ Reseller/ DistributorNTTPC Communications includes Smart Attack in their 'Maintenance Cloud' service, targeting maintenance and facility management companies.
• Bigalu Co., Ltd. (株式会社ビーガル)minorChannel Partner/ Reseller/ DistributorBigalu (Booth L-27 at 自治体総合フェア) displays Smart Attack as part of their exhibition targeting local government and public facility management customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jobber: Jobber is a cloud field service platform for SMB home service businesses with mobile worker apps, quoting, scheduling, and customer communication. Comparable to Smart Attack in targeting SMBs that need field-to-office reporting without heavy IT investment, but focused on North American home services.
• ServiceTitan: ServiceTitan is a vertical SaaS for trades and field service businesses (HVAC, plumbing, electrical) with mobile field reporting, dispatch, and back-office automation. Closely comparable to Smart Attack in mobile-first field worker enablement, though focused on North American trades rather than Japanese maintenance/construction.

Broad incumbents

• ServiceNow (Field Service Management): ServiceNow's FSM module is an enterprise-grade field service management suite covering work order management, scheduling, dispatch, and mobile field worker enablement. Comparable to Smart Attack's core offering but targets large global enterprises with deeper workflow and IT integration, whereas G-Smart focuses on the Japanese SMB and mid-market.
• Microsoft Dynamics 365 Field Service: Microsoft's Dynamics 365 Field Service provides work order management, scheduling, mobile field technician enablement, and IoT-driven service. Comparable to Smart Attack in field-to-HQ reporting but bundled into Microsoft's broader ERP/CRM stack, targeting mid-market and enterprise globally including Japanese multinationals.
• Salesforce Field Service: Salesforce Field Service (formerly ServiceMax, ClickSoftware) is a major global FSM platform with mobile workforce enablement, scheduling optimization, and CRM-native integration. Comparable in mobile field reporting and dispatch but anchored to the Salesforce ecosystem and global enterprise buyers, versus G-Smart's Japan-focused horizontal play.
• IFS (Field Service Management): IFS offers an FSM module alongside its ERP suite, focused on asset-intensive industries such as utilities, manufacturing, and aerospace. Comparable to Smart Attack in facility/maintenance inspection use cases but serves larger enterprise accounts with deeper asset lifecycle functionality.

Regional players

• freee: freee provides cloud accounting and HR/payroll SaaS for Japanese SMBs, exemplifying the horizontal SMB SaaS motion in Japan. Comparable in operating as a Japan-centric cloud SaaS for SMB digital transformation, though freee focuses on back-office (accounting/HR) rather than field operations.
• Cybozu (kintone): Cybozu's kintone is a leading Japanese no-code/low-code business application platform that Japanese SMBs use to build custom field reporting and inspection apps internally. Comparable to Smart Attack in serving the Japanese SMB custom-workflow use case, but is a horizontal app-building platform rather than a purpose-built field reporting product.
• Jobcan (Donuts Co.): Jobcan is a Japanese cloud-based attendance/HR SaaS used widely by Japanese SMBs and increasingly extended to broader workforce management. Comparable in serving Japanese SMB digital transformation and offering mobile-first workflows, but focused on attendance/HR rather than field reporting.
• OPTiM: OPTiM is a Japanese SaaS company providing IoT/AI-driven field management solutions including remote support, device management, and AI inspection. Comparable to G-Smart in Japanese field/IoT SaaS, with stronger AI/IoT capabilities but a different primary vertical emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/株式会社G-Smartジースマート-新郎採用中途採用-248301035649488

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G-Smart Inc.